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Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand
Michael R. Drew - 2013
No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.
Crochet 101: Master Basic Skills and Techniques Easily through Step-by-Step Instruction
Deborah Burger - 2012
Crocheting skills are learned by working on projects, beginning with something very easy and getting progressively more difficult as the reader works through the book. New skills are explored in depth as they are introduced. The introductory section covers all the basics of crochet-selecting yarn, hook types and sizes, other tools and accessories, crochet gauge, chaining, forming the basic stitches, reading patterns-making this the most comprehensive beginner’s book available. The online video tutorials created to supplement this book are an additional learning tool demonstrating the essential techniques used in crochet.
What Can I Eat? Sugar Free Diet
Vivianne Parnell - 2012
But eliminating sugar from your diet can be tricky if you don't know where sugar is hiding. We all know there's sugar in candy and chocolate - but did you know there's heaps of the stuff hiding out in foods you probably thought were safe to eat? This book is a no-nonsense guide to the sugar content in all the popular foods we eat every day. It's a great place to discover just how much sugar is lurking in your favorite foods. Use this guide to check out what you can eat, and what you can't eat when you're trying to kick the sugar habit.
No Nonsense Real Estate: What Everyone Should Know Before Buying or Selling a Home
Alex Goldstein - 2016
straight from an experienced pro that has seen millions of dollars exchange hands at the closing table.” - Peter Voogd, #1 International Bestselling Author of 6 Months to 6 Figures There are countless real estate books on the market today, so why read this one? What sets it apart from all the others out there?Bestselling Author, Alex Goldstein, brings a unique perspective that many others do not. As a successful realtor and investor, Alex has been on both sides of a real estate transaction, so he knows what strategies and techniques will lead to a successful deal, and which ones should be avoided at all costs. That’s why he chose the name, "No Nonsense Real Estate," for his third book.Goldstein offers practical, proven home buying techniques, free of fluff or confusing jargon.This book is for anyone who is getting ready to buy or sell a home and wants to be as informed as possible as they get ready to begin the process so there are no surprises – whether they will be working with a realtor or doing it on their own.
9 REASONS TO READ THIS BOOK NOW:
1. AGENT - Go through the pros and cons of working with a real estate agent, and the two ways that they can add the most value,2. ECONOMICS - You'll understand the fundamental economics of the housing market in the simplest terms possible3. INVESTING - Avoid the top five mistakes (almost) all new real estate investors make4. NEGOTIATIONS - Five critical elements of a successful negotiation5. FINANCING - Possible financing options, from traditional loans to seller financing6. SELLING - Seven secrets that make selling a home as painless as possible7. BUYING - Demystifying contracts and closing costs takes the fear out of the process8. CLOSING - Walk through eight steps involved in a real estate transaction closing9. PRACTICAL - Learn how all the different parts come together in a real life case studyYou also receive three free gifts. Goldstein has put together a special document answering the most popular questions every buyer, seller or investor has during a real estate transaction. You also get special access to an easy-to-understand glossary of the most popular real estate jargon. Last but not least, every reader is access to a free video training that will teach you how to choose the best home for your family.
Spiralize It!: Creative Spiralizer Recipes for Every Type of Eater
Kenzie Swanhart - 2015
There is one kitchen tool Kenzie Swanhart (aka food blogger Cave Girl in the City) couldn't be without: her spiralizer. It makes eating more vegetables a cinch, and it's just plain fun to use. In Spiralize It!, she shares her passion and proves that you can indulge in your favorite foods by swapping carbs for a variety of veggies, from carrots and sweet potatoes to butternut squash and zucchini.Featuring over 100 imaginative recipes, this comprehensive cookbook appeals to all palates--Paleo, vegetarian, vegan, gluten-free, and anything in between. Get started, with:
Plenty of recipes to satisfy cravings with guilt-free dishes and desserts, like Macaroni & Cheese and Not-Your-Average Carrot Cake
Handy dietary icons plus nutritional information with every recipe
Overviews of popular spiralizer brands to find the right one for you
Spiralizer tips and tailored recipes to suit all spiralizer brands
Whether you're feeding picky kids, raw foodists or the Paleo proud, this is the only spiralizer cookbook you'll need.
