Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

    They teach you how to discover the "Franchise" or structure of a television show in order to write a successful and eye catching spec script. The four-act structure is covered, along with the elements that go into telling a good story. After you've blown them away with your spec script, learn how to pitch confidently and concisely. You'll also find invaluable information on how to work with producers, how to handle your first writing assignment, and tackle revisions. Also included are Writer's Guidelines, and beat sheets, from several television shows to help you familiarize yourself with the way writer's work.

    Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    Taking examples from the plays of Aeschylus, Sophocles and Euripides, The Poetics introduces into literary criticism such central concepts as mimesis (‘imitation’), hamartia (‘error’), and katharsis (‘purification’). Aristotle explains how the most effective tragedies rely on complication and resolution, recognition and reversals, centring on characters of heroic stature, idealized yet true to life. One of the most powerful, perceptive and influential works of criticism in Western literary history, the Poetics has informed serious thinking about drama ever since.Malcolm Heath’s lucid English translation makes the Poetics fully accessible to the modern reader. It is accompanied by an extended introduction, which discusses the key concepts in detail and includes suggestions for further reading.

    With bracing directness and aphoristic authority, one of our greatest living playwrights addresses the questions: What makes good drama? And why does drama matter in an age that is awash in information and entertainment? David Mamet believes that the tendency to dramatize is essential to human nature, that we create drama out of everything from today’s weather to next year’s elections. But the highest expression of this drive remains the theater.          With a cultural range that encompasses Shakespeare, Bretcht, and Ibsen, Death of a Salesman and Bad Day at Black Rock, Mamet shows us how to distinguish true drama from its false variants. He considers the impossibly difficult progression between one act and the next and the mysterious function of the soliloquy. The result, in Three Uses of the Knife, is an electrifying treatise on the playwright’s art that is also a strikingly original work of moral and aesthetic philosophy.

    This volume explores the most common male and female archetypes, provides instructions for using them to create original characters and gives examples of how other authors have brought such archetypes to life in novels, films and television.

     There’s a better way. In How to Write Fast, Platt and Silver show you how to shift your approach to writing to dramatically increase your natural speed, while tapping into your inner storyteller and unleashing more of the stories you were born to tell. You will discover: * How to immediately improve your writing speed. * Why writing fast will result in better writing. * How to redesign your writing strategy to promote going faster. * The five simple hacks Platt, Silver and the entire story studio have used to repeatedly best themselves and move many of them to producing more than a million words a year. * Mental tricks to bypass your inner editor (and why using them will retrain your brain to write faster, while also creating the cleanest copy you’ve ever created). Isn't it time you did more than just write fast? Now you can. Start writing better words faster today!

    While there have been attempts to establish one standard or another as the default, there is no common agreement. So beware people telling you there is one right way, they are assuming too much. As a general rule though, netiquette involves the same principles as plain old etiquette -- basic courtesy, respect and ethics. Treat people the way you would want to be treated yourself. By following the principles outlined below, the recipient of your email will be more likely to read and act, if not be favorably impressed by your message:Subject line to summarise the message. Make the Subject line summarise the body of the e-mail. Ask yourself, 'will the recipient(s) know what this e-mail is about'. For example, Instead of Subject: Exam, say Subject: Location of 1508INT Exam, 23 July 2011.Don't assume the recipient knows the background. Include enough contextual information at the beginning of the e-mail for the recipient to know what the matter is about. If in doubt, put background information in. For example, don't say can I have an extension for my assignment?, instead say I refer to the CIT3622 assignment 1 that I handed in late. I was ill and have a doctor's certificate. May I ask for an extension on the basis that I was too ill to do it on time?Keep it concise. Keep messages brief and to the point, but not so brief that it causes the problem outlined in the previous point. This includes deleting any irrelevant text when an email has been back and forth several times. No-one wants to scroll down through pages of text in order to reach the message they want to read. If the sense of the email will be lost by deleting that text, however, leave it in.Reply within 24 hours. Try to reply within 24 hours, less if possible. In fact, get in the habit of replying immediately -- it is the polite thing to do, and the recipient will appreciate a prompt reply. It also makes you look efficient. The longer you leave it to reply, the more likely you will forget or have too big a log-jam of unanswered email.Allow time for a reply. E-mail messages are not usually required to be answered immediately, though it is good practice if you do. Before sending a reminder, allow some time for a response, some times even a few days. Not everyone is online 24 hours a day.Use the BCC field when sending bulk email. If you're sending email to a whole list of people, put their email addresses in the BCC field. That way, the privacy of the recipient is respected, and spammers cannot harvest the email addresses for their dastardly purposes.

    HARNESS THE POWER OF HOLLYWOOD STORYTELLING MAGIC Renowned Hollywood story expert Michael Hauge’s Six Step Success Story formula gives your potential clients and buyers the emotional experience of success—and will move them to take action.

    Defined in alphabetical order, each entry is allotted 1-7 pages with examples and histories of-and ideas for using-each form.

    In short, essayistic chapters and an appendix of thirty stimulating exercises, The Art of Voice explores the myriad ways to create a distinctive poetic voice, including vernacular, authoritative statement, speech register, tone-shifting, and using secondary voices. “Rich with lively examples” (New York Times Book Review), The Art of Voice provides a compelling introduction to contemporary poetry and an invaluable guide for any practicing writer.

    A team of contemporary fiction scholars from both sides of the Atlantic has been assembled to provide a thorough and readable analysis of each of the novels in question. The books in the series will all follow the same structure:a biography of the novelist, including other works, influences, and, in some cases, an interview; a full-length study of the novel, drawing out the most important themes and ideas; a summary of how the novel was received upon publication; a summary of how the novel has performed since publication, including film or TV adaptations, literary prizes, etc.; a wide range of suggestions for further reading, including websites and discussion forums; and a list of questions for reading groups to discuss.

    I spent time looking for a book which would show me how a "raw" story was developed through drafts, with comments received and the changes made. Struggling to find such a work, I decided to create my own, being transparent and honest in the details. Using the story that gained me an offer of a place on a Master's in Creative Writing, SHORT STORY will take you through three drafts of the work.The book details not only the major revisions, feedback given by a professional novelist and an academic, but also has a bunch of tips from my writers toolbox condensed between the drafts. I hope that the process provides something useful for you, be it a tip from the writing toolbox, a look at the editing process, or motivation in knowing that you can do better than I did!

    Concerned with exploring alternative approaches beyond the traditional three-act structure, Alternative Scriptwriting first defines conventional approach, suggests alternatives, then provides case studies. These contemporary examples and case studies demonstrate what works, what doesn't, and why. Because the film industry as well as the public demand greater and greater creativity, one must go beyond the traditional three-act restorative and predictable plot to test your limits and break new creative ground. Rather than teaching writing in a tired formulaic manner, this book elevates the subject and provides inspiration to reach new creative heights.

    Major topics include: characterization, narration, character-based plotting, dialogue, drama, point of view, significance, and revision.