CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

    This rapid application development framework and its vast ecosystem of tools let you quickly build new sites and applications with clean, readable code. With this practical guide, Matt Stauffer--a leading teacher and developer in the Laravel community--provides the definitive introduction to one of today's most popular web frameworks.The book's high-level overview and concrete examples will help experienced PHP web developers get started with Laravel right away. By the time you reach the last page, you should feel comfortable writing an entire application in Laravel from scratch.Dive into several features of this framework, including:Blade, Laravel's powerful, custom templating toolTools for gathering, validating, normalizing, and filtering user-provided dataLaravel's Eloquent ORM for working with the application's databasesThe Illuminate request object, and its role in the application lifecyclePHPUnit, Mockery, and PHPSpec for testing your PHP codeLaravel's tools for writing JSON and RESTful APIsInterfaces for file system access, sessions, cookies, caches, and searchTools for implementing queues, jobs, events, and WebSocket event publishingLaravel's specialty packages: Scout, Passport, Cashier, Echo, Elixir, Valet, and Socialite

    Telecommunications, commercial and financial systems, government operations, food production - virtually every aspect of global civilization now depends on interconnected cyber systems to operate; systems that have helped advance medicine, streamline everyday commerce, and so much more. Thinking about Cybersecurity: From Cyber Crime to Cyber Warfare is your guide to understanding the intricate nature of this pressing subject. Delivered by cybersecurity expert and professor Paul Rosenzweig, these 18 engaging lectures will open your eyes to the structure of the Internet, the unique dangers it breeds, and the ways we’re learning how to understand, manage, and reduce these dangers.In addition, Professor Rosenzweig offers sensible tips on how best to protect yourself, your network, or your business from attack or data loss.Disclaimer: The views expressed in this course are those of the professor and do not necessarily reflect the position or policy of the U.S. Department of Homeland Security, the U.S. Department of Defense, or the U.S. government. Disclaimer: Please note that this recording may include references to supplemental texts or print references that are not essential to the program and not supplied with your purchase.©2013 The Teaching Company, LLC (P)2013 The Great Courses

    "Programming Entity Framework, 1st Edition" offers experienced developers a thorough introduction to Microsoft's core framework for modeling and interacting with data in .NET applications. This hands-on tour provides a deep understanding of Entity Framework's architecture and APIs, and explains how to use the framework in a variety of applications built with Visual Studio 2008 and .NET 3.5.From the Entity Data Model (EDM) and Object Services to EntityClient and the Metadata Workspace, this highly acclaimed first edition covers it all.Understand the core concepts you need to make the best use of the Entity Framework (EF) in your applicationsLearn to query your data, using either LINQ to Entities or Entity SQLCreate Windows Forms, WPF, and ASP.NET applicationsBuild ASMX web services and WCF servicesUse Object Services to work directly with your entity objectsDelve into model customization, relationship management, change tracking, data concurrency, and moreOne important note: while many of the lessons from this book will continue to be valuable as you move to .NET 4, the thoroughly revised second edition of "Programming Entity Framework" (August 2010) specifically targets Visual Studio 2010 and .NET 4 -- where there have been many advancements and additions to the framework.

    Want to impress your coworkers and write the fastest, most efficient, stable code you ever have? Don't reinvent the wheel. Reuse decades of research into battle-tested, highly optimized, and proven techniques available on any Unix system.This book will teach you what you need to know so that you can write your own servers, debug your entire stack when things go awry, and understand how things are working under the hood.http://www.jstorimer.com/products/wor...

    It gives an overview of every learning objective for the TOGAF 9 Foundation Syllabus and in-depth coverage on preparing and taking the TOGAF 9 Part 1 Examination. It is specifically designed to help individuals prepare for certification.This Study Guide is excellent material for:a) Individuals who require a basic understanding of TOGAF 9b) Professionals who are working in roles associated with an architecture project such as those responsible for planning, execution, development, delivery, and operationc) Architects who are looking for a first introduction to TOGAF 9d) Architects who want to achieve Level 2 certification in a stepwise manner and have not previously qualified as TOGAF 8 CertifiedA prior knowledge of enterprise architecture is advantageous but not required. While reading this Study Guide, the reader should also refer to the TOGAF Version 9.1 documentation available online at www.opengroup.org and also available as hard copy from www.vanharen.net and online booksellers

    Beginners and intermediate developers will appreciate the comprehensive tutorial that walks step-by-step through building a real client/server database, from concept to deployment and beyond -- and points out key pitfalls to avoid throughout the process. Experienced users will appreciate the book's comprehensive coverage of the Transact-SQL language, from basic to advanced level; detailed ODBC database access information; expert coverage of concurrency control, and more. The book includes thorough, up-to-the-minute guidance on building multi-tier applications; SQL Server performance tuning; and other crucial issues for advanced developers. For all database developers, system administrators, and Web application developers who interact with databases in Microsoft-centric environments.

