If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    In fact, the average house hacker can turn a single family home or small multifamily property into a cash-flowing investment: You can collect rent that completely covers your living expenses—and then some!In this book, serial house hacker Craig Curelop lays out the in-depth details to make your first (or next) house hack a success.What's inside:- What house hacking is and why it’s one of the best methods for building wealth- The incredible connection between house hacking, wealth building, and early retirement- How to get started house hacking—even with low income or low savings- Strategies to house hack with a family, spouse, or on your own- How to find the ideal house hack property—even in a competitive or expensive market- The simple math behind a house hack property analysis- Property management strategies to make ownership a breezeHouse hacking doesn't have to be a mystery. Discover why so many successful investors support their investment careers with house hacking—and learn from a frugality expert who has “hacked” his way towards financial freedom!

    

    Recalling the tragedies that shaped his life and career—his unsuccessful tenure as Celtics coach,  the devastating loss on 9/11 of his best friend and his brother-in-law and the deep depression that followed—Coach Pitino shares his Rebound Rules, demonstrating how he emerged wiser and rose to new heights with a richer perspective on life and work…and how you can, too.

    His passing was marked by a minutes silence at both the Derby County and Nottingham Forest grounds and provoked a wave of tributes from across the sporting spectrum. A memorial service due to be held at Derby Cathedral had to be moved to Pride Park to accommodate the fans demand for tickets. This overwhelming affection and respect was fully deserved for the man who was often described as being controversial, outspoken and opinionated. His achievements in football speak for themselves: he took two lowly Midlands sides to the very top, winning two consecutive European Cups, with unfashionable Nottingham Forest, in a feat that will surely never be matched by a club of similar stature. died, which offer his candid and entertaining views on club directors and chairmen and on Newcastles treatment of Sir Bobby Robson, as well as his scathing analysis of Englands recent performances. Cloughie also talks honestly about his battles with alcohol and the liver transplant that gave him 21 months of health and happiness.

    Twirty-Something: A Young Woman's Guide to Giant Underwear is a hilarious new Kindle Single from Award-Winning and Amazon Best-Selling author and humorist Ingrid Reinke.On the cold January day when Ingrid Reinke turned 30, she looked back upon the last decade of her life in deep thought before finally shaking her head and mumbling to herself the following insight: "Wow, what a shit show."So, she sat down, braless and alone, and penned a collection of laugh-out-loud essays about the ridiculous, shocking and occasionally horrifying things that happen to us as we ungracefully age from 20 to 30, try, semi-successfully, to leave our clueless years behind and become mature, responsible grown-up women.From weird hairs to boob sweat, OCD to weddings, Twirty-Something swings between a no-holds-barred conversation and a cautionary tale about aging and all the crap that comes along with it.Sometime instruction manual, sometime commiseration partner, get ready for Reinke's honest and occasionally potty-mouthed accounts of this tumultuous decade.So hike up your yoga pants, plop another ice cube in your Pinot Grigio and get ready to laugh at the author, young women in general, and most of all at yourself.

    If you have a home and an Internet connection, you have a solution: Airbnb hosting. Get Paid For Your Pad is the veritable blueprint on how to transform your home into a short-stay rental boon. Renting in the short-stay market, when done correctly, crushes the return from long-term tenants. Like hundreds of thousands of people, you can boost your profits by 2 to 3 times with the most well known short-stay marketplace in the world: Airbnb. This step-by-step guide to renting your home on the Airbnb platform teaches: • How Jasper went from making $24,000 per year to $60,000 from his house in Amsterdam • How to prepare your home like a 5-star hotel in a cost-effective manner • How to set up a dazzling and polished Airbnb listing from start to finish • How to communicate with guests in a professional and responsive way • How to scientifically calculate an optimal price point for profit maximization • How to catapult your search rank within the Airbnb platform The book comes with countless (1) tips, (2) examples, (3) real life stories from Airbnb hosts, (4) action points, and (5) easy-to-implement templates that can be employed to launch and optimize your Airbnb business right away!

    Fear of failure, fear of other people - but mostly fear of myself. It has taken many years to discover who I really am. It's never too late to find yourself, however lost you may be ...'In Lynda Bellingham's blisteringly honest autobiography, the much-loved actress and Loose Women panellist reveals the truth about her life, including her search for her birth mother, only to lose her again to Alzheimer's, and her many years married to an abusive man while playing the 'nation's mum' in the Oxo adverts.But Lynda never lost her sense of humour, and among the darker moments she recalls hilarious anecdotes from her time on stage and screen. Lost and Found is an inspiring story of getting through the tough times with the strong spirit of a survivor, and finally finding true love.

    Here is a truly joyful and inspiring story of a woman achieving success on her own terms, in her own way. And now she is sharing her life, for the very first time, with us. Now I Can Dance is an uplifting story of love, family, laughter, determination and - of course - song.

    As drummer for the British group Captain America, one of the two support bands on Nirvana's Nevermind UK tour, Andy Bollen had a ringside seat at the exact moment that Nirvana went massive. Afforded intimate access, Bollen wrote his own personal diary in Nirvana's dressing room, where he spoke candidly to Cobain—from his fears of losing original fans to his love of the Bay City Rollers. He saw firsthand how Nirvana worked, the relationships that made them tick, and the dynamic that made them one of the great bands. This is a warm, affectionate, funny, and, at times, brutally honest account, written by a guy on the periphery, perfectly positioned to observe. Drawing on the diaries he kept at the time, the book brings to life a pivotal moment in rock history, making it a must-read for Nirvana fans and lovers of iconic rock stories. The author also includes his own photographs which have never been seen before.