That means that almost half of our actions aren't conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink--a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals?Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we're working toward building the life we truly want, and offers real hope for those who want to make positive change.

    For every one of the cells that make up the vessel that you call your body, there are nine impostor cells hitching a ride. You are not just flesh and blood, muscle and bone, brain and skin, but also bacteria and fungi. Over your lifetime, you will carry the equivalent weight of five African elephants in microbes. You are not an individual but a colony.Until recently, we had thought our microbes hardly mattered, but science is revealing a different story, one in which microbes run our bodies and becoming a healthy human is impossible without them.In this riveting, shocking, and beautifully written book, biologist Alanna Collen draws on the latest scientific research to show how our personal colony of microbes influences our weight, our immune system, our mental health, and even our choice of partner. She argues that so many of our modern diseases—obesity, autism, mental illness, digestive disorders, allergies, autoimmunity afflictions, and even cancer—have their root in our failure to cherish our most fundamental and enduring relationship: that with our personal colony of microbes.Many of the questions about modern diseases left unanswered by the Human Genome Project are illuminated by this new science. And the good news is that unlike our human cells, we can change our microbes for the better. Collen's book is a revelatory and indispensable guide. It is science writing at its most relevant: life—and your body—will never seem the same again.

    A how-to manual for hacking your head.

    Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

    A brilliant idea, utterly convincing, and superbly carried through' - Philip PullmanWe read that we must be passionate about only one thing, that 10,000 hours of hard practice is needed to achieve mastery. But in fact most successful people, including Nobel prize winners, nurture multiple areas of knowledge and activity that feed their central subject.Whether it's making a perfect soufflé, dancing a tango or lighting a fire, when we take the time to cultivate small and quantifiable areas of expertise, we change everything. We become faster and more fearless learners, spot more creative opportunities, improve our brain health and boost our happiness. We see knowledge itself completely differently. The skills acquired in painting a door flawlessly or growing delicious chillies will unexpectedly transform your life.So start small. Start specific. But start - and you'll be on the path to mastery.

    She shows how the development of the brain can affect future emotional well being, and goes on to look at specific early 'pathways' that can affect the way we respond to stress and lead to conditions such as anorexia, addiction, and anti-social behaviour.Why Love Matters is a lively and very accessible interpretation of the latest findings in neuroscience, psychology, psychoanalysis and biochemistry. It will be invaluable to psychotherapists and psychoanalysts, mental health professionals, parents and all those concerned with the central importance of brain development in relation to many later adult difficulties.

    Any amount of inspirational reading will only provide us with techniques that could work if put into practice. This book explains the principles of self-talk - a unique way of reversing negativity, optimizing outlook, focusing plans and achieving success. The key is in affirming, telling yourself the right things which then reflect in a more positive lifestyle.

    There’s also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field. In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo—and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals.The Alter Ego Effect is not about creating a false mask—it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

    When he presented his findings to a professor, his ideas were quickly dismissed as “pure coincidence, nothing more.”Fast-forward 20 years later and Niebauer is a PhD and a tenured professor, and the Buddhist-neuroscience connection he found as a student is practically its own genre in the bookstore. But according to Niebauer, we are just beginning to understand the link between Eastern philosophy and the latest findings in psychology and neuroscience and what these assimilated ideas mean for the human experience.In this groundbreaking book, Niebauer writes that the latest research in neuropsychology is now confirming a fundamental tenet of Buddhism, what is called Anatta, or the doctrine of “no self.” Niebauer writes that our sense of self, or what we commonly refer to as the ego, is an illusion created entirely by the left side of the brain. Niebauer is quick to point out that this doesn't mean that the self doesn't exist but rather that it does so in the same way that a mirage in the middle of the desert exists, as a thought rather than a thing. His conclusions have significant ramifications for much of modern psychological modalities, which he says are spending much of their time trying to fix something that isn’t there.What makes this book unique is that Niebauer offers a series of exercises to allow the reader to experience this truth for him- or herself, as well as additional tools and practices to use after reading the book, all of which are designed to change the way we experience the world—a way that is based on being rather than thinking.

