Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

    Students are provided with an exceptionally clear and coherent understanding of child development, emphasizing the interrelatedness of all domains physical, cognitive, emotional, and social throughout the text narrative and in special features. Focusing on education and social policy as critical pieces of the dynamic system in which the child develops, Berk pays meticulous attention to the most recent scholarship in the field. Berk helps students connect their learning to their personal and professional areas of interest and their future pursuits as parents, educators, heath care providers, counselors, social workers, and researchers."

    A major section provides background and information on neurons and the brain. This text is directed primarily toward undergraduate students at junior and senior level.

    Reckless. Impractical. Insecure. Distracted. These are all words commonly used to describe adolescents. But what if we recast these traits in a positive light? Teens possess insight, passion, idealism, sensitivity, and creativity in abundance--all qualities that can make a significant positive contribution to society.In this thought-provoking book, Thomas Armstrong looks at the power and promise of the teenage brain from an empathetic, strength-based perspective--and describes what middle and high school educators can do to make the most of their students' potential.Thoroughly grounded in current neuroscience research, the book explains what we know about how the adolescent brain works and proposes eight essential instructional elements that will help students develop the ability to think, make healthy choices, regulate their emotions, handle social conflict, consolidate their identities, and learn enough about the world to move into adulthood with dignity and grace.Armstrong provides practical strategies and real-life examples from schools that illustrate these eight key practices in action. In addition, you'll find a glossary of brain terms, a selection of brain-friendly lesson plans across the content areas, and a list of resources to support and extend the book's ideas and practices.There is a colossal mismatch between how the adolescent brain has evolved over the millennia and the passive, rote learning experiences that are all too common in today's test-obsessed educational climate. See the amazing difference--in school and beyond--when you use the insights from this book to help students tap into the power of their changing brains.

    Along the way, you'll explore topics like changing gender roles, sexuality, self-esteem, aggression, personality, and mate selection. It all adds up to a text that will leave you with a deeper, more complex understanding of the nature of culture, its relationship to psychological processes, and the differences and similarities between cultures in our increasingly globalized world.

    In his informal, anecdotal style, author Jerrold Greenberg introduces and discusses the latest research findings on the physical, psychological, and spiritual aspects of stress.

    With its comprehensive, succinct, and applied coverage, the text has proven its ability to capture students' interest while introducing them to the issues, forces, and outcomes that make us who we are. Robert V. Kail's expertise in childhood and adolescence, combined with John C. Cavanaugh's extensive research in gerontology, result in a book with a rich description of all life-span stages and important topics. A modified chronological approach traces development in sequential order from conception through late life, while also dedicating several chapters to key topical issues. This organization also allows the book to be relatively briefer than other texts?a benefit given the enormous amount of information covered in the course. Benefits: NEW! Up-to-date findings and references introduce students to the perspectives of those who are currently shaping the field and those who pioneered it. New examples include a greater number of diversity examples to appeal to the broadest possible range of students: a diversity theme index is in the back of the book. Real People: Applying Human Development boxes illustrate how a development issue is manifested in the life of a real person. Examples include "Tell Me About a Girl That You Like A Lot and "Still Flying at 91." NEW! Read about the latest research insights?Current findings and references introduce you to the perspectives of those who are currently shaping the field and those who pioneered it. NEW! Study smarter?Learning Objectives (listed at the beginning of each major section and repeated as subheads throughout the section) help you study more efficiently by focusing your attention on important upcoming topics. NEW! Build critical thinking skills painlessly?Wikipedia, YouTube, Facebook, texting, and other current topics make the book's Think About It questio

    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.

    Practical illustrations of how these techniques can be applied to the most common mental health problems ensure that theory translates into real-life practice. New to this edition, the authors examine:o cultural diversity in greater deptho the current topicality of CBT, especially within the NHSo latest Roth/Pilling CBT competencieso the impact of third wave CBT in more detail.As well as exploring depression, panic and agoraphobia, OCD and anxiety disorders, the book covers other less common disorders. Discussion of different methods of delivery includes work with individuals, groups, couples and families. This edition also includes extra case study material, student exercises and discussion points.This fully updated Introduction remains the key textbook for those coming to CBT for the first time, whether on training courses or as part of their everyday work. It is also useful for more experienced therapists wanting to refresh their core skills.

