Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    This book provides a research-based framework and practical strategies for vocabulary development with children from the earliest grades through high school. The authors emphasize instruction that offers rich information about words and their uses and enhances students' language comprehension and production. Teachers are guided in selecting words for instruction; developing student-friendly explanations of new words; creating meaningful learning activities; and getting students involved in thinking about, using, and noticing new words both within and outside the classroom. Many concrete examples, sample classroom dialogues, and exercises for teachers bring the material to life. Helpful appendices include suggestions for trade books that help children enlarge their vocabulary and/or have fun with different aspects of words.

    They explore the world around them through play, imagination, and discovery. They build meaning, they create understanding, and they unabashedly share their learning. It's in this process that they find joy in life and relevance in the world around them.Why, then, do some of our students become disconnected from their learning in school? Where does this natural curiosity go? And how, as educators, can we ensure all of our students experience a meaningful and wonder-filled journey through their education?It's these questions that Trevor MacKenzie, author of the critically acclaimed book Dive into Inquiry, answers in Inquiry Mindset. Co-written with kindergarten teacher Rebecca Bathurst-Hunt, Inquiry Mindset offers a highly accessible journey through inquiry in the younger years. You'll learn how to . . .Empower your learners, increase engagement, and accelerate achievement. Harness the wonderings and curiosities of your students and leverage them into powerful learning opportunities. Cultivate an inquiry mindset both as a teacher and in your students! Adopt an inquiry approach that results in the most authentic and inspiring learning you've ever experienced!

    As huge as the Pantheon of Rome and as heavy as the Statue of Liberty, this magnificent instrument is so precisely built that its seventeen-foot mirror was hand-polished to a tolerance of 2/1,000,000 of an inch. The telescope's construction drove some to the brink of madness, made others fearful that mortals might glimpse heaven, and transfixed an entire nation. Ronald Florence weaves into his account of the creation of "the perfect machine" a stirring chronicle of the birth of Big Science and a poignant rendering of an America mired in the depression yet reaching for the stars.

    Between their children’s educational needs; their roles as spouse, parent, and more; and their own individual desires and goals, these mothers and fathers struggle to accomplish all that must be done. In Help for the Harried Homeschooler, experienced homeschooler, author, and mother of four Christine Field offers sound advice for parents who want not only to achieve homeschooling success but also to reach a balance in their lives.

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    In this well-researched and fascinating work discover how these three tenets are as relevant in education today as they were eight hundred years ago.Martin Robinson has taught for twenty years in state schools in London, as a teacher, head of department, head of faculty, assistant head teacher, and AST. He's now an entrepreneur, company director, and playwright interested in developing creativity in schools.Education policy and practice is a battleground. Traditionalists argue for the teaching of a privileged type of hard knowledge and deride soft skills. Progressives deride learning about great works of the past, preferring soft 21st century skills such as creativity and critical thinking. By looking at the great thinkers from Ancient Greece to the present day and through interviews with opinion formers, policy makers and practitioners, including Alain de Botton, Daniel T. Willingham, Matthew Taylor and Elizabeth Truss MP, this book explores whether a contemporary trivium (Grammar, Dialectic and Rhetoric) can unite institutions, teachers, politicians and parents in the common pursuit of providing a great education for our children in the 21st century."Martin Robinson sets out on a quest to discover the kind of education he wishes for his daughter and we all learn a great deal in the process. I love his writing: wise, well informed, provocative, thinking-out-loud. Robinson engages his reader from first to last. A terrific feat." Melissa Benn, writer and author of School Wars: The Battle for Britain’s Education"Trivium 21c is essential reading for all educators and observers of the seemingly endless public debate about education who wish to go beyond simplistic polarities and find a way to integrate and relate in a historical context seemingly contradictory approaches." Ian Bauckham, Head Teacher and President, Association of School and College Leaders (ASCL) 2013-14"In schools today a focus on contemporary relevance too often trumps educational depth. Martin Robinson makes a compelling case that turning instead to the tradition of the liberal arts can open the minds of a new generation." Marc Sidwell, co-author of The School of Freedom, Managing Editor City A.M."For the open-minded reader there is much to learn. I agree with Robinson that for students to acquire a sound blend of knowledge, questioning expertise, and communication skills (i.e. the trivium) is the basis of a great education." Dr Jacek Brant, Head of Curriculum, Pedagogy and Assessment (CPA), Senior Lecturer in Business Education, Institute of Education, University of London"Anybody interested in education, citizenship, or how we want our children to learn would find this a thought-provoking read." Sunder Katwala, Director of British Future, the independent think tank

