Book picks similar to
Search Engine Optimization: An Hour a Day by Jennifer Grappone
seo
business
marketing
non-fiction
Shape Up: Stop Running in Circles and Ship Work that Matters
Ryan Singer - 2019
"This book is a guide to how we do product development at Basecamp. It’s also a toolbox full of techniques that you can apply in your own way to your own process.Whether you’re a founder, CTO, product manager, designer, or developer, you’re probably here because of some common challenges that all software companies have to face."
The Rails 3 Way
Obie Fernandez - 2010
"The Rails(TM) 3 Way"is the only comprehensive, authoritative guide to delivering production-quality code with Rails 3. Pioneering Rails expert Obie Fernandez and a team of leading experts illuminate the entire Rails 3 API, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails 3 to maximize your productivity. Using numerous detailed code examples, the author systematically covers Rails 3 key capabilities and subsystems, making this book a reference that you will turn to again and again. He presents advanced Rails programming techniques that have been proven effective in day-to-day usage on dozens of production Rails systems and offers important insights into behavior-driven development and production considerations such as scalability. Dive deep into the Rails 3 codebase and discover why Rails is designed the way it is--and how to make it do what you want it to do.This book will help youLearn what's new in Rails 3 Increase your productivity as a web application developer Realize the overall joy in programming with Rails Leverage Rails' powerful capabilities for building REST-compliant APIs Drive implementation and protect long-term maintainability using RSpec Design and manipulate your domain layer using Active Record Understand and program complex program flows using Action Controller Master sophisticated URL routing concepts Use Ajax techniques via Rails 3 support for unobtrusive JavaScript Learn to extend Rails with popular gems and plugins, and how to write your own Extend Rails with the best third-party plug-ins and write your own Integrate email services into your applications with Action Mailer Improve application responsiveness with background processing Create your own non-Active Record domain classes using Active Model Master Rails' utility classes and extensions in Active Support
Purely Functional Data Structures
Chris Okasaki - 1996
However, data structures for these languages do not always translate well to functional languages such as Standard ML, Haskell, or Scheme. This book describes data structures from the point of view of functional languages, with examples, and presents design techniques that allow programmers to develop their own functional data structures. The author includes both classical data structures, such as red-black trees and binomial queues, and a host of new data structures developed exclusively for functional languages. All source code is given in Standard ML and Haskell, and most of the programs are easily adaptable to other functional languages. This handy reference for professional programmers working with functional languages can also be used as a tutorial or for self-study.
Remote: Office Not Required
David Heinemeier Hansson - 2013
Moms in particular will welcome this trend. A full 60% wish they had a flexible work option. But companies see advantages too in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. In Remote, inconoclastic authors Fried and Hansson will convince readers that letting all or part of work teams function remotely is a great idea--and they're going to show precisely how a remote work setup can be accomplished.
Pro Drupal Development
John K. VanDyk - 2007
With it, one can create a variety of community-driven sites, including blogs, forums, wiki-style sites, and much more. Assuming that users already possess the knowledge to install and bring a standard installation online, the authors delve into Drupal internals, showing how to truly take advantage of its powerful architecture.
Advanced Programming in the UNIX Environment
W. Richard Stevens - 1992
Rich Stevens describes more than 200 system calls and functions; since he believes the best way to learn code is to read code, a brief example accompanies each description.Building upon information presented in the first 15 chapters, the author offers chapter-long examples teaching you how to create a database library, a PostScript printer driver, a modem dialer, and a program that runs other programs under a pseudo terminal. To make your analysis and understanding of this code even easier, and to allow you to modify it, all of the code in the book is available via UUNET.A 20-page appendix provides detailed function prototypes for all the UNIX, POSIX, and ANSI C functions that are described in the book, and lists the page on which each prototype function is described in detail. Additional tables throughout the text and a thorough index make Advanced Programming in the UNIX Environment an invaluable reference tool that all UNIX programmers - beginners to experts - w
Learn You a Haskell for Great Good!
Miran Lipovača - 2011
Learn You a Haskell for Great Good! introduces programmers familiar with imperative languages (such as C++, Java, or Python) to the unique aspects of functional programming. Packed with jokes, pop culture references, and the author's own hilarious artwork, Learn You a Haskell for Great Good! eases the learning curve of this complex language, and is a perfect starting point for any programmer looking to expand his or her horizons. The well-known web tutorial on which this book is based is widely regarded as the best way for beginners to learn Haskell, and receives over 30,000 unique visitors monthly.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk - 2013
Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.
