Kenneth Copeland reveals the Bible secret of using words to create, rather than destroy.

    Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books, "Brand Leadership" will be essential reading for line executives and brand managers in market-driven firms worldwide.

    is a roadmap to financial security for the family CFO. Too much personal wealth management advice essentially boils down to goal-setting, which isn't helpful or effective in terms of overall financial planning. This book takes a different track, giving you a crash course in corporate finance and the tools to apply the field's proven, time-tested principles in the context of your family's financial situation. You'll learn the key principles of wealth creation and management, and learn how to make your intellectual and real capital work for you. Your family situation is unique, and your principles must sometimes differ from the standard financial advice--and that's okay. Life is not a template, and even the best strategy must be able to adapt to real-life situations. You'll learn to chart your own path to financial security, utilizing the author's own tools that he developed over 15 years as an active board member, chairman of the board, or chief financial officer of multiple companies.Oversimplified wealth management advice does not leave you equipped to manage your real-world finances. This guide is written with intellectual rigor, but in the language of family discussion, to give you a real, practical guide to being an effective family CFO.Create your own financial prosperity and security Align financial acumen with your family's specific situation Adapt to real-world situations and make your financial advisor work for youUtilize powerful financial tools to help you build financial independence Every family needs a CFO to manage wealth, and the principles of corporate finance apply from the boardroom to the living room. Family Inc. delivers actionable advice in the form of CFO training to help you plot a real-world family financial plan.

    The author shares his wisdom and experiences from his illustrious career as one of India Inc’s longest-serving CEOs. In his trademark straightforward and lucid style, he shares lessons and learnings on each of the ten dilemmas. The book also contains insights and perspectives from twenty-four highly experienced professionals.A successful career is not a straight line; it has many twists and turns where you are faced with difficult choices. Practical and inspiring, The Right Choice will help you navigate these difficult situations-and win in your career.

    In "Banned Mind Control Secrets", author Richard Dotts takes a modern, scientific and coherent look at the science behind the teachings of the greatest spiritual and self-help teachers. If you have always wondered about the existence of the subconscious mind, whether it exists and how you can tap into it in a modern, effective way... or if visualisations and affirmations have failed to produce results for you, then "Banned Mind Control Secrets" brings you the latest evidence from scientific research to uncover the TRUTH behind these techniques.You may be surprised at how much common ground modern cutting-edge scientific research has with the age old practices taught by the great spiritual teachers. Richard Dotts shares his own personal journey, and tells you why there is really nothing separate or different about all the different self-help manifestation techniques taught throughout the ages.This is NOT a book about how to control the minds of others, but rather, how to control your OWN mind to more effectively get and create reality in a way that pleases you.

    Through personal stories and practical advice, she demonstrates how we can replace feelings of scarcity, guilt, and burden with experiences of sufficiency, freedom, and purpose. In this Nautilus Award-winning book, Twist shares from her own life, a journey illuminated by remarkable encounters with the richest and poorest, from the famous (Mother Teresa and the Dalai Lama) to the anonymous but unforgettable heroes of everyday life.

    Filled with critical insights from respected authors, education researchers, and expert practitioners, this comprehensive volume features twenty-six chapters in six primary areas of interest: Principles of Leadership, Moral Leadership, Culture and Change, Standards and Systems, Diversity and Leadership, and the Future of Leadership.

     The landmark bestseller Think and Grow Rich established Napoleon Hill as one of the world's most revered and trusted authorities on personal development. Now, in this rare collection of original recordings, Hill shares the success secrets he learned from the achievers who influenced him -- Carnegie, Edison, Ford and the other legendary leaders of the early 20th century -- and the common set of universal principles that Hill discovered at the root of their success. The proven wisdom of these timeless principles, revealed in this remarkable program, offer a road map to achievement that will help you: * Unleash the power of positive thinking * Gain an unflinching belief in yourself and your ideas * Motivate others with your enthusiasm and faith * Develop mental skills needed to transform your ideas into realized accomplishments You don't need to forge the path to success on your own; with The Science of Personal Achievement, the master will show you the way!

    Advances in technology, shifts in demographics, and developments in global politics will all play a part in dramatically transforming our future. But this book is not about predicting the future-it's about understanding the principles that will shape it. Scores of youth-oriented church-planting movements have come and gone quickly over the last century, many of them with the potential to literally change the world for Christ. Unfortunately, most didn't survive because they were unable to maintain what made them so effective in their first twenty years.The same mission, values, and culture that inspire movements must also sustain them. Simple to say. Not so easy to do. 100 Years From Now explores the importance of understanding mission, values, and culture in order to grow and sustain a movement for generations."100 Years from Now invites a truly global conversation on what the Spirit is saying to the churches about God's mission for every nation." -Dr. Timoteo Gener, President and Professor of Theology, Asian Theological Seminary

    It’s during these defining times when your eyes open to the needs surrounding you and your heart hungers to respond that you hear God say, “I feel the same way about this problem. Now, let’s go solve it together!”Bill Hybels invites you to consider the dramatic impact your life will have when you allow your holy discontent to fuel instead of frustrate you. Using examples from the Bible, his own life, and the experiences of others, Hybels shows how you can find and feed your personal area of holy discontent, fight for it when things get risky, and follow it when it takes a mid-course turn. As you live from the energy of your holy discontent, you’ll fulfill your role in setting what is wrong in this world right!