A Lighter Way to Bake
Lorraine Pascale - 2013
Lorraine reinvents traditional favourites (her amazing brownies) but shows us neat shortcuts to cut the fat or the sugar-without losing any of the flavour. They are goodies with goodness. Each recipe has a comparison with a standard version so you can see just how much better for you Lorraine's way is. A perfect Christmas gift for every baker in your life - or buy it for yourself to have an indulgent but healthy Christmas.
Planet Banksy: The man, his work and the movement he inspired
KET - 2014
Banksy is the world's foremost graffiti artist, his work adorning streets, walls and bridges across nations and continents. His stencil designs are instantly recognizable and disturbingly precise in their social and political commentary, flavoured with subtle humour and self-awareness. More popular than ever, Banksy has spawned countless imitators, students and fans alike, his fame - although unlooked-for - inevitably transmitting his ideas and work to the international arena.With a range of topics for the graffiti lover, coming from a variety of inspirational sources, this book provides an overview of how Banksy's work is changing the face of modern art - as well as the urban landscape. Distilling his influence and his genius into an easily accessible full-colour 128 pages, this is the perfect purchase for any fan of Banksy or the graffiti art scene.
The Cookie Bible
Rose Levy Beranbaum
With legendary baker Rose Levy Beranbaum’s foolproof recipes—which feature detail-oriented instructions that eliminate guesswork, notes for planning ahead, ingenious tips, and other golden rules for success—it’s easy to whip up a batch of irresistible, crowd-pleasing cookies anytime, for any occasion. Standout classics and new favorites include:Rose’s Dream Chocolate Chip CookiesLemon LumpiesBlack Tahini CrispsPeanut Butter and Jelly ButtonsDouble Ginger Molasses CookiesCaramel Surprise SnickerdoodlesMom’s Coconut Snowball KissesChocolate SablésGingerbread Folks (with a special sturdy variation for gingerbread houses)Pecan Freezer SquaresBrownie DoughnutsBrandy Snap RollsPlus “extra special” details including homemade Dulce de Leche, Wicked Good Ganache, Lemon Curd, and more
The Arrangement
Jennifer Lewis - 2017
It's romantic, exciting, and fun to read. Can't wait for Book #2.""Skillful writing in the first books of a new author suggests Jennifer Lewis has a strong start in her chosen field.""I have a hard time reading a book unless it catches my attention quick. This is a GREAT book. I had a hard time putting it down. GREAT work Jennifer Lewis. I can't wait to read the next one."She's got everything under control. He always gets what he wants. What happens when he makes an offer she can't refuse?When Ashlyn Gray's father passes, he leaves one shocking stipulation in his last will and testament. If she wants him to continue funding her education, she will marry. For an entire year. At 23, Ashlyn doesn't want to date anyone, let alone marry. At 25, Deacon Cross is a self-made billionaire. He has no time for love. But he needs a wife, and he needs one fast.Enter Ashlyn. The perfect answer to his dilemma; and he thinks, the answer to hers. Their attraction is off the charts, but Ashlyn doesn't trust Deacon and he isn't about to let his guard down. Can these two really stay married for an entire year?
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Short Story: From First Draft to Final Product
Michael Milton - 2013
I spent time looking for a book which would show me how a "raw" story was developed through drafts, with comments received and the changes made. Struggling to find such a work, I decided to create my own, being transparent and honest in the details. Using the story that gained me an offer of a place on a Master's in Creative Writing, SHORT STORY will take you through three drafts of the work.The book details not only the major revisions, feedback given by a professional novelist and an academic, but also has a bunch of tips from my writers toolbox condensed between the drafts. I hope that the process provides something useful for you, be it a tip from the writing toolbox, a look at the editing process, or motivation in knowing that you can do better than I did!
