Book picks similar to
Email Marketing Blueprint by Steve Scott
business
non-fiction
ecommerce
w-promotion
WordPress All-In-One for Dummies
Lisa Sabin-Wilson - 2011
Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site's potential and visitor experience.Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration Addresses ways to handle a variety of WordPress security issues Examines the WordPress network The word on the street is that WordPress All-in-One For Dummies presents everything you need to know about WordPress in one convenient book!
Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
Steve Jones - 2011
This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Write That Book Already!: The Tough Love You Need to Get Published Now
Sam Barry - 2010
Lucky for you, publishing insiders Sam Barry and Kathi Kamen Goldmark have laid out the blueprint for what you want--your book. From transforming an idea into a manuscript to finding an agent to working with an editor to marketing your book, BookPage's Author Enablers are here to assist you every step of the way. And they've brought some backup with original insight from literary superstars like Stephen King, Amy Tan, Rita Mae Brown, and more.It's everything you would ever want--and need--to know about the industry from the inside out.Praise for Write That Book Already! The Tough Love You Need To Get Published Now"This is THE book that every would-be author needs to own. It's full of incredibly practical advice about how to write and sell a book -- finding an agent, writing a proposal, dealing with an editor, boosting sales -- and on top of that, it's also probably the funniest thing every written about how to get published. Write That Book Already! is a gem." -- Scott Turow, author of Presumed Innocent and Innocent"Write That Book Already! is the perfect companion to writer's angst, brimming with wise advice for all scribes, including myself." -- Amy Tan, author of Saving Fish From Drowning
Instagram Power
Jason Miles - 2013
But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to: -Leverage Instagram to build and strengthen your business or personal brand-Design an effective marketing plan for the platform-Sell directly on Instagram with Shop-able posts-Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
1001 Ways to Market Your Books: For Authors and Publishers
John Kremer - 1986
The editor of the "Book Marketing Update" newsletter and author of "The Complete Direct Marketing Sourcebook" describes hundreds of ideas, tips, and suggestions for marketing books, all illustrated with real-life examples.
The Author Startup: A Radical Approach To Rapidly Writing and Self-Publishing Your Book On Amazon
Ray Brehm - 2017
“What is the fastest way I can get my book done?” I pondered the question a minute. There is all this extravagant education out there on writing a book, filled with hundreds of things to do. But the truth is, you do 20% of the work for 80% of the result (The Pareto Principle). How does one accomplish this? By streamlining all the tasks down to the minimum requirements, and focusing on those.
The Author Startup
is a process to create a minimum viable product for your book. It is used to get your book out there and build momentum for you. In
The Author Startup
, you will: Learn the Boogie Board Approach for publishing Use concepts similar to The Lean Startup for your book Learn the exact tools I used to create and publish a book in 26 days Find out how to defeat the “Imposter Syndrome” Receive a complete Action Plan that will change your approach and attitude for publishing your book The book contains links to an entire action plan, including video demos. Don’t wait to start your book, learn the quickest way to get it published now!
Ice to the Eskimos: How to Market a Product Nobody Wants
Jon Spoelstra - 1997
YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
Make Your Book Work Harder
Nancy Hendrickson - 2013
As eReaders and eReading Apps proliferate, so do book-selling services and sites. If you're selling your book on a single platform you're missing at least 40% of the digital reading audience. This book was written for authors of fiction and non-fiction who want to expand their reach and increase their income.Created by two experienced authors, Make Your Book Work Harder walks readers through the maze of book-selling platforms, including some that are well-known and others that may never even be on your radar.What you'll gain from reading this book Step-by-step how-to for using multiple platforms How to maximize your promotional time How to minimize your promotional dollars Where to find little-known publishing alternatives Free sources for promoting your book Time-saving social media services How to amp up your income by creating a book-related course Our personal preferred vendors for outsourcing formatting and social media exposure How to increase your name recognition and much, much moreYOU'VE WORKED HARD ... NOW MAKE YOUR BOOK DO SOME OF THE HEAVY LIFTING!We all know the time and energy involved in writing a book. That's why we feel that only selling on a single platform isn't leveraging the power of your book or the power of alternative publishing platforms. This book is the solution to the one-platform sales lag that every author sees over a period of time. Using our techniques you'll expose your book to new audiences who read books on multiple apps and services (including some that are subscription-based). Why settle for a single point-of-sales when you can reach most of the marketplace?BONUSES TOOWant a behind-the-scenes look at how the authors promote their own books on Facebook? One of the free downloads for anyone who purchases this book is a guide to book promotion on Facebook that can cost pennies a day. The authors have also created a secret Facebook group for readers of this book only - a group where new additions to the book will be introduced first, so you'll get a head start on trying new techniques for making more sales. TIME TO SPREAD YOUR WINGS?There's never been a better time to spread your wings and get your books out into 100% of the book-buying marketplace. Click the BUY button and get going with new promotions and more sales starting right now.
