This smart and funny book includes tales from many of these much-loved comics, and will appeal to their broad audience, while revealing the history, context and wider culture of Jewish joking.The Jewish joke is as old as Abraham, and like the Jews themselves it has wandered over the world, learned countless new languages, worked with a range of different materials, been performed in front of some pretty hostile crowds, and yet still retained its own distinctive identity. So what is it that animates the Jewish joke? Why are Jews so often thought of as ‘funny’? And how old can a joke get?The Jewish Joke is a brilliant—and laugh-out-loud funny—riff on about what marks Jewish jokes apart from other jokes, why they are important to Jewish identity and how they work. Ranging from self-deprecation to anti-Semitism, politics to sex, Devorah Baum looks at the history of Jewish joking and asks whether the Jewish joke has a future. With jokes from Lena Dunham to Woody Allen, as well as Freud and Marx (Groucho, mostly), Baum balances serious research with light-hearted humor and provides fascinating insight into this well-known and much loved cultural phenomenon.

    

    DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events from academic journals and popular periodicals. Leadership profiles focus on successful men and women to whom students can easily relate, such as lower-level, small business, and not-for-profit leaders. In the Fifth Edition, skill-building activities such as leadership self-assessment quizzes, role-play exercises, and discussion questions have been retained. Key updates include new opening vignettes and end-of-chapter cases; one additional Skill-Building Exercise per chapter; and an enhanced Online Study Center (student web site) with new Knowledge Bank sections, featuring research and theory not covered in the text.

    What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

    And, if you are one of the 20 percent of people who are born highly sensitive, the risk of an unhappy relationship is especially high. Your finely tuned nervous system, which picks up on subtleties and reflects deeply, would be a romantic asset if both you and your partner understood you better. But without that understanding, your sensitivity is likely to be making your close relationships painful and complicated.Based on Elaine N. Aron’s groundbreaking research on temperament and intimacy, The Highly Sensitive Person in Love offers practical help for highly sensitive people seeking happier, healthier romantic relationships. From low-stress fighting to sensitive sexuality, the book offers a wealth of practical advice on making the most of all personality combinations. Complete with illuminating self-tests and the results of the first survey ever done on sex and temperament, The Highly Sensitive Person in Love will help you discover a better way of living and loving.

    The aim of this seventh edition is to explain the principles involved in the design and evaluation of management and cost accounting information systems.

     The Complete Idiot's Guide(r) to Beekeeping has all the information a begin­ning beekeeper needs to know to start a hive and keep it buzzing. Expert beekeepers Dean Stiglitz and Laurie Herboldsheimer, owners of Golden Rule Honey, take readers step by step through the entire process-from information on the inhabitants of a hive and how it works to collecting bees, keeping them healthy, raising a queen, harvesting honey and wax, and stor­ing hives for the off- season.

    Their showdown in Reykjavik, Iceland, held the world spellbound for two months with reports of psychological warfare, ultimatums, political intrigue, cliffhangers, and farce to rival a Marx Brothers film.Thirty years later, David Edmonds and John Eidinow have set out to reexamine the story we recollect as the quintessential cold war clash between a lone American star and the Soviet chess machine - a machine that had delivered the world title to the Kremlin for decades. Drawing upon unpublished Soviet and U.S. records, the authors reconstruct the full and incredible saga, one far more poignant and layered than hitherto believed.The authors chronicle how Fischer, a manipulative, dysfunctional genius, risked all to seize control of the contest as the organizers maneuvered frantically to save it - under the eyes of the world's press. They can now tell the inside story of Moscow's response, and the bitter tensions within the Soviet camp as the anxious and frustrated apparatchiks strove to prop up Boris Spassky, the most un-Soviet of their champions - fun-loving, sensitive, and a free spirit. Edmonds and Eidinow follow this careering, behind-the-scenes confrontation to its climax: a clash that displayed the cultural differences between the dynamic, media-savvy representatives of the West and the baffled, impotent Soviets. Try as they might, even the KGB couldn't help.

