Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

    In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer?How Not to Be Wrong presents the surprising revelations behind all of these questions and many more, using the mathematician’s method of analyzing life and exposing the hard-won insights of the academic community to the layman—minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia’s views on crime and punishment, the psychology of slime molds, what Facebook can and can’t figure out about you, and the existence of God.Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is “an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.” With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.

    Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.(front flap)

    Claiming to know the “pals” of presidential aspirants, dark secrets about public officials, and hidden causes of the current economic crisis, those who spread rumors know precisely what they are doing. They are sometimes able to derail political candidates, injure companies and reputations, even damage democratic governance. And in the era of the Internet, they know more about manipulating the mechanics of false rumors—social cascades, group polarization, and biased assimilation—than you do. They also know that the presumed correctives—publishing balanced information, issuing corrections, and trusting to the marketplace of ideas—do not always work. A pioneer in the effort “to design regulation around the ways people behave” (The Wall Street Journal), Cass R. Sunstein uses examples from the real world and from behavioral studies to explain why certain rumors spread like wildfire and what we can do to avoid being misled.

    Jill Stamm's daughter was born almost four months premature, and doctors insisted she would never walk or talk. Now, thirty-two years later, her daughter is living proof that nearly every baby's brain has the potential to adapt and flourish given the right attention. A leading authority in infant brain development, she makes new, remarkable findings accessible to everyone in Bright from the Start. What babies need is as simple as A, B, C: ATTENTION: including how to increase a child's attention span, and how to balance stimulation with down time BONDING: illustrating the importance of developing emotional attachment between a child and a consistent caregiver, and why this is key to cognitive development COMMUNICATION: with breakthrough advice for tapping the correlation between verbal engagement with parents and higher IQ rates among children She also discusses what kind of childcare environment to select, why learning toys don't teach as much as you think, why reading to a baby is critical, and how you can help your child learn how to pay attention. By working with Dr. Stamm's ABCs in Bright from the Start, all parents can help to build a radiant future for their precious little ones.

    Inheritance Conventional wisdom dictates that our genetic destiny is fixed at conception. But Dr. Moalem's groundbreaking book shows us that the human genome is far more fluid and fascinating than your ninth grade biology teacher ever imagined. By bringing us to the bedside of his unique and complex patients, he masterfully demonstrates what rare genetic conditions can teach us all about our own health and well-being. In the brave new world we're rapidly rocketing into, genetic knowledge has become absolutely crucial. Inheritance provides an indispensable roadmap for this journey by teaching you: -Why you may have recovered from the psychological trauma caused by childhood bullying-but your genes may remain scarred for life. -How fructose is the sugar that makes fruits sweet-but if you have certain genes, consuming it can buy you a one-way trip to the coroner's office. -Why ingesting common painkillers is like dosing yourself repeatedly with morphine-if you have a certain set of genes. -How insurance companies legally use your genetic data to predict the risk of disability for you and your children-and how that impacts the coverage decisions they make for your family. -How to have the single most important conversation with your doctor-one that can save your life. And finally: -Why people with rare genetic conditions hold the keys to medical problems affecting millions. In this trailblazing book, Dr. Moalem employs his wide-ranging and entertaining interdisciplinary approach to science and medicine-- explaining how art, history, superheroes, sex workers, and sports stars all help us understand the impact of our lives on our genes, and our genes on our lives. Inheritance will profoundly alter how you view your genes, your health--and your life.

    Smith and Gouze explain the central and frequently unrecognized role that sensory processing problems play in a child's emotional and behavioral difficulties. Practicing child psychologists, and themselves parents of children with sensory integration problems, their message is innovative, practical, and, above all, full of hope.A child with sensory processing problems overreacts or underreacts to sensory experiences most of us take in stride. A busy classroom, new clothes, food smells, sports activities, even hugs can send such a child spinning out of control. The result can be heartbreaking: battles over dressing, bathing, schoolwork, social functions, holidays, and countless other events. In addition, the authors say, many childhood psychiatric disorders may have an unidentified sensory component.Readers Will Learn:The latest scientific knowledge about sensory integrationHow to recognize sensory processing problems in children and evaluate the options for treatmentHow to prevent conflicts by viewing the child's world through a "sensory lens"Strategies for handling sensory integration challenges at home, at school, and in twenty-first century kid cultureThe result: a happier childhood, a more harmonious family, and a more cooperative classroom. This thoroughly researched, useful, and compassionate guide will help families start on a new path of empowerment and success.