    Scientists now know that the human brain is undergoing a constant and dramatic transformation in the first years of life. During this peak time of development, every activity and experience leaves an indelible mark on your baby’s brain, for better or worse. The right kind of stimulation and nutrition will create connections in the brain that promote intelligence and raise IQ. The wrong kinds of activities and foods can stifle intellectual development, destroy brain cells, and leave your child more vulnerable to learning or behavior problems down the road. So, what can you do during the first five years to ensure that your child is primed to excel?The good news is that raising a smarter child is easier than you think. It doesn’t require making an investment in expensive equipment or high priced tutors. It’s as simple as playing the right games, serving the right foods, and maintaining a brain-enhancing environment in your home by eliminating common household toxins. In Raise a Smarter Child by Kindergarten by Dr. David Perlmutter, you’ll learn easy and highly effective strategies that can vastly improve your child’s brain power and reduce his or her chances of developing ADD and ADHD. For example, you can:• Stimulate Memory: Changing a component on the over-the-crib mobile every week makes the baby compare what was there before to what’s there now, reinforcing memory pathways in the brain that are critical for learning.• Spread out those shots: Schedule more frequent trips to the pediatrician for vaccinations, so that fewer shots are administered at once. Flooding the immune system with a cocktail of different vaccines can damage the nervous system. • Get rid of toxins: Protecting a child from neurotoxins found in foods, toys and even baby bottles can help preserve precious IQ points. Dr. Perlmutter provides a scientifically backed food and supplement plan for children and nursing mothers and details the many brain-building activities that you can do with your child. In addition, he reveals the numerous toys and household products that contain harmful, brain-damaging toxins and shows how to identify and combat common childhood problems like ADD and food allergies that may affect your child’s development. Your job over the first five years is to help your child build the best brain possible. With Dr. Perlmutter’s help, you can mine the countless opportunities you have each day to make your child smarter, happier and better prepared to excel.

    And with the advent of modern science, great minds have turned to testing and experimentation rather than mere thought as a way of approaching and grappling with some of the universe's most pressing and vexing dilemmas. So what is our latest picture of some of the most inexplicable features of the universe? What still remains to be uncovered? What are some of the next avenues of exploration for today's chemists, physicists, biologists, and astronomers? Pondering the answers to these and other questions is a great way to appreciate the grandeur and complexity of the world around you, better understand and discuss news and developments in science, and spark further interest in some of science's many exciting areas of study. "We know a lot about the universe. But there's even more that we don't know,"says astrophysicist and Professor Neil deGrasse Tyson, director of the Hayden Planetarium, an award-winning lecturer, and one of the world's foremost experts on the secrets of the universe. And his course The Inexplicable Universe: Unsolved Mysteries is the perfect gateway into this mind-bending and eye-opening subject. Each of these six self-contained lectures is a marvelous journey to the frontiers of the known (and unknown) universe and introduces you to tantalizing questions being addressed by the world's top scientists. Undeniably engaging and fascinating, this lecture series is a wonderful entrée to scientific pursuits that lie at the very heart of the history and nature of our universe. An Informed Scientific Conversation Central to The Inexplicable Universe is the way it takes you deep into hidden layers of the universe in a manner that is extremely accessible. Rather than a stern lecture given before a podium complete with confusing mathematics, Professor Tyson's lectures have the feel of an informed conversation that manages to be both thorough and easy to grasp. With each of the inexplicable mysteries he lays bare for you, Professor Tyson introduces you to the history behind it, lays out the science that has helped us grasp it, explains what researchers have discovered to date, and reveals what we have yet to discover. And while the topics explore subjects in everything from quantum mechanics to cosmology to string theory, you'll never feel overwhelmed by what you're learning. In fact, you're more likely to find yourself intrigued by just how much we know-and curious about what the near future will possibly reveal. Explore Fascinating Territory So what territory will you chart in this course? Here are some of the inexplicable ideas you'll investigate in these lectures. Neutrinos: Discovered in 1956, these fast-moving, ghostlike particles are made in abundance in the sun's core. They hardly interact with matter; it takes a light-year's worth of lead (5.8 trillion miles) to stop a neutrino. Not only that, but 65 billion neutrinos pass through every centimeter of your body that's facing the sun every second of every day. String theory: This astounding theory offers the hope of unifying all the particles and forces of physics. In the past several decades since the dawn of string theory, it's been imagined that all the fundamental particles we see and measure are just the manifestation in our dimension of strings vibrating in higher dimensions and at different frequencies. Quantum foam: This idea posits that when the fabric of space and time is so tightly curved on itself, space-time is less a smooth curve and more like the froth on a latte. In this state of matter and energy, quantum fluctuations can spawn entire universes, each with slightly different laws of physics within them! In addition, you'll also get a peek at what it would be like to travel through a black hole, ponder the possibility that life on Earth originated in debris from Mars, probe the supposed existence of multiple universes, and even imagine the possible end of the universe itself. A One-on-One Chat with a Renowned Science Educator Professor Tyson is renowned throughout the scientific community and the media for his vast knowledge, his penetrating insights, and his amazing ability to make even the most intimidating areas of science accessible, engaging, and-most of all-enjoyable. He brings the same inviting tone and sharp intellect to The Inexplicable Universe as he does to his range of media appearances on popular television programs. Due to its unique subject matter The Inexplicable Universe takes a highly visual approach. Many of the fascinating subjects in the course, such as black holes, string theory, and multiple universes are best demonstrated visually and Professor Tyson's lectures feature expertly crafted computer animations, explanatory diagrams, high resolution photographs, and other instructive visual elements. In order to better explain to you some of the grand, intricate ideas being discussed, Professor Tyson personally interacts with many of these animations and graphics using greenscreen technology. Please note that, due to the highly visual nature of The Inexplicable Universe, the course does not come with a guidebook. We did not believe a simple book could adequately convey the information in the course, and rather than make a guidebook that did not do the course justice, we decided to not offer one. However, we believe that you will be very excited by how we produced this course and will find it to be an enriching and fulfilling experience in your educational journey.

