SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again


Andy Williams - 2012
    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

Pull: The Power of the Semantic Web to Transform Your Business


David Siegel - 2009
    This book claimed that through a piece of software called a "browser," which accesses "web sites," the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve? "Pull" is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a choice. You can decide to start preparing for the exciting opportunities that lay ahead or you can leave this book on the shelf and get left in the dust like last time.

mobilized: An Insider's Guide to the Business and Future of Connected Technology


S.C. Moatti - 2016
    Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now."

UNIX and Linux System Administration Handbook


Evi Nemeth - 2010
    This is one of those cases. The UNIX System Administration Handbook is one of the few books we ever measured ourselves against." -From the Foreword by Tim O'Reilly, founder of O'Reilly Media "This book is fun and functional as a desktop reference. If you use UNIX and Linux systems, you need this book in your short-reach library. It covers a bit of the systems' history but doesn't bloviate. It's just straightfoward information delivered in colorful and memorable fashion." -Jason A. Nunnelley"This is a comprehensive guide to the care and feeding of UNIX and Linux systems. The authors present the facts along with seasoned advice and real-world examples. Their perspective on the variations among systems is valuable for anyone who runs a heterogeneous computing facility." -Pat Parseghian The twentieth anniversary edition of the world's best-selling UNIX system administration book has been made even better by adding coverage of the leading Linux distributions: Ubuntu, openSUSE, and RHEL. This book approaches system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. It details best practices for every facet of system administration, including storage management, network design and administration, email, web hosting, scripting, software configuration management, performance analysis, Windows interoperability, virtualization, DNS, security, management of IT service organizations, and much more. UNIX(R) and Linux(R) System Administration Handbook, Fourth Edition, reflects the current versions of these operating systems: Ubuntu(R) LinuxopenSUSE(R) LinuxRed Hat(R) Enterprise Linux(R)Oracle America(R) Solaris(TM) (formerly Sun Solaris)HP HP-UX(R)IBM AIX(R)

Gray Hat Python: Python Programming for Hackers and Reverse Engineers


Justin Seitz - 2008
    But until now, there has been no real manual on how to use Python for a variety of hacking tasks. You had to dig through forum posts and man pages, endlessly tweaking your own code to get everything working. Not anymore.Gray Hat Python explains the concepts behind hacking tools and techniques like debuggers, trojans, fuzzers, and emulators. But author Justin Seitz goes beyond theory, showing you how to harness existing Python-based security tools - and how to build your own when the pre-built ones won't cut it.You'll learn how to:Automate tedious reversing and security tasks Design and program your own debugger Learn how to fuzz Windows drivers and create powerful fuzzers from scratch Have fun with code and library injection, soft and hard hooking techniques, and other software trickery Sniff secure traffic out of an encrypted web browser session Use PyDBG, Immunity Debugger, Sulley, IDAPython, PyEMU, and more The world's best hackers are using Python to do their handiwork. Shouldn't you?

The Charcoal Foundry


David J. Gingery - 1980
    It really is cheap and easy with a simple solid fuel furnace. Here are plans to build the melting furnace and instructions for basic pattern making and molding to get your shop project under way. Charcoal is the fuel and aluminum and zinc alloys are the metals to cast. None of the pulsation or roar associated with gas fired furnaces. Build your own molding bench and flasks. Make your own melting pots and most of the simple tools required. Discover how cheap and easy it is. Even if you already have a lathe and other equipment this simple foundry setup will greatly expand the capacity of your shop by providing you with a supply of cheap castings for your projects. Discover why so many shop hands say "Metal Casting has opened a whole new world of shop experience". Heavily illustrated with many photographs that will show you step - by - step how to build a foundry.

Male vs. Man: How to Honor Women, Teach Children, and Elevate Men to Change the World


Dondré T. Whitfield - 2020
    Men look to be of service. Emmy Award–nominated actor best known for his role on Queen Sugar and transformational speaker Dondré Whitfield challenges us to be real men in this provocative look at the power found in serving others.Too many males abuse the power they have.Often those males grow up without healthy role models and so, while they look like men, they act like boys. Only now there are adult consequences to their actions.And many of us are caught in the shifting cultural ideas about manhood, unsure of how to make sound decisions or truly be a man. Every day we find evidence that the role of men at home, at work, and out in the world is deeply misinterpreted.In Male vs. Man, Dondré Whitfield equips us to become men rather than simply "grown males." Men are healthy and productive servant-leaders who bring positive change to their communities. Males are self-serving and stuck in negative cycles that we hear and read about daily. They create chaos instead of cultivating calm.Male vs. Man is an uplifting playbook for men who want to level up. It will help men and women alike understand what real manhood is, based on biblical wisdom as well as hard-earned lessons from someone who has been there. With practical guidance and a strong spiritual foundation, Dondré shows how to cultivate the life-changing spiritual, emotional, and psychological attributes of servant leadership at home, at work, and in our communities.