    How to stimulate your baby's mental development and help him turn his 10 predictable, great, fussy phases into magical leaps forward describes in easy-to-understand terms the incredible developmental changes that all babies go through during the first 20 months of their lives. This is the extended, "fat" edition with 2 more chapters covering 2 more leaps in the mental development of your baby up to the end of the sensorimotor period.The book is based on the discovery of a little known phenomenon: all normal, healthy babies appear to be more tearful, troublesome, demanding and clingy at very nearly the same ages.These age-related fluctuations in need for body contact and attention are related to major and quite dramatic changes in the brains of the children. These changes enable a baby to enter a whole new perceptual world and, as a consequence, to learn many new skills. This should be a reason for celebration, but as far as the baby is concerned these changes are bewildering. He's taken aback -- everything has changed overnight. It is as if he has woken up on a strange planet.The book includes:- Week-by-week guide to baby's behavior- An explanation of the markers for cranky, clingy, crying (the three C's) behavior and how to deal with them- A description from your baby's perspective of the world around him and how you can understand the changes he's going through- Fun games and gentle activities you can do with your childThe book offers parents:- Support in times of trouble- Self-confidence- Help in understanding their baby- Hints on how to help their baby play and learn- A unique account of their baby's developmentFor more detailed information about contents and the research behind the book, please visit www.thewonderweeks.com

    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

    His baffling tricks and stunning illusions have set new standards of what's possible, as well as causing controversy. Now, for the first time, he reveals the secrets behind his craft.He delves into the structure and pyschology of magic. He tells you how to read clues in people's behaviour and spot liars. He discusses the whys and wherefores of hypnosis (which he says doesn't exist) and shows how to use the powers of suggestion and massively improve the power of your memory. He also investigates the paranormal industry, exposes a few charlatans and looks at why some of us feel the need to believe in it in the first place... Woven into this are autobiographical stories about Derren's own experiences and beliefs, told with characteristic humour and engaging honesty. This extraordinary book lifts the lid on the deepest darkest secrets of magic and explores the limits of what can be achieved by the human mind. A must for Derren's legions of fans, it will amaze you, entertain you and expand your mind at the same time...

    But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

    Part 1 is about the purpose and importance of having principles in general, having nothing to do with mine. Part 2 explains my most fundamental life principles that apply to everything I do. Part 3, explains my management principles as they are being lived out at Bridgewater. Since my management principles are simply my most fundamental life principles applied to management, reading Part 2 will help you to better understand Part 3, but it’s not required—you can go directly to Part 3 to see what my management principles are and how Bridgewater has been run. One day I’d like to write a Part 4 on my investment principles. If you are looking to get the most bang for your buck (i.e., understanding for the effort), I suggest that you read Parts 1 and 2, and the beginning of Part 3 (through the Summary and Table of Principles) which will give you nearly the whole picture. It’s only about 55 pages of a normal size book. Above all else, I want you to think for yourself—to decide 1) what you want, 2) what is true and 3) what to do about it. I want you to do that in a clear-headed thoughtful way, so that you get what you want. I wrote this book to help you do that. I am going to ask only two things of you—1) that you be open-minded and 2) that you honestly answer some questions about what you want, what is true and what you want to do about it. If you do these things, I believe that you will get a lot out of this book. If you can’t do these things, you should reflect on why that is, because you probably have discovered one of your greatest impediments to getting what you want out of life.

    Dozens of examples in innumeracy show us how it affects not only personal economics and travel plans, but explains mis-chosen mates, inappropriate drug-testing, and the allure of pseudo-science.

    What is it like to try to heal the body when the mind is under attack? In this book, Dr. Allan Ropper and Brian Burrell take the reader behind the scenes at Harvard Medical School's neurology unit to show how a seasoned diagnostician faces down bizarre, life-altering afflictions. Like Alice in Wonderland, Dr. Ropper inhabits a world where absurdities abound:• A figure skater whose body has become a ticking time-bomb • A salesman who drives around and around a traffic rotary, unable to get off • A college quarterback who can't stop calling the same play • A child molester who, after falling on the ice, is left with a brain that is very much dead inside a body that is very much alive • A mother of two young girls, diagnosed with ALS, who has to decide whether a life locked inside her own head is worth livingHow does one begin to treat such cases, to counsel people whose lives may be changed forever? How does one train the next generation of clinicians to deal with the moral and medical aspects of brain disease? Dr. Ropper and his colleague answer these questions by taking the reader into a rarified world where lives and minds hang in the balance.

    Andrea Bonior has spent more than fifteen years in the field of psychology helping people discover “what makes them tick?” In her clinical practice, as well as various mental health agencies and counseling centers, she draws upon sound psychological principles to address anxiety disorders and depression, relationship issues, grief and loss, and other issues. As a mental health columnist and public speaker, Dr. Bonior encourages people to fuel their energy by connecting with themselves and cultivating the relationships around them. Psychology bridges the gap between the theoretical and real-life, creating a space where you can explore how you and others fit into it all. Dr. Bonior looks at the biggest names, ideas, and studies in the history of psychology and translates their meaning to everyday situations and relationships. Both accessible and applicable, this reference book offers a foundational understanding of the study of the mind, as well as compelling insight into your own thoughts and behaviors. Dr. Bonior covers the major fields of psychological study, including: Cognitive Psychology Behavioral Psychology Psychoanalytical Psychology Personality Psychology Developmental Psychology