An oceanfront house has been rented there for her, its closet stocked with designer clothes in her size. The mysterious correspondent promises that if she comes, she will find out what really happened to her sister Violet. Her death wasn't an accident. Immersing herself in a world of wealth and privilege, Emilia has nightmares about the Wainwright mansion next door. Her mother used to work there years ago. Recently, her sister also worked for the Wainwrights. Just looking at the house makes Emilia feel as if she can’t breathe. Her strongest memory of the place is her mother packing up her and her sister and fleeing in the hours before dawn. What happened all those years ago? Was Violet murdered? Who killed her? And who rented this house for Emilia?

     New managers in creative fields got the job because they were good at being makers--and learned to strategize their time, relationships, and mindset to produce the best creative work possible on their own. But when they're put in charge, the rules change, and they must unlearn their hard-won working habits in favor of new ones, and navigate a minefield of complex relational dynamics with colleagues and bosses. Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off, and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives. He draws from interviews with brilliant leaders and his experience consulting in creative organizations to share a wealth of practical advice, including: - Why conflict can be a good thing, and how to manage it in a healthy way. - How to build time and attention buffers to protect your team's ability to do its best work. - How to deal with the imbalance of power on your team, and manage inevitable struggles that arise. - How to create -hunting trails- that will keep your team inspired and motivated to deliver brilliant work. - Why you should still -get your hands dirty-, even as you strive to remove yourself from the work. - Why you should fight to measure value, not time, when evaluating your team's work.

    It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world.This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.

    With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way your application interacts with people.You’ll learn valuable strategies for conducting each stage of the design process, from interviewing likely users and discovering your application’s purpose to creating a rich user experience with sound design principles. User-Centered Design is invaluable no matter what platform you use or audience you target.- Explore usability and how it relates to user-centered design- Learn how to deal with users and their unique personalities- Clarify your application’s purpose, using a simple narrative to describe its use- Plan your project’s development with a software development life cycle- Be creative within the context of your user experience goals- Use visibility, consistency, and other design principles to enhance user experience- Gain user feedback of your prototype with surveys, interviews, and usability studies

    They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

    Air Force, and USAA. He teaches his clients that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition.Hire people you don't like. Bring in the right mix of people to unleash your team's full potential. Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers. Don't think outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output. Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results.Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.

    They actively applied a deceptively simple tool to think both smarter and faster: the doodle. And so can the rest of us-zero artistic talent required.Visual thinking expert Sunni Brown has created The Doodle Revolution as a kick-starter guide for igniting and applying simple visual language to any challenge. The instinctive and universal act of doodling need only be unleashed in order to innovate, solve problems, and elevate cognitive performance instantly.

    Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how to do it right. Google AdWords is most certainly the best place to start, as practically every other pay per click platform has in some form or another modeled its foundation around the basic AdWords type PPC concepts. What this book is about: Google AdWords - An Introduction, is a guide for you to run through and see if you think that Google AdWords is something you want to learn more about… This book is for you if: You would like to see at a very high level, how you can use PPC / Google AdWords to drive highly targeted traffic to ANY website. or You're thinking about maybe becoming a Certified Google AdWords Professional and taking on clients of your own, and running their pay-per-click campaigns for them and GET PAID. or You may be thinking about working directly for a business or advertising agency and running PPC campaigns for them as a Search Engine Marketing – PPC Professional. Becoming a Certified Google AdWords Professional opens many, many doors in the world of online marketing. I'll show you how to become Google Certified and get on the fast track to becoming a Search Engine Marketing - PPC Professional that is in extremely high demand in the digital marketing space today. This book may also be for you if: You find yourself at a crossroads and: 1 - You’re stuck in a dead-end job: customer service, sales or otherwise and you’re wanting to improve your job status, career choices and your PAY. 2 - You’re thinking about becoming an AdWords Certified Consultant serving your own clients as a consultant or at an agency. 3 - You’re an entrepreneur, coach or business owner and you want to learn more about paid media buying to market yourself and your business online. This book is intended to help you to get a high level vision and overview of the Google AdWords & Pay Per Click Advertising. Whatever your current situation, this book will give you a taste of what it’s like inside the world of Pay Per Click Advertising. After reading through once or twice… YOU WILL KNOW IF PPC is right for you at this point and time in your business/career/life. What this book is NOT about. This book is not about the latest and greatest tips and tricks for using Google AdWords… I do offer extensive AdWords PPC training through my web site: http://ppcequation.com - Both free and paid training can be found there. I just want to be 100% transparent with you and let you know that this book is not going to make you a PPC expert in one read. It's simply an introduction to the industry, either for the business owner / entrepreneur wanting to drive more traffic to his offerings or for someone thinking about becoming a Pay Per Click Professional as a career. Take a look inside at the table of contents before you order to see all that's covered... I guarantee you will find some great takeaways... gold nuggets and bonuses within. So please: Read, Relax and Enjoy!

    Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate.Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

    We need a brand new way to take it all in. 'Information is Beautiful' transforms the ideas surrounding and swamping us into graphs and maps that anyone can follow at a single glance.

    It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation--from the basics of "How to Draw a Line" to the complexities of color theory--provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates--from young designers to experienced practitioners--will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.

    So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

    Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

    New York Times bestselling historian and novelist Thomas Fleming takes us back to the days of the founders, detailing the surprising facts of American life in 1776 - including its resemblance to today.

    Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as: •Generate ideas in moderation and kill ideas liberally •Prioritize through nagging •Encourage fighting within your team While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.