Math Riddles For Smart Kids: Math Riddles and Brain Teasers that Kids and Families will Love


M. Prefontaine - 2017
    It is a collection of 150 brain teasing math riddles and puzzles. Their purpose is to make children think and stretch the mind. They are designed to test logic, lateral thinking as well as memory and to engage the brain in seeing patterns and connections between different things and circumstances. They are laid out in three chapters which get more difficult as you go through the book, in the author’s opinion at least. The answers are at the back of the book if all else fails. These are more difficult riddles and are designed to be attempted by children from 10 years onwards, as well as participation from the rest of the family. Tags: Riddles and brain teasers, riddles and trick questions, riddles book, riddles book for kids, riddles for kids, riddles for kids aged 9-12, riddles and puzzles, jokes and riddles, jokes book, jokes book for kids, jokes children, jokes for kids, jokes kids, puzzle book

Zero Day: The Threat In Cyberspace


Robert O'Harrow Jr. - 2013
    For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.

Amazon Simple Storage Service (S3) Getting Started Guide


Amazon Web Services - 2012
    This guide introduces the basic concepts of Amazon S3, the bucket and the object. It walks you through the process of using the AWS Management Console, a browser-based graphical user interface, to create a bucket and then upload, view, move, and delete an object.

Homeschooling: A Patchwork of Days: Share a Day with 30 Homeschooling Families


Nancy Lande - 1997
    When author Nancy Lande started homeschooling more than 10 years ago, this is the book she wanted that didn't exist. What better way to create your homeschool than reading about others and picking and choosing the styles that appeal to you? Lande has corralled a variety of homeschoolers and, with some deft editing, allowed them to speak for themselves. Every chapter features a different household on any given day. Many of the writers are mothers, but a stay-at-home dad and several children tell their tales as well. Their detailed descriptions start in the waking hours of morning and get down to the nitty-gritty information of everyday life in a homeschool: how moms fit in showers, how chores are divvied up, how reading and research are gently initiated, how parents set aside time for themselves. These writers invite the reader into their homes and advise, "Don't mind the mess." Their passages are often funny and unflinchingly honest. They aren't embarrassed to tell you they whipped out SpaghettiOs for a hurried lunch or stole a peek at CNN while ignoring the chaos in the playroom. Some of the families have created highly structured school environments within their homes, with desks and sharpened pencils. Others promote freestyle learning, with their children sprawled across the house working on projects or reading in between walking the dog, playing games, and riding bikes. The majority of families here live in Pennsylvania, the author's home state, but one writes from as far away as Scotland, another lives on a mountain in Alaska, and yet another checks in from a college town in Texas. Their learning logs, reading lists, and journal entries, along with family photos, help illustrate the book. The quilt they piece together is a great service to those wondering how to approach homeschooling. --Jodi Mailander Farrell

Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century


Jeff Lawson - 2021
    The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.

Advanced PHP Programming


George Schlossnagle - 2004
    The rapid maturation of PHP has created a skeptical population of users from more traditional enterprise languages who question the readiness and ability of PHP to scale, as well as a large population of PHP developers without formal computer science backgrounds who have learned through the hands-on experimentation while developing small and midsize applications in PHP. While there are many books on learning PHP and developing small applications with it, there is a serious lack of information on scaling PHP for large-scale, business-critical systems. Schlossnagle's Advanced PHP Programming fills that void, demonstrating that PHP is ready for enterprise Web applications by showing the reader how to develop PHP-based applications for maximum performance, stability, and extensibility.

High Performance: Lessons from the Best on Becoming Your Best


Jake Humphrey - 2021
    And in his multi-million download podcast, High Performance, he teams up with Professor Damian Hughes to examine the secrets of the world's highest-performing people.Now, Jake and Damian reveal how we can all become high performers. Drawing on interviews with leading sportspeople and entrepreneurs, they uncover the eight hidden principles that drive high performers to success: from taking absolute responsibility for their situation, to working out their non-negotiable 'trademark behaviours', to getting the very best out of their teammates. And they draw on cutting-edge psychology to reveal how to apply these principles in our day-to-day lives - whether on the pitch, in our careers, or at home.You too can harness the secrets of high performance. This book explains how.Drawing on interviews with: Ben Ainslie | Steven Bartlett | Lily Cole | Tom Daley | Rio Ferdinand | Steven Gerrard | Kelly Holmes | Steph Houghton | Chris Hoy | Eddie Jones | Kelly Jones | Siya Kolisi | Frank Lampard | Jo Malone | Matthew McConaughey | Ant Middleton | Tracey Neville | Phil Neville | Robin Van Persie | Nims Purja | Mauricio Pochettino | Jonny Wilkinson | Clive Woodward | and many more . . .

What It Takes To Be Free


Darius Foroux - 2019
    It is never cheap; it is made difficult because freedom is the accomplishment and perfectness of man.” — Ralph Waldo EmersonThis book is for people who also believe personal freedom is the most important thing in life. In our free world, we can do what want, spend time with people we like, and have a career that gives us joy. And yet, we don’t use our freedom. Why is that?The problem is that we’re held captive by ourselves. On a deeper level, we all strive for the same thing: To be free. It’s in our nature.Every human has the desire and the need to be free. What It Takes To Be Free will lead you on the path to personal freedom. It’s a highly practical guide that’s based on timeless wisdom and personal experience.You’re the ruler of your own kingdom. You can do anything you want, spend time with people you like, and have a career that you love. If you’re willing to do what it takes, you will be free to do those things.