    Srini Pillay, Harvard Psychiatrist and Brain Expert “Innercise is filled with many tools you can use today to boost your brain.” Dr. Daniel Amen, Founder, Amen Clinics and author of Change your Brain, Change Your Life If you really have so much potential...why are you NOT using all of it? The latest brain science delivers the answers you need to break free and unlock the hidden power of your subconscious mind, so you earn more, live more and achieve more than ever before. By using the latest technologies and evidence-based training techniques, you can release years of old programming, limiting beliefs and habits that keep you stuck achieving the same results over and over again. Discover powerful brain-based techniques that elite athletes, Navy SEALs, CEOs and astronauts use to upgrade their mindset, focus and emotional fortitude! INNERCISE is a revolutionary process that will ignite and unleash your brain’s hidden power and show you the fastest and smartest path to maximizing your brain’s fullest potential, so you achieve your greatest victories and successes. In this groundbreaking book, you will discover the most advanced, cutting edge tools and techniques to: • Release any mental or emotional obstacle that is holding you back
• Increase your self-confidence and self-worth
• Eliminate any “inner” block such fear of failing, being embarrassed or ashamed • Turn any fear into your fuel for success
• Remove self-doubt and gain more certainty
• Strengthen your mindset and be unstoppable
• Enjoy your life with greater significance, purpose and meaning The Innercise Revolution Starts With You! John Assaraf is one of the leading mindset and behavioral experts in the world who has helped millions of people discover how to strengthen their mindset and upgrade their mental and emotional skills, so they achieve their biggest goals and dreams. He has built 5 multimillion dollar companies and is the author of two New York Times bestselling books. John was featured in the Blockbuster movie “The Secret” and “Quest for Success” with Richard Branson and The Dalai Lama and appeared on Larry King Live, Anderson Cooper and the Ellen DeGeneres show. Today he is CEO of NeuroGym, which develops some of the most advanced neuroscience-based training programs for helping individuals and corporations maximize their fullest potential.

     If you want to fix your sleep problems, Internet tips and tricks aren't going to do it for you. You need to really understand what's going on with your sleep--both what your problems are and how to solve them.The Sleep Solution is an exciting journey of sleep self-discovery and understanding that will help you custom design specific interventions to fit your lifestyle. Drawing on his twenty-four years of experience within the field, neurologist and sleep expert W. Chris Winter will help you...- Understand how sleep works and the ways in which food, light, and other activities act to help or hurt the process- Learn why sleeping pills are so often misunderstood and used incorrectly--and how you can achieve your best sleep without them- Incorporate sleep and napping into your life--whether you are a shift worker, student, or overcommitted parent- Think outside the box to better understand ways to treat a multitude of conditions--from insomnia to sleep apnea to restless leg syndrome and circadian sleep disorders- Wade through the ever-changing sea of sleep technology and understand its value as it relates to your own sleep strugglesDubbed the "Sleep Whisperer" by Arianna Huffington, Dr. Winter is an international expert on sleep and has helped more than 10,000 patients rest better at night, including countless professional athletes. Now, he's bringing his experiences out from under the covers--redefining what it means to have optimal sleep and get the ZZZs you really need...INCLUDES TIPS, TRICKS, EXERCISES, AND ILLUSTRATIONS

