Statistics are everywhere, as integral to science as they are to business, and in the popular media hundreds of times a day. In this age of big data, a basic grasp of statistical literacy is more important than ever if we want to separate the fact from the fiction, the ostentatious embellishments from the raw evidence -- and even more so if we hope to participate in the future, rather than being simple bystanders. In The Art of Statistics, world-renowned statistician David Spiegelhalter shows readers how to derive knowledge from raw data by focusing on the concepts and connections behind the math. Drawing on real world examples to introduce complex issues, he shows us how statistics can help us determine the luckiest passenger on the Titanic, whether a notorious serial killer could have been caught earlier, and if screening for ovarian cancer is beneficial. The Art of Statistics not only shows us how mathematicians have used statistical science to solve these problems -- it teaches us how we too can think like statisticians. We learn how to clarify our questions, assumptions, and expectations when approaching a problem, and -- perhaps even more importantly -- we learn how to responsibly interpret the answers we receive. Combining the incomparable insight of an expert with the playful enthusiasm of an aficionado, The Art of Statistics is the definitive guide to stats that every modern person needs.

    It's time we learned how to see through the rhetoric, faulty reasoning, and misinformation that we're subjected to from morning to night by talk-radio hosts, op-ed columnists, advertisers, self-help gurus, business thinkers, and, of course, politicians. And no one is better equipped to show us how than award-winning philosopher Jamie Whyte.In Crimes Against Logic Whyte take us on a fast-paced, ruthlessly funny romp through the mulligan stew of can, folderol, and bogus logic served up in the media, at the office, and even in your own home. Applying his laserlike wit to dozens of timely examples, Whyte cuts through the haze of facts, figures, and double-talk and gets at the real truth behind what they're telling us.An incisive philosopher.-- Sunday Telegraph

    This contemporary and student-relevant text gives you all the key material you need for your introductory course, plus it will show you that anthropology is for you! With real world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own. Apply what you learn in this course to those situations that you are likely to encounter in your personal and professional life. What can you do with anthropology today? Check out the real-life examples of cross-cultural misunderstandings and issues (in our popular "Cross-Cultural Miscues" features) to view 'culture at work.' Also, the book takes a look at specialized vocabularies as illustrated by "chickspeak" (the language of single, urban, upwardly mobile women), the war in Iraq, environmental degradation, and other contemporary topics.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    Focused more on concepts than on statistical methods, it shows readers how to properly use statistics to analyze data and demonstrates how computer software is an integral part of this analysis. "Using Statistics" scenarios discuss how statistics is used in a real business setting. Includes contemporary business applications, many with real data sets, and an integrated case that runs throughout chapters. "PHSTAT," a custom designed Excel add-in, is packaged with each book. Introduction and Data Collection. Presenting Data in Tables and Charts. Summarizing and Describing Numerical Data. Basic Probability and Probability Distributions. Sampling Distributions and Confidence Interval Estimation. Fundamentals of Hypothesis Testing: One-Sample Tests. Two-Sample and C-Sample Tests with Numerical Data. Hypothesis Testing with Categorical Data. Statistical Applications in Quality and Productivity Management. The Simple Linear Regression Model and Correlations. Introduction to Multiple Regression. Time Series Analysis. An accessible introduction or refresher on statistics for those in accounting, marketing, management, economics, and finance.

    Anyone who wants to understand these complex and dynamic institutions—how they are evolving, the contributions they make, the challenges they face, the students they serve, and the faculty and leaders who deliver the services and the curricula—will find The American Community College both essential reading and an important reference book."—George R. Boggs, president and CEO, American Association of Community Colleges"I have been a community college president for over forty-one years and a graduate professor for three decades. This book has been an inspiration to generations of students, faculty members, and administrators. It has become the classic of the field because it has great 'take-home' value to us all."—Joseph N. Hankin, president, Westchester Community College"In this latest edition of The American Community College, the authors continue to manifest their unique, highly knowledgeable perspective about the community college. This book is must-reading for all who desire to understand one of the most important educational institutions in the twenty-first century."—Barbara K. Townsend, professor and director, Center for Community College Research, College of Education, University of Missouri–Columbia"Cohen and Brawer's classic work is the touchstone for a comprehensive overview of the American community college. This is a seminal book for graduate students as well as seasoned professionals for understanding this uniquely American institution."—Charles R. Dassance, president, Central Florida Community College

    Illustrations and examples throughout show you how you can apply research to practice. Studying is made easy with a book-specific website that provides you with tutorial quizzes and links to additional related concepts. Outlines, introductions, boxes, chapter endings with main points, review questions and exercises, and internet exercises provide you with the information and practice you need to succeed in this course.

