A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    His life reads like an adventure story complete with knock down fights, beautiful women and double-fisted excitement on every page. He has hunted jackalopes with Bobby Kennedy and Peter Lawford, had more than his share of his amorous exploits, and formed the greatest on-air team in the history of televised news. Along the way, he hobnobbed with people you wish you knew and some you honestly wish you didn't -- celebrities, presidents, presidents' wives, celebrities' wives, dogs, and, of course Veronica Corningstone, the love of his life. Walter Cronkite, Barbra Streisand, Katie Couric, the list goes on. Who didn’t Mr. Burgundy, or “Ron” as he is known to his friends, rub elbows with in the course of his colorful and often criminal life? This may well be the most thrilling book ever written, by a man of great physical, moral and spiritual strength and not surprisingly a great literary talent as well. This book deserves a real shot at a Pulitzer Prize. In fact if it doesn’t win one then we will finally have proof that the Pulitzer is rigged. Ron Burgundy has taken the time to write a book. We owe it to him, as honest Americans, to read it.

    With candor and ennobling power, McCain tells a story that, in the words of Newsweek, "makes the other presidential candidates look like pygmies."John McCain learned about life and honor from his grandfather and father, both four-star admirals in the U.S. Navy. This is a memoir about their lives, their heroism, and the ways that sons are shaped and enriched by their fathers. John McCain's grandfather was a gaunt, hawk-faced man known as Slew by his fellow officers and, affectionately, as Popeye by the sailors who served under him. McCain Sr. played the horses, drank bourbon and water, and rolled his own cigarettes with one hand. More significant, he was one of the navy's greatest commanders, and led the strongest aircraft carrier force of the Third Fleet in key battles during World War II. John McCain's father followed a similar path, equally distinguished by heroic service in the navy, as a submarine commander during World War II. McCain Jr. was a slightly built man, but like his father, he earned the respect and affection of his men. He, too, rose to the rank of four-star admiral, making the McCains the first family in American history to achieve that distinction. McCain Jr.'s final assignment was as commander of all U.S. forces in the Pacific during the Vietnam War. It was in the Vietnam War that John McCain III faced the most difficult challenge of his life. A naval aviator, he was shot down over Hanoi in 1967 and seriously injured. When Vietnamese military officers realized he was the son of a top commander, they offered McCain early release in an effort to embarrass the United States. Acting from a sense of honor taught him by his father and the U.S. Naval Academy, McCain refused the offer. He was tortured, held in solitary confinement, and imprisoned for five and a half years. Faith of My Fathers is about what McCain learned from his grandfather and father, and how their example enabled him to survive those hard years. It is a story of three imperfect men who faced adversity and emerged with their honor intact. Ultimately, Faith of My Fathers shows us, with great feeling and appreciation, what fathers give to their sons, and what endures.

    District Judge Stanley Sporkin. Teamed with the daughter of one of Bill Gates's closest associates, thirteen-year Microsoft veteran Marlin Eller shows us what it was like at every step along Gates's route to world domination, making all that's been written before seem like a rough guess. If the Justice Department had Eller and Edstrom investigating the current-headline-making antitrust case, they would have on the record many of Microsoft's most respected developers directly contradicting the "authorized" version of events being presented in court. They would know the real scoop on how Windows was developed in the first place, shedding new light on the 1988 Apple v. Microsoft lawsuit over the alleged copying of the Mac. They would even know the real story of how Microsoft killed off Go Corporation, told for the first time by the man who did the deed, Marlin Eller himself. Revealing the smoke-and-mirror deals, the palms greased to help launch a product that didn't exist, and the boneyard of once-thriving competitors targeted by the Gates juggernaut, this book demonstrates with often hilariously damning detail the Microsoft muddle that passes for strategic direction, offset by Gates's uncanny ability to come from behind to crush whoever's on top.

    His debut stand-up DVD was the fastest selling of all time, only to be eclipsed by his second that sold over 1.4 million copies and was the 2009 Christmas number one. He hosts his own BAFTA nominated BBC1 series, Michael McIntyre’s Comedy Roadshow, and won the British Comedy Award for Best Live Stand-up in 2009 following his record breaking fifty-four date Arena tour.But how did he get there?Michael reveals all in his remarkably honest and hilarious autobiography Life and Laughing. His showbiz roots, his appalling attempts to attract the opposite sex, his fish-out-of-water move from public to state school and his astonishing journey from selling just one ticket at the Edinburgh Festival to selling half a million tickets on his last tour. Michael’s story is riveting, poignant, romantic and above all very, very funny.

