One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

    Written in uncommonly engaging, lucid, and elegant prose, this text is an understand-it-yourself, do-it-yourself manual designed to help research students in any discipline understand the fundamental structure of quality research and the methodical process that leads to genuinely significant results. It guides the reader, step-by-step, from the selection of a problem to study, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suited for the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.

    His brilliant mind, which saw him building power stations and literally bringing light into the lives of others, has succumbed to darkness.As Robyn settles back in the rhythms of life in the rain-soaked vast Welsh valleys, she keeps a diary charting her journey as the dad she knew disappears before her eyes. Lyrical, poignant and with flashes of brilliant humour, My Mad Dad explores how in helping others we can heal ourselves. 'At some point the cared for become the carers...this isn't a shame and it isn't a tragedy and it isn't a chore. It is an honour. To be able to return the gift of love that someone bestows upon you is a gift in itself. This is a story of caring...'

    A computational investigation into the human representation and processing of visual information.

    

    Excellent Board review.

    Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.

    This new edition incorporates the striking developments that have taken place in neuroscience, cognitive science, and artificial intelligence and notes their expanding relevance to philosophical issues.Churchland organizes and clarifies the new theoretical and experimental results of the natural sciences for a wider philosophical audience, observing that this research bears directly on questions concerning the basic elements of cognitive activity and their implementation in real physical systems. (How is it, he asks, that living creatures perform some cognitive tasks so swiftly and easily, where computers do them only badly or not at all?) Most significant for philosophy, Churchland asserts, is the support these results tend to give to the reductive and the eliminative versions of materialism."A Bradford Book"

    This work includes strategies that provide teachers and teaching assistants with different perspectives, practical tools and the confidence for supporting these children.

    This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.

    The

    The most popular applications-oriented approach to engineering technology fluid mechanics, this text covers all of the basic principles of fluid mechanics-both statics and dynamics-in a clear, practical presentation that ties theory directly to real devices and systems used in chemical process industries, manufacturing, plant engineering, waste water handling and product design. Readable and clearly written, the new 6th edition brings a much more attractive appearance to the book and includes many updates and additional features.

    Organized by theory, this popular text discusses major theorists who represent psychoanalytic, neopsychoanalytic, life-span, trait, humanistic, cognitive, behavioral, and social-learning approaches, while demonstrating the influence of events in theorists' personal and professional lives on the development of these theories. The book also explores the ways in which race, gender, and cultural issues play a part in the study of personality and in personality assessment, and includes numerous examples, tables, and figures that further enhance students' understanding of the content. The final chapter, "Personality in Perspective," integrates topics explored in previous chapters and suggests conclusions that can be drawn from the many theorists' work.

    1: Elementary Theory and Problems contains the essential material that is usually covered in required courses of strength of materials in our engineering schools. Strength of Materials - Part. 2: Advanced Theory and Problems contains the later developments that are of practical importance in the fields of strength of materials, and theory of elasticity. Complete derivations of problems of practical interest are given in most cases. The books are illustrated with a number of problems to which solutions are presented. In many cases, the problems are chosen so as to widen the field covered by the text and to illustrate the application of the theory in the solution of design problems.

    Introducing students to the many facets of neural networks, this text provides many case studies to illustrate their real-life, practical applications.