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Company Image and Reality by David Bernstein


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Telecommunicatns Switching Traffic Ntwk


J.E. Flood - 1994
    Its coverage progresses from an introduction through the evolution of switching systems and electromechanical systems to stored-program-controlled digital systems and future broadband systems. Coverage includes: modern digital networks; modern digital switching systems; digital transmission, including synchronous digital hierarchy; broadband networks including ATM; and integrated services digital network (ISDN). The book is intended for use on graduate courses in telecommunications.

Maeda@Media


John Maeda - 2000
    Being ambidextrous with Eastern and Western cultures, he can see things most of us overlook. The result is a humor and expression that brings out the best in computers and art."--Nicholas Negroponte John Maeda is one of the world's leading experimental graphic designers and is quickly becoming a digital culture icon. His early preoccupation with the intersection of computer programming and digital art has resulted in a fascinating, interactive, and stunningly beautiful collection of work. Maeda has pioneered many of the key expressive elements that are prevalent on the web today. Among his most well-known works are "The Reactive Square," which features a simple black square on a computer screen that changes shape if one yells at it, and "Time Paint," in which paint flies across the screen. He has created innovative, interactive calendars, digital services, and advertisements for companies such as Sony, Shiseido, and Absolut Vodka. This is the first publication to present a complete overview of Maeda's work and philosophy. A glorious visual exploration of ideas and graphic form, "Maeda @ Media" takes you through Maeda's beginnings in early computerized printouts, to his reactive graphics on CD-ROM, to his dynamic experiments on the web, to his pedagogical approach to digital visual art, and finally to his overarching quest to understand the very nature of the relationship between technology and creativity. Six thematic chapters provide an overview of his entire career and research. But this is not just a catalog of older work: interspersedbetween each chapter is a new visual essay that has been created exclusively for this publication to underline each of the major themes. Coming together in a massive 480 pages, printed in a dazzling array of color combinations on three different kinds of paper, the result is a manifesto, a finely crafted manual and inspiration sourcebook all in one. With over 1000 illustrations.

Listening Well


William R. Miller - 2018
    Through clear explanation, specific examples, and practical exercises, Dr. Miller offers a step-by-step process for developing your skillfulness in empathic listening. With a solid basis in sixty years of scientific research, these communication skills are not limited to professionals, and can be learned and applied in your everyday life. Instead of assuming that you know the meaning of what you think you heard, empathic listening lets you develop a more accurate understanding and prevent miscommunication. Empathic understanding can help to deepen personal relationships, alleviate conflict, communicate across differences, and promote positive change. The author also discusses skills for expressing yourself clearly, and for strengthening close relationships and friendships. Through empathic understanding you have access to life experience far beyond your own, and over time, listening well and deeply becomes a way of being, fostering a compassionate and patient acceptance of human frailties--those of others as well as your own. ""The quality of empathic listening that Carl Rogers brought to us decades ago, that unlocks treasures of intimacy, trust, peace and healing, is alive and well in Bill Miller's own unique voice, as he extends the meanings of this vital relational element for today's world. Readily integrated into our everyday lives and the larger cultures of human conflict, my hope is that we choose to live out the delicate yet strong principles of connection that Listening Well offers us."" --Gay Leah Barfield, Co-Founder and Former Director, Carl Rogers Institute for Peace, Center for Studies of the Person, La Jolla, California ""If there ever was a time for Listening Well, it is now. In its pages, we learn to use our ears to dissolve differences, open hearts, and build bridges. Nothing more needs saying."" --Scott D. Miller, Director, International Center for Clinical Excellence ""Listening Well is a super moon in the dark night sky: brilliant, absorbing, and illuminating. Bill Miller, co-developer of the revolutionary motivational interviewing, blends art and science in teaching the quintessential skills of listening and in fostering human connection."" --John C. Norcross, Professor of Psychology, University of Scranton ""Listening Well is a terrific, hands-on book for individuals or groups dedicated to caring relationships. Full of insight and practical exercises to improve listening skills, I highly recommend it to professionals and lay people alike."" --Debra Engquist, Retired Pastor ""Listening Well is about much more than listening. This short, easy-to-read book provides a brief course in human relationships. With many useful explanations, examples, and exercises, the author demonstrates the what, why, and how of empathy in human interaction. The book is eminently useful for those who want to or need to improve their listening and relationship skills at work or in personal settings."" --Howard Kirschenbaum, Former Chair, Counseling and Human Development, University of Rochester Dr. William R. Miller is Emeritus Distinguished Professor of Psychology and Psychiatry at the University of New Mexico, with over forty years of experience in teaching empathic understanding. His many books include Lovingkindness, Quantum Change, Motivational Interviewing, and Portals: Two Lives Intertwined by Adoption.