    Gandhi is one of the most inspiring figures of our time. In his classic autobiography he recounts the story of his life and how he developed his concept of active nonviolent resistance, which propelled the Indian struggle for independence and countless other nonviolent struggles of the twentieth century.In a new foreword, noted peace expert and teacher Sissela Bok urges us to adopt Gandhi's "attitude of experimenting, of testing what will and will not bear close scrutiny, what can and cannot be adapted to new circumstances," in order to bring about change in our own lives and communities. All royalties earned on this book are paid to the Navajivan Trust, founded by Gandhi, for use in carrying on his work.

    He tells of his childhood in Ontario, where his father instilled in him a love for the written word; his first brush with mortality when he contracted polio at the age of five; struggling to pay rent during his early days with the Squires; traveling the Canadian prairies in Mort, his 1948 Buick hearse; performing in a remote town as a polar bear prowled beneath the floorboards; leaving Canada on a whim in 1966 to pursue his musical dreams in the pot-filled boulevards and communal canyons of Los Angeles; the brief but influential life of Buffalo Springfield, which formed almost immediately after his arrival in California. He recounts their rapid rise to fame and ultimate break-up; going solo and overcoming his fear of singing alone; forming Crazy Horse and writing “Cinnamon Girl,” “Cowgirl in the Sand,” and “Down by the River” in one day while sick with the flu; joining Crosby, Stills & Nash, recording the landmark CSNY album, Déjà vu, and writing the song, “Ohio;” life at his secluded ranch in the redwoods of Northern California and the pot-filled jam sessions there; falling in love with his wife, Pegi, and the birth of his three children; and finally, finding the contemplative paradise of Hawaii. Astoundingly candid, witty, and as uncompromising and true as his music, Waging Heavy Peace is Neil Young’s journey as only he can tell it.

    Early marriage and motherhood seemed to put even that dream out of reach, but fifteen years later she was a distinguished law professor with a deep understanding of why people go bankrupt. Then came the phone call that changed her life: could she come to Washington DC to help advise Congress on rewriting the bankruptcy laws?Thus began an impolite education into the bare-knuckled, often dysfunctional ways of Washington. She fought for better bankruptcy laws for ten years and lost. She tried to hold the federal government accountable during the financial crisis but became a target of the big banks. She came up with the idea for a new agency designed to protect consumers from predatory bankers and was denied the opportunity to run it. Finally, at age 62, she decided to run for elective office and won the most competitive—and watched—Senate race in the country. In this passionate, funny, rabble-rousing book, Warren shows why she has chosen to fight tooth and nail for the middle class—and why she has become a hero to all those who believe that America's government can and must do better for working families.

    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    The force behind WordPress.com is a convention-defying company called Automattic, Inc., whose 120 employees work from anywhere in the world they wish, barely use email, and launch improvements to their products dozens of times a day. With a fraction of the resources of Google, Amazon, or Facebook, they have a similar impact on the future of the Internet. How is this possible? What's different about how they work, and what can other companies learn from their methods?To find out, former Microsoft veteran Scott Berkun worked as a manager at WordPress.com, leading a team of young programmers developing new ideas. "The Year Without Pants" shares the secrets of WordPress.com's phenomenal success from the inside. Berkun's story reveals insights on creativity, productivity, and leadership from the kind of workplace that might be in everyone's future.Offers a fast-paced and entertaining insider's account of how an amazing, powerful organization achieves impressive resultsIncludes vital lessons about work culture and managing creativityWritten by author and popular blogger Scott Berkun (scottberkun.com)"The Year Without Pants" shares what every organization can learn from the world-changing ideas for the future of work at the heart of Automattic's success.

