Witty, contentious and passionate, it exposes the methods with which we avoid reasoned debate.

    . . this is the kind of book you want everyone to read.”—Cleveland Plain Dealer“Curiosity, awareness, attention,” Laurence Gonzales writes. “Those are the tools of our everyday survival…We all must be scientists at heart or be victims of forces that we don’t understand.” In this fascinating account, Gonzales turns his talent for gripping narrative, knowledge of the way our minds and bodies work, and bottomless curiosity about the world to the topic of how we can best use the blessings of evolution to overcome the hazards of everyday life.Everyday Survival will teach you to make the right choices for our complex, dangerous, and quickly changing world—whether you are climbing a mountain or the corporate ladder.

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers."

    Inside, you'll get hands-on, lively, and fun exercises that you can put to work today to improve your arguments and pin down key issues.  With this accessible and friendly guide, you'll get plain-English instruction on how to identify other people's assumptions, methodology, and conclusions, evaluate evidence, and interpret texts effectively. You'll also find tips and guidance on reading between the lines, assessing validity – and even advice on when not to apply logic too rigidly! Critical Thinking Skills for Dummies: Provides tools and strategies from a range of disciplines great for developing your reflective thinking skills Offers expert guidance on sound reasoning and textual analysis Shows precisely how to use concept mapping and brainstorming to generate insights Demonstrates how critical thinking skills is a proven path to success as a student Whether you're undertaking reviews, planning research projects or just keen to give your brain a workout, Critical Thinking Skills For Dummies equips you with everything you need to succeed.

    That's why we need The School of Life - a real organisation founded ten years ago by writer and philosopher Alain de Botton. The School of Life has one simple aim: to equip people with the tools to survive and thrive in the modern world. And the most important of these tools is emotional intelligence.This book brings together ten years of essential and transformative research on emotional intelligence, with practical topics including:- how to understand yourself- how to master the dilemmas of relationships- how to become more effective at work - how to endure failure- how to grow more serene and resilientThe School of Life is nothing short of a crash course in emotional maturity. With all the trademark wit and elegance of Alain de Botton's other writings, and rooted in practical, achievable advice, it show us a path to the better lives we all want and deserve.

    These days there are many people whom we need to question: politicians, lawyers, doctors, teachers, clergy members, bankers, car salesmen, and your boss. This book will empower you with the ability to spot faulty reasoning and, by asking the right sorts of questions, hold people accountable not only for what they believe but how they behave. By using this book you’ll learn to analyze your own thoughts, ideas, and beliefs, and why you act on them (or don’t). This, in turn, will help you to understand why others might hold opposing views. And the best way to change our own or others’ behavior or attitudes is to gain greater clarity about underlying motives and thought processes. In a media-driven world of talking heads, gurus, urban legends, and hype, learning to think more clearly and critically, and helping others to do the same, is one of the most important things you can do.

    Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

    In The Ten Basic Principles of Good Parenting, Dr. Steinberg distills decades of research into a parenting book that explains the fundamentals of raising happy, healthy children, giving readers an invaluable map to help them navigate parenthood from infancy to adolescence.Dr. Steinberg found that the basic principles for effective parenting are simple and universal, and apply to all parents and children regardless of background. He explains each principle and shows how to put it into action, using anecdotes and examples: from “What You Do Matters” (parents make an enormous difference; children are not simply the product of their genes) to “Establish Rules and Limits” (how to provide structure in your child's life, and how to handle conflicts over rules) and “Help Foster Your Child's Independence” (help your child think through decisions instead of making them for him or her). Concise and authoritative, written with warmth and compassion, The Ten Basic Principles of Good Parenting is an intelligent guide to raising a happy, healthy child and to becoming a happier, more confident parent in the process.

    Emerson Eggerichs, "most spouses don't know that they speak two different languages. They are sending each other messages in 'code, ' but they won't crack that code until they see that she listens to hear the language of love and he listens to hear the language of respect." Dr. Eggerichs' best-selling book, Love and Respect, launched a revolution in how couples relate to each other. Now with the Cracking the Communication Code companion workbook, the message of this hardcover trade book can be studied and applied whether for a group or for individual couples. The result will be better communication, mutual understanding, and a successful godly marriage.

     Featuring a new foreword by Ariel Emanuel and Patrick WhitesellMark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.To this day, McCormack's business classic remains a must-read for executives and managers at every level. Relating his proven method of "applied people sense" in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on- the secret life of a deal - management philosophies that don't work (and one that does) - the key to running a meeting--and how to attend one - the positive use of negative reinforcement - proven ways to observe aggressively and take the edge - and much more Praise for What They Don't Teach You at Harvard Business School "Incisive, intelligent, and witty, What They Don't Teach You at Harvard Business School is a sure winner--like the author himself. Reading it has taught me a lot."--Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox "Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career."--Herbert J. Siegel, chairman, Chris-Craft Industries, Inc."Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well."--Arnold Palmer"There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport."--Frank Deford, senior contributing writer, Sports Illustrated

    From moral ethics to the philosophies of religions, The Philosophy Book sheds a light on the famous ideas and thinkers from the ancient world through the present day. Including theories from Pythagoras to Voltaire and Mary Wollstonecraft to Noam Chomsky, The Philosophy Book offers anyone with an interest in philosophy an essential resource to the great philosophers and the views that have shaped our society.

    Now, in Beyond Religion, the Dalai Lama, at his most compassionate and outspoken, elaborates and deepens his vision for the nonreligious way. Transcending the mere “religion wars,” he outlines a system of ethics for our shared world, one that gives full respect to religion. With the highest level of spiritual and intellectual authority, the Dalai Lama makes a stirring appeal for what he calls a “third way,” a path to an ethical and happy life and to a global human community based on understanding and mutual respect. Beyond Religion is an essential statement from the Dalai Lama, a blueprint for all those who may choose not to identify with a religious tradition, yet still yearn for a life of spiritual fulfillment as they work for a better world.

    He exposes the people and organizations that manipulate our perceptions and profit from our anxieties: politicians who win elections by heightening concerns about crime and drug use even as both are declining; advocacy groups that raise money by exaggerating the prevalence of particular diseases; TV news-magazines that monger a new scare every week to garner ratings.

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.