Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Especially, if you are different. The (un)Lucky Sperm is a funny memoir — a collection of honest, harrowing and absurd accounts.Until he was seventeen, Brett Preiss lived in the dusty outback of Australia, where he was one of four siblings in a dysfunctional family. He learned how to survive under the most bizarre and extraordinary circumstances.In this book, he shares the trials and tribulations of his youth through anecdotes that will leave you in tears of joy or sorrow. Travel back to the ’60s and ’70s and watch Brett transform from a sperm to adolescence. Follow him having his first piano lesson, first sewing machine, first kiss and first ejaculation. The story is moving and disturbing, brutal yet hilarious. Cheer him along in his struggles and triumphs until he leaves the desert and heads off to college.If you like stories full of sarcasm and observational humor, then you are going to love this book.

    Catch a glimpse of what she saw, touched, smelled, and even tasted during an average workday. Dare to join her as she takes you through a difficult journey of memories, uncovering layers of emotional trauma left behind. Discover the ways she healed from yesterday's pain to live an emotionally balanced life today.

    Robert Lesslie, whose routine faced him with times of grief or pain, relief or delight, life or death. Such everyday happenings and encounters gave rise to these vignettes—in which readers will meet up with the characters, coincidences, and complications common to the emergency room:characters like Freddy, who literally shoots himself in the footcoincidences like finally having the chance to hear what patients say to each other when doctors and nurses aren’t in the roomcomplications such as dealing with parents who buy lottery tickets and alcohol instead of medicine for their little boyThese heart-tugging, heart-lifting slices of life will prompt readers to search for opportunities to give the comfort of a touch, the grace of a kind word, or a prayer that brings hope and healing.

    Everybody over the age of 60 should read it and ponder their probable future.” - Henry MarshWhat is a good death? How would you choose to live your last few months? How do we best care for the rising tide of very elderly?This unusual and important book is a series of reflections on death in all its forms: the science of it, the medicine, the tragedy and the comedy. Dr David Jarrett draws on family stories and case histories from his thirty years of treating the old, demented and frail to try to find his own understanding of the end. And he writes about all the conversations that we, our parents, our children, the medical community, our government and society as a whole should be having.Profound, provocative, strangely funny and astonishingly compelling, it is an impassioned plea that we start talking frankly and openly about death. And it is a call to arms for us to make radical changes to our perspective on ‘the seventh age of man’.

    Sally Burbank has seen everything---lunatics, criminals, hypochondriacs, and even a Cocker spaniel! By popular demand, she has penned a collection of humorous and inspiring true stories to forever capture these memorable encounters. The antics of a demented octogenarian and a dimwitted patient named "Bob" will leave you laughing out loud. Her disastrous attempts to combine medicine with motherhood will reveal a new side to ladies in lab coats. The inane ICD-10 codes and decisions of insurance companies will leave you shaking your head in disgust. Stir in a wheelchair-bound, legally blind dialysis patient who insists on serving others until her last dying breath, a comatose leukemia patient miraculously healed, and an unfortunate soul doomed to chopping onions forty-hours a week, and you are guaranteed to laugh, cry, and tell your friends about this amazing new book. Hilarious cartoons and quotations relevant to each story add icing to the cake, and make Patients I Will Never Forget a must-read for anyone who enjoyed All Creatures Great and Small.

    Until he was kidnapped by the Intelligence Service.Behind his professional success, Kooshyar was a rebel on several fronts. Marginalised since boyhood as a Jew in a fundamentalist Islamic state, he was a member of a political group that opposed the government. He'd also been using his medical skills illegally, to save unmarried pregnant women from death by stoning.Snatched from the street, he was jailed and tortured and then forced to spy for the regime, before finally escaping to Turkey. There he faced a whole new struggle to keep his family safe while awaiting refugee status from the UN. He was forbidden to work and at the mercy of corrupt police, con men and red tape. Then life became more dangerous still, when the Intelligence Service tracked him down and used his mother, back in Iran, as blackmail.Kooshyar's inspiring story of how he managed to forge a new life in Australia is heightened by his largeness of heart, strength of character, and insight into human behaviour, from the unfathomably evil to the selflessly kind. With the skill of a natural storyteller, Journey of a Thousand Storms recounts a life of endurance, compassion and gritty determination.

    When is it still worth it? Law professor Paul Campos answers that question in this book, which gives prospective law students, their families, and current law students the tools they need to make a smart decision about applying to, enrolling in, and remaining in law school. Campos explains how the law school game is won and lost, from the perspective of an insider who has become the most prominent and widely cited critic of the deceptive tactics law schools use to convince the large majority of law students to pay far more for their law degrees than those degrees are worth.DON’T GO TO LAW SCHOOL (UNLESS) reveals which law schools are still worth attending, at what price, and what sorts of legal careers it makes sense to pursue today. It outlines the various economic and psychological traps law students and new lawyers fall into, and how to avoid them. This book is a must-read if you or someone you care about is considering law school, or wondering whether to stay enrolled in one now.

