Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

    With simplified methods and helpful techniques John guides authors on the road to promoting their books to bestseller status in the Kindle Store.

    An exceptional book written by a true professional.

    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    Phil thinks he loses their pursuer, but when they reach their remote home the pickup truck is right behind them again. Megan, Phil and Cathy's fourteen-year-old daughter, steps onto the front porch to see what's happening. Phil tells Megan to go back inside, and as he calls the police the truck turns around and leaves. The police arrive, but there isn't much they can do because Phil doesn't have the truck's license plate number or a description of the driver. The stalker knows where Phil, Cathy, and Megan live now, and over the next few days the terror escalates: Phil treats a mysterious patient with violent tendencies who issues a threatening warning; Phil is haunted by nightmares, and Cathy hears him murmuring strange things in his sleep; soon Cathy discovers clues that lead her to believe that Phil may know who their stalker is and why he has chosen them. Dark things are beginning to turn up from Phil's past . . . . . . and their stalker is just getting started.

    We now take it for granted that the first colony was the basis of one of the most successful nations in the world today. But in truth, the New World of the 18th century was dotted with failed colonies, and New South Wales nearly joined them. The motley crew of unruly marines and bedraggled convicts who arrived at Botany Bay in 1788 in leaky boats nearly starved to death. They could easily have been murdered by the natives, been overwhelmed by an attack from French or Spanish expeditions, or brought undone by the Castle Hill uprising of 1804. Yet through fortunate decisions, a few remarkably good leaders, and most of all, good luck, Sydney survived and thrived. Bestselling historian David Hill tells the story of the first three decades of Britain's earliest colony in Australia in a fresh and compelling way.

    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    In today‘s online economy it has become a commodity to be bought and sold. Bombarding us with free smartphone apps and news websites, developers and advertisers have turned what and how focus our attention into the world‘s fastest growing industry.In exchange for our attention, information and entertainment is ever at our fingertips. But at what cost? In this essay, at once personal and polemical, meditative and militant, Julia Bell asks what has been lost in this trade off. How can we reclaim our attention? In a world of infinite distraction, how can attention become radical?

    After his sister, an NYPD policewoman, is murdered, he becomes a licensed PI. Dowd is shocked to discover that his mysterious new client is Nina, his high-school girlfriend and the one true love of his life. But the real surprise is yet to come. Nina hires Gulliver to find her runaway daughter, convincing him to take the case only when she confesses that the missing girl is Dowd's daughter too, the product of their high-school romance. When he takes the case, Dowd must travel from an exclusive girls' academy to a Mafia don's mansion to seek the answer to his newfound daughter's disappearance. But all is not what it seems. What is the real surprise awaiting Gulliver Dowd?

    After the burial – on a whiskey-soaked night on the town – Jack’s brother disappears. When his brother is found comatose on the edge of death, Devlin resolves to avenge the wrong – no matter what it takes, no matter where the trail leads, even if he has to descend into the lawless underworld of New York City after-hours clubs where violence reigns, sex and drugs rule the night, and corruption kills. AND JUSTICE FOR ONE tells a dark, violent story set in 1980’s New York during a time when lawlessness and corruption pulsed intently under the city’s civilized veneer. Those times and places are gone now, but today’s readers can experience them in this intense, thoroughly-researched novel. This is the second edition of the acclaimed debut novel in the Jack Devlin “One” series, re-edited by the author, John Clarkson. The New York Times said AND JUSTICE FOR ONE "Packs a savage punch". Kirkus Reviews called it, "Dark, sexy, tough, and fast." Amazon reviewers called it: “The best action novel I have ever read!”, “Well-written, hot, furious, fun.”, “A helluva a good read, loaded with action.”If you missed AND JUSTICE FOR ONE the first time around, don’t miss it this time!Author's Note This novel was first published in 1992. I don't remember exactly when I began writing it. I do remember the two events that inspired the story. The first event occurred in 1976 when I visited an after-hours club in downtown Manhattan. The second event came in 1979. A six-year-old boy named Etan Patz disappeared on a spring morning in New York's SoHo district, igniting the worst fears of parents around the country. It happened during a two-block walk to his school bus stop. Somewhere in the back of my mind those two events brewed for years. What if someone you loved vanished? What would you do to find them? And what if it turned out that the mysterious, hidden world of after-hours clubs had something to do with the disappearance? At some point in the late eighties, those two events became the inspiration for my first novel. I hardly remember writing it. My sense is that it came out in a sudden rush. And selling it to a publisher happened quite fast. I landed an agent, George Wieser, very quickly. And it seems like George sold it to Crown with in a few weeks. Thank you, George! I do remember spending a very long time editing the book under the guidance of Peter St. John Ginna. He was patient with me. He made it a much better book. I still appreciate his efforts. In the original author's note, I also thanked my wife Ellen for her patience. A good deal of the research for And Justice for One started at four in the morning. All these years later Ellen is still patient with me, but more importantly,she still loves me, and I her. The others I thanked in the first edition were "the people who made it possible for me to enter the world of after-hours clubs, particularly a friend named Tommy Burns. When I asked how I should acknowledge him in the first edition, he said use T.B., 'Bartender to the Stars.'" Tommy rarely took anything very seriously. Obviously, all the after-hours clubs described in this book no longer exist. But all of them except for one which is a composite of three clubs, existed very much as described. It was a wild time in NYC. A time before cell phones and the internet and Uber. A time long gone. So, what prompted me to re-publish And Justice for One? Since its publication in 1992, I have persisted in writing crime thrillers, despite about a ten-year break after the first five. All five of those novels are out of print, but readers often ask me how they can get them. This is an attempt to make that easier. It has also provided me with the opportunity to polish the book. Nothing substantive, but lots of nips and tucks. This new edition is still what I consider a raw, rather impetuous novel from an unformed writer just starting out. Maybe that's the best kind. Hope you enjoy it.

    But where did they come from? And should we be breaking them? Designed for bloggers of all levels of experience, this book takes a hard look at twenty-eight of the blogospheres golden rules and shows you when, why and how to break them. Illustrated with real-life Blogger Stories and examples plus Expert Comments from those whove learned the hard way, The Golden Rules of Blogging (and When to Break Them) will give you a fresh perspective on blogging. Out with the rules? You decide!

    His first kills were amateurish, but Clive knows that practice makes perfect. Soon, he expects to be one of the most notorious serial killers operating in the UK. He expects to be number one.There is just one problem: one of Clive's victims simply won't stay dead.It turns out that one of Clive's early kills was more than just sloppy; it wasn't a kill at all. Now, improving his craft might just be the least of Clive's worries, because the woman he thought he'd murdered knows his name. She knows where he lives.And she is coming for him...

    They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

    

    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.