     You've tried the usual "speed reading" methods, but they haven't worked. That's because they focus on getting words into your eyes, instead of concentrating on the more important job of getting ideas into your brain. The solution is to use the power of your conceptual big-picture right brain to read ideas instead of just words. People generally are going about reading improvement in the wrong way. Much of what we are doing turns out to be wasted effort. Don't be fooled - reading the words and text is not the same as reading the underlying ideas. Using techniques that purposely apply the special skills of your right hemisphere to imagine and visualize the ideas behind the words, will turn reading into a truly engaging experience instead of a chore. Apply the conceptual abilities of your right brain to increase concentration, comprehension, and reading speed. Only faster comprehension, can lead to faster reading. Reading IS comprehension. There is no reading "without" comprehension. That is why the only way to read faster, is to "understand" faster. The exercises in this book will make this easy to learn by presenting text in actual "thought-units," short meaningful phrases which you can understand all at once in a glance. Read whole ideas at a time. Strengthen your comprehension. Sharpen your concentration. Reduce your vocalization. Improve your retention. Increase your speed. Do you want to continue throwing your time away, achieving the same pitiful results and remaining frustrated and bored with your reading? Tens of thousands of people have already used this method at readspeeder.com to improve their reading skills. Learn how these techniques work, and how to apply them to your own reading. Practice easily with the 20 uniquely designed exercises that will have you immediately reading whole ideas at a time. Plus as a gift to you, there is a FREE BONUS of four complete downloadable PDF books for further practice. The full text of each of these books is prepared with the same formatting as the exercises in this book, to give you even more opportunity to practice reading whole ideas. Also, purchasing of the physical version of the book qualifies you for a FREE E-BOOK version. Get Your Copy Now Praise for Reading with the Right Brain: "Unlike many other 'speed reading' strategies available, Reading with the Right Brain is not a gimmick; it's a unique method that allows you to more effectively assimilate what you read in a shorter amount of time." -Amanda Johnson, M.A., Assistant Professor of English, Collin College, Plano, Texas "This book includes not only original theories and techniques for reading improvement, but also a totally exclusive method of presenting practice exercises that makes it extremely easy to begin reading whole ideas at a time. Pick up this book and start reading with your whole brain." -Richard Sutz, CEO, The Literacy Company, www.EfficientReading.com, Author of Speed Reading for Dummies "Reading with the Right Brain, is a 'must read' for peoples interested in improving their reading comprehension and speed." -Dr. James Young, Professor of English, Weber State University, Ogden, Utah "This book will speed up your reading, increase your comprehension, and make reading a pleasurable pursuit of new worlds of knowledge rather than slow torture that only leads to confusion. Read it and learn!" -Danielle Ellis, mother, editor, and 6th grade teacher Buy Your Copy Today and Start Reading with "All" Your Brain.

    Today, people of all stripes are seeking out Stoicism’s unique blend of practicality and wisdom as they look for answers to the great questions of daily life.Where should they start? Epictetus? Marcus Aurelius? Seneca? Which edition? Which translator? Presented in a page-per-day format, this daily resource combines all new translations done by Stephen Hanselman of the greatest passages from the great Stoics (including several lesser known philosophers like Zeno, Cleanthes and Musonius Rufus) with helpful commentary.Building on the organizational structure in Ryan Holiday’s cult classic The Obstacle is the Way, this guide also features twelve monthly themes (and helpful glossary) for clarifying perception, improving action, and unlocking the power of will. Aimed at the high-octane, action-oriented doers of our wired world, this book brings new daily rituals and new perspectives to produce balanced action, insight, effectiveness, and serenity.

    Wealth? Fitness? Career success? How can we possibly place these above true and lasting well-being? Drawing from works of fiction and poetry, Western philosophy, Buddhist beliefs, scientific research, and personal experience, Ricard weaves an inspirational and forward-looking account of how we can begin to rethink our realities in a fast-moving modern world. With its revelatory lessons and exercises, Happiness is an eloquent and stimulating guide to a happier life.

    As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances—a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection. Over the past two decades, Brown’s extensive research into the experiences that make us who we are has shaped the cultural conversation and helped define what it means to be courageous with our lives. Atlas of the Heart draws on this research, as well as on Brown’s singular skills as a storyteller, to show us how accurately naming an experience doesn’t give the experience more power, it gives us the power of understanding, meaning, and choice. Brown shares, “I want this book to be an atlas for all of us, because I believe that, with an adventurous heart and the right maps, we can travel anywhere and never fear losing ourselves.”