After Art


David Joselit - 2012
    In this trenchant illustrated essay, David Joselit describes how art and architecture are being transformed in the age of Google. Under the dual pressures of digital technology, which allows images to be reformatted and disseminated effortlessly, and the exponential acceleration of cultural exchange enabled by globalization, artists and architects are emphasizing networks as never before. Some of the most interesting contemporary work in both fields is now based on visualizing patterns of dissemination after objects and structures are produced, and after they enter into, and even establish, diverse networks. Behaving like human search engines, artists and architects sort, capture, and reformat existing content. Works of art crystallize out of populations of images, and buildings emerge out of the dynamics of the circulation patterns they will house.Examining the work of architectural firms such as OMA, Reiser + Umemoto, and Foreign Office, as well as the art of Matthew Barney, Ai Weiwei, Sherrie Levine, and many others, After Art provides a compelling and original theory of art and architecture in the age of global networks.

Winning at New Products: Creating Value Through Innovation


Robert G. Cooper - 2011
    Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

The Storm of Creativity


Kyna Leski - 2015
    Although each instance of creativity is singular and specific, Kyna Leski tells us, the creative process is universal. Artists, architects, poets, inventors, scientists, and others all navigate the same stages of the process in order to discover something that does not yet exist. All of us must work our way through the empty page, the blank screen, writer's block, confusion, chaos, and doubt. In this book, Leski draws from her observations and experiences as a teacher, student, maker, writer, and architect to describe the workings of the creative process.Leski sees the creative process as being like a storm; it slowly begins to gather and take form until it overtakes us--if we are willing to let it. It is dynamic, continually in motion; it starts, stops, rages and abates, ebbs and flows. In illustrations that accompany each chapter, she maps the arc of the creative process by tracing the path of water droplets traveling the stages of a storm.Leski describes unlearning, ridding ourselves of preconceptions; only when we realize what we don't know can we pose the problem that we need to solve. We gather evidence--with notebook jottings, research, the collection of objects--propelling the process. We perceive and conceive; we look ahead without knowing where we are going; we make connections. We pause, retreat, and stop, only to start again. To illustrate these stages of the process, Leski draws on examples of creative practice that range from Paul Klee to Steve Jobs, from the discovery of continental drift to the design of Antoni Gaud�'s Sagrada Familia.Creativity, Leski tells us, is a path with no beginning or end; it is ongoing. This revelatory view of the creative process will be an essential guide for anyone engaged in creative discovery.The Creative ProcessUnlearningProblem MakingGathering and TrackingPropellingPerceiving and ConceivingSeeing AheadConnectingPausingContinuing

To Err Is Human: Building a Safer Health System


Linda T. Kohn - 2000
    That's more than die from motor vehicle accidents, breast cancer, or AIDS--three causes that receive far more public attention. Indeed, more people die annually from medication errors than from workplace injuries. Add the financial cost to the human tragedy, and medical error easily rises to the top ranks of urgent, widespread public problems.To Err Is Human breaks the silence that has surrounded medical errors and their consequence--but not by pointing fingers at caring health care professionals who make honest mistakes. After all, to err is human. Instead, this book sets forth a national agenda--with state and local implications--for reducing medical errors and improving patient safety through the design of a safer health system.This volume reveals the often startling statistics of medical error and the disparity between the incidence of error and public perception of it, given many patients' expectations that the medical profession always performs perfectly. A careful examination is made of how the surrounding forces of legislation, regulation, and market activity influence the quality of care provided by health care organizations and then looks at their handling of medical mistakes.Using a detailed case study, the book reviews the current understanding of why these mistakes happen. A key theme is that legitimate liability concerns discourage reporting of errors--which begs the question, "How can we learn from our mistakes?"Balancing regulatory versus market-based initiatives and public versus private efforts, the Institute of Medicine presents wide-ranging recommendations for improving patient safety, in the areas of leadership, improved data collection and analysis, and development of effective systems at the level of direct patient care.To Err Is Human asserts that the problem is not bad people in health care--it is that good people are working in bad systems that need to be made safer. Comprehensive and straightforward, this book offers a clear prescription for raising the level of patient safety in American health care. It also explains how patients themselves can influence the quality of care that they receive once they check into the hospital. This book will be vitally important to federal, state, and local health policy makers and regulators, health professional licensing officials, hospital administrators, medical educators and students, health caregivers, health journalists, patient advocates--as well as patients themselves.First in a series of publications from the Quality of Health Care in America, a project initiated by the Institute of Medicine

