MKTG


Charles W. Lamb Jr. - 1992
    Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

Public Finance and Public Policy


Jonathan Gruber - 2004
    The new edition, fully updated with the most recent data and research possible, includes new coverage of the Medicare drug benefit, changes in the tax code, Hurricane Katrina, and the ongoing debate over privatization.

Advanced Accounting


Floyd A. Beams - 1985
    The presentation of consolidation material and the use of excerpts from popular business press and references to real world companies and governmental and non-profit institutions are used to illustrate key concepts and maintain a strong student orientation.

Essentials of Investments [with Standard & Poor's Bind-In Card & CD-ROM]


Zvi Bodie - 1992
    The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Essentials maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships).

What Your Second Grader Needs to Know: Fundamentals of a Good Second Grade Education


E.D. Hirsch Jr. - 1991
    Designed for parents and teachers to enjoy with children, featuring a new Introduction, this second-grade volume of the Core Knowledge Series presents the knowledge and skills that should be at the core of a challenging second-grade education, including Favorite poems old and new, from Caterpillars to Gwendolyn Brooks s prizewinning Rudolph Is Tired of the City Literature from around the world, with African folktales, American tall tales, European fairy tales, and classic myths from ancient Greece Learning about language the basic building blocks of written English, all explained with a touch of humor and common sense World and American history and geography visit Japan, explore ancient Greece, travel the Underground Railroad with Harriet Tubman Visual arts with activities and full-color illustrations of masterworks by El Greco, Van Gogh, Matisse, and others Music basic theory, great composers, instruments, and fun-to-sing songs such as I ve Been Working on the Railroad and Do-Re-Mi Math challenging lessons ranging from telling time to doing fractions, numbers to 100, and a first look at geometry Science the cycle of life and the seasons, levers and magnets, the wonder of the human body, and more, with lots of hands-on activities and stories about famous scientists"

A Course in Power Systems


J.B. Gupta
    Table of contents: part-i: generation and economic considerations introductory hydroelectric power plants steam power plants nuclear power plants diesel electric power plants gas turbine power plants non-conventional methods of power generation selection of power plant economic operation of power plants combined operation of power plants environmental aspects of electric energy generation cogeneration and energy conservation interconnected systems power plants economics tariffs and power factor improvement objective type questions part-ii: transmission and distribution of electrical power supply systems mechanical design of overhead lines overhead line insulators corona transmission line constants performance of short and medium transmission lines performance of long transmission lines underground cables dc distribution ac distribution insulation resistance of a system interference of power lines with neighboring communication lines extra high voltage (ehv) ac transmission high voltage direct current (hvdc) transmission construction, testing and commissioning of overhead lines objective type questions part-iii: switchgear and protection introductory representation of power system components symmetrical components symmetrical fault analysis unsymmetrical fault analysis fuses circuit breaking circuit breakers protective relays static relays protection of ac generators and motors transformer protection bus-bar protection protection of feeders and transmission lines protection against overvoltages due to lightning travelling waves insulation co-ordination power system earthing voltage control substations power system stability power flow studies objective type questions index

Human Resources Management In Canada


Gary Dessler - 1992
    

A Charge to Keep: My Journey to the White House


George W. Bush - 1999
    The president of the United States is the president of every single American, every race and every background. Whether you voted for me or not, I will do my best to serve your interests, and I will work to earn your respect.I will be guided by President Jefferson's sense of purpose: to stand for principle, to be reasonable in manner, and, above all, to do great good for the cause of freedom and harmony.The presidency is more than an honor, it is more than an office. It is a charge to keep, and I will give it my all.--George W. Bush, December 13, 2000, Texas House of RepresentativesIn A Charge to Keep, George W, Bush offers readers a warm, insightful, and honest look at the personal and political experiences that have shaped his values and led to his decision to run for president. The George W. Bush who leaps off these pages has his mother's wit and down-to-earth personality, his father's energy and competitive drive, and his own unique style and philosophy.Written with his long term communications director, Karen Hughes, A Charge to Keep is a revealing look into the background, philosophy, family, and heart of our new president.

I Will Not Die an Unlived Life: Reclaiming Purpose and Passion


Dawna Markova - 2000
    "I Will Not Die an Unlived Life is a collection of stories of Markova's own journey to uncover her purpose and make her life matter, and it has been inspiring readers to do the same for more than 14 years."I'm not sure I know exactly what passion is," writes the author, "but I do know what it does for us. I know that it breaks us open until there is no partition between our bodies and the body of the world. I know it acts on us until something takes root inside and insists on growing. I usually forget that it begins as a reaching down into the dark as well as up and out toward the light."From the Foreword by Justine and Michael Toms, cofounders of New Dimensions Broadcasting Network: "Never have the words 'slow down' been so desperately needed as they are now. Markova asks brilliant questions as she gently challenges us to exit the fast lane and move into the slow river of wonder, which summons us to our true passion. She catches our logical minds and prompts us to remember, 'Why are we here?' She stimulates us to ask essential questions, have more conversations, and tell more stories. She speaks the language of poetry, questions, story-telling, and deep reflection.

Financial Accounting


Walter T. Harrison Jr. - 1998
    A specially designed Accounting Cycle Tutorial program is integrated in the first three chapters (icons in the margin point readers to an online program, a free website that accompanies the book). The program includes tutorials, interactive animations, and practice questions that provide readers with additional, beyond the book instruction on the accounting cycle. This book also provides a no password required online practice environment where readers can work on problems that help them master the accounting cycle and gauge their comprehension. A unique Accounting Cycle Pocket Guide is included for readers to use as a handy reference-it illustrates the key steps in the accounting cycle. This book covers the full range of topics in financial accounting: financial statements, processing information, accrual accounting, internal control and cash, short-term investments and receivables, inventory, plant assets, current and long-term liabilities, stockholders' equity, long-term investments and international operations, using the income statement and statement of stockholders' equity, the statement of cash flows, and financial statement analysis. For accountants and employees in accounting departments.

Microsoft Office 2010: Introductory


Gary B. Shelly - 2010
    Our trademark step-by-step, screen-by-screen approach now encourages users to expand their understanding of the Office 2010 software through experimentation, exploration, and planning ahead.

Turning the Tide: One Man Against the Medellin Cartel


Sidney D. Kirkpatrick - 1991
    Professor Richard Novak was in the Bahamas studying hammerhead sharks when the Medellin Cartel moved in and set up the nerve center of the world's largest drug operation. When officials refused to act, Novak used his underwater expertise to gather evidence, eventually leading to the cartel's downfall. 16 pages of photographs.

Understanding Business


William G. Nickels
    We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Financial Accounting [with CD-ROM]


Robert Libby - 1995
    This title presents the use of focus companies and the financial statements. The decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting.

Models for Writers: Short Essays for Composition


Alfred Rosa - 1986
    "Models for Writers" continues to offer thought-provoking selections organized to demonstrate not only the rhetorical patterns that students will use in their own essays but also the elements and language that will make those essays effective. With a wide variety of new selections and new attention to sentence grammar, reading comprehension, and critical thinking, the new edition of "Models for Writers" once again stakes its claim as America's best-selling short essay reader.