Every Last Crumb: Paleo Bread and Beyond
Brittany Angell - 2014
Yet sadly, its one of the first items removed from the diet of people who need or choose to transition to a gluten-free or Paleo Diet. Many are left with a "dietary dent" that is not easily replaced.Get prepared to have your life changed. Every Last Crumb will take you down a revolutionary bread-making road with recipes that look, taste and smell like their gluten filled counterparts. These recipes use ingredients that are healthier and accessible to those with the many dietary restrictions. Dairy-Free? Egg-Free? Sugar-Free? Every Last Crumb has you covered.You will be exposed to coconut flour, almond flour, and chestnut, plantain and sweet potato flour that will open your eyes to new ways of making healthy and tasty breads. Experience your favorites that you wont find anywhere else! From Grain-Free croissants and puff pastry to easy to prepare sandwich bread, soft pretzels, bagels rolls and more. Transform your healthy diet into a magical "feel good" experience with no guilt. You’ll find yourself eating Every Last Crumb and then some. Finally, you can experience comfort food the right way!
Draw Real People!
Lee Hammond - 1996
It's made easy by looking at each feature as simple, interlocking shapes, then adding the right highlights and shadows. In no time, you'll be drawing realistic noses, mouths, eyes, ears...even facial expressions.Then you'll see how to put all those features together to create an expressive portrait that actually looks like your subject! Step-by-step demonstrations guide you all the way.
The Skinny Slow Cooker Recipe Book: Delicious Recipes Under 300, 400 And 500 Calories
CookNation - 2013
These delicious recipes use simple and inexpensive fresh ingredients, are packed full of flavour and goodness and show that with ‘The Skinny Slow Cooker Recipe Book’ Diet can still mean Delicious!Here are just some of the recipes included : Rustic Chicken Stew (Cacciatore)Zingy Lime ChickenSweet Asian ChickenItalian MeatballsScottish StoviesBudapest’s Best Beef GoulashEnchilada El SalvadorAromatic Kicking Pork RibsSweet & Sour Pineapple PorkCowboy CasseroleMarrakesh LambGreen Thai Fish CurryTuna & Noodle CattiaPomodoro Pasta SauceSt Patrick’s Day SoupBreakfasts, Snacks & Many MoreYou may also enjoy:More Skinny Slow Cooker Recipes (No.1 Amazon Best Seller)75 More Delicious Recipes Under 300, 400 & 500 Calories.The Skinny Slow Cooker Soup Recipe BookSimple, Healthy & Delicious Low Calorie Soup Recipes For Your Slow Cooker. All Under 100, 200 & 300 Calories. The Skinny Slow Cooker Curry Recipe Book (No.1 Amazon Best Seller)Delicious & Simple Low Calorie Curries From Around The World Under 200, 300 & 400 Calories. Perfect For Your Diet Fast Days.The Skinny Slow Cooker Vegetarian Recipe Book40 Delicious Recipes Under 200, 300 And 400 Calories. The Skinny 5:2 Slow Cooker Recipe BookSkinny Slow Cooker Recipe And Menu Ideas Under 100, 200, 300 & 400 Calories For Your 5:2 Diet.
The Children's Dream
Roberta Kagan - 2022
Naomi believes dreams are glimpses into the future. She, too, has had dreams of foreign soldiers with a strange flag invading her tiny village. She knows in her heart that evil is brewing.Real-life has already been a living hell for Noami. She must navigate the treacherous path of her unhappy arranged marriage with Hershel while keeping a scandalous love affair secret. And now something is coming. Her dreams - the dreams Hershel laughs at - tell her so. And the thing that is coming will make the hell she has been living seem ordinary and almost peaceful.The noose is tightening, and not even her nightmares can prepare Naomi, or her sleepy little village, from the sweeping scythe of the Nazi death machine.
The Best and Lightest: 150 Healthy Recipes for Breakfast, Lunch and Dinner
Food Network Magazine - 2015
Each crowd-pleasing dish comes in under 500 calories with satisfying—not tiny—portions. With a visual table of contents—complete with icons that indicate vegan, vegetarian and gluten-free dishes—you can quickly find meal ideas for any diet. Plus, each recipe appears with nutritional information and a beautiful photograph, making eating right surprisingly simple and totally fun. Take a look at what’s inside:Polenta with Fontina and EggsSpiced Burgers with Cucumber YogurtPotato-Leek Soup with BaconShrimp and Kale PitasSpicy Chicken EnchiladasChile-Rubbed Steak with Creamed CornThree-Cheese MacaroniBanana-Almond PuddingStrawberry Corn Cakes