    Yet all of these attempts have been hampered by a fundamental lack of access and by the persistent recycling of inaccurate information. Salinger remains, astonishingly, an enigma. The complex and contradictory human being behind the myth has never been revealed.No longer. In the eight years since Salinger was begun, and especially in the three years since Salinger’s death, the authors interviewed on five continents more than 200 people, many of whom had previously refused to go on the record about their relationship with Salinger. This oral biography offers direct eyewitness accounts from Salinger’s World War II brothers-in-arms, his family members, his close friends, his lovers, his classmates, his neighbors, his editors, his publishers, his New Yorker colleagues, and people with whom he had relationships that were secret even to his own family. Shields and Salerno illuminate most brightly the last fifty-six years of Salinger’s life: a period that, until now, had remained completely dark to biographers. Provided unprecedented access to never-before-published photographs (more than 100 throughout the book), diaries, letters, legal records, and secret documents, readers will feel they have, for the first time, gotten beyond Salinger’s meticulously built-up wall. The result is the definitive portrait of one of the most fascinating figures of the twentieth century.

    Gang Leader for a Day is the fascinating full story of how Sudhir Venkatesh managed to gain entrée into the gang, what he learned, and how his method revolutionized the academic establishment. When Venkatesh walked into an abandoned building in one of Chicago's most notorious housing projects, he was looking for people to take a multiple-choice survey on urban poverty. A first-year grad student, he would befriend a gang leader named JT and spend the better part of the next decade inside the projects under JT's protection, documenting what he saw there. Over the next seven years, Venkatesh observed JT and the rest of the gang as they operated their crack selling business, conducted PR within their community, and rose up or fell within the ranks of the gang's complex organizational structure. Gang Leader for a Day is an inside view into the morally ambiguous, highly intricate, often corrupt struggle to survive in an urban war zone. It is also the story of a complicated friendship between two young and ambitious men, a universe apart.

    Hackers can activate baby monitors to spy on families, thieves are analyzing social media posts to plot home invasions, and stalkers are exploiting the GPS on smart phones to track their victims’ every move. We all know today’s criminals can steal identities, drain online bank accounts, and wipe out computer servers, but that’s just the beginning. To date, no computer has been created that could not be hacked—a sobering fact given our radical dependence on these machines for everything from our nation’s power grid to air traffic control to financial services.      Yet, as ubiquitous as technology seems today, just over the horizon is a tidal wave of scientific progress that will leave our heads spinning. If today’s Internet is the size of a golf ball, tomorrow’s will be the size of the sun. Welcome to the Internet of Things, a living, breathing, global information grid where every physical object will be online. But with greater connections come greater risks. Implantable medical devices such as pacemakers can be hacked to deliver a lethal jolt of electricity and a car’s brakes can be disabled at high speed from miles away. Meanwhile, 3-D printers can produce AK-47s, bioterrorists can download the recipe for Spanish flu, and cartels are using fleets of drones to ferry drugs across borders.     With explosive insights based upon a career in law enforcement and counterterrorism, Marc Goodman takes readers on a vivid journey through the darkest recesses of the Internet. Reading like science fiction, but based in science fact, Future Crimes explores how bad actors are primed to hijack the technologies of tomorrow, including robotics, synthetic biology, nanotechnology, virtual reality, and artificial intelligence. These fields hold the power to create a world of unprecedented abundance and prosperity. But the technological bedrock upon which we are building our common future is deeply unstable and, like a house of cards, can come crashing down at any moment.     Future Crimes provides a mind-blowing glimpse into the dark side of technological innovation and the unintended consequences of our connected world. Goodman offers a way out with clear steps we must take to survive the progress unfolding before us. Provocative, thrilling, and ultimately empowering, Future Crimes will serve as an urgent call to action that shows how we can take back control over our own devices and harness technology’s tremendous power for the betterment of humanity—before it’s too late.From the Hardcover edition.

    A wild, lyrical, and anguished autobiography, in which Charles Mingus pays short shrift to the facts but plunges to the very bottom of his psyche, coming up for air only when it pleases him. Completed years before his death in 1979, this is the story of: growing up in the Watts, Los Angeles of the 1920s and 30s, ruled by a strap-wielding father and Bible-quoting stepmother; Mingus's outcast adolescent years ("a yella kid, running with the mongrels"); his apprenticeship, not only with jazzmen, but also with pimps, hookers, junkies and hoodlums; and his golden years in New York City with such legendary figures as Duke Ellington, Lionel Hampton, Miles Davis, Charlie Parker and Billie Holiday. Here is Mingus in his own words, from shabby roadhouses to fabulous estates, from the psychiatric wards of Bellevue to worlds of mysticism and solitude. But for all his travels, he never strayed too far, always returning to the music.