    It is the first truly balanced research-based analysis on the games and gamers, addressing both the positive and negative aspects of habitual playing by drawing on significant recent studies and established motivational theory.Filled with examples from popular games and the real experiences of gamers themselves, Glued to Games gets to the heart of gaming's powerful psychological and emotional allure--the benefits as well as the dangers. It gives everyone from researchers to parents to gamers themselves a clearer understanding the psychology of gaming, while offering prescriptions for healthier, more enjoyable games and gaming experiences.

    The latest version is far superior, both in content and presentation, to previous versions. I give it my highest recommendation."--"Doody's Review Service"From the authors of "Basic and Clinical Pharmacology," the leading pharmacology textbook, here is the newest edition of the best review book available for medical pharmacology course exams and board examinations. This skill-building guide comes with over 1000 review questions and answers -- far more than most other pharmacology reviews -- and a chapter-based approach that facilitates use with course notes or larger texts. Features: A new full-color presentation Organized to reflect course syllabi, focusing on the clinical use and pharmacology of drug categories, rather than individual drugs Two complete practice exams A valuable appendix of test-taking strategies Chapters that include valuable learning aids such as: --Short discussion of the major concepts that underlie basic principles or drug groups--Explanatory figures and tables--Review questions followed by answers and explanations--Drug Trees in drug-oriented chapters that visually organize drug groups--A list of high-yield terms and definitions you need to know Skill Keeper questions that prompt you to review previous material to understand links between related topics A checklist of tasks you should be able to do, once you have finished the chapter Summary Tables that list the important drugs and include key information about their mechanisms of action, effects, clinical uses, pharmacokinetics, drug interactions, and toxicities

    New chapters cover criminal behavior theories and psychological profiling; autoerotic deaths, and occult crimes, plus two new chapters detailing infamous unsolved crimes/criminals: Jack the Ripper and the Jon Benet Ramsey case. The authors′ continuing research and activities in the field result in a multitude of new case studies for this book, often included as boxed inserts.

    The book begins with the basic concepts of logic and set theory, to familiarize students with the language of mathematics and how it is interpreted. These concepts are used as the basis for a step-by-step breakdown of the most important techniques used in constructing proofs. To help students construct their own proofs, this new edition contains over 200 new exercises, selected solutions, and an introduction to Proof Designer software. No background beyond standard high school mathematics is assumed. Previous Edition Hb (1994) 0-521-44116-1 Previous Edition Pb (1994) 0-521-44663-5

    It has been compared to R. F. Delderfield's A Horseman Riding By, The Swann Family Saga and The Dreaming Suburb, and the writing of Harry Bowling. Autumn on Angel Street sweeps readers from the sumptuous Laybourne Manor Estate across South Ridge to the grime of Pincote Colliery and the affluent market town of Pincote Market, to the Belchesters' estate on the Dorset coast and into the bustling streets and squares - and the dockland - of late Victorian London. 1885 - 1891. Three families - the Forresters who are a large coalmining family and have strong socialist views, appear to have little in common with the Laybournes who are their employers and landlords, or with the Belchesters with whom the Laybournes share many diverse business interests. That is until the unstable and unsafe Pincote coalmine triggers a series of events which change all the families' lives in unexpected ways and cause some of the families' younger members to question their inherited beliefs and their true loyalties. Personal and internal family conflicts merge with shared needs and ambitions, and foster an uneasy but increasing dependency of each family upon the other. Hard to resist mutual attractions, and a mixture of human frailty and personal strengths combine with long held and well hidden secrets to create a sequence of events which change everyone’s life for ever in ways no-one could have imagined. Every character is aware of a steady drumbeat that is calling attention to beliefs and desires that cannot be subsumed whatever the cost of satisfying them; but time is running out and the critical Autumn on Angel Street is coming to an end. This Second Edition of Autumn on Angel Street contains some minor editing revisions and some additional content which did not appear in the hardback or paperback First Edition. The sequels in this series are Winter in Paradise Square - now available for purchase from Amazon Spring on Hope Street - which will be available early 2015 Summer in Solomon's Court - which will be available later in 2015

    She's a skilled hacker, and her focus is Cyber Kinetic Eliminations--remote assassinations conducted with sophisticated computer systems.With a growing success rate, she's given the ultimate target: a Chinese General who's sole responsibility is the reformation of the People's Republican Army.Can Jen Yates are her team assassinate one of China's most influential men? Can they derail the Chinese Communist Party's reform regimen? Even the thought could have disastrous consequences ...

    This Minecraft ULTIMATE Book of Secrets designed to help you discover secrets you couldn't imagine before! Become a pro in Minecraft! Master your game right now! * Extremely easy to read! * Tons of secrets! * Explore Minecraft features you never knew about ! All-in-one secrets book, 2014.

    Now available with a personalized online learning plan, this social work-specific book looks at lifespan through the lens of social work theory and practice. The authors use an empowerment approach to cover human development and behavior theories within the context of family, organizational, and community systems. Using a chronological lifespan approach, the authors present separate chapters on biological, psychological, and social impacts at the different lifespan stages with an emphasis on strengths and empowerment.