Book picks similar to
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases by Marianna Sigala
hospitality
social-media
social-travel
The Twible: All the Chapters of the Bible in 140 Characters or Less . . . Now with 68% More Humor!
Jana Riess - 2013
You’re a busy person with stuff to do. You want the Bible, only funnier. And shorter. Enter The Twible, which brings you every chapter as tweeted in 140 characters or less, from Genesis to Revelation!Find out what the Bible says you’re supposed to do if a friend starts worshiping another god, your child disrespects you in public, or you break the Sabbath. (The answers to those dilemmas are to stone your friend, stone your child, and stone yourself. In that order.) Learn where Paul swears in the New Testament, and why Jeremiah could benefit from antidepressants. Inside The Twible you’ll find:• A tweet for each of the 1,189 chapters of the Bible• A summary of every book of the Bible in seven words or less• Dozens of informative sidebars (print edition only)• More than 50 original cartoons • A glossary telling you who’s who in the Bible• UnicornsFrom start to finish, The Twible brings the Bible to wonderful, wicked, weird life.
The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
Jay Baer - 2011
Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.This book isn't about how to do social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
We First: How Brands and Consumers Use Social Media to Build a Better World
Simon Mainwaring - 2011
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."
A Social Strategy: How We Profit from Social Media
Mikołaj Jan Piskorski - 2014
Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Google+ for Business: How Google's Social Network Changes Everything
Chris Brogan - 2011
Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.
Tiny Beautiful Things
Nia Vardalos - 2018
When the struggling writer was asked to take over the unpaid, anonymous position of advice columnist, Strayed used empathy and her personal experiences to help those seeking guidance for obstacles both large and small. Tiny Beautiful Things is a play about reaching when you’re stuck, healing when you’re broken, and finding the courage to take on the questions which have no answers.
Web Development and Design Foundations with Html5
Terry Felke-Morris - 2012
A well-rounded balance of hard skills (HTML5, XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.
Playing House
Laura Chapman - 2017
. .Bailey Meredith has had it. As an assistant at a prestigious interior design firm, she’s tired of making coffee and filing invoices. She’ll do just about anything to get out from under the paperwork and into the field for real experience. Then she sees an ad for a job that seems too good to be true. He's a fixer upper . . .Wilder Aldrich knew she would be perfect for the crew the moment he saw her. His hit home improvement show only hired the best, and Bailey had potential written all over her. It isn’t just her imaginative creativity and unmatched work ethic that grabs his attention. There’s just something about her. With chemistry on screen, it’s only a matter of time before sparks fly behind the scenes as well. But with Bailey’s jaded views on romance and a big secret that could destroy Wilder and everyone he cares about, are either of them willing to risk it all for love?
Vlog Like a Boss: How to Kill It Online with Video Blogging
Amy Schmittauer Landino - 2017
As a new media triple threat -- YouTuber, keynote speaker and author -- she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve.A collection of strategies and tactics from years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come. This complete guide will show you how to:overcome the 3 major fears that hold many people back from making videoscreate your most engaging vlog every time with the Authority Video Formulaachieve your on-camera talent (and no, you don't need to be a natural!)leverage the "secret" to video success that creates fans for lifeand much more!
Just for Clicks
Kara McDowell - 2019
. . unless the blog happens to belong to your mom.Twin sisters Claire & Poppy are accidental social media stars thanks to Mom going viral when they were babies. Now, as teens, they're expected to contribute by building their own brand. Attending a NY fashion week and receiving fan mail is a blast. Fending off internet trolls and would-be kidnappers? Not so much. Poppy embraces it. Claire hates it. Will anybody accept her as "just Claire"? And what should Claire do about Mom's old journals? The handwritten entries definitely don't sound like Mom's perfect blog persona. Worse, one of them divulges a secret that leaves Claire wondering what else in her life might be nothing but a sham . . .