    And writing device drivers is one of the few areas of programming for the Linux operating system that calls for unique, Linux-specific knowledge. For years now, programmers have relied on the classic "Linux Device Drivers" from O'Reilly to master this critical subject. Now in its third edition, this bestselling guide provides all the information you'll need to write drivers for a wide range of devices.Over the years the book has helped countless programmers learn: how to support computer peripherals under the Linux operating system how to develop and write software for new hardware under Linux the basics of Linux operation even if they are not expecting to write a driver The new edition of "Linux Device Drivers" is better than ever. The book covers all the significant changes to Version 2.6 of the Linux kernel, which simplifies many activities, and contains subtle new features that can make a driver both more efficient and more flexible. Readers will find new chapters on important types of drivers not covered previously, such as consoles, USB drivers, and more.Best of all, you don't have to be a kernel hacker to understand and enjoy this book. All you need is an understanding of the C programming language and some background in Unix system calls. And for maximum ease-of-use, the book uses full-featured examples that you can compile and run without special hardware.Today Linux holds fast as the most rapidly growing segment of the computer market and continues to win over enthusiastic adherents in many application areas. With this increasing support, Linux is now absolutely mainstream, and viewed as a solid platform for embedded systems. If you're writing device drivers, you'll want this book. In fact, you'll wonder how drivers are ever written without it.

    What’s more, they can do it one step at a time, through a series of simple, proven steps. Now, there’s an authoritative and extensively updated version of Martin Fowler’s classic refactoring book that utilizes Ruby examples and idioms throughout–not code adapted from Java or any other environment.The authors introduce a detailed catalog of more than 70 proven Ruby refactorings, with specific guidance on when to apply each of them, step-by-step instructions for using them, and example code illustrating how they work. Many of the authors’ refactorings use powerful Ruby-specific features, and all code samples are available for download. Leveraging Fowler’s original concepts, the authors show how to perform refactoring in a controlled, efficient, incremental manner, so you methodically improve your code’s structure without introducing new bugs. Whatever your role in writing or maintaining Ruby code, this book will be an indispensable resource.This book will help you Understand the core principles of refactoring and the reasons for doing it Recognize “bad smells” in your Ruby code Rework bad designs into well-designed code, one step at a time Build tests to make sure your refactorings work properly Understand the challenges of refactoring and how they can be overcome Compose methods to package code properly Move features between objects to place responsibilities where they fit best Organize data to make it easier to work with Simplify conditional expressions and make more effective use of polymorphism Create interfaces that are easier to understand and use Generalize more effectively Perform larger refactorings that transform entire software systems and may take months or years Successfully refactor Ruby on Rails code

    Spanning three continents and a decade of high level infiltration, they created chaos amongst some of the world's biggest and most powerful organisations, including NASA and the US military. Brilliant and obsessed, many of them found themselves addicted to hacking and phreaking. Some descended into drugs and madness, others ended up in jail.As riveting as the finest detective novel and meticulously researched, Underground follows the hackers through their crimes, their betrayals, the hunt, raids and investigations. It is a gripping tale of the digital underground.

    This bestseller talks to readers at their level, explaining every aspect of how to get started and learn the C language quickly. Readers also find out where to learn more about C. This book includes tear-out reference card of C functions and statements, a hierarchy chart, and other valuable information. It uses special icons, notes, clues, warnings, and rewards to make understanding easier. And the clear and friendly style presumes no programming knowledge.

    It supports secure remote logins, secure file transfer between computers, and a unique "tunneling" capability that adds encryption to otherwise insecure network applications. Best of all, SSH is free, with feature-filled commercial versions available as well.SSH: The Secure Shell: The Definitive Guide covers the Secure Shell in detail for both system administrators and end users. It demystifies the SSH man pages and includes thorough coverage of:SSH1, SSH2, OpenSSH, and F-Secure SSH for Unix, plus Windows and Macintosh products: the basics, the internals, and complex applications.Configuring SSH servers and clients, both system-wide and per user, with recommended settings to maximize security.Advanced key management using agents, agent forwarding, and forced commands.Forwarding (tunneling) of TCP and X11 applications in depth, even in the presence of firewalls and network address translation (NAT).Undocumented behaviors of popular SSH implementations.Installing and maintaining SSH systems.Whether you're communicating on a small LAN or across the Internet, SSH can ship your data from "here" to "there" efficiently and securely. So throw away those insecure .rhosts and hosts.equiv files, move up to SSH, and make your network a safe place to live and work.

    Healso discusses the social aspects of software and how free softwarecan create community and social justice.Given the current turmoil in copyright and patent laws, includingthe DMCA and proposed CBDTPA, these essays are more relevant thanever. Stallman tackles head-on the essential issues driving thecurrent changes in copyright law. He argues that for creativity toflourish, software must be free of inappropriate and overly-broadlegal constraints. Over the past twenty years his arguments andactions have changed the course of software history; this new book issure to impact the future of software and legal policies in the yearsto come.Lawrence Lessig, the author of two well-known books on similar topics,writes the introduction. He is a noted legal expert on copyright lawand a Stanford Law School professor.

    In fact, generating accurate estimates is straightforward—once you understand the art of creating them.In his highly anticipated book, acclaimed author Steve McConnell unravels the mystery to successful software estimation—distilling academic information and real-world experience into a practical guide for working software professionals. Instead of arcane treatises and rigid modeling techniques, this guide highlights a proven set of procedures, understandable formulas, and heuristics that individuals and development teams can apply to their projects to help achieve estimation proficiency.

    Why wade through a 600-page book when you can begin working productively in a matter of minutes? It's an ideal primer for Mac and PC users of the Internet who need to know a little bit about UNIX on the systems they visit.This book is the most effective introduction to UNIX in print. The fourth edition covers the highlights of the Linux operating system. It's a handy book for someone just starting with UNIX or Linux, as well as someone who encounters a UNIX system on the Internet. And it now includes a quick-reference card.Topics covered include: Linux operating system highlightsLogging in and logging outWindow systems (especially X/Motif)Managing UNIX files and directoriesSending and receiving mailRedirecting input/outputPipes and filtersBackground processingBasic network commandsv