For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    With illustrative diagrams and interactive examples, Why I am Paying More is a highly useful and accessible book on microeconomics for both the uninitiated and the seasoned—a must buy for students, professionals, and laypersons alike.

    Yet Smith saw himself primarily as a philosopher rather than an economist and would never have predicted that the ideas for which he is now best known were his most important. This biography shows the extent to which Smith's great works, The Wealth of Nations and The Theory of Moral Sentiments, were part of one of the most ambitious projects of the Euruopean Enlightenment, a grand “Science of Man" that would encompass law, history, and aesthetics as well as economics and ethics, and which was only half complete on Smith’s death in 1790.Nick Phillipson reconstructs Smith’s intellectual ancestry and shows what Smith took from, and what he gave to, in the rapidly changing intellectual and commercial cultures of Glasgow and Edinburgh as they entered the great years of the Scottish Enlightenment. Above all he explains how far Smith’s ideas developed in dialogue with those of his closest friend, the other titan of the age, David Hume.

    Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune).

    But none has revealed just how significant a role it plays in the global economy--until now.A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture--one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval. The authors explain how carry trades work--particularly in the currency and stock markets--and provide a compelling case for how carry trades have come to dominate the entire global business cycle. They provide thorough analyses of critical but often overlooked topics and issues, including:-The active role stock prices play in causing recessions--as opposed to the common belief that recessions cause price crashes-The real driving force behind financial asset prices-The ways that carry, volatility selling, leverage, liquidity, and profitability affect the business cycle-How positive returns to carry over time are related to market volatility--and how central bank policies have supercharged these returnsSimply put, carry trading is now the primary determinant of the global business cycle--a pattern of long, steady but unspectacular expansions punctuated by catastrophic crises.The Rise of Carry provides foundational knowledge and expert insights you need to protect yourself from what have come to be common market upheavals--as well as the next major crisis.

    Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded real-world mini-cases throughout to apply chapter concepts to the types of situations managers of multinational firms face.

    But what if this was not the case? What if the war had its roots in Germany's weakness, not its strength? This is the radical argument in this pathbreaking book, the first account of the Nazi era for the twenty-first century and our globalized world.There was no aspect of Nazi power untouched by economics, yet Adam Tooze is the first to place economics alongside race and politics at the heart of the story of the Third Reich. And America, in Tooze's view, is the true pivot for Hitler's epic challenge to a shift in the world order. Hitler intuitively understood how Germany's relative poverty in the 1930s was the result not just of global depression, but also of Germany's limited resources. He predicted the dawning of a globalized world in which Europe would be crushed by America's overwhelming power, against which he saw only one last chance: a German super-state dominating Europe. Doing what Europeans had done for three centuries, he sought to carve out an imperial hinterland through one last land grab to the east, to give him the self-sufficiency to prevail in the coming superpower competition. With the odds stacked against him, he launched his underresourced armies on their unprecedented and ultimately futile rampage across Europe.Hitler knew by the summer of 1939 that his efforts to prepare for a long war with the West were doomed to failure. Ideology drove him forward. Hitler became convinced that Jewish elements in Washington, London, and Paris were circling round him, and from 1938, the international "Jewish question: was synonymous with America in his mind. Even in the summer of 1940, at the moment of Germany's greatest triumphs, Hitler was still haunted by the looming threat of Anglo-American air and sea power, orchestrated by, he believed, the world Jewish conspiracy.Tooze also casts a stark new light on Albert Speer's role in sustaining the Third Reich to its bloody end, after the catastrophe of the Soviet invasion. Speer, Tooze proposes, was no apolitical agent of technocratic efficiency but a Hitler loyalist who would stop at nothing to continue a hopeless battle of attrition, at the cost of tens of millions of lives.The Wages of Destruction is a chilling work of originality and tremendous scholarship that will fundamentally change the way in which we view Nazi Germany and the Second World War.

    A sweeping narrative history of world trade—-from Sumer in 3000 BC to the firestorm over globalization today—-that brilliantly explores trade's colorful and contentious past and provides fresh insights into social, political, cultural, and economic history, as well as a timely assessment of trade's future.

    In the four decades between 1969 and 2008, these economists played a leading role in reshaping taxation and public spending and clearing the way for globalization. They reshaped the government's approach to regulation, assigning a value to human life to determine which rules are worthwhile. Economists even convinced President Nixon to end military conscription.The United States was the epicenter of the intellectual ferment, but the embrace of markets was a global phenomenon, seizing the imagination of politicians in countries including the United Kingdom, Chile and New Zealand.This book is also a reckoning. The revolution failed to deliver on its central promise of increased prosperity. In the United States, growth has slowed in every successive decade since the 1960s. And the cost of the failure was steep. Policymakers traded well-paid jobs for low-cost electronics; the loss of work weakened the fabric of society and of democracy. Soaring inequality extends far beyond incomes: Life expectancy for less affluent Americans has declined in recent years. And the focus on efficiency has come at the expense of the future: Lower taxes instead of education and infrastructure; limited environmental regulation as oceans rise and California burns.

    

    It has become widely accepted within the investment, political, and media sectors that America is on the decline and that China will drive the global agenda in the 21st century.To which I say, not so fast. This book carefully examines the trends and actual hard data from the economic, geopolitical, financial, and demographic spheres and comes to an inescapable conclusion: America’s future has never been brighter.Forged in the 20th century, America’s leadership role will expand in the 21st century, resulting in a substantial rise in the standard of living, not just for Americans but also across the world.

    Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.

    Howard Farran shows that running a business isn’t all that complicated—if, you’re focusing on the right three areas: •People: maximizing the potential of employees, customers, and yourself.•Time: mastering the efficiency that helps a business turn the biggest profit possible.•Money: learning to love the numbers that function as the business’s scorecard.With simplicity, good humor, and plenty of stories Dr. Farran reveals the actions that can lead anyone to bigger profits, happier people, and a more fulfilling life.

    Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.

    In this brilliantly crafted volume, one of the most eminent economists of our day provides a generous selection from the entire body of Smith's work, ranging from his fascinating psychological observations on human nature to his famous treatise on what Smith called a "society of natural liberty," The Wealth of Nations.Among the works represented in this volume in addition to The Wealth of Nations are The History of Astronomy, Lectures on Jurisprudence, The Theory of Moral Sentiments, and Smith's correspondence with David Hume.Before each of Smith's writings Robert Heilbroner presents a clear and lively discussion that will interest the scholar as much as it will clarify the work for the non-specialist. Adam Smith emerges from this collection of his writings, as he does from his portrait in Professor Heilbroner's well-known book, as the first economist to deserve the title of "worldly philosopher."