Police, Lies and Alibis: The True Story of a Front Line Officer
John Donoghue - 2013
It is the follow-up book to Police, Crime & 999, a book which still remains hugely popular today, with over 250 5-star Amazon reviews, and which garnered positive feedback from a number of national publications:‘Everything is included in this warts-and-all account. Very funny’ The Sun‘A treasure trove of a book – a wonderfully informative and addictive read, full of belly laughs’ The Non-Fiction Book ClubWARNING: Contains Humour & Traces of Nuts
Quit Your Job in 6 Months: Why You Should Quit Your Job and How You Can!
Buck Flogging - 2015
We show up, do what we’re supposed to do, and a check for the same amount comes in every couple of weeks. We can feel safe, secure, and comfortable with that. We can budget for housing, transportation, and food. We might even get a few weeks of vacation each year and have enough left over to go somewhere nice. So what’s the problem? Average Isn’t Satisfying, and Repetition is Drudgery The problem is that average just isn’t satisfying. We can be thankful that we’re not homeless or completely impoverished all we want, but that still doesn’t scratch the itch we all have to live an extraordinary life—to spend more time doing what we love, less time doing what we don’t love, and have more financial wealth to support our adventures. On top of that, most jobs involve doing the same things over and over again. You don’t learn. One day blends into the next. You don’t grow. Your life lacks richness, diversity, and excitement. All put together this doesn’t make for a very inspiring way to live the one life you get. Quit, and Do Your Own Sh*t In Quit Your Job in 6 Months: Why You Should Quit Your Job and How You Can, author and internet entrepreneur Buck Flogging reveals all of his internet business secrets to help you build a business from zero to $100 per day or more in 6 months or less—all in your spare time using time-efficient tactics that work, with minimal startup costs. If you want a shot at achieving real wealth and living the dream life of freedom to work anywhere in the world with an internet connection, the four book Quit Your Job in 6 Months series will teach you everything you need to know. Available in paperback, audiobook, and as an eBook for instant download on major book retailers everywhere. To get each book in the series for FREE, and to get insider information that can help show you the way, go to: www.quitn6.com.
