Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

    A LIST OF 1,000 ADJECTIVES Indie Author Resources Book 3 Are boring adjectives leaving your writing dull, bland, and yawn-inducing? If so, this book is for you! Broken down into easy-to-navigate categories like "texture," "height," and "brightness," these adjectives will help you pack your writing with descriptions that will leave your readers asking for more!

    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

    Shilling explains in clear language and compelling logic why the world economy will struggle for several more years and what investors can do to protect and grow their wealth in the difficult times ahead. The investment strategies that worked for last 25 years will not work in the next 10 years. Shilling advises readers to avoid broad exposure to stocks, real estate, and commodities and to focus on high-quality bonds, high-dividend stocks, and consumer staple and food stocks. Written by one of today's best forecasters of economic trends-twice voted by Institutional Investor as Wall Street's top economist Clearly explains what to invest in, what to avoid, and how to cope with a deflationary, slow-growth economy Demonstrates how Shilling has been consistently right about major economic trends since he began forecasting in the early 1980s Filled with in-depth insights and practical advice, this timely guide lays out a convincing case for why investors need to be prepared for a long period of weak growth and deflation-not inflation-and what you can do to prosper in the difficult times ahead.

    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

    Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to "lean in."Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve.

    Lenzen. Like Paracord Fusion Ties - Volume 1, PFT-V2 reveals innovative and stylish ways of storing paracord for later use. So once again you'll find crisp, clear, full-color photographs (over 1,000 in all!), coupled with succinctly written, easy to follow step-by-step instructions for bracelets, straps, and key fobs, as well as medallions and other storage ties that will keep your paracord on-hand and ready for deployment. Still PFT-V2 doesn't stop there! It also provides directions for ties and techniques that represent the next level in paracording knowledge—the making of practical paracord objects.Primarily designed to provide survival and/or tactical advantages, practical paracord objects are in themselves useful. That is, they provide benefits to those who tie them, in real time; as opposed to when they’re unraveled and the cord within them used. Examples of the practical paracord objects in PFT-V2 include: Bush Sandals, Emergency Snow Goggles, No-Slip Machete Grip, Single-Cord Rock Sling, and more; including pouches, baskets, secret compartment fobs, and tactical ties.Featuring instructions for 36 awe-inspiring paracord designs (35 book ties plus an eBook Bonus Tie!), PFT-V2 is an epic step forward in the craft of fusion knotting and a must have book for anyone serious about learning paracord ties!

    Yet, chances are, you aren’t formally trained in managing projects—you’re an unofficial project manager.FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.Project Management for the Unofficial Project Manager offers practical, real-world insights for effective project management and guides you through the essentials of the people and project management process:InitiatePlanExecuteMonitor/ControlCloseUnofficial project managers in any arena will benefit from the accessible, engaging real-life anecdotes, memorable “Project Management Proverbs,” and quick reviews at the end of each chapter.If you’re struggling to keep your projects organized, this book is for you. If you manage projects without the benefit of a team, this book is also for you. Change the way you think about project management—"project manager" may not be your official title or necessarily your dream job, but with the right strategies, you can excel.

    Sutton addressed a taboo topic that affects every workplace: employees who are insensitive to their colleagues, corporate bullies, bosses who just don't get it, the kind of people who make you exclaim in exasperation, "What an asshole!"Now, in a definitive book that addresses this growing problem, Sutton shows you how you can work with unsavory people without becoming one of them yourself.

