YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    But in 1934 Eric Shipton and Bill Tilman made the first of their great Himalayan expeditions by forcing a way up the river gorge. In 2000, the Sanctuary was entered for one single visit. Hugh Thomson was offered a place on this unique expedition led by Eric Shipton's son, John Shipton and the great Indian mountaineer, Colonel Kumar. This journey forms the basis of the book. Woven through it are all the amazing stories that surround the mountain—a powerful blend of myths and politics.

    When the bird refuses to leave Tom's side, the young teacher has no choice but to take it with him and look after it. This is their story.

    Much as Brainiac offered a behind-the-scenes look at the little-known demimonde of competitive trivia buffs, Maphead finally gives equal time to that other downtrodden underclass: America's map nerds.In a world where geography only makes the headlines when college students are (endlessly) discovered to be bad at it, these hardy souls somehow thrive. Some crisscross the map working an endless geographic checklist: visiting all 3,143 U.S. counties, for example, or all 936 UNESCO World Heritage Sites. Some pore over million-dollar collections of the rarest maps of the past; others embrace the future by hunting real-world cartographic treasures like "geocaches" or "degree confluences" with GPS device in hand. Some even draw thousands of their own imaginary maps, lovingly detailing worlds that never were.Ken Jennings was a map nerd from a young age himself, you will not be surprised to learn, even sleeping with a bulky Hammond atlas at the side of his pillow, in lieu of the traditional Teddy bear. As he travels the nation meeting others of his tribe--map librarians, publishers, "roadgeeks," pint-sized National Geographic Bee prodigies, the computer geniuses behind Google Maps and other geo-technologies--he comes to admire these geographic obsessives. Now that technology and geographic illiteracy are increasingly insulating us from the lay of the land around us, we are going to be needing these people more than ever. Mapheads are the ones who always know exactly where they are--and where everything else is as well.

    The "Getting Started" section will give you a great overview and help explain some things for the very beginner. Next, learn some easy stitch patterns in the section "Basic Stitches." When you're ready to try your first project, take a look at the "Potholder Patterns" section, but make sure to read the "Pattern Information & Notes" first for some important stuff that pertains to all the patterns. The ebook is also filled with photos to help you along your way.Why Potholders?Potholders are a great project to work with Tunisian crochet because:• The back/wrong side is hidden between the two layers• Tunisian crochet makes a very thick final product• Working square shapes is easy for the beginnerHave fun, and happy hooking to you!

    For Melody Warnick, it was move #6, from Austin, Texas, to Blacksburg, Virginia, that threatened to unhinge her. In the lonely aftermath of unpacking, she wondered: Aren’t we supposed to put down roots at some point? How does where we live become the place where we want to stay? This time, she had an epiphany. Rather than hold her breath and hope this new town would be her family’s perfect fit, she would figure out how to fall in love with it—no matter what. How we come to feel at home in our towns and cities is what Warnick sets out to discover in This Is Where You Belong. She dives into the body of research around place attachment—the deep sense of connection that binds some of us to our cities and increases our physical and emotional well-being—then travels to towns across America to see it in action. Inspired by a growing movement of placemaking, she examines what its practitioners are doing to create likeable locales. She also speaks with frequent movers and loyal stayers around the country to learn what draws highly mobile Americans to a new city, and what makes us stay. The best ideas she imports to her adopted hometown of Blacksburg for a series of Love Where You Live experiments designed to make her feel more locally connected. Dining with her neighbors. Shopping Small Business Saturday. Marching in the town Christmas parade. Can these efforts make a halfhearted resident happier? Will Blacksburg be the place where she finally stays? What Warnick learns will inspire you to embrace your own community—and perhaps discover that the place where you live right now is home.

    

    Then he discovered the mountains. Making up for lost time, Bullock soon became one of Britain's best climbers, learning his trade in Scotland and Wales, before travelling from Pakistan to Peru.

