It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    No cheese. No camera-club jargon. This straight talking introduction to photographing people is the hotly anticipated follow up to the bestselling Read This if You Want to Take Great Photographs. Ideal for users of any camera with a basic knowledge of a few photo-fundamentals, this book walks you through the essential techniques of photographing people, whether it’s on the street, at home or in the studio. Packed with iconic images by acclaimed photographers, you’ll have the inspiration and knowhow needed to get out there and take great photographs of friends, family and everyone else.50 master photographers including:Richard Avedon, William Klein, Cindy Sherman, Garry Winogrand, Richard Renaldi, William Eggleston, Sebastião Salgado, Henri Cartier-Bresson, August Sander, and Joel Sternfeld

    They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes. Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.

    But he ignored that warning and plunged to his doom. We’ve retold this myth, and many others like it, to generations of kids. All these stories have the same lesson: Play it safe. Obey your parents. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But there’s another part of the myth that those in power hope you’ll forget. Icarus was also warned not to fly too low, because sea water would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.The safety zone has moved. The propaganda has been exposed, and the old promises have been broken: Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever. So is choosing to do something unpredictable and brave: make art.Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.Whether you’re a teacher, engineer, doctor, middle manager, or customer service rep, you can fly higher by bringing your best self to work. You can care about what you’re doing today and how you can improve tomorrow. Godin shows us how it’s possible, and convinces us why it’s essential.

     One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES. Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in "The Yes Factor." All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques. Comprehensive and easy to use, "The Yes Factor" stands head and shoulders above the competition in an abidingly popular category.

    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

    With Emmy award-winning, longtime PBS host Mark Kistler as your guide, you'll learn the secrets of sophisticated three-dimensional renderings, and have fun along the way -- in just twenty minutes a day for a month. Inside you'll find:Quick and easy step-by-step instructions for drawing everything from simple spheres to apples, trees, buildings, and the human hand and faceMore than 500 line drawings, illustrating each stepTime-tested tips, techniques, and tutorials for drawing in 3-DThe 9 Fundamental Laws of Drawing to create the illusion of depth in any drawing75 student examples to encourage you in the process

    Strong, clever, intelligent advice with soul.’Mary Portas‘A wonderful look at how to transform our homes to be more mindfully aligned with our true nature and a reflection of who we are.’Fearne Cotton‘A happy home is a fundamental building block of happiness, and Michelle’s book is an essential, step-by-step guide to creating a home we love.’Arianna Huffington, Founder & CEO, Thrive Global‘A must-have read for anyone looking to improve not just their home but also their quality of life within it.’Matthew Williamson Be happier, healthier and more empowered with Michelle Ogundehin’s step-by-step practical guide to creating a home that supports your well-being.Whether that home is owned or rented, small or large, and regardless of how much money you have, Happy Inside shows you how to harness its potential in pursuit of becoming your best self. If you want to feel calm, content, soothed or energized, you must begin with what surrounds you.This comprehensive guide covers everything from how to create more light and space to how to get a good night’s sleep; the path to a perfect sofa and why a dining table is your most vital piece of furniture. Plus, how to decorate to promote joy; the importance of play (and circular side tables); your definitive capsule kitchen kit; and why your hallway is where it all starts. Combining Michelle’s knowledge of Buddhist philosophy, mindfulness, colour psychology and good design, Happy Inside is your one-stop guide to living well.Welcome to the healthy home revolution!

    Kurtz comes this quirky, upbeat rallying cry for creators of all stripes. Expanding on a series of popular guides he's created for Design*Sponge, this handwritten and heartfelt little book shares wisdom and empathy from one working artist to others. The advice is organized by topic, including: (How to) Get Over Comparing Yourself to Other CreativesSeeking & Accepting Help from OthersHow to Get Over Common Creative Fears (Maybe)How to Be Happy (or Just Happier) As wry and cheeky as it is empathic and empowering, this deceptively simple, vibrantly full-color book will be a touchstone for writers, illustrators, designers, and anyone else who wants to be more creative--even when it would be easier to give up act normal.

    Glaser’s work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but, in a new preface, speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and indisputably a classic in the field.

    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

    All success requires input from other people – even if you've invented something in your bedroom, eventually, you're going to need to interact with people to take it to the next level. And even if you don’t desperately hanker after success, you surely want to be liked, have friends, get on well with people? Learning how to better communicate and interact with others can really help to improve your life – from ensuring you enjoy parties more to turning you into a roaring success magnet. So whether you dread social events with a passion and spend evenings cringing in a corner, or just want to have better relationships at work and in life, then How to Succeed With People, written in Paul’s characteristic down to earth, approachable style, can help you become a people magnet.Learn how to: Hold people’s attention when you talk Listen and react properly to what others are saying or doing Better confront, complain and deal with difficult conversations Give compliments and praise Deal with interviews, networking events, difficult conversations and more And much more

    Almost two decades later, it has become the premier guide to the history of rock & roll, and has been selected by the Rock and Roll Hall of Fame & Museum as its official source of information. Giving full coverage to all aspects of the rock scene, it tells the story of rock & roll in a clear and easy reference format, including complete discographies, personnel changes for every band, and backstage information like date and place of birth, from Elvis Presley to Eminem.Since the last edition, the music scene has exploded in every area, from boy-bands to hip-hop, electronica to indie rock. Here, the Encyclopedia explores them all—'NSync, Notorious B.I.G., Ricky Martin, Radiohead, Britney Spears, Blink-182, Sean “Puffy” Combs, Portishead, Fatboy Slim, Fiona Apple, Lil' Kim, Limp Bizkit, Oasis, Outkast, Yo La Tengo, TLC, and many, many more. The Rolling Stone Encyclopedia of Rock & Roll, Third Edition includes all the facts, phenomena, and flukes that make up the history of rock. Accompanying the biographical and discographical information on the nearly 2,000 artists included in this edition are incisive essays that reveal the performers' musical influences, first breaks, and critical and commercial hits and misses, as well as evaluations of their place in rock history. Filled with hundreds of historical photos, The Rolling Stone Encyclopedia is more than just a reference book, it is the bible of rock & roll.

    Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.