    The patterns are suitable for almost everyone, whether adventurous beginner or expert. You can create a single-colour bear, a two-tone bear, a striped bear and even a panda – all from one basic pattern. There are also instructions to create a host of clothes, including bride & groom outfits, a graduation outfit, a Santa costume, a ballet outfit, and a sports outfit. If you’re after a cute dress, nightshirt, coat, hat, sweater or dungarees – you’ll find patterns for these, too. The designs can be personalized and you can ‘mix and match’ items to create the perfect gift, not just for new babies and children, but for all bear lovers and almost any occasion! The teddy bears and outfits are all knitted using light worsted/double knitting/8-ply yarn and size US3 (3.25mm) straight knitting needles. The bears are about 7in/18cm tall. The patterns include both US and UK knitting terms. INTERVIEW WITH THE AUTHOR WHEN DID YOU LEARN TO KNIT? More years’ ago than I now care to remember! My Mum’s twin sister Sheelagh taught me when I was about seven years old, just before she emigrated from the UK to Canada. HOW DO YOU GET YOUR IDEAS? Partly from the toys and dolls I loved when I was little, but I’m also as addicted to online browsing all the beautiful creative websites out there as anyone else. WHAT DO YOU LOVE MOST ABOUT KNITTING? With toys and dolls, which are my knitting of choice, it’s about seeing the little creatures develop their own personality when you sew them together and embroider the features. I’m always amazed that you can create something so cute from just some oddments of yarn and a pair of needles. There’s a bit of effort needed too… but really, not that much. WHAT'S THE BEST ADVICE YOU COULD GIVE TO BEGINNER KNITTERS? Like any skill, knitting takes a bit of patience. So start with something small. Think baby hats, fingerless mitts or a knitted lavender bag… definitely not a scarf. They’re simple but they take too long for beginners. And choose some lovely yarn. If you’re putting in all that effort, you’ll appreciate it! WHICH OF YOUR KNITTING BOOKS ARE YOU MOST PROUD OF? Well it has to be my Knit Your Own Royal Wedding back in 2011 when William and Kate tied the knot. Suddenly I found myself being interviewed by newspapers and magazines across the world… I still find it hard to believe. And frankly, it's going to be hard for me to top that! WHAT WAS THE FIRST PATTERN YOU EVER DESIGNED? Apart from some pretty dodgy dolls’ clothes when I was about eight, it was a pink and blue striped owl. I still have it perched on a shelf in my little work room upstairs. The first knitting book I designed was called Knitivity which was a knitted nativity. WHAT NOTIONS CAN'T YOU MANAGE WITHOUT? I’m actually quite a good improviser but I was quite annoyed recently when I lost one of my favourite very short knitting needles which are ideal for knitting small items. Thankfully my son eventually found it by accident, behind my row of knitting reference books. WHAT ARE YOUR FAVOURITE KNITTING STITCHES? I love simple combinations of stitches like wide ribbing stitch and waffle stitch. They’ve got enough interest to keep you alert but are still simple enough to keep mistakes and unravelling to a minimum. WHAT'S THE MOST IRRITATING THING THAT HAPPENS WHEN YOU'RE KNITTING? Well there’s the obvious one of knots in a ball of yarn that you don’t see till you’re mid-row.

    A selection of 30 beautiful designs suggests the range of this increasingly popular material, and the illustrated instructions make the craft's fundamentals easy to learn. Because the simplest projects come first, beginners can work their way through the book progressively, building on their skills. Novices will have fun making the carved trough, sandcast bowl, and elegant relief panel. More sophisticated projects, including a decorative walkway and polished table, come next, and they'll bring charm to any outdoor space. More adventurous artists can unleash their creativity on a "Garden Guardian" sculpture or water feature. A Selection of the Crafters Choice and Homestyle Book Clubs.

    Avoid common pitfalls and get tips on proven methods that work.This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).Revised and expanded in 2011!"It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas"A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California

     This Unofficial Guide unveils many of the hidden secrets to promoting your published book. How can I get my book into the Hot New Releases? How can I get my book to appear along side the Best Sellers on Amazon? How can I pick the best book category for my book, and why are they hidden from me in Kindle Direct Publishing (KDP)? I’m now going to show you the answers. I’m going to tell you what is really going on. This Kindle book is quite literally a cheat sheet, a short cut to your biggest challenge on Amazon: Getting discovered. Get your copy now!

    How to Memorize the Fretboard Teaches you: Simple methods and strategies to memorize the guitar neck easilyClear diagrams and techniques to make learning fun and simpleEssential Music TheoryA Free Gift!  Break Down the Guitar Neck into Easy Shapes Unlike the piano, the same note can be played on the guitar in more than one location making their locations seem daunting to learn. This book teaches you to instantly recognize and know the location of every note on the guitar neck.How to Memorize the Guitar Fretboard teaches you essential basic theory and musical patterns so you actually understand how the guitar as a whole functions.   Free on Kindle Unlimited! - Master the Guitar Neck Today! Why wait? With free delivery right to your device, you don't even need a kindle to read this book! You can have it sent to your PC, Tablet or Smartphone. No more excuses, master the guitar neck today and play like a pro! The Most Popular Guitar Books on Amazon With over 2000, 5* reviews on Amazon, Fundamental Changes bring you the highest rated guitar books available on Amazon. This is a new title and reviews take time, but check out our other releases to see what we're providing. Scroll up to Buy Now and make a huge difference to your playing.