World According to Twitter
David Pogue - 2009
The questions ranged from the earnest ("What's your greatest regret?") to the creative ("Make up a concept for a doomed TV show") to the curious ("What's your great idea to improve the cell phone?"). Out of 25,000 tweets, Pogue has gathered the very best 2,524 into this irresistible, clever, laugh-out-loud funny book. The World According to Twitter is truly a grand social networking experiment, in which thousands of voices have come together to produce a unique and wonderful record of shared human experience. Some samples: Compose the subject line of an email message you really, really don't want to open. To my former sexual partners, as required by law (@markowitz) RE: What seems to have been your car (@pumpkinshirt) From: Your Publisher. Subject: Ha, good one! Could you send the real chapter now, please? (@ Lookshelves) Make up a prequel to a famous movie. Mr. Smith MapQuests Washington (michaelbuckman) Snakes in the Terminal (@justinchambers)Were Running Low on Mohicans (@rllewis) There Goes Private Ryan . . . I Hope He'll Be OK (@slightly99) Describe your 15 minutes of fame. My stepfather was "The agony of defeat" guy on ABC's Wide World of Sports, before the ski jumper (he was the car spinning out at Daytona 500). (@BigDaddy978) I juggled for Clinton's inauguration. 20 minutes of FBI pat-downs, and then I wound up throwing knives around the president anyway. (@McEuen) I'm on a Girl Scout cookie box (have been for 9 years, so it's longer than 15 minutes)! (@libbyfish) Add 1 letter to a famous person's name. Yo Yo
Under A Sicilian Sky
Lisa Hobman - 2021
Together with her fiancé, movie heartthrob Tyler Harrison, they are Hollywood’s new glitterati.Overnight, however, Ruby’s life implodes when her social media accounts are hacked with a multitude of vile posts, turning her into an international pariah. Even Tyler breaks off their engagement.Confused and heartbroken, Ruby escapes to the beautiful island of Sicily to avoid the media scrutiny and clear her name. With only a Yorkshire Terrier to comfort her, Ruby is befriended by a handsome neighbour and slowly begins to heal.But who is this mysterious man and what are his intentions?When her Sicilian hideaway is compromised, Ruby is once again forced to relocate, this time to the stunning Isle of Skye.In the tranquil cove of Glentorrin, Ruby is left questioning not only who wants to destroy her career, and why but also if celebrity lifestyle is really for her...
Unleash The Power of Social Media Marketing: Explosive Proven Strategies to Boost Your Social Media Marketing Campaign
Joe Praveen Sequeira - 2012
There's a small crop of social marketers that have figured out how to make millions from social marketing. You need their tactics! With the right social media plan, you can GROW your business, make more SALES and collect an army of loyal REPEAT customers. This is not some quick fix solution. But there's a right way to sell in the social sphere, and a wrong way. You need to learn the right way now, so that you can catapult your business ahead of your competition. Get some of the most powerful social marketing advice you'll ever find, inside these pages. Claim your place in the fast paced world of social technology, and build your business on the limitless potential of social sales. 'Unleash the Power of Social Media Marketing' will expose you to explosive, top tier strategies employed by the pros. Transform your social campaign into a systematic money engine, with these closely guarded social secrets!
The Book of Hat
Harriet Rowland - 2014
At the time she was a student at Queen Margaret College in Wellington, New Zealand.Going through treatment was often a lonely time, as friends — while supportive — didn’t always understand Hat’s new life. This was until she fell in love with the character Hazel Grace from John Green’s novel The Fault in Our Stars, a girl who talks honestly and openly about living with cancer. Like her, Hat found life changed in ways that were both good and bad: falling in love and hospital stays among them. And she was surprised by how much happiness there was still to find.Throughout her journey, Hat kept a blog called My Experience of Walking the Dog, and this book is a collection of those posts edited with the author. Why the blog title? Her parents say cancer is like a dog — fine if it stays in its own yard. Hat’s dog got out.Harriet Rowland entered the Mary Potter hospice in Wellington two days after her book launch, and died surrounded by family and friends at 7.05 am, Friday, 7 March, 2014. This is her unexpected story.‘This way I will NEVER have to get a job, learn how to cook more than two-minute noodles or do anything mildly productive. I never have to grow up and I can forever be a kid! Though my ‘forever’ is shorter than most, I don’t mind. What I do mind is that I am going to have to leave everyone I love behind.’
Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides)
John Purkiss - 2009
In these self-reliant times, it's essential to be remembered for the right reasons."Brand You "helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purposeBecome more visible in your marketMake the most of your networksBuild your brand online using blogs, LinkedIn, Facebook and TwitterAttract people who want what you do in the way that you do itThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.