YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Whether you just want to create a neutral, “business” partnership with the “other woman” in your life—or actually, gulp, become friends—they show you how to reach your goal through ten powerful steps.

    It is easy to read, factually correct, scientifically rigorous, and not to long (116 pages, including index). I enjoyed reading it and I will be recommending it to my students.'- British Journal of Social WorkApplied Behavior Analysis (ABA) is based on the premise that behavior can be influenced by changes in environment and by the reinforcing consequences of that behavior. This introductory guide to ABA demystifies the basic terminology, the underlying principles, and commonly-used procedures of ABA using accessible, everyday language.Albert J. Kearney explains the kinds of learning and reinforcement processes that form the basis of ABA programs. Having covered these essential principles, he describes how the science of behavior analysis can be effectively applied to real life behavior problems. He looks at how behavior is assessed and various intervention techniques that are often employed with children who have autism and other special needs. Having laid these essential foundations, Kearney touches on more advanced topics: the applications of ABA in behavioral education, such as precision teaching and programmed instruction.Clear, accessible, and with a structure that is easy-to-follow, this book is an essential introduction to the discipline of ABA and its applications for parents and professionals.

    Judy Willis responds with an emphatic yes in this informative guide to getting better results in math class. Tapping into abundant research on how the brain works, Willis presents a practical approach for how we can improve academic results by demonstrating certain behaviors and teaching students in a way that minimizes negativity.With a straightforward and accessible style, Willis shares the knowledge and experience she has gained through her dual careers as a math teacher and a neurologist. In addition to learning basic brain anatomy and function, readers will learn how to* Improve deep-seated negative attitudes toward math.* Plan lessons with the goal of achievable challenge in mind.* Reduce mistake anxiety with techniques such as errorless math and estimation.* Teach to different individual learning strengths and skill levels.* Spark motivation.* Relate math to students' personal interests and goals.* Support students in setting short-term and long-term goals.* Convince students that they can change their intelligence.With dozens of strategies teachers can use right now, Learning to Love Math puts the power of research directly into the hands of educators. A Brain Owner's Manual, which dives deeper into the structure and function of the brain, is also included--providing a clear explanation of how memories are formed and how skills are learned. With informed teachers guiding them, students will discover that they can build a better brain . . . and learn to love math!

    This book is the first training experience ever created to help School Counselors learn to use MI in their unique context. Written by a real-life School Counselor, this work is a powerfully practical explanation of MI ideas and techniques. Loaded with actual examples from the school context, the book is designed to help busy School Counselors learn these tools in a quick and enjoyable way. Students need help accessing their own motivation to improve grades, grow relationships, kick bad habits, and pursue deeply meaningful lives. School Counselors are perfectly positioned to help them do so, and MI is the tool they need.

    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

    He shows you how to create an amazing learning environment that actually makes discipline, rules and consequences obsolete, no matter if you're a new teacher or a 30-year veteran teacher. Teachers they make movies about are innovative, engaging, and beloved Hacking Classroom Management is about putting the F word--FUN--into your teaching, and Mike Roberts shows you how to do this, while meeting your standards and teaching your curriculum.  Hacking Classroom Management shows you how to Build lasting relationships with your students Maximize teaching time Reduce behavior issues Enhance student ownership Improve parental involvement Experts love the Movie Teacher philosophy "No matter what grade you teach, there’s something of great value inside. Two Big Thumbs UP!" -Alan Sitomer, CA Teacher of the Year and Author of Short Writes"Immensely fun and illuminating to read!" -Jeffery D. Wilhelm, Distinguished Professor of English Education at Boise State University"Hollywood might not make a movie about you, even if you read and apply every suggestion in this book, but you and your students are much more likely to feel like classroom stars because of it." -Chris Crowe, English Professor at BYU, Past President of ALAN, author of Death Coming Up the Hill, Getting Away with Murder: The True Story of the Emmett Till Case; Mississippi Trial, 1955; and many other YA booksWave Goodbye to classroom management issuesGrab Hacking Classroom Management today, become a movie teacher tomorrow, and forget about classroom management FOREVER!

    Learn the Alphabet and pronunciation as well as useful phrases in 8 categories, such as greetings, travel and directions, making friends to business and emergencies. Download, read and enjoy your vacation like never before.

    Writing fiction is a similar process. Sometimes it might take a while before the story gets some balance and moves forward. Sometimes the story takes off as if motor-driven, then crashes into something not foreseen or expected. Learning to be a writer is all about finding your legs, and doing your best to convince onlookers that you know what you're doing and where you're going.In Pep Talks, Warnings & Screeds, acclaimed Southern story writer and novelist George Singleton serves up everything you ever need to know to become a real writer (meaning one who actually writes), in bite-sized aphorisms. It's Nietzsche's Beyond Good & Evil meets Anne Lamott's Bird by Bird. It's cough syrup that tastes like chocolate cake. In other words, don't expect to get better unless you get a good dose of it, maybe two.Accompanied by more than fifty original full-color illustrations by novelist Daniel Wallace, these laugh-out-loud funny, candid, and surprisingly useful lessons will help you find your own writerly balance so you can continue to move forward.