    In "Knowing Your Value," bestselling author Mika Brzezinski takes an in-depth look at how women today achieve their deserved recognition and financial worth. Prompted by her own experience as co-host of "Morning Joe, " Mika interviews a number of prominent women across a wide range of industries on their experience moving up in their fields. Mika reveals how these women, including such impresarios as White House star Valerie Jarrett, comedian Susie Essman, writer and director Nora Ephron, Facebook 's Sheryl Sandberg, and broadcaster Joy Behar, navigated the inevitable roadblocks that are unique to women. Mika also uncovers what men think about the approach women take in the workplace, getting honest answers from Donnie Deutsch, Jack Welch, Donald Trump, and others about why women are paid less, and what pitfalls women face and play into as they try to get their worth at work." Knowing Your Value" blends these personal stories and opinions with the latest research and polling on issues such as equal pay, women in the boardroom, and access to start-up capital. Written in Mika 's brutally honest, funny, and self-deprecating style, "Knowing Your Value" is a vital book for professional women of all ages.

    This book shows you how to claim your share. Over 200 pages of valuable metal detecting information designed to get you out there finding treasure on your very first outing.Finding treasure with a metal detector is real and doing it is simple and easy once you read this book. There are people finding incredible old coins made from gold and silver, valuable historical relics and old jewelry made from gold, silver and platinum. But you won't find these great treasures unless you know where and how to look. Metal Detecting: A Beginner's Guide shows you this and much more.Veteran detectorist and treasure enthusiast Mark Smith continues to provide great information to anyone interested in the great hobby of metal detecting. In his second book on the subject, he manages to answer the common questions that every novice has when they are thinking about getting started. From choosing the right machine to identifying your valuable treasure, Mark Smith covers these subjects and everything in between in an easy to understand way.While this metal detecting book may be geared towards the novice treasure hunter, there are plenty of choice tips that even experienced treasure hunters can pick up. Mark Smith reveals some of his best guarded metal detecting secrets in this metal detecting guide that puts more treasure in your find's pouch.Fully illustrated diagrams and real life pictures describe in detail the easiest ways to not only locate treasure, but safely recover it as well.Learn how to find more treasure by: understanding common metal detecting terminology, understanding which metal detectors work the best and where, understanding how and why a metal detector works, other equipment you will need, proper etiquette, what you can expect to find, why you should never throw anything away, how to identify your finds, how to identify jewelry, how to tell if it is real gold, how to metal detect with children, which recovery tools work the best, how to recover treasure, how to metal detect private property, how to identify unknown metal detecting finds, metal detecting creeks, rivers and lakes, pinpointing, making weak targets stronger, cleaning your finds, the best places to use your metal detector, selling your finds and more!What are you waiting for? Find out how you can maximize your treasure with this informative metal detecting book today.

    . .Culture is not about bringing your dog to work, free lunches, unlimited vacation, or even casual Fridays. Culture is not a collection of personal preferences.Our thinking about culture has been kidnapped and polluted by the spectacular, attention-grabbing fads that 99 percent of organizations cannot implement. It is time to get beyond these "here today, gone tomorrow" illusions that foster entitlement, complacency, and mediocrity, so we can start implementing the timeless principles that are: The Culture Solution.The six foundational principles of a Dynamic Culture are universal and unchanging. In The Culture Solution, business consultant and New York Times bestselling author of The Dream Manager and Off Balance presents the six enduring principles of a Dynamic Culture in a way that is both intensely practical and inspiring. If you want to . . . grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday . . . this book is for you and every person on your team.The thing is and it's quite simple, really everybody wants to belong to a Dynamic Culture. That's why today, more than ever before, organizations are searching for a Culture Solution. Too many books are written just for the leaders of an organization. Finally, we have a definitive and authoritative book about culture that everyone in your organization can and should read.Perhaps you don't believe it is possible to create a Dynamic Culture in your particular type of business. Prepare yourself to be convinced that the culture of any organization can be transformed using the six principles outlined in these pages.As an author, speaker, and consultant, Matthew Kelly has become a once-in-a-generation voice. He has an astounding ability to cut through the noise and deliver a message that is both timely and timeless and he does it in a way that will give you goosebumps, stop you dead in your tracks to reflect on ideas so profound that you simply cannot read on, and make you think he wrote this book just for you. This is what makes Kelly one of the most refreshing and authentic voices of our time. Once every twenty-five years or so a book comes along that completely redefines the way we think about work and the life of an organization. This is that book. Culture will be the most significant issue in business in the coming decades are you ready to create a Dynamic Culture?

    Examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product.

    It not only dictates whether you get credit: it can dictate how much you'll pay for it. What's more, it's being used by insurers, employers, and others who can determine your financial future. A bad score can cost you tens of thousands of dollars in higher interest costs, bigger insurance premiums, and missed employment opportunities. Now, MSNBC/L.A. Times personal finance journalist Liz Pulliam Weston rips away the mystery surrounding credit scoring and tells you exactly what you need to do to build, rebuild, and maintain your good credit in the second edition of Your Credit Score.