Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

    The book emphasizes a general introduction to probability theory and provides a detailed discussion of specific designs and analyses that are typically encountered in ecology and environmental science. Appropriate for use as either a stand-alone or supplementary text for upper-division undergraduate or graduate courses in ecological and environmental statistics, ecology, environmental science, environmental studies, or experimental design, the Primer also serves as a resource for environmental professionals who need to use and interpret statistics daily but have little or no formal training in the subject.

    No previous knowledge of statistics is assumed, and mathematical background is assumed to be minimal (lowest-level high-school algebra). This text may be used in a one or two course sequence. Such sequences are commonly required of social science graduate students in sociology, political science, and psychology. Students in geography, anthropology, journalism, and speech also are sometimes required to take at least one statistics course.

    For more than a decade, well-known consultant and business professor Wayne Winston has been teaching corporate clients and MBA students the most effective ways to use Microsoft Excel for data analysis, modeling, and decision making. Now this award-winning educator shares the best of his classroom experience in this practical, business-focused guide. Each chapter advances your data analysis and modeling expertise using real-world examples and learn-by-doing exercises. You also get all the book’s problem-and-solution files on CD—for all the practice you need to solve complex problems and work smarter with Excel.Learn how to solve real business problems with Excel!Create best, worst, and most-likely scenarios for sales Calculate how long it would take to recoup a project’s startup costs Plan personal finances, such as computing loan terms or saving for retirement Estimate a product’s demand curve Simulate stock performance over a year Determine which product mix will yield the greatest profits Interpret the effects of price and advertising on sales Assign a dollar value to customer loyalty Manage inventory and order quantities with precision Create customer service queues with short wait times Estimate the probabilities of equipment failure Model business uncertainties Get new perspectives on data with PivotTable dynamic views Help predict quarterly revenue, outcomes of sporting events, presidential elections, and more! On the CD:Practice files for all the book’s exercises Solutions for problem sets Fully searchable eBook A Note Regarding the CD or DVDThe print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to booktech@oreilly.com.

    Jockers introduces readers to large-scale literary computing and the revolutionary potential of macroanalysis--a new approach to the study of the literary record designed for probing the digital-textual world as it exists today, in digital form and in large quantities. Using computational analysis to retrieve key words, phrases, and linguistic patterns across thousands of texts in digital libraries, researchers can draw conclusions based on quantifiable evidence regarding how literary trends are employed over time, across periods, within regions, or within demographic groups, as well as how cultural, historical, and societal linkages may bind individual authors, texts, and genres into an aggregate literary culture. Moving beyond the limitations of literary interpretation based on the "close-reading" of individual works, Jockers describes how this new method of studying large collections of digital material can help us to better understand and contextualize the individual works within those collections.

    It has been used to expose injustice, improve health outcomes, and topple governments. But it has also been used to discriminate, police, and surveil. This potential for good, on the one hand, and harm, on the other, makes it essential to ask: Data science by whom? Data science for whom? Data science with whose interests in mind? The narratives around big data and data science are overwhelmingly white, male, and techno-heroic. In Data Feminism, Catherine D'Ignazio and Lauren Klein present a new way of thinking about data science and data ethics—one that is informed by intersectional feminist thought.Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever “speak for themselves.”Data Feminism offers strategies for data scientists seeking to learn how feminism can help them work toward justice, and for feminists who want to focus their efforts on the growing field of data science. But Data Feminism is about much more than gender. It is about power, about who has it and who doesn't, and about how those differentials of power can be challenged and changed.

     -Byte, September 1995 I can't begin to tell you how many pleasurable hours of study and recreation they have afforded me! I have pored over them in cars, restaurants, at work, at home... and even at a Little League game when my son wasn't in the line-up. -Charles Long If you think you're a really good programmer... read [Knuth's] Art of Computer Programming... You should definitely send me a resume if you can read the whole thing. -Bill Gates It's always a pleasure when a problem is hard enough that you have to get the Knuths off the shelf. I find that merely opening one has a very useful terrorizing effect on computers. -Jonathan Laventhol This first volume in the series begins with basic programming concepts and techniques, then focuses more particularly on information structures-the representation of information inside a computer, the structural relationships between data elements and how to deal with them efficiently. Elementary applications are given to simulation, numerical methods, symbolic computing, software and system design. Dozens of simple and important algorithms and techniques have been added to those of the previous edition. The section on mathematical preliminaries has been extensively revised to match present trends in research. Ebook (PDF version) produced by Mathematical Sciences Publishers (MSP), http: //msp.org

    Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

    To reach this unique audience, Whitlock and Schluter motivate learning with interesting biological and medical examples; they emphasize intuitive understanding; and they focus on real data. The book covers basic topics in introductory statistics, including graphs, confidence intervals, hypothesis testing, comparison of means, regression, and designing experiments. It also introduces the principles behind such modern topics as likelihood, linear models, meta-analysis and computer-intensive methods. Instructors and students consistently praise the book's clear and engaging writing, strong visualization techniques, and its variety of fascinating and relevant biological examples.