Focus Groups: A Practical Guide for Applied Research


Richard A. Krueger - 1988
    This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

How to Make Your First Million


Warren Ingram - 2016
    We would all like to reach a stage where we are able to live off the income from our savings and investments. Sadly, only 5 out of every 100 people reach that stage. This highly accessible book is aimed at anyone who wants to learn how to make their first million in savings. The book provides real examples of ordinary people who have reached their financial goals and explains how you can do the same. It also provides practical ways of setting goals and keeping yourself motivated to achieve them, especially in tough times. How to Make Your First Million provides people from all walks of life with practical information on how to achieve financial freedom in a range of different ways and shows that it is possible for everyone to be financially free.

Bottom-up Marketing


Al Ries - 1988
    From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

Pick Me: Breaking Into Advertising and Staying There


Nancy Vonk - 2005
    Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the cliches this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Practical English Language Teaching


David Nunan - 2003
    Each contributor addresses key teaching challenges in their area of expertise.Practical English Language Teaching is divided into three sections: Exploring Skills, Exploring Language, and Supporting the Learning Process.FEATURES:Critical areas of language teaching are comprehensively addressed with a specific focus on practical techniques, strategies, and tips.World-class specialists like Neil Andersen, Kathleen M. Bailey, Mary Ann Christison, and David Nunan offer a variety of perspectives on language teaching and the learning process."Reflection" questions invite readers to think about critical issues in language teaching while "Action" tasks outline strategies for putting new techniques into practice.Thoughtful suggestions for books, articles, and Web sites offer resources for additional, up-to-date information.Expansive glossary offers short and straightforward definitions of core language teaching terms.

Engineering Mechanics of Solids


Egor P. Popov - 1989
    Traditional topics are supplemented by several newly-emerging disciplines, such as the probabilistic basis for structural analysis, and matrix methods.KEY TOPICS: Although retaining its character as a complete traditional book on mechanics of solids with advanced overtones from the first edition, the second edition of Engineering Mechanics of Solids has been significantly revised. The book reflects an emphasis on the SI system of units and presents a simpler approach for calculations of axial stress that provides a more obvious, intuitive approach. It also now includes a greater number of chapters as well as an expanded chapter on Mechanical Properties of Materials and introduces a number of avant-garde topics. Among these topics are an advanced analytic expression for cyclic loading and a novel failure surface for brittle material. MARKET: An essential reference book for civil, mechanical, and aeronautical engineers.

Theoretical Anxiety and Design Strategies in the Work of Eight Contemporary Architects


Rafael Moneo - 2004
    His major works include the Houston Museum of Fine Art, Davis Art Museum at Wellesley College, the Stockholm Museum of Modern Art and Architecture, and the Potzdammer Platz Hotel in Berlin. Now Moneo will be known as a daring critic as well. In this book, he looks at eight of his contemporaries--all architects of international stature--and discusses the theoretical positions, technical innovations, and design contributions of each. Moneo's discussion of these eight architects--James Stirling, Robert Venturi, Aldo Rossi, Peter Eisenman, Alvaro Siza, Frank Gehry, Rem Koolhaas, and the partnership of Jacques Herzog and Pierre De Meuron--has the colloquial, engaging tone of a series of lectures on modern architecture by a master architect; the reader hears not the dispassionate theorizing of an academic, but Moneo's own deeply held convictions as he considers the work of his contemporaries. More than 500 illustrations accompany the text.Discussing each of the eight architects in turn, Moneo first gives an introductory profile, emphasizing intentions, theoretical concerns, and construction procedures. He then turns to the work, offering detailed critical analyses of the works he considers to be crucial for an informed understanding of this architect's work. The many images he uses to illustrate his points resemble the rapid-fire flash of slides in a lecture, but Moneo's perspective is unique among lecturers. These profiles are not what Moneo calls the tacit treatises that can be found on the shelves of a university library, but lively encounters of architectural equals.

Hinduism and its culture wars


Vamsee Juluri - 2014
    Arguing from within the sensibility of devout liberal Hindus who do not believe in exclusive religious nationalism, Juluri argued that these writers had turned their crusade against Hindutva into an egregiously misplaced existential attack on popular Hinduism. Widely read and commented on by lay readers and academics, this important review essay is essential reading for who anyone who cares for both Hinduism and secularism today.