    Nationally recognized expert Laura Fleming provides all the answers in this breakthrough guide. From inception through implementation, you’ll find invaluable guidance for creating a vibrant Makerspace on any budget. Practical strategies and anecdotal examples help you: Create an action plan for your own personalized Makerspace Align activities to standards Showcase student creations Use this must-have guide to painlessly build a robust, unique learning environment that puts learning back in the hands of your students!

    Through their adventures, Ripley discovers startling truths about how attitudes, parenting, and rigorous teaching have revolutionized these countries’ education results.In The Smartest Kids in the World, Ripley’s astonishing new insights reveal that top-performing countries have achieved greatness only in the past several decades; that the kids who live there are learning to think for themselves, partly through failing early and often; and that persistence, hard work, and resilience matter more to our children’s life chances than self-esteem or sports.Ripley’s investigative work seamlessly weaves narrative and research, providing in-depth analysis and gripping details that will keep you turning the pages. Written in a clear and engaging style, The Smartest Kids in the World will enliven public as well as dinner table debates over what makes for brighter and better students.

    If students are to thrive in their academic and 21st century careers, then independent and creative thinking hold the highest currency. The authors explain in detail how to add these new components of literacy:Solution Fluency Information Fluency Creativity Fluency Collaboration Fluency Students must master a completely different set of skills to succeed in a culture of technology-driven automation, abundance, and access to global labor markets. The authors present an effective framework for integrating comprehensive literacy or fluency into the traditional curriculum.

    It is different from homeschooling in that children are not forced to follow curriculum lessons and tests. Radical Unschooling philosophy focuses on trust of a child's innate ability to learn without coercion and invites children to explore their passions. The parent's role is to facilitate their interests and curiosity. The book focuses also on the evolutionary aspect of parenting and human consciousness. We are parenting and educating our children today to succeed in a joyful, productive life by following their passions, not someone else's agenda.

    The point is, it's a level of understanding that students of any age can achieve with the right kind of instruction. In Rigorous Reading, Nancy Frey and Doug Fisher articulate an instructional plan so clearly, and so squarely built on research, that teachers, schools, and districts need look no further:Purpose & Modeling Close & Scaffolded Reading Instruction Collaborative Conversations An Independent Reading Staircase Performance

    In this inspiring book, the genius behind the triumphs in Room 56 and on the stage with the Hobart Shakespeareans returns with words of wisdom and advice for those who struggle day to day in the world’s hardest profession. After thirty-plus years in the job, Esquith still puts in the countless classroom hours with which any dedicated teacher will be instantly familiar. He recognizes that new teachers and veteran educators need different kinds of nourishment, whether it’s encouragement to see through a teacher’s difficult early years, advice on midcareer classroom building, or novel ideas for how longtime educators can put their expertise to work. Mixing his trademark offbeat humor and no-nonsense maxims with instructive stories and useful in-class advice, Esquith proves the perfect companion for teachers who need a quick pick-me-up, a long heart-to-heart, or just a momentary reminder that they’re not alone. Real Talk for Real Teachers is from-the-hip advice to help teachers of every stripe cope with the overwhelming challenges of the classroom and beyond.