Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

    These crippling fears are laid to rest through insightful discussions of personal experiences, the struggles of famous artists, and the rewards of producing art that comes from an authentic creative core. Providing sensitive reassurances that these struggles are normal, these essays encourage artists to focus on the development of their crafts and find inspiration to work through self-doubt.

    Bloodborne: Official Artworks collects the hair-raising artwork behind this modern action role-playing classic. Included are character concepts, creature designs, location illustrations, weapons, items, and more!

    Author Mike Rohde shows you how to incorporate sketchnoting techniques into your note-taking process--regardless of your artistic abilities--to help you better process the information that you are hearing and seeing through drawing, and to actually have fun taking notes. The Sketchnote Handbook explains and illustrates practical sketchnote techniques for taking visual notes at your own pace as well as in real time during meetings and events. Rhode also addresses most people's fear of drawing by showing, step-by-step, how to quickly draw people, faces, type, and simple objects for effective and fast sketchnoting. The book looks like a peek into the author's private sketchnote journal, but it functions like a beginner's guide to sketchnoting with easy-to-follow instructions for drawing out your notes that will leave you itching to attend a meeting just so you can draw about it.

    It is appropriate for learners on all levels and is filled with over 100 engaging drills and exercises. The exercises in this comprehensive workbook are thoughtfully designed to take you from the essential elements like pen control, line consistency, basic strokes and variations to more advanced concepts such as, blending values, controlling gradations, shading compound forms, and rendering textures. It covers all the major pen and ink shading techniques including cross-hatching, stippling, scribbling, and more. In addition, there are 30 inspiring drawing exercises on a variety of subjects, which allows you to draw right inside the book. This book is the complementary workbook for PEN AND INK DRAWING: A SIMPLE GUIDE. However, it can still be used on its own as a general workbook for refining your skills and helping you to create stunning ink drawings with confidence!

    Based on the hit handmade 'zine, The Artist in the Office is an inspirational, interactive book for any artist living in the real world. It encourages small acts of creativity and a simple shift of perspective to help readers bring their artistic selves into the workplace and thrive in all aspects of their lives. Readers are prompted to undertake a wide range of liberating activities, from the mundane to the sublime, that won't put their 9-to- 5 job at risk, including: •Take lunchtime adventures to rouse your spirit: a bookstore, a flower shop, or a park •Pick one ordinary object each day and take pictures every time you see it: coffee mugs, shoes, office plants •Get up an hour early or stay up an hour later and devote the time to your creative work. Schedule it in like any other mandatory appointment or meeting •Collect doodles from Post-Its or notebooks and reassemble them in a sketchbook

    What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

    Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

    Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

    The story of filmmaker Hayao Miyazaki's life and work, including his impact on Japan and the world A thirtieth‑century toxic jungle, a bathhouse for tired gods, a red‑haired fish girl, and a furry woodland spirit—what do these have in common? They all spring from the mind of Hayao Miyazaki, one of the greatest living animators, known worldwide for films such as My Neighbor Totoro, Princess Mononoke, Spirited Away, Howl’s Moving Castle, and The Wind Rises.

    This reissue includes a new foreword by John Lasseter, executive vice president of Pixar Animation Studios and director of 'Toy Story', 'Toy Story 2', 'A Bug's Life' and 'Monsters Inc.' He sets the wealth of information in this classic text in context with today's world of computer animation, showing how this is a must-have text if you want to succeed as a traditional drawn, or computer animator.Learn all the tips and tricks of the trade from the professionals. How should the drawings be arranged in relation to each other? How many are needed? How much space should be left between one group of drawings and the next? How long should each drawing, or group of drawings, remain on the screen to give the maximum dramatic effect? The art of timing is vital.Highly illustrated throughout, points made in the text are demonstrated with the help of numerous superb drawn examples. 'Timing for Animation' not only offers invaluable help to those who are learning the basis of animation techniques, but is also of great interest to anyone currently working in the field and is a vital source of reference for every animation studio.John Halas, known as the 'father of animation' and formerly of Halas and Batchelor Animation unit, produced over 2000 animations, including the legendary 'Animal Farm' and the award winning 'Dilemma'. He was also the founder and president of the ASIFA and former Chairman of the British Federation of Film Societies.Harold Whitaker is a professional animator and teacher. Many of his former students are now among some of the most outstanding animation artists of today.

    did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

    First published in 1972, it was based on the BBC television series about which the (London) Sunday Times critic commented: "This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures." By now he has."Berger has the ability to cut right through the mystification of the professional art critics . . . He is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation" —Peter Fuller, Arts Review"The influence of the series and the book . . . was enormous . . . It opened up for general attention to areas of cultural study that are now commonplace" —Geoff Dyer in Ways of TellingWinner of the 1972 Booker Prize for his novel, G., John Peter Berger (born November 5th, 1926) is an art critic, painter and author of many novels including A Painter of Our Time, From A to X and Bento’s Sketchbook.

    With Emmy award-winning, longtime PBS host Mark Kistler as your guide, you'll learn the secrets of sophisticated three-dimensional renderings, and have fun along the way -- in just twenty minutes a day for a month. Inside you'll find:Quick and easy step-by-step instructions for drawing everything from simple spheres to apples, trees, buildings, and the human hand and faceMore than 500 line drawings, illustrating each stepTime-tested tips, techniques, and tutorials for drawing in 3-DThe 9 Fundamental Laws of Drawing to create the illusion of depth in any drawing75 student examples to encourage you in the process

    Inside, readers will discover the many challenges the studio faced to build the fantastical sites depicted in Rowling’s books, from Hogwarts castle and its many classrooms and dormitories, to Diagon Alley and the Ministry of Magic.Organized by film appearance, Harry Potter: Magical Places from the Films: Hogwarts, Diagon Alley, and Beyond takes readers on a behind-the-scenes visual journey through all eight of the Harry Potter films. Jody Revenson provides detailed profiles of each location and pairs them with never-before-seen concept art, behind-the-scenes photographs, and film stills with supplementary information that reveals filmmaking secrets from the Warner Bros. archives.Gorgeously designed, visually stunning, Harry Potter: Magical Places from the Films: Hogwarts, Diagon Alley, and Beyond is truly is an unmatched look at the imaginative sets that were designed, built, furnished, and digitally enhanced specifically for the films. It also includes real-life scouting locations across the stunning countryside of England, Wales, and Scotland—many of which would later become the settings for Hagrid’s hut, Shell Cottage, the Hogwarts bridge, and other iconic places.This stunning full-color compendium also includes two exclusive bonus inserts: a map of Diagon Alley folded in an envelope in the back of the book, and “The Paintings of Hogwarts” catalog inserted in the text.