HP demonstrates: * What is the best approach to take when creating book covers* How to optimize your book's description page* Choosing the category of your book* The question of pricing your book* The importance of Social Media and, more specifically, Facebook, Twitter and Blogging* How to get reviews including interviews with leading Review websites such as Dear Author* What to feature on your website* The importance of Search Engine Optimization* A Q&A with the people from Pubit!, the self publishing platform of Barnes and Noble* The seven steps of self publishing success from the owner of Smashwords, one of the largest and most well known self-publishing platforms* Tips and tidbits from Goodreads, the world's largest online book club website* And so much more!

    This is such a book. Max Born is a Nobel Laureate (1955) and one of the world's great physicists: in this book he analyzes and interprets the theory of Einsteinian relativity. The result is undoubtedly the most lucid and insightful of all the books that have been written to explain the revolutionary theory that marked the end of the classical and the beginning of the modern era of physics.The author follows a quasi-historical method of presentation. The book begins with a review of the classical physics, covering such topics as origins of space and time measurements, geometric axioms, Ptolemaic and Copernican astronomy, concepts of equilibrium and force, laws of motion, inertia, mass, momentum and energy, Newtonian world system (absolute space and absolute time, gravitation, celestial mechanics, centrifugal forces, and absolute space), laws of optics (the corpuscular and undulatory theories, speed of light, wave theory, Doppler effect, convection of light by matter), electrodynamics (including magnetic induction, electromagnetic theory of light, electromagnetic ether, electromagnetic laws of moving bodies, electromagnetic mass, and the contraction hypothesis). Born then takes up his exposition of Einstein's special and general theories of relativity, discussing the concept of simultaneity, kinematics, Einstein's mechanics and dynamics, relativity of arbitrary motions, the principle of equivalence, the geometry of curved surfaces, and the space-time continuum, among other topics. Born then points out some predictions of the theory of relativity and its implications for cosmology, and indicates what is being sought in the unified field theory.This account steers a middle course between vague popularizations and complex scientific presentations. This is a careful discussion of principles stated in thoroughly acceptable scientific form, yet in a manner that makes it possible for the reader who has no scientific training to understand it. Only high school algebra has been used in explaining the nature of classical physics and relativity, and simple experiments and diagrams are used to illustrate each step. The layman and the beginning student in physics will find this an immensely valuable and usable introduction to relativity. This Dover 1962 edition was greatly revised and enlarged by Dr. Born.

    The Complete Guide to Article Writing provides a compass for freelancers and students of journalism looking to write successfully on a wide variety of topics and for many different markets -both in print and online. From researching and interviewing to writing features, reviews, news articles, opinion pieces, and even blog posts, this one-stop guide will illuminate the intricacies of article writing so you can produce entertaining, informative, and salable articles.- Learn how to write coherently, cohesively, and concisely.- Choose the proper structure for the article you want to write.- Weave narrative and fact seamlessly into your pieces.- Develop your freelance platform with the latest in social media outlets.- Pitch your ideas like a pro.- Develop a professional relationship with editors.- And much more!Modern journalism can be a treacherous terrain, but with The Complete Guide to Article Writing as your companion, you'll not only survive the journey -you'll be able to write pieces that inform, entertain, inspire, delight- and sell!

    You wake up on your first day in the White House—now what do you do? Where's the bathroom? How do you get breakfast? What time is your first meeting? When can you use Air Force One? Can you order a pizza from the Oval Office? What line do you use for personal phone calls? This fully illustrated, how-to, hands-on handbook explains the nuts and bolts of being the President of the United States. Discover how to read a teleprompter, greet foreign dignitaries, and light the White House Christmas tree. Learn where to sit at Cabinet meetings and whether you need to bring your own ball to the White House bowling alley. Your job benefits, vacation schedule, and all the other perks and duties are clearly explained in this indispensable manual. It's a tough job, and somebody's got to do it.