     2.  Fascinating Memoir:  This book has it all: high stakes gambling, drugs, jail, psychotic episodes and debilitating depression and mental illness, plus the depths of despair and heights of victory.  3.  Very High Profile:  Mike Matusow is one of the most recognizable and followed players in poker today.  Yahoo's online search engine identifies over 1.1 million websites that provide content about Mike Matusow.  His weekly online video show "The Mouthpiece" at CardPlayer.com, averages over 2,000 viewers per day. 4.  Super Popular Subject: Poker is the third most watched sport on cable television, behind auto racing and football. 5.  Secondary Market Possibilities: The National Institute of Mental Health estimates there are 5.7 million people in the U.S. that have bipolar disorder and the CDC estimates 1.6 million elementary school children have been diagnosed ADHD.Get Ready for a Wild Ride… Hang on tight as Mike “The Mouth” Matusow, poker player extraordinaire, takes you with him on a breathtaking, true-life roller coaster ride from his humble beginnings in a trailer park to a rock and roll lifestyle full of hot women, sex, wild drug-filled parties and million-dollar wins and losses. Yet behind the glamour and glory of his high-stakes poker career lurked the flip side: a person torn between two debilitating mental illnesses?—?bipolar disorder and ADHD. To dig himself out of depression and suicidal despair, Matusow turned to dangerous street drugs to self-medicate a problem he didn’t understand, and spiraled deeper into the darker world of addiction, police narcotic stings, and jail time. In this revealing and tumultuous autobiography, the combustible Matusow holds nothing back. You’ll get a mouthful of the man behind the infamous Matusow Meltdowns seen on national TV. Riveting, exhilarating, sexy, sometimes shocking and always fascinating, this voyeur’s look into the world of high-stakes poker, mental illness, and ultimately, Matusow’s inspiring redemption, will keep you glued to your seat until the very last page!

    Our beginners guide contains all the essential information you need in order to succeed. It covers the basic techniques, well illustrated with over a hundred images, and explains everything you need to know in an understandable way. Bonsai Empire is the world's most visited Bonsai website and has provided beginners with quality information for over a decade. We have developed this guide to help you get a taste of this fascinating and living art, and hope you'll enjoy it as much as we do! This book includes: - Over 100 stunning images - Over 80 pages - Explanations of the basic techniques - Care guides on the 10 most popular tree species - Background on the history, definition and styles Walter Pall: "Now here is the ultimate book to lead beginners. I am happy to have been able to contribute to this" Mauro Stemberger "Very clear" and "With great quality drawings and pics"

    It examines general patterns of human behavior in age-graded periods, sources of diversity in life course trajectories, and unique life stories. It is multidimensional in scope and current in theory and research. This completely revised second edition maintains the use of case studies to help students appreciate the diversity of life course trajectories, and all chapters have been updated to reflect social trends and new developments in theory and research. To reflect the trend toward finer gradations in life phases, this edition addresses nine age-graded periods instead of the six presented in the first edition: Conception, Pregnancy, and Birth; Infancy and Toddlerhood; Early Childhood; Middle Childhood; Adolescence; Young Adulthood; Middle Adulthood; Late Adulthood; and Very Late Adulthood. The Changing Life Course is the companion volume to Person and Environment (ISBN 0-7619-8765-7). The two volumes are also available as a Two-Volume Kit (ISBN 0-7619-8803-3). An Instructor′s Manual containing chapter summaries, suggested classroom activities and discussions, and essay and multiple choice questions is also available (ISBN: 0-7619-8804-1).

    Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).

    Another bolts across a busy parking lot, turns and smiles at his mom. An eighteen-year-old student bursts into tears when asked to change activities at school. Sound familiar? These and other common behavior issues in children with Down syndrome can quickly become engrained and may even persist into adulthood. No parent wants that to happen, and thankfully, help is available! Dr. David Stein, a psychologist and Co-Director of the Down Syndrome Program at Boston Children's Hospital, shares his approach to behavior management in this new book for parents. Supporting Positive Behavior in Children and Teens with Down Syndrome examines how the brain of a person with Down syndrome works, how those differences impact behavior, and why bad behavior should not be viewed as a willful act. Governed by this new awareness, parents are in a better position to change and manage their child's behavior using these guiding principles: [[Be proactive, not reactive [[Be consistent [[Use visual schedules & Social Stories to direct behavior [[Develop a token reward chart [[Keep gut reactions in check [[Teach siblings to ignore bad behavior [[Learn effective disciplinary techniques [[Know when professional help is needed Some of these parenting concepts are intuitive, others are not, but when they are followed consistently, children and teens with Down syndrome do their best behaviorally and the parent-child relationship remains as positive and loving as it should be.

    Specifically, this book is useful to behavior analysts who are working in the clinical, educational, and rehabilitative fields with clients who are developmentally disabled, are on the autistic spectrum, or have a variety of moderate to severe behavior problems that require treatment by experts using the latest evidence-based methods. The content is organized around the Behavior Analyst Certification Board Guidelines, and contains detailed ethical scenarios designed to get readers thinking about potential issues and dilemmas that may arise within their work. Responses to Case Scenarios are found at the end of each appropriate chapter, along with valuable tips found throughout the text.