1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Based on more than 100 interviews, this intelligent profile explores Morrison's roots; the hard times he went through in London, New York, and Boston; the making of his seminal albums Moondance and Astral Weeks; and the disastrous business arrangements that left Morrison hungry and penniless while his songs were topping the charts. Detailed are the breakdown of Morrison's marriage, the creative drought that followed, and his triumphant reemergence. In addition, this biography attempts to explain the forbidding aspects of Morrison's persona, such as paranoia, hard drinking, misanthropy, as well as why, in the words of his one-time singing partner Linda Gail Lewis, Morrison's music "brings happiness to other people, not him." Also included is a Van Morrision sessionography that spans 1964 to 2001.

    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

    This record of World Wrestling Entertainment explores the inner workings of the WWE and the day-to-day lives of its stars.

    But how will these be affected once we delegate much of the responsibility for them to technology? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifiying behavior. But when we change the motivations for our moral, ethical, and civic behavior, we may also change the very nature of that behavior itself. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we abandon the idea that it is necessarily revolutionary and instead genuinely interrogate what we are doing with it and what it is doing to us.From urging us to abandon monolithic ideas of “the Internet” to showing how to design more humane and democratic technological solutions, To Save Everything, Click Here is a dazzling tour of our technological future, and a searching investigation into the digital version of an enduring struggle: between man and his machines.

    These recipes, stories, jokes, advice, farm lore, and illustrations were collected from a wide variety of American agricultural sources from the 1880s to the 1950s.

    And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

    Employee #55's story of the first five years of Amazon.com, which "brims with fascinating Amazoniana." (The Los Angeles Times)In a book that Ian Frazier has called, "a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom," James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing "how it was to be in the right place (Seattle) at the right time (the 90s)" (Chicago Reader), Marcus offers a ringside seat on everything from his first interview with Jeff Bezos to the company's bizarre, Nordic-style retreats, creating what Jonathan Raban calls "an utterly beguiling book." For this first paperback edition, Marcus has added a new afterword with further reflections on his Amazon experience.In the tradition of the most noteworthy and entertaining memoirs of recent years, Marcus offers us a modern-day fable, "a clear-eyed, first-person account, rife with digressions on the larger cultural meaning throughout" (Henry Alford, Newsday).

    In the world of heavy metal, no other band have lived life to the fullest, stared death in the face so many times, battled addiction, warred within themselves and still emerged, unbowed with as much bloody-minded persistence as Black Sabbath.

    His Incompleteness Theorem turned not only mathematics but also the whole world of science and philosophy on its head. Equally legendary were Gö's eccentricities, his close friendship with Albert Einstein, and his paranoid fear of germs that eventually led to his death from self-starvation. Now, in the first popular biography of this strange and brilliant thinker, John Casti and Werner DePauli bring the legend to life. After describing his childhood in the Moravian capital of Brno, the authors trace the arc of Gö's remarkable career, from the famed Vienna Circle, where philosophers and scientists debated notions of truth, to the Institute for Advanced Study in Princeton, New Jersey, where he lived and worked until his death in 1978. In the process, they shed light on Gö's contributions to mathematics, philosophy, computer science, artificial intelligence -- even cosmology -- in an entertaining and accessible way.

    The author of Big Deal takes his game on the worldwide tournament circuit once more to see if his famed card skills can hold up against the vastly changed world of poker in the 21st century.

    His songwriting with The Byrds and subsequent work as a solo artist and with Dillard & Clark mark him as one of rock's key innovators and a pioneer of folk-rock, psychedelia, and alt-country. Yet Clark's personal demons shadowed him throughout his life, and until now his legacy has been clouded in mystery. Told through the personal recollections of those closest to Clark, Mr. Tambourine Man offers a rare glimpse into his life and work, a revealing portrait of one of rock's greatest bands, and a cautionary tale of the pitfalls of fame. Endorsed by the Gene Clark estate, the book also features rare and previously unseen photos from family and friends.

    Stephen Moss sets out to master its mysteries, and unlock the secret of its enduring appeal. What, he asks, is the essence of chess? And what will it reveal about his own character along the way?In a witty, accessible style that will delight newcomers and irritate purists, Moss imagines the world as a board and marches across it, offering a mordant report on the world of chess in 64 chapters--64 of course being the number of squares on the chessboard. He alternates between "black" chapters--where he plays, largely uncomprehendingly, in tournaments--and "white" chapters, where he seeks advice from the current crop of grandmasters and delves into the lives of great players of the past.It is both a history of the game and a kind of "Zen and the Art of Chess"; a practical guide and a self-help book: Moss's quest to understand chess and become a better player is really an attempt to escape a lifetime of dilettantism. He wants to become an expert at one thing. What will be the consequences when he realizes he is doomed to fail?Moss travels to Russia and the US--hotbeds of chess throughout the 20th century; meets people who knew Bobby Fischer when he was growing up and tries to unravel the enigma of that tortured genius who died in 2008 at the inevitable age of 64; meets Garry Kasparov and Magnus Carlsen, world champions past and present; and keeps bumping into Armenian superstar Levon Aronian in the gents at tournaments.He becomes champion of Surrey, wins tournaments in Chester and Bury St Edmunds, and holds his own at the famous event in the Dutch seaside resort of Wijk aan Zee (until a last-round meltdown), but too often he is beaten by precocious 10-year-olds and finds it hard to resist the urge to punch them. He looks for spiritual fulfilment in the game, but mostly finds mental torture.

    Stylin with CSS teaches you everything you need to know start using CSS in your web development work, from the basics of markup of your content and styling text, through to creating multi-column page layouts without the use of tables. Learn how to create interface components, such as drop-down menus, navigation links, and animated graphical buttons, using only CSS no JavaScript required. Discover how to design code that will work on the latest standard-compliant browsers, while working around the quirks of the older browsers. With a mastery of CSS, your web design capabilities will move to a new level, and everything you need to know to get your started and build your skills is right here in this book. You ll be stylin in no time!"

    In each essay, contributors present a notable software architecture, and analyze what makes it innovative and ideal for its purpose. Some of the engineers in this book reveal how they developed a specific project, including decisions they faced and tradeoffs they made. Others take a step back to investigate how certain architectural aspects have influenced computing as a whole. With this book, you'll discover:How Facebook's architecture is the basis for a data-centric application ecosystem The effect of Xen's well-designed architecture on the way operating systems evolve How community processes within the KDE project help software architectures evolve from rough sketches to beautiful systems How creeping featurism has helped GNU Emacs gain unanticipated functionality The magic behind the Jikes RVM self-optimizable, self-hosting runtime Design choices and building blocks that made Tandem the choice platform in high-availability environments for over two decades Differences and similarities between object-oriented and functional architectural views How architectures can affect the software's evolution and the developers' engagement Go behind the scenes to learn what it takes to design elegant software architecture, and how it can shape the way you approach your own projects, with Beautiful Architecture.