    

    The rare bird's tragic extinction in the early 1900s represents a shot to the heart of Aotearoa and is a potent metaphor for a country's conflicted history. Using the story of the untimely extinction of the huia, Jay Ruka offers a fresh perspective on the narrative of Aotearoa; a tale of two cultures, warring worldviews, and the things we lost in translation. Revisiting the early missionaries, the transformative message of the gospel and the cultural missteps of the Treaty of Waitangi, Huia Come Home invites us to reconnect with the unique story offered by the indigenous Maori lens. In relearning the history that lies in the soil of Aotearoa, we might just find a shared hope for the future and a recovery of national treasures once thought to be extinct.

    I want to find out how they behave when they're freeLen Howard was forty years old when she decided to leave her London life and loves behind, retire to the English countryside and devote the rest of her days to her one true passion: birds.Moving to a small cottage in Sussex, she wrote two bestselling books, astonishing the world with her observations on the tits, robins, sparrows and other birds that lived nearby, flew freely in and out of her windows, and would even perch on her shoulder as she typed.This moving novel imagines the story of this remarkable woman's decision to defy society's expectations, and the joy she drew from her extraordinary relationship with the natural world.

    Edward Lasker rates him the game’s supreme inventive genius; Euwe considers him the all-time greatest attacking player. A master of all phases of chess, his games were richly conceived and immensely complex. As Bobby Fischer observes in his writings, “He played gigantic conceptions, full of outrageous and unprecedented ideas.”This unequaled collection reproduces Alekhine’s 220 best games, his own personal accounts of the dazzling victories that made him a legend. Spanning almost thirty years of tournament play, it includes historic matches against Capablanca, Euwe, and Bogoljubov, and chronicles his brilliant ascent to world mastery, his surprising defeat in 1935, and his dramatic return two years later — the first deposed champion to regain his crown.Between 1927 and 1936 his successes in tournaments were unsurpassed by any master at any time in the history of chess. At San Remo 1930 and Bled 1931, in competitions that featured many of the world’s greatest players, Alekhine so outdistanced the field that he was indisputably in a class by himself. In a career including some seventy tournaments, he won first prize forty-one times, tying for first on nine occasions. He won or shared second prize fourteen times.Chess was Alekhine’s life; he lived for it alone. And although the final chapter of his career and his life were tragic, his achievements at the chessboard rank him as one of the game’s true artists. Filled with Alekhine’s own penetrating commentary on strategy and tactics, and enhanced by a revealing memoir, My Best Games is grandmaster chess at its most sublime. This volume belongs in the library of every serious student of the game.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    At last count, it had approximately 214 million social media followers, more than any other sports club except Real Madrid CF--and by one earlier measure, more than all thirty-two NFL teams combined. It has more in common with multinational megacompanies like Netflix or small nation-states than it does with most soccer teams. No wonder its motto is "More than a club." But it was not always so. In the past three decades, Barcelona went from a regional team to a global powerhouse, becoming a model of sustained excellence and beautiful soccer, and a consistent winner of championships. Simon Kuper unravels exactly how this transformation took place, paying special attention to the club's two biggest stars, Johan Cruyff and Lionel Messi, who is arguably the greatest soccer player of all time. Messi joined Bar�a at age thirteen and, more than anyone, has been the engine and standard-bearer of Barcelona's glory. But his era is coming to an end--and with it, a once-in-a-lifetime golden run. This book charts Bar�a's rise and fall.Like many world-beating organizations, FC Barcelona closely guards its secrets, granting few outsiders access to the Camp Nou, its legendary home stadium. But after decades of writing about the sport and the club, Kuper was given access to the inner sanctum and the people behind the scenes who strive daily to keep Barcelona at the top. Erudite, personal, and capturing all the latest upheavals, his portrait of this incredible institution goes beyond soccer to understand FC Barcelona as a unique social, cultural, and political phenomenon.

    At Euro 2012 they became the first team to win three consecutive tournament titles.Graham Hunter was inside the dressing room as the players celebrated after the finals of the World Cup and Euro 2012. His access-all-areas pass at all three tournaments has resulted in remarkable eyewitness accounts and new interviews with star players and the men behind the scenes. Across every day of La Roja’s treble, the author takes you on to the training ground; on the team bus; into the canteen; inside the hotels and on to the pitch.You’ll hear the team talks that inspired Spain to victory plus the inside stories from Fernando Torres, Xavi, Iker Casillas, David Villa, Cesc Fàbregas, Andrés Iniesta, Gerard Piqué and the others behind an unprecedented era.