    You (and your bees) will be buzzing with delight.From picking the right hive and bringing your bees home to surviving winter and collecting honey, experienced beekeeper Amber Bradshaw takes you on an easy-to-follow journey through your first year of beekeeping and beyond.Beekeeping for Beginners includes: Just the essentials—Learn everything you need to know to begin your first colony—written with brand new beekeepers in mind. Modern beekeeping—Start your colony off right with guides that feature the newest practices and current, natural approaches. Learn to speak bee—Clearly defined terms and a complete glossary will have you talking like a pro beekeeper in no time. Begin your beekeeping the right way—and avoid getting stung by mistakes—with Beekeeping for Beginners.

    Already one of the most famous adventure athletes in the world, Honnold has now been hailed as "the greatest climber of all time" (Vertical magazine).Alone on the Wall recounts the most astonishing achievements of Honnold’s extraordinary life and career, brimming with lessons on living fearlessly, taking risks, and maintaining focus even in the face of extreme danger. Now Honnold tells, for the first time and in his own words, the story of his 3 hours and 56 minutes on the sheer face of El Cap, which Outside called "the moon landing of free soloing…a generation-defining climb. Bad ass and beyond words…one of the pinnacle sporting moments of all time."

    A guide for improving Scrabble skills discusses how to maximize scores with bonus squares, make more seven-letter plays, and increase scoring average using two-letter words, and includes a step-by-step guide to board strategy.

    Chronicles of a Cruise Ship Crew Member goes below the waterline to explore the cramped, dirty, and dimly lit crew areas on a revealing tour of the ship's underworld. Go where no passenger has gone before and learn what the crew eats, where they sleep, how they party, and finally understand why all of the officers on a cruise ship are Italian.Climb aboard an adventure on the high seas and witness the wonderful side of ship life where crew members have whirlwind escapades while traveling the world aboard a massive sailing city.Drawing from his experiences working as a musician aboard cruise ships for more than five years, Joshua tells the laugh-out-loud funny and also beautifully poignant story of what cruise ship crew members experience from the minute they first step onto a ship to the day they walk down that gangway for the last time.

    He chronicled the trip on Instagram, where his photos and reflections drew hundreds of thousands of followers, all gathered around the question: What makes a life worth living?In this unflinchingly honest memoir, Jed narrates his adventure--the people and places he encountered on his way to the bottom of the world--as well as the internal journey that started it all. As he traverses cities, mountains, and inner boundaries, Jenkins grapples with the question of what it means to be an adult, his struggle to reconcile his sexual identity with his conservative Christian upbringing, and his belief in travel as a way to wake us up to life back home.A soul-stirring read for the wanderer in each of us, To Shake the Sleeping Self is an unforgettable reflection on adventure, identity, and a life lived without regret.Praise for To Shake the Sleeping Self"[Jenkins is] a guy deeply connected to his personal truth and just so refreshingly present."--Rich Roll, author of Finding Ultra"This is much more than a book about a bike ride. This is a deep soul deepening us. Jedidiah Jenkins is a mystic disguised as a millennial."--Tom Shadyac, author of Life's Operating Manual"Thought-provoking and inspirational . . . This uplifting memoir and travelogue will remind readers of the power of movement for the body and the soul." --Publishers Weekly

    Its Philosophy 101 for everyone who knows not to take all this heavy stuff too seriously. Some of the Big Ideas are Existentialism (what do Hegel and Bette Midler have in common?), Philosophy of Language (how to express what its like being stranded on a desert island with Halle Berry), Feminist Philosophy (why, in the end, a man is always a man), and much more. Finally it all makes sense!

    In this ode to bold, brash, and sometimes just plain dangerous women, Barbara Holland reanimates those rebels who defied convention and challenged authority on a truly grand scale: they traveled the world, commanded pirate ships, spied on the enemy, established foreign countries, scaled 19,000-foot passes, and lobbied to change the Constitution. Some were merry and flamboyant; others depressive and solitary. Some dressed up as men; others cherished their Victorian gowns. Many were ambivalent or absentminded mothers. But every one of them was fearless, eccentric, and fiercely independent. Barbara Holland evokes their energy in this unconventional book that will acquaint you with the likes of Grace O’Malley, a blazing terror of the Irish seas in the 1500s, and surprise you with a fresh perspective on legends like Bonnie Parker of “Bonnie and Clyde” fame. With wit, wisdom, and irreverent flair, They Went Whistling makes a compelling case for the virtue of getting into trouble.