Running Lean: Iterate from Plan A to a Plan That Works
Ash Maurya - 2012
We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of fundingGet on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
Geoffrey G. Parker - 2016
Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
Seven Databases in Seven Weeks: A Guide to Modern Databases and the NoSQL Movement
Eric Redmond - 2012
As a modern application developer you need to understand the emerging field of data management, both RDBMS and NoSQL. Seven Databases in Seven Weeks takes you on a tour of some of the hottest open source databases today. In the tradition of Bruce A. Tate's Seven Languages in Seven Weeks, this book goes beyond your basic tutorial to explore the essential concepts at the core each technology. Redis, Neo4J, CouchDB, MongoDB, HBase, Riak and Postgres. With each database, you'll tackle a real-world data problem that highlights the concepts and features that make it shine. You'll explore the five data models employed by these databases-relational, key/value, columnar, document and graph-and which kinds of problems are best suited to each. You'll learn how MongoDB and CouchDB are strikingly different, and discover the Dynamo heritage at the heart of Riak. Make your applications faster with Redis and more connected with Neo4J. Use MapReduce to solve Big Data problems. Build clusters of servers using scalable services like Amazon's Elastic Compute Cloud (EC2). Discover the CAP theorem and its implications for your distributed data. Understand the tradeoffs between consistency and availability, and when you can use them to your advantage. Use multiple databases in concert to create a platform that's more than the sum of its parts, or find one that meets all your needs at once.Seven Databases in Seven Weeks will take you on a deep dive into each of the databases, their strengths and weaknesses, and how to choose the ones that fit your needs.What You Need: To get the most of of this book you'll have to follow along, and that means you'll need a *nix shell (Mac OSX or Linux preferred, Windows users will need Cygwin), and Java 6 (or greater) and Ruby 1.8.7 (or greater). Each chapter will list the downloads required for that database.
CompTIA Project+ Study Guide Authorized Courseware: Exam PK0–003
Kim Heldman - 2010
You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews
Dynamic HTML: The Definitive Reference: The Definitive Reference
Danny Goodman - 1998
You need to stay current on the relevant Web specifications, like HTML, CSS, DOM, and ECMAScript. You also need to know how the latest Web browsers from Netscape and Microsoft actually implement these standards, since browser implementations of the standards are less than perfect. Right now, you're forced to keep multiple reference books open on your desk (or multiple browser windows open on your screen), just to develop a simple dynamic Web page that works properly under both Navigator and Internet Explorer.Dynamic HTML: The Definitive Reference changes all that. This book is an indispensable compendium for Web content developers. It contains everything you need to create functional cross-platform Web applications, including:A complete reference for all of the HTML tags, CSS style attributes, browser document objects, and JavaScript objects supported by the various standards and the latest versions of Navigator and Internet Explorer. Browser compatibility is emphasized throughout; the reference pages clearly indicate browser support for every entity. Handy cross-reference indexes that make it easy to find interrelated HTML tags, style attributes, and document objects. An advanced introduction to creating dynamic Web content that addresses the cross-platform compromises inherent in Web page design today. If you have some experience with basic Web page creation, but are new to the world of dynamic content, Dynamic HTML: The Definitive Reference will jump-start your development efforts. If you are an experienced Web programmer, you'll find the browser-compatibility information invaluable. This book is the only DHTML reference that a Web developer needs.Dynamic HTML: The Definitive Reference is designed to work in conjunction with HTML: The Definitive Guide and JavaScript: The Definitive Guide. HTML: The Definitive Guide teaches you about every element of HTML in detail, with explanations of how each element works and how it interacts with other elements, as well as numerous examples. JavaScript: The Definitive Guide provides a thorough description of the JavaScript language, complete with sophisticated examples that show you how to handle common Web application tasks. Together, these three books provide a complete library for Web content developers.
Ruby Cookbook
Lucas Carlson - 2006
It gives you hundreds of solutions to real-world problems, with clear explanations and thousands of lines of code you can use in your own projects.From data structures and algorithms, to integration with cutting-edge technologies, the Ruby Cookbook has something for every programmer. Beginners and advanced Rubyists alike will learn how to program with:Strings and numbersArrays and hashesClasses, modules, and namespacesReflection and metaprogrammingXML and HTML processingRuby on Rails (including Ajax integration)DatabasesGraphicsInternet services like email, SSH, and BitTorrentWeb servicesMultitaskingGraphical and terminal interfacesIf you need to write a web application, this book shows you how to get started with Rails. If you're a system administrator who needs to rename thousands of files, you'll see how to use Ruby for this and other everyday tasks. You'll learn how to read and write Excel spreadsheets, classify text with Bayesian filters, and create PDF files. We've even included a few silly tricks that were too cool to leave out, like how to blink the lights on your keyboard.The Ruby Cookbook is the most useful book yet written about Ruby. When you need to solve a problem, don't reinvent the wheel: look it up in the Cookbook.
Concrete Mathematics: A Foundation for Computer Science
Ronald L. Graham - 1988
"More concretely," the authors explain, "it is the controlled manipulation of mathematical formulas, using a collection of techniques for solving problems."