Man's longing for paradise.

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    And it takes another kind of person to stand out from all the rest as both a wild man and a rock star. Chris Leben, otherwise known as “The Crippler,” is that kind of person.Leben’s reputation started when he appeared on the inaugural season of The Ultimate Fighter, a reality show and competition where hopeful fighters live together and vie for a UFC contract and a path to greatness. He quickly made a name for himself with his controversial and abrasive behavior. During his subsequent ten-year career in ultimate fighting, Leben became one of the most recognized figures in the sport, enthralling audiences around the world with his wild, head-first style of fighting as he took on some of the world’s best fighters, including Anderson Silva, Yoshihiro Akiyama, and Wanderlei Silva.But Leben’s success in the ring and international fame hid a troubled background. Abandoned by his father at a young age, Leben’s mother worked long hours to raise him and his two siblings, and Leben learned early he had to be tough to fend for himself. For most of his life, Leben struggled with alcohol and narcotics, and he was suspended by the UFC for nine months for testing positive for performance-enhancing drugs. The Crippler is not just an exciting account of his rise to prominence within the UFC; it’s the incredible story of a renowned wild man dealing with his personal demons and learning that the toughest opponent is always yourself.Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

    But she is not prepared for the upheaval caused by one young girl, Anansi, who arrives from a background Sheila can only guess at.

    Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

    We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others. This book will inspire you to: Develop your emotional intelligence Influence your colleagues through the science of persuasion Assess your team and enhance its performance Network effectively to achieve business goals and for personal advancement Navigate relationships with employees, bosses, and peers Get support from above View the big picture in your decision making Balance your team’s work and personal life in a high-intensity workplace This collection of articles includes “Becoming the Boss,” by Linda A. Hill; “Leading the Team You Inherit,” by Michael D. Watkins; “Saving Your Rookie Managers from Themselves,” by Carol A. Walker; “Managing the High-Intensity Workplace,” by Erin Reid and Lakshmi Ramarajan; “Harnessing the Science of Persuasion,” Robert B. Cialdini; “What Makes a Leader?” by Daniel Goleman; “The Authenticity Paradox,” by Herminia Ibarra; “Managing Your Boss,” by John J. Gabarro and John P. Kotter; “How Leaders Create and Use Networks,” by Herminia Ibarra and Mark Lee Hunter; “Management Time: Who’s Got the Monkey?” by William Oncken, Jr., and Donald L. Wass; and BONUS ARTICLE: “How Managers Become Leaders,” by Michael D. Watkins.

    He had, therefore, full opportunities of seeing the country and its life from various points of view. He has utilized his observations in an entertaining book. It is not — and does not pretend lo be — a scientific work, or technical in any sense. It gives, however, an excellent idea of conditions and ways of living in the Klondike at all seasons, and of the hardships which the pioneers had to undergo. Nothing but gold — the prospect of wealth — could induce men to live in such a climate, and to combat the many difficulties which it entails. Mr. Lynch, a Californian of means and position, arrived at Dawson in the summer of 1898. As the first discoveries of gold in the Klondike valley were made in August of 1896, Mr. Lynch found a mining town not two years old, unpaved and insanitary, crowded with adventurers of every nation, in fact still a typical “ tough" mining-camp, except that lawlessness and crime were sternly repressed by the vigilant Mounted Police. He spent the following winter in the town, making expeditions to the gold-bearing creeks, examining mines and studying the methods of working them. Early in the spring of 1899 he bought a claim which he believed would repay him and set himself at once to develop it thoroughly. During his stay he had seen Dawson transformed into a paved, sewaged, well built, well lighted city, and the streets, no longer thronged with rough-mannered miners and adventurers, had become the promenade of well dressed business men and ladies (real ladies !) intent on shopping. As one of the earliest of the new species of Klondike miner, he is able to give an account of the transition that took place, largely owing to the enterprise of men of his own stamp, and the book is an interesting addition to Klondike literature. Mr. Lynch's narrative is plainly written, in a way which leads one to believe in its substantial truth. It reads well, and brings out many points which will interest the miner, as well as the casual reader. He had confidence in the future of the country, and believed that it would hold a large population for many years, in spite of the drawbacks of climate.

     Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you'll never catch up to the people who got a head start. But a closer look at research on the world's top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule.David Epstein examined the world's most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields--especially those that are complex and unpredictable--generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They're also more creative, more agile, and able to make connections their more specialized peers can't see.Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.

    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

    In the film, Johnson – now a Liberian senator – calmly sips a Budweiser as the naked Doe’s ears are hacked off. Unsurprisingly, Dalrymple forms the professional opinion that Johnson is a psychopath.Monrovia was once a peaceful and reasonably ordered city; now, it has been almost completely sacked. Burnt-out cars are everywhere; doors have been chopped up for firewood; rubble lines the streets, with the vandalism forming a systematic attempt to destroy every vestige of the old regime (and, the author speculates, of civilisation itself). The destruction of the university and library, for instance, seems to be little more that the revenge of the ignorant upon the educated. In a local hospital (once the pride of West Africa, now long ruined and abandoned), the professor of surgery’s office has been ransacked, and medical books and papers have been ripped up; in another, infant welfare records have been smeared with faeces. In the wrecked Centennial Hall, the body of a beautiful Steinway grand piano lies on the floor, its legs senselessly sawn off. In a Lutheran church, Dalrymple finds the floor covered in the blood silhouettes of 600 Liberians massacred by Doe’s soldiers.Dalrymple – who achieves the near-impossible by making a book about such barbarism at times amusing – lays much of the blame for what happened at the feet of Western intellectuals and their African counterparts.Monrovia Mon Amour is a profoundly moving and interesting book about a country which is little-understood and less visited.

