It continues to offer the most balanced approach to literacy instruction on the market today, while providing the clearest look into successful literacy teaching. The new 4th Edition has been thoroughly revised to address the realities of today's classroom and to provide invaluable practical resources instructors will want their students to keep for use in their own classroom.

    With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.

    This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review This isn't just a red book; it's a Red Bull of high-energy sales tips & counsel. -- David Dorsey, The Wall Street Journal (May 3rd 2006) See all Editorial Reviews -------------------------------------------------------------------------------- Product Details Hardcover: 220 pages Publisher: Bard Press; 1st edition (September 25, 2004) Language: English ISBN-10: 1885167601 ISBN-13: 978-1885167606 Product Dimensions: 7.6 x 5.2 x 0.7 inches Shipping Weight: 15.2 ounces

    It has the most balanced approach to environmental science instruction, with bias-free comparative diagrams throughout and a focus on prevention of and solutions to environmental problems. Tyler Miller is the most successful author in academic writing on environmental science because of his attention to currency, trend setting presentation of content, ability to predict student and instructor needs for new and different supplements, and his ability to retain the hallmarks on which instructors have come to depend. The content in the 14th edition of LIVING IN THE ENVIRONMENT is everything you have come to expect and more. In this edition, the author has added the "How Would You Vote?" feature, which is an application of environmental science-related topics in the news. Students apply their environmental science knowledge from the book to a Web activity, which helps them investigate environmental science issues in a structured manner. They then cast their votes on the Web. Results are then tallied. Also found at the Miller website is the much used "Updates on Line." Updated twice a year with articles from InfoTrac College Edition service, CNN® Today Video Clips, and Web links, instructors can seamlessly incorporate the most current news articles and research findings to support text presentations. This is a time saver for instructors and part-time teachers who can quickly determine what ancillary materials they want to utilize in just minutes. As with the last edition, this text is packaged with a free Student CD-ROM entitled "Interactive Concepts in Environmental Science." Organized by chapter, the CD gives students links to relevant resources, narrated animations, interactive figures, and prompts to review material and test themselves.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    It focuses on the important ideas of organic chemistry and backs them up with illustrations and challenging problems. The authors' acclaimed writing style makes this thorny subject easy to grasp and comprehend. The new edition brings the book to the forefront of the latest research developments.The book includes the ORGANIC VIEW CD, a browser-based study tool with animated 3D graphics, Drill/Review sections, and Practice Tests"The Chemistry of..." boxes throughout highlight biological and other real-world chemistryThis edition is completely up-to-date with the latest developments in the field

    The tenth edition includes an extensive update with new examples and timely HR topics added. Most opening vignettes and "Did You Know?" boxes are new to provide the most relevant information. The "Workplace Issues, Technology Corner," and "Ethical Issues" in HRM boxes have also been updated to reflect current ideas and issues in HR. HR professionals will find more detailed discussions on topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more.

    These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees.The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands. The audio also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the audio's end you will know how to apply them to your own situation and enjoy the benefits.

    For eight editions, it has been known for its thorough coverage, student-friendly tone, model interior design, and abundant samples of the techniques and guidelines discussed throughout the book. As always, Mike Markel keeps pace with current technologies and the realities of technical communication today.

    This book offers a full range of exercises, a precise and conceptual presentation, and a new media package designed specifically to meet the needs of today's readers. The exercises gradually increase in difficulty, helping readers learn to generalize and apply the concepts. The refined table of contents introduces the exponential, logarithmic, and trigonometric functions in Chapter 7 of the text.KEY TOPICS Functions, Limits and Continuity, Differentiation, Applications of Derivatives, Integration, Applications of Definite Integrals, Integrals and Transcendental Functions, Techniques of Integration, Further Applications of Integration, Conic Sections and Polar Coordinates, Infinite Sequences and Series, Vectors and the Geometry of Space, Vector-Valued Functions and Motion in Space, Partial Derivatives, Multiple Integrals, Integration in Vector Fields.MARKET For all readers interested in Calculus.

    This book contains student-friendly Study Tips, Clinical View boxes, and progressive question sets to motivate students to internalize and apply what they've learned.

    and abroad, this reader-friendly yet authoritative volume bridges the gap between circuits and new electromagnetics material. Ulaby begins coverage with transmission lines, leading readers from familiar concepts into more advanced topics and applications. Includes six new sections on Waveguides and Cavity Resonators, replacing the material on geometric optics in Chapter 8. Presents new Technology Briefs on relevant topics, connecting concepts in the book to everyday applications found in real life, such as liquid crystal displays, the laser, GPS, and x-ray tomography. Includes an interactive CD-ROM that allows readers to gain physical intuition about electromagnetics. A useful reference for engineers.

    This easy-to-use guidebook offers full explanations of the most effective behavioral methods; a program designed for achieving competency that covers both basic methods for patients with depression and anxiety and advanced techniques for patients with bipolar disorder, psychoses, and eating and personality disorders; an integrated cognitive-behavioral/biological/interpersonal model for treatment; and instructions on fully integrating CBT with psychopharmacological intervention, as well as formulation and treatment methods endorsed by the Academy of Cognitive Therapy. Written by seasoned cognitive-behavior therapists who also demonstrate CBT methods on the accompanying DVD, Learning Cognitive-Behavior Therapy: An Illustrated Guide is indisputably the essential resource for students of multiple disciplines and practitioners who wish to learn the invaluable techniques of CBT.

    Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market.

    Like its bigger, bestselling predecessors, Backpack Literature features the authors' collective poetic voice which brings personal warmth and a human perspective to the discussion of literature, adding to students' interest in the readings.