Why Authors Fail: 17 Mistakes Self Publishing Authors Make That Sabotage Their Success (And How To Fix Them)
Derek Doepker - 2014
Even just one missing link in an otherwise perfect plan can kill your results. The easiest way to avoid these mistakes is to learn from those who have made the mistakes for you, found a way to overcome them, and can take you by the hand to show you the principles you need to follow to guarantee long-term success. Can Anyone Become A Successful Author? I was once a broke valet parker and struggling writer. Through years of study, experimentation, and a lot of mistakes, I eventually cracked the code to becoming a multiple #1 bestselling author. My own experience combined with coaching students from all over the world has revealed the hidden mistakes most authors don't even realize they're making. I hate seeing passionate authors missing out on their chance for success simply because no one took the time to share these insights. I wanted to write the book I wish I had when I first started my journey of self-publishing that would have saved me endless headaches and frustration. What All Authors Must Know This is not strictly a book on marketing strategies, how to write a better book, or a technical guide to self-publishing. Instead, this book gives you what you really need to succeed - the real world principles all successful authors follow. Inside you'll discover... • Why struggling authors sabotage any chance of success before they write a single word… and how to virtually guarantee you’ll have a bestselling book, before you even begin. • Why struggling authors spend countless hours and hundreds of dollars publishing their dream book, only to find it gets lost among all the other self-published “wannabe” books… and how you can make sure your book stands out from the competition. • Why struggling authors can have the best written book on a topic... but still fail to make it a best selling book. • Why struggling authors often never get their book or series finished… and how you hack your motivation and creative inspiration to get your book done fast. • Why struggling authors’ creativity can be what leads to their failure… and how you can combine one simple thing with creativity to give you an edge no one else has. • Why struggling self publishing authors turn off potential readers before they’ve even had a chance to read their book… and how you can utilize simple psychological tactics that practically force browsers to purchase your book. • Why struggling authors can’t create a long-term business… and how you can set things up from the start to ensure you’re thriving off of book sales for years to come. You can either unknowingly make these mistakes and wonder why you're not seeing the results you want as an author, or you can learn from a #1 best selling author and publishing coach saving yourself countless hours and headaches. After getting your copy of "Why Authors Fail," you'll never again have to worry you don't know what it takes to become the successful author you were meant to be. “If failure is not on your author's checklist then this book is a must read! A powerful, business-saving wealth of knowledge for the serious, result driven author.
Four Thousand Days: My Journey From Prison To Business Success
Duane Jackson - 2015
After being arrested in the US in possession of 6,500 ecstasy tablets he served time in prison on both sides of the Atlantic.On his release he started a business with the help of the Prince's Trust. A business that he grew and sold four thousand days after his release from prison, making him a millionaire many times overRead his entertaining and inspiring story and realise that, no matter what your background, you too can chart your own course from adversity to success.
Leaders Who Make a Difference: Leadership Lessons from Three Great Bible Leaders
Paul Chappell - 2009
Your heart will be challenged by the vision of Joshua, the passion of Nehemiah, and the faith of Joseph.
Gotta Read It!: Five Simple Steps to a Fiction Pitch that Sells
Libbie Hawker - 2014
And yet the success of any novel can depend on its pitch. What’s an author to do? In this short, instructive ebook, Libbie Hawker takes the pain out of pitch-writing and shares the secrets of a perfect fiction pitch. Whether you’re an indie writer seeking to improve sales of your self-published novels or an author hoping to hook your dream agent with a can’t-resist query letter, GOTTA READ IT! Is the ebook for you. Learn which features signify great story to the subconscious mind, how to sort through the details of your plot to find the core of your novel, and how to write pitches for books with one, two, or many primary characters… all in five simple steps!
Principles of Product Management: How to Land a PM Job and Launch Your Product Career
Peter Yang - 2019
The book has three parts:
Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback—these are all opportunities to learn principles that will help you succeed.
Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process— from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market.
Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews— product sense, execution, and behavioral—with detailed frameworks and examples for each.
Hear directly from product leaders at Airbnb, Amazon, Google, and more on:
How to overcome challenging situations from a VP of Product at Amazon.
How to build a great product roadmap from product leaders at LinkedIn and Airbnb.
How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies.
How PMs can grow their career from a Director at Instagram and Twitter.
Table of Contents1. PrinciplesTake OwnershipPrioritize and ExecuteStart with WhyFind the TruthBe Radically TransparentBe Honest with Yourself2. Product DevelopmentProduct Development LoopUnderstanding the Customer ProblemSelecting a Goal MetricMission, Vision, and StrategyBuilding a Product RoadmapDefining Product RequirementsGreat Project ManagementEffective CommunicationMaking Good Decisions3. Getting the JobPreparing for the TransitionMaking the TransitionFinding the Right CompanyAcing your PM InterviewsProduct Sense InterviewExecution InterviewBehavioral InterviewYour First 30 Days4. Product Leader Interviews