    At one level, this is a book about the courage, humor, and determination to triumph over illness and disability that many "ordinary people" demonstrate when coping with the extraordinary stress of a brain disorder. At another level, it is a well-referenced and up-to-date textbook that provides a holistic view of the practice of clinical neuropsychology. Included are reader-friendly descriptions and explanations of a wide range of neurological disorders and neuroscientific concepts. Two introductory chapters are followed by 17 chapters that each focus on a specific disorder and include research, clinical assessment, rehabilitation, and a detailed case study. Disorders range across the full spectrum from common ones such as traumatic brain injury and dementia, to rare disorder such as autotopagnosia. Each of the 16 chapters retained from the first edition has been revised to reflect current research and clinical advances. Three new chapters on multiple sclerosis, Parkinson's disease, and Huntington's disease incorporate discussion of important current topics such as genetically-transmitted diseases, genetic counseling, gene transplantation, functional neurosurgery, and the complex ethical issues that go hand-in-hand with these new techniques. This informative and engaging book will be of interest to students of clinical psychology, neuropsychology, and neurology, health professionals who work with neurological patients, neurological patients and their families, and lay readers who are simply fascinated by the mind and brain.

    The book begins with an introduction to the language of statistics and then covers descriptive statistics and inferential statistics. Throughout, the author offers readers:- Difficulty Rating Index for each chapter′s material- Tips for doing and thinking about a statistical technique- Top tens for everything from the best ways to create a graph to the most effective techniques for data collection- Steps that break techniques down into a clear sequence of procedures- SPSS tips for executing each major statistical technique- Practice exercises at the end of each chapter, followed by worked out solutions.The book concludes with a statistical software sampler and a description of the best Internet sites for statistical information and data resources. Readers also have access to a website for downloading data that they can use to practice additional exercises from the book. Students and researchers will appreciate the book′s unhurried pace and thorough, friendly presentation.

    The Twelfth Edition's hallmark continues to be its pioneering integration of the proven-effective SQ4R learning system (Survey, Question, Read, Reflect, Review, Recite), which promotes critical thinking as it guides students step-by-step to an understanding of psychology's broad concepts and diversity of topics. Throughout every chapter, these active learning tools—together with the book's example-laced writing style, discussions of positive psychology, cutting-edge coverage of the field's new research findings, and excellent media resources—ensure that students find the study of psychology fascinating, relevant, and above all, accessible.

    وجبة دسمة لكل من يهتم بالسلوك النرجسي ويحاول حماية نفسه من آثارهThis book (in Arabic) is a full guide on understanding the manipulation techniques of people with Narcissistic Personality Disorder (NPD) and Dark Triad personalities. Written in simple language by an Arab woman, it provides valuable insights into society traditions contributing to the spread of narcissism and narcissistic abuse, particularly against women. It also offers simple tips to help victims of narcissistic abuse recover and move on.

    No previous knowledge of statistics is assumed, and mathematical background is assumed to be minimal (lowest-level high-school algebra). This text may be used in a one or two course sequence. Such sequences are commonly required of social science graduate students in sociology, political science, and psychology. Students in geography, anthropology, journalism, and speech also are sometimes required to take at least one statistics course.

    The book has been thoroughly updated with new references and examples and now has information on topics such as:Transactional analysis The use of natural environment in counselling The contribution of arts-based approaches Integrating theory into practiceTo help readers, the author has extended the introduction to the book in order to outline the aims of the book and explain its structure so that this is clear to the reader from the outset.The pedagogy of this edition has also been improved in order to enhance learning. Each chapter includes:Topics for further discussion Key terms and concepts Suggested further reading Case studies and illustrationsThis book remains the book of choice for students and tutors on introductory counselling courses.