The Etymologicon: A Circular Stroll through the Hidden Connections of the English Language


Mark Forsyth - 2011
    It's an occasionally ribald, frequently witty and unerringly erudite guided tour of the secret labyrinth that lurks beneath the English language, taking in monks and monkeys, film buffs and buffaloes, and explaining precisely what the Rolling Stones have to do with gardening.

The Glamour of Grammar: A Guide to the Magic and Mystery of Practical English


Roy Peter Clark - 2010
    Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

Words on the Move: Why English Won't—and Can't—Sit Still (Like, Literally)


John McWhorter - 2016
    We understand that new words must be created for new things, but the way English is spoken today rubs many of us the wrong way. Whether it’s the use of literally to mean “figuratively” rather than “by the letter,” or the way young people use LOL and like, or business jargon like What’s the ask? -- it often seems as if the language is deteriorating before our eyes.But the truth is different and a lot less scary, as John McWhorter shows in this delightful and eye-opening exploration of how English has always been in motion and continues to evolve today. Drawing examples from everyday life and employing a generous helping of humor, he shows that these shifts are a natural process common to all languages, and that we should embrace and appreciate these changes, not condemn them.Words on the Move opens our eyes to the surprising backstories to the words and expressions we use every day. Did you know that silly once meant “blessed”? Or that ought was the original past tense of owe? Or that the suffix -ly in adverbs is actually a remnant of the word like? And have you ever wondered why some people from New Orleans sound as if they come from Brooklyn?McWhorter encourages us to marvel at the dynamism and resilience of the English language, and his book offers a lively journey through which we discover that words are ever on the move and our lives are all the richer for it.

Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell


Mara Einstein - 2016
    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

How To Say It (R) to Seniors: Closing the Communication Gap with Our Elders


David Solie - 2004
    By sharing his insights into the later stages of life, Solie helps in understanding the unique perspective of seniors, and provides the tools to relate to them.

Fluent Forever: How to Learn Any Language Fast and Never Forget It


Gabriel Wyner - 2014
    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

Confidence: Build Unbreakable, Unstoppable, Powerful Confidence: Boost Your Confidence: A 21-Day Challenge to Help You Achieve Your Goals and Live Well (Self-Confidence)


Justin Albert - 2014
    Boost Your Confidence: A 21-Day Challenge to Help You Achieve Your Goals and Live Well provides an extensive, day-by-day guide to renew your self-confidence. It allows you to formulate a specific plan to beat back against your worst enemy: yourself. With its assistance, you can train your mind to rid yourself of past stressors, to formulate fresh ideas about your goals, and to reach toward a renewed sense of self. Your zest and positivity will form strength going forward, allowing you to retain assurance in your work and relationship life. Scientific Approach: Because your self-confidence exists on a neurological level, this book is required to prescribe precisely how you can utilize Neuro-Linguistic Programming and specific techniques to hone your self-confidence. This book provides state-of-the-art, scientific steps to cultivate neurological and communicative strength. How do you train your mind to beat back against years of low self-confidence? The 21-Day Challenge to Help You Achieve Your Goals and Live Well allows you to hold the reigns. It lends you specific techniques to hone every single day, to build your interior strength, and to push past your interior dialogue. Finally, after all these years, you can truly make your life your own. Are you ready to... Be Unstoppable? Be Unbreakable? Build Powerful Self-Confidence? Go through Personal Transformation? Be the Best Version of Yourself? Take The Challenge Today! - Imagine your life 21 days from now. - Imagine how powerful you will feel at the end of this challenge. - Imagine all the things you could do. - Imagine what you'll be going after once you build unbreakable self-esteem within you. You won't have to imagine 21 days from now.

Learn to Read Korean in 60 Minutes: The Ultimate Crash Course to Learning Hangul Through Psychological Associations


Blake Miner - 2015
     Based on linguistic science and proven techniques, this book guides you through a series of Chapters taking 5-10 minutes each, progressively introducing new characters and pronunciation rules so you come away reading 9 words of Korean in 60 minutes. Set your stopwatch, progress through the lessons, and come away reading Korean in less than the time it takes to watch a movie. Leave your time in the comments as a review to prove the skeptics wrong! More than 10 thousand students have learned to read Korean with us, and now it’s your turn. • 5 Chapters: 5036 words, additional review exercises, bonus notes, mneomnic devices and full explanations • Free Online Learning: Blog posts, vocabulary, and lessons at www.90daykorean.com/blog To learn more visit 90daykorean.com. WHAT OUR CUSTOMERS ARE SAYING: “I'm just soooooooooooooo thankful! You're AMAZING! The challenge was incredible. I never thought that learning Hangul was so easy! -Sarah Son, France" THE 90 DAY KOREAN SATISFACTION GUARANTEE: Feel confident with a 100% Satisfaction Guarantee backed for 30 days. If you are not happy with the guide, simply contact us for a full refund. WANT AN EASIER WAY TO READ KOREAN? EASILY MEMORIZE, GET PAST YOUR STICKING POINTS, STOP USING ROMANIZATION, SPEED UP YOUR STUDIES, AND GET STARTED LEARNING KOREAN by adding the new book "Learn to READ KOREAN: The Ultimate Crash Course to LEARNING HANGUL Through Psychological Associations to your bookshelf TODAY!

Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World


Benny Lewis - 2014
    Lewis is a full-time "language hacker," someone who devotes all of his time to finding better, faster, and more efficient ways to learn languages. Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World is a new blueprint for fast language learning. Lewis argues that you don't need a great memory or "the language gene" to learn a language quickly, and debunks a number of long-held beliefs, such as adults not being as good of language learners as children.

Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say


Bill McFarlan - 2003
    Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say ...

Perfect Phrases for Managers and Supervisors (Perfect Phrases Series)


Meryl Runion - 2004
    . . Every Time Communication is the single most important skill for excelling as a manager. What you say and how you say it sets the tone for your department and your entire organization.  Perfect Phrases for Managers and Supervisors, second edition, has been completely revised to help you communicate in today‘s workplace, where collaboration, cooperation, and personalization are critical to building an efficient, productive work environment. Learn the most effective language for:  Setting a tone of mutual trust and respect Dealing with difficult employees and delicate problems Conducting interviews and performance reviews Empowering your people Disciplining workers or terminating employment

متون الأهرام


Gamal al-Ghitani - 1999
    Clark, Pyramid Texts engages the mind and beguiles the imagination. In a series of chapters each shorter than the last so that, like their subjects, they taper ultimately into nothingness the author evokes the obsessions that have drawn men over the centuries to the brooding presence of mankind's most ancient and mysterious monuments. Among others in a procession of exotic characters, a Moroccan seeker after knowledge spends years contemplating the pyramids in the hope that one day he will understand the mysterious writing that fitfully appears on their sides. Another waits patiently for the moment when the shadow of one will diverge from its accustomed path and bestow immortality, and the Sphinx performs a celestial dance. Pyramid Texts leads us into a world of endless passages and mysterious sighing winds, a world whose claustrophobic and shadowy spaces may be illuminated by flashes of ecstasy leading to scintillating transfigurations and dizzying annihilations.

The Journey of a Toiler


عباس آل حميد - 2014
    The writer dared to ask strong and bold questions about the existence of Man and the creator. He answered them through a series of events he went through and hence, these pages came from the depth of the heart and go directly right to the heart of the reader. It makes the reader insightful and thoughtful from various angles. What characterizes the book is the realism of the events and places. The novel goes in a smooth pace and easy language as if you are listing to it face to face. The Spiral Life is an important addition to the bookshelf in the era of information explosion. It removes you from your reality to another bigger and deeper reality.”Dr. Kifah Fayyadh, Personal Development Advisor

The Art of Language Invention: From Horse-Lords to Dark Elves, the Words Behind World-Building


David J. Peterson - 2015
    Peterson comes a creative guide to language construction for sci-fi and fantasy fans, writers, game creators, and language lovers. Peterson offers a captivating overview of language creation, covering its history from Tolkien’s creations and Klingon to today’s thriving global community of conlangers. He provides the essential tools necessary for inventing and evolving new languages, using examples from a variety of languages including his own creations, punctuated with references to everything from Star Wars to Michael Jackson. Along the way, behind-the-scenes stories lift the curtain on how he built languages like Dothraki for HBO’s Game of Thrones and Shiväisith for Marvel’s Thor: The Dark World, and an included phrasebook will start fans speaking Peterson’s constructed languages. The Art of Language Invention is an inside look at a fascinating culture and an engaging entry into a flourishing art form—and it might be the most fun you’ll ever have with linguistics.

The Naming of Jesus in Hebrew Matthew


Nehemia Gordon - 2008
    The Hebrew version of Matthew survives in at least twenty-eight manuscripts copied by Jewish scribes in the Middle Ages. Among the most important manuscripts of Hebrew Matthew is the one preserved in the British Museum Library. A full-color photograph of this manuscript is now available for the first time in this book. The book looks at the naming of Jesus as told in Hebrew Matthew 1:18-25 and includes the original form of Jesus' Hebrew name: Yeshua. Learn about the unique features of Hebrew Matthew, about the traditions that guided the Jewish scribes who transmitted this ancient text, and how the name Yeshua became "Jesus".