Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

    Archer's ASSASSINS GUILD series in a single volume at one low price. Each book in this box set is available separately, but by buying them in this bundle, you're getting a better deal! Contains THE CHARMER, THE REBEL, THE SAINT, THE SINNER. Praise for the books in THE ASSASSINS GUILD series: "as i started reading this book i thought i had made a huge mistake...as i am NOT a lover (usually) of 1598 time period! BUT...C. J. Archer not only pulled me into this book but the three books after this one. she had me "hook, line and sinker" by the end of the first chapter." ~ reviewer Ev "If you like well developed characters, colorful situations and lots of intrigue you'll love this series of books as much as I did. Buy them all, because you'll have to in the end." ~ reviewer Marcella THE CHARMER Orlando Holt has never assassinated a woman before. The lovely, feisty Lady Lynden will be his first. She's supposed to be a vicious murderess, but when Orlando begins to have doubts, he sets out to discover the identity of the person who hired him. What he learns will turn his world upside down, and propel him headlong into love with a woman who's immune to his charms. THE REBEL Cole is a mystery, even to those closest to him in the Assassins Guild. All anyone really knows for sure is that he's ruthless, grim, and cares little for his own life. So when he loses his memory during an attack and thinks himself a naive eighteen year-old again, no one can really believe the transformation. But as his memory returns, so do the nightmares and the dark reality of who he has become. When gentle-natured Lucy falls in love with the damaged stranger, she thinks him a smiling, amiable gentleman. But rumors of a murder in the nearby village have her suspecting that her patient may be hiding a terrible secret. THE SAINT Elizabeth Buckley has been in love with Edward Monk for most of her life. Unfortunately he's only ever had eyes for her older, prettier sister. Five years after he left the village to make himself worthy of a Buckley, their lives intersect. This time, she's determined to make him see her and bed her. All Edward has to do is convince the girl he loves to set aside her betrothed and wed him instead. When her betrothed becomes tangled in a web of lies and murder, it's up to Edward to untangle him. If only he could keep his mind on the task, and not get distracted by the wrong Buckley girl. THE SINNER Guilt and desire battle within Hughe's soul. When the enigmatic leader of the Assassin's Guild learns that the widow of one of his targets is at the mercy of a cruel man, he does the only thing left in his power to do. He marries her. Then the worst thing happens. He falls in love with her. With more than one person trying to kill him and a family to rescue, Hughe needs the help of all his Assassins Guild friends to stay alive and keep his wife from learning the truth. Because he knows, and dreads, what will happen when she discovers what he did.

     DEADLY MESSENGERS Nobody's listening, so he'll just keep killing.Three massacres in the same city, the same month. Two detectives discover a link that can't possibly exist. One journalist unwittingly holds the answers. Zero clues to a killer who sends a deadly message.Kendall's usual freelance work consists of fluff magazine pieces until she scores an interview with the survivor of a horrific mass killing. Seven people brutally murdered with an axe at a cafe, with the killer left dead at the scene. She’ll soon discover these killings are part of a plan far greater than just these crimes. Someone is sending a message and soon many more will die. BEHIND THE FIRE What if all that stood between us and hell was a match?An ordinary couple stand accused of a heinous crime. They're the last people you'd expect to save the world. Are they criminals, heroes or completely insane? Or maybe all three?Something terrifying has led Bobby and Emily to leave their two young children with a sitter while they embarked on a crazy fire-bug spree. That something was an incredible secret they'd promised to protect. Inspired by true-life headlines, this is the tale of the random appearances of frightening black things, and one couple's battle to protect their town from these dangerous and hellish creatures. BACK AGAIN Between life and death lies fate and one hell of a fightA single mom struggles with unexplained lost time. An angry young woman makes a fatal mistake, taking them on a collision course that will shatter their lives to pieces.Since childhood, Dawn has "lost time." She awakens in strange places, far away from her last memory. Now she's just trying to be a good mom to her son while fearing another blackout episode. Kylie is over her dead-end job and has just been fired. As she drives from the supermarket lot, she picks up her cell to send a text. In the next terrifying moment, she’ll realize the gravity of her mistake when Dawn’s and her destinies collide.

    Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us into a cycle of financial hardship and stress. Shiny Objects, a new The Paradox of Choice for the modern reader, is more than a critique of capitalism—it's also an exploration into how we can live happier, fuller, more productive lives today.

    There is also new information useful to smaller businesses.

    Ask the same crowd whether they live like Jesus, and most of those same hands will come down. Why is this? Why is it so hard to bridge the gap between belief and real life?Respected author, professor, and psychologist Gary W. Moon thinks it has to do with our hyper-intellectual but non-experiential method of living the Christian life. In this winsome book Moon provides a thirty-day apprenticeship with Jesus, whereby readers will actively practice being with Jesus day in and day out. Each day's reading uses compelling stories and scripture to illustrate a point and closes with a suggested apprenticeship activity.

    Wall Street lost more than 49% of the typical investor's money—twice—since the year 2000. And studies show that because they followed the conventional wisdom, almost half of all Boomers won't have enough money to cover even basic living expenses during their retirement years. Now the financial gurus whose advice got you into this mess in the first place are telling you to "take more risk," "work till you drop," and "plan on spending less in retirement." Don't let them fool you again!In The Bank On Yourself Revolution, financial security expert Pamela Yellen details how hundreds of thousands of people of all ages and incomes have bucked the system to secure their families' financial futures without gambling in the Wall Street Casino or taking any unnecessary risks. You'll discover a proven step-by-step plan for growing your wealth safely, predictably, and guaranteed every single year—even when the markets are tumbling. And you'll learn how to bypass banks, credit card and financing companies to become your own source of financing for cars, vacations, a college education, business expenses and other major purchases.The Bank On Yourself Revolution isn't a "get-rich-quick" scheme; it's about having real wealth and financial security for as long as you live. You can finally know how much money you'll have next year, in 10, 20 or 30 years—and at every point along the way. Join the Revolution and take control of your own financial future!

    Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now."

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

    Authentic knowledge body of Scrum is Scrum Guide. It is too dense to absorb without context and correlations. This book reveals Scrum as defined in 'The Scrum Guide 2016' with context and correlations using Active Learning technique. It is all-in-one guide for Professional Scrum Master (PSM 1) aspirants, with comprehensive Scrum material, tips, and 250+ practice questions.