    Not just any man, but a naked man with severe injuries all over her body. She should have driven on, should have left him there. But how could she leave a man to die that way? She took him home, aware that it could be the biggest mistake she’d ever made. She was already on the run, already trying to live as much off the grid as possible. What was she going to do with an injured man? What if he died in her bed? What would she do then? Teaching Lincoln Janet Spence—Summer—is the daughter of the local district attorney who plays at being a thief, doing all she can to humiliate her mother. That is until she gets caught by a local football hero who kidnaps her and plans a dark sort of revenge. Just her luck that Lincoln happens to choose that day to break into the football star’s house and recover items that will just pay off his gambling debts to the Gabbana family. Lincoln shows no interest in the tied up girl at first, but when he learns who she really is, how could he resist collecting this bit of leverage against a district attorney who ran on the campaign promise that she would rid Tampa of Lincoln and his faction of criminals? Cason's Girl Cason Durst was once carefree and popular, the kind of college kid who thinks he knows everything. And then he was arrested and met Lincoln Steele. Lincoln saved him, fixed his problems, and offered him a job. Now Cason keeps to himself, learning all he can from the men who formed Boone’s crew. He’s learned that making friends, falling in love, all those things he once took for granted, are dangerous to him now. He’s learned to keep to himself. In fact, he’s become kind of awkward. Shy, even. Therefore, he’s the last one anyone could have expected Lincoln to send out on a mission to romance a pretty girl. Let It Raine Kara Tripp walks into Jett’s office one afternoon, begging him to forgive the debt of her lover, Harry. She’s willing to do anything, a fact that’s underscored when she begins to undress right there in his office. Jett has had a lot of offers over the years, and he’s never had the patience for it. But when he hears that Kara just happens to be a therapist who works with autistic children, he can’t pass up the opportunity to see if her skills can help improve Raine’s behavior. Jett and Kara make a deal in which she goes to work for him and Raine for six months, and he will forgive Harry’s debt. And it works, for four months, it works perfectly. But then a mole pops up in Boone’s Crew, and Jett finds himself questioning everything, and everyone, around him. Boone's End Titus betrayed his crew. In his world, betrayal was a crime punishable by death. He has two choices: embrace the very enemy that threatens to rip his world apart, or turn himself in to the very men who would like nothing more than to put a bullet in his brain. It’s not a simple choice. Titus has to decide where his loyalties really lay, and figure out who he can trust before it’s too late and an innocent pays for his mistakes. Jude Volz lost her brother to violence, and her father went to jail when she needed him the most. Determined to make someone pay, she trusted the wrong man, and now she’s caught up in something she can’t control. Locked in a car with a traitor, she has no choice but to trust Titus, to open up to him, and hope that together they can find a way out of an impossible situation. But now they’re running not just from his crew, but from hers as well.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent--but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing.This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation.* Explore the link between psychological safety and high performance * Create a culture where it's "safe" to express ideas, ask questions, and admit mistakes * Nurture the level of engagement and candor required in today's knowledge economy* Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the "yes-men" approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.

     The result is thorough lambasting of the people who put Trump in place and the even more reprehensible people who have come out of the shadows since Trump's election. McMurrey takes on the whole cadre of cretinous creatures who flocked to Trump, from the right-wing nutjobs left over from the Tea Party years to the slime who admired him from playing a mogul on TV to the bottom-dwelling Republicans who just saw him as a thug and a bully who would get them what they wanted. TABLE OF CONTENTS 1. Trump, King of Assholes 2. Asshole Nation: Trump’s Natural Constituency 3. Why Trumpist Assholes are Republicans 4. Why Assholes are Comfortable in the Republican Party 5. Why Asshole Nation Adores Trump 6. Don’t Feel Bad for Trumpists 7. Beating Back Trump’s Asshole Nation 8. Even “Never-Trump” Republicans are Responsible for the Rise of Asshole Nation 9. Trump, Roy Moore, and the Rise of Scum America 10. Crush Scum America and Stop the Careening Eighteen-Wheeler of Democracy If you are disgusted by Trump and by knuckle-dragging conservatism, this book will be a pick-me-up during these dispiriting times. McMurrey speaks the language of anti-Trumpers. He recognizes that Trump mania is just the latests (and let's hope the last!) manifestation of conservatism—a worthless, unnecessary, and fear-filled ideology that promotes selfishness and anti-social attitudes. Pick up Asshole Nation for yourself and give copies to all your Trump-hating friends!