    Scholars and students need to be able to analyze, design and curate information into useful tools of communication, insight and understanding. This book is the starting point in learning the process and skills of data visualization, teaching the concepts and skills of how to present data and inspiring effective visual design. Benefits of this book: A flexible step-by-step journey that equips you to achieve great data visualization.A curated collection of classic and contemporary examples, giving illustrations of good and bad practice Examples on every page to give creative inspiration Illustrations of good and bad practice show you how to critically evaluate and improve your own work Advice and experience from the best designers in the field Loads of online practical help, checklists, case studies and exercises make this the most comprehensive text available

    With its unique combination of Japanese-style comics called manga and serious educational content, the EduManga format is already a hit in Japan.In The Manga Guide to Statistics, our heroine Rui is determined to learn about statistics to impress the dreamy Mr. Igarashi and begs her father for a tutor. Soon she's spending her Saturdays with geeky, bespectacled Mr. Yamamoto, who patiently teaches her all about the fundamentals of statistics: topics like data categorization, averages, graphing, and standard deviation.After all her studying, Rui is confident in her knowledge of statistics, including complex concepts like probability, coefficients of correlation, hypothesis tests, and tests of independence. But is it enough to impress her dream guy? Or maybe there's someone better, right in front of her?Reluctant statistics students of all ages will enjoy learning along with Rui in this charming, easy-to-read guide, which uses real-world examples like teen magazine quizzes, bowling games, test scores, and ramen noodle prices. Examples, exercises, and answer keys help you follow along and check your work. An appendix showing how to perform statistics calculations in Microsoft Excel makes it easy to put Rui's lessons into practice.This EduManga book is a translation from a bestselling series in Japan, co-published with Ohmsha, Ltd. of Tokyo, Japan.

    Its enable us to sense, measure, and understand aspects of our existence in ways never before possible. The Human Face of Big Data captures, in glorious photographs and moving essays, an extraordinary revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life. It's already enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life.  And soon, as many predict, to re-engineer our own species. And we've barely scratched the surface . . . Over the past decade, Rick Smolan and Jennifer Erwitt, co-founders of Against All Odds Productions, have produced a series of ambitious global projects in collaboration with hundreds of the world's leading photographers, writers, and graphic designers. Their Day in the Life projects were credited for creating a mass market for large-format illustrated books (rare was the coffee table book without one).  Today their projects aim at sparking global conversations about emerging topics ranging from the Internet (24 Hours in Cyberspace), to Microprocessors (One Digital Day), to how the human race is learning to heal itself, (The Power to Heal) to the global water crisis (Blue Planet Run). This year Smolan and Erwitt dispatched photographers and writers in every corner of the globe to explore the world of “Big Data” and to determine if it truly does, as many in the field claim, represent a brand new toolset for humanity, helping address the biggest challenges facing our species. The book features 10 essays by noted writers:Introduction: OCEANS OF DATA by Dan GardnerChapter 1: REFLECTIONS IN A DIGITAL MIRROR by Juan Enriquez, CEO, BiotechnomomyChapter 2: OUR DATA OURSELVES by Kate Green, the EconomistChapter 3: QUANTIFYING MYSELF by AJ Jacobs, EsquireChapter 4: DARK DATA by Marc Goodman, Future Crime InstituteChapter 5:  THE SENTIENT SENSOR MESH by Susan Karlin, Fast CompanyChapter 6: TAKING THE PULSE OF THE PLANET by Esther Dyson, EDventureChapter 7: CITIZEN SCIENCE by Gareth Cook, the Boston GlobeChapter 8: A DEMOGRAPH OF ONE by Michael Malone, Forbes magazineChapter 9: THE ART OF DATA by Aaron Koblin, Google Artist in ResidenceChapter 10: DATA DRIVEN by Jonathan Harris, Cowbird The book will also feature stunning info graphics from NIGEL HOLMES.1) GOOGLING GOOGLE: all the ways Google uses Data to help humanity2) DATA IS THE NEW OIL3) THE WORLD ACCORDING TO TWITTER4) AUCTIONING EYEBALLS: The world of Internet advertising5) FACEBOOK: A Billion Friends

    Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

    Explaining how, why, and when the techniques can be expected to work, the Seventh Edition places an even greater emphasis on building readers' intuition to help them understand why the techniques presented work in general, and why, in some situations, they fail. Applied problems from diverse areas, such as engineering and physical, computer, and biological sciences, are provided so readers can understand how numerical methods are used in real-life situations. The Seventh Edition has been updated and now addresses the evolving use of technology, incorporating it whenever appropriate.

    The gold standard for attaining security is cryptography because it provides the most reliable tools for storing or transmitting digital information. Written by Niels Ferguson, lead cryptographer for Counterpane, Bruce Schneier's security company, and Bruce Schneier himself, this is the much anticipated follow-up book to Schneier's seminal encyclopedic reference, Applied Cryptography, Second Edition (0-471-11709-9), which has sold more than 150,000 copies. Niels Ferguson (Amsterdam, Netherlands) is a cryptographic engineer and consultant at Counterpane Internet Security. He has extensive experience in the creation and design of security algorithms, protocols, and multinational security infrastructures. Previously, Ferguson was a cryptographer for DigiCash and CWI. At CWI he developed the first generation of off-line payment protocols. He has published numerous scientific papers. Bruce Schneier (Minneapolis, MN) is Founder and Chief Technical Officer at Counterpane Internet Security, a managed-security monitoring company. He is also the author of Secrets and Lies: Digital Security in a Networked World (0-471-25311-1).