    It's easy to get discouraged, frustrated, and burned out. Here's an author that understands the emotional rollercoaster and gives you the tools you need to keep from being overwhelmed, addressing such issues as dealing with friends and family, and how you can better handle the stress for better health. Written with compassion and a sprinkle of humor.

    In desperate attempts to cure their patients, physicians injected them with deadly medications, cut holes in their heads, and sterilized them. Years of insufficient funding caused the hospital to decay into a crumbling facility with too few staff, as seen in the 1975 film "One Flew Over the Cuckoo's Nest." Today, after a $360 million makeover, Oregon State Hospital is a modern treatment hospital for the state's civil and forensic mentally ill. In this compelling account of the institution's tragedies and triumphs, author Diane Goeres-Gardner offers an unparalleled look at the very human story of Oregon's historic asylum.

    EMERGENCY 24/7: Nurses of the Emergency Room, portrays thirty-one nurses, each with a distinctive voice and unique view of what really goes on behind the closed doors of the secret and chaotic world of the emergency room. Also included are the moment-by-moment chronicles of eleven nurses who worked in New York City and Washington, D.C., on September 11, 2001. These compelling accounts give new perspectives on the horrors and heroics of that tragic day. Ranging from inspiring to heart-rending to outrageously funny, these gripping narratives make EMERGENCY 24/7 a fascinating and provocative book—a fitting tribute to the frontline nurses.

    Staff nursing in a ward where she's challenged by an inventory driven ward sister, she reckons it's time to swap such trivialities for life as a district nurse.Independent thinking is one thing, but Jane's about to find that the drama on district can demand instant reaction; and without hospital back up, she's usually the one having to provide it. She meets a rich cast of patients all determined to follow their own individual star, and goes to Edinburgh where Queen Victoria's Jubilee Institute's nurse training is considered the cr me de la cr me of the district nursing world.Call Me Sister recalls Jane's challenging and often hilarious route to realizing her own particular dream.

    DiMaggio, one of the most decorated officers on the force during a career that spanned the years 1957 to 1991. Among his awards are two Superintendent’s Awards of Valor, Mayor Richard J. Daley’s Praiseworthy Acknowledgment Plaque for Exceptional Act of Bravery Involving Risk of Life, a Presidential Citation of Appreciation, the Illinois Police Association Award of Valor, and many more.Upon his retirement in 1991, DiMaggio wrote a fascinating account of his work as a cop. The manuscript languished among his personal effects until after his death in 2008, after which his family decided to resurrect it, spruce it up, and submit it for publication. It turns out that he was an excellent word craftsman and storyteller; in fact, he was no stranger to writing—for many years he wrote the “Ask Sarge” column for the Mystery Writers of America Midwest Chapter newsletter.Told in a conversational, “regular guy” voice in episodic fashion, “SARGE!” reveals to the reader what it was really like to be a cop. The manuscript in many ways takes the form of a prose treatment of a weekly television police drama. A large selection of PHOTOS is included.DiMaggio takes the reader back to the decades such as the turbulent 1960s, when the police department was making a painful transition from “old school” to modernization. The author describes firsthand the legendary riots that occurred in Chicago after the assassination of Martin Luther King Jr. He illustrates the integration of minorities into the department and how that played out. He also goes into famous cases of corruption and the politics of navigating such a large department. One of the “set pieces” of the book is the story of how DiMaggio, as part of the “Three Musketeers”—a trio that included two detectives who were close friends—investigated a series terrifying slasher attacks on women that occurred in the city in the mid-70s. The case became one of the police department’s most memorable. Among the other cases detailed in the book include how DiMaggio found himself entering the home of a crazed young man holding hostages with a shotgun; the investigation of the discovery of a headless corpse; the take-down of the Chicago “Mad Bomber”; how an anonymous audio tape provided clues to the identities of armed robbers; and the manhunt for a cop killer. A portion of all proceeds will be donated to The Chicago Police Memorial Foundation and The Chicago Police Foundation.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    This book lets you hop aboard a little sailboat and join the author on a three-year-long voyage across French Polynesia, where you will discover some of the most interesting places, people and wildlife of the South Pacific. From the world-famous island of Bora Bora to the remotest atolls of the Tuamotus, experience the challenges and rewards of the seafaring life as you dive with dolphins and sharks, sail under the stars, drink from fresh coconuts in the company of heavily-tattooed men, brave heavy storms and violent currents, play with stingrays, drift down coral rivers and meet fellow sailors from across the world. Beautifully illustrated with dozens of stunning photos, this book is the perfect companion for anyone curious about a different kind of life. Readers have said: Reading the book, I was surrounded by unfamiliar colours and overwhelmed by the scent of flowers I had never touched. I could feel the soft sand beneath my feet and slipped beneath the water to swim in the deep silence of the ocean. Returning to the surface, I encountered the smiles of people who were content in the here and now, embodying the freedom and softness of their lives, their lively hips moving in its rhythm. We should all go there once to bathe in the endless sunshine, the grace of carelessness and faith in life, even if only by reading this book… Translated from Slovene by Kaja Šeruga Edited by Mitja Tretjak Design by Ivica Jandrijevic