    Whether you're investigating the health of your local stream, making beautiful acrylic sunprints with leaves and flowers, running an experiment with your backyard birds, or concocting nature potions, you'll be fostering an important connection with nature. The engaging activities encourage the use of the senses and imagination and are perfect for all ages. Discover more about the natural world waiting just outside your door!

    No matter what type of information or help you need--guidelines, samples, rules, or friendly advice--you'll find it in this handbook.Writers INC is also a multipurpose reference book with full-color maps, useful tables and charts, computer and Internet terms, and a historical time line. Any student interest in writing and learning should have a copy of Writers INC.

    Murray's best-selling book "the most colorful and fun text to read in medical microbiology." Now it's back in an updated New Edition-and it's as succinct, user-friendly, and authoritative as ever. Readers will continue to enjoy its lucid discussions of how microbes cause disease in humans. Expert coverage of basic principles, the immune response, laboratory diagnosis, bacteriology, virology, mycology, and parasitology ensures they understand all the facts vital to the practice of medicine today. More than 550 brilliant full-color images make complex information easy to understand and illustrate the appearance of disease.The smart way to study!Elsevier titles with STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online! Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.

    Designed to resemble popular networking Web sites, the pages of this book feature "homepages" for each of the chemical elements -- complete with witty and informative profiles written by the elements themselves, plus a personally chosen picture.

    From the moon landing hoax, to chemtrails, to the mind control dangers of fluoride, Dunning is here to sort the truth from the lies to tell you what really happened.

    With it has come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It should be a valuable resource for statisticians and anyone interested in data mining in science or industry. The book's coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting—the first comprehensive treatment of this topic in any book. Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie wrote much of the statistical modeling software in S-PLUS and invented principal curves and surfaces. Tibshirani proposed the Lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, and projection pursuit.

    Learn what to do when the tarantula crawls up your leg, the riptide pulls you out to sea, the sandstorms headed your way, or your camel just wont stop. Find out how to pass a bribe, remove leeches, climb out of a well, survive a fall onto subway tracks, catch a fish without a rod, and preserve a severed limb. Hands-on, step-by-step instructions show you how to survive these and dozens of other adventures. An appendix of travel tips, useful phrases, and gestures to avoid will also ensure your safe return. Because you just never know...

    Peterson stresses the importance of metering the subject for a starting exposure, and then explains how to use various exposure meters and different kinds of lighting. The book contains lessons on each element of the exposure-aperature, shutter speed, iso-and how it relates to the other two in terms of depth of field, freezing and blurring action, and shooting in low light or at night. A section on special techniques explores such options as deliberate under- and overexposures, how to produce double exposures, bracketing, shooting the moon, and the use of filters. Understanding Exposure demonstrates that there are always creative choices about how to expose a picture-and that the decision is up to the photographer, not the camera.

    Why not learn to talk to your computer in its own language? Whether you want to write games, start a business, or you're just curious, learning to program is a great place to start. Plus, programming is fun!Hello World! provides a gentle but thorough introduction to the world of computer programming. It's written in language a 12-year-old can follow, but anyone who wants to learn how to program a computer can use it. Even adults. Written by Warren Sande and his son, Carter, and reviewed by professional educators, this book is kid-tested and parent-approved.You don't need to know anything about programming to use the book. But you should know the basics of using a computer--e-mail, surfing the web, listening to music, and so forth. If you can start a program and save a file, you should have no trouble using this book.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    Take advantage of several preloaded programming languages. Use the Raspberry Pi with Arduino. Create Internet-connected projects. Play with multimedia. With Raspberry Pi, you can do all of this and more.Get acquainted with hardware features on the Pi’s boardLearn enough Linux to move around the operating systemPick up the basics of Python and Scratch—and start programmingDraw graphics, play sounds, and handle mouse events with the Pygame frameworkUse the Pi’s input and output pins to do some hardware hackingDiscover how Arduino and the Raspberry Pi complement each otherIntegrate USB webcams and other peripherals into your projectsCreate your own Pi-based web server with Python

    Numerous examples are provided to reinforce the concepts and relevant case studies illustrate the concepts and mechanisms described.