Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.

    And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship.In the process, you learn how to construct a powerful sales letter.

    

    

    In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

    With over fifteen years of success in the laughter business, he’s figured out how to harness the power of humor to change minds, persuade people, and influence decisions. Now, in this one-of-a-kind book, the king of corporate roasts and presentation humor shares his foolproof method for identifying ways to punch up presentations and engage audiences of all stripes. Drawing from years of experience crafting his own entertaining presentations—and working with seriously funny people—Chiles provides step-by-step instructions for learning how to successfully inject public speaking with humor to further your influence, expand your business, and build you career. He teaches readers to distinguish between comedy and humor, and provides examples from his own experiences to illustrate his methods. No matter your profession, your experience—or lack thereof—or the content you’re working with, Your Presentation Is a Joke can help. So whether you’re a seasoned public speaker or are scared stiff about a looming presentation, take the time to learn how to captivate minds by tickling funny bones.

    There is no shortage of books providing relationship advice that can help us with these matters. But Buddhist teachings address more than just surface knowledge, and guide us to delve deeper into our psyches.With an emphasis on self-compassion, Buddhism for Couples explains how to apply Buddhist teachings to your relationships to patch things up, hold things together, and, even on good days, scale the heights of relationship happiness. Written for both men and women, this book tackles the loaded subjects of housework, anger, sex, conflict, and infidelity, and introduces Buddhist strategies that can enrich a relationship.Humorous and informative, Buddhism for Couples provides a fresh approach to living as a couple, persuading us to leave behind stale, habitual ways of relating that don’t work.

    Her father knew that he couldn’t possibly anticipate all the needs of his children alone so he set out to teach Kimberly how to advocate for herself and for her younger brother. He instructed her on how to ask for what she needed and how to build a strong case to get it. Those valuable childhood lessons helped Kimberly become the quick-thinking spitfire she is today. In Making the Case she weaves stories and anecdotes from her life and career with specific strategies that can help anyone set clear goals, communicate more effectively, and come out on top in any situation. Having been a prosecuting attorney, former First Lady of San Francisco and one of TV’s most sought-after legal analysts and opinion-shapers, Kimberly Guilfoyle is the quintessential expert at making the case. Now advocating for her readers, she shares tips on how to make the case for yourself in all realms of your life—personal and professional. Among the topics she advises on are:• Getting hired• Nailing a promotion• Navigating a mid-life career change• Managing personal finances• Advocating for your health• Minimizing family drama Told in her appealing and persuasive voice, combining personal experience and time-tested counsel, Making the Case is an invaluable guide to helping you get the most from your life at home and at work.

    Pathological liars, chronic cheaters, and masters at passive-aggressive punishments (i.e. the silent treatment), narcissists follow a specific relationship agenda where every deceptive move is deliberately calculated to confuse and abuse the people who love them. And, as crazy as it appears, those who love the narcissist will stick it out, thinking they can fix this person or love them out of their bad behavior. We imagine the narcissist as mentally ill and, therefore, repairable. We bargain with logic, ignore our intuition, and become master truth spinners. And the truth, of course, is that narcissists, psychopaths, and sociopaths can never be fixed - not with love, therapy, and not with any magic pill. I know and understand...because I stumbled down this very path for twelve long years.When Love Is a Lie is a personal, non-clinical narrative that exposes the typical manipulative behavioral patterns of narcissistic partners. Based on my own 12-year experience, this book deliberately offers no excuses for narcissism (medical or otherwise) nor does it encourage readers to cut a narcissistic partner any slack whatsoever. This book is about the reality of the situation, about why we become codependent to the drama, and, most importantly, what we can do about all of it to save our own lives.

    Sales manager John Doyle would consider his career a success--he's his company's top revenue driver, and his take-charge attitude gets the job done. However, when he is passed over for promotion--again--after losing two direct reports, who cite his abrasive style as their reason for leaving, John is forced to reassess how he approaches his relationships. With the help of Mac, an expert in the art of Relationship Awareness Theory, John learns the three stages of conflict, and how he reacts in each.Once John recognizes his own values and trigger points, as well those of other people, he becomes able to better navigate terse situations, express his points in a way that resonates for other people, and even avoid conflict altogether. Equipped with this new understanding of how other people interpret and react to conflict, John soon finds all the relationships in his life--both at work and at home--improving.Reveals a practical understanding of how conflict really works Shows how to recognize its initial stages of conflict, how to navigate it better to diffuse a situation, and how to understand the values of the other person to better frame your point for them Provides guidance for moving beyond conflict to enhance relationships Includes a five-step framework (anticipate, prevent, identify, manage, and resolve) and tools for locating conflict triggers in ourselves and others Anyone can profit from the tools in this book to understand and take control over conflict.

    Like everyone else, preachers long to be understood. Unfortunately, the rules first learned in seminary, if misapplied, can quickly turn homiletic precision into listener boredom. To capture heart and mind, Mark Galli and Craig Larsen suggest preachers turn to the lessons of journalism. In Preaching That Connects, they show how the same keys used to create effective, captivating communication in the media can transform a sermon. Amply illustrated from some of today’s best preachers, Preaching That Connects walks through the entire sermon, from the critical introduction to the bridge to illustrations and final application. Key points include the five techniques for generating creative ideas, your six options for illustrations, and the ten rules for great storytelling—and why the transition sentence is the hardest sentence you’ll write. Preaching That Connects is for all who seek to hone their craft to communicate the truth of the gospel effectively.

    Each story illuminates how animals can help us see and embrace others as they truly are and reconnect us with the natural world.Wishing to escape the urban rat race, freelance writer and editor Stephanie Marohn moved to rural northern California in 1993. Life was sweet. She was a busy freelancer. In return for reduced rent, she fed and cared for two horses and a donkey. Her life was full.And then, more farm animals started to appear: a miniature white horse, a donkey, sheep, chickens, followed by deer and other wildlife. Each one needed sanctuary either from abuse, physical injury, or neglect. Marohn took each animal in and gradually turned her 10-acre spread into an animal sanctuary.Each chapter of What the Animals Taught Me focuses on the story of a particular animal that became part of Marohn's life. She shares what she learned from the sheep she rescued from an animal collector, the abused donkey she helped nurse back to health, and many others to remind us that animals have much to teach us about love, compassion, trust, and so many of the qualities we so often try to cultivate in ourselves.A deeply inspiring collection, What the Animals Taught Me awakens our hearts and reminds us that our best life teachers sometimes come covered in fur.

    By going step-by-step from the holistic to the detailed, you'll quickly discover when body language indicates something significant, and when an itch is just an itch. You'll learn how to: -- Identify the basic mechanics of human communication. -- Observe what is culturally normal…and when ""abnormal" matters. -- Read changes in body language. -- Avoid misunderstandings. -- Project the right message. -- Protect yourself from manipulation. The Body Language Handbook will not only teach you how to read the body language of others, it will also make sure you send the signals you want to send. Increase your power of communication at the office, in a courtroom or classroom, at home, and in any social setting, even the poker table!

    Social media has been called the “gold rush” of the 21st Century—a new, unchartered world where people in virtually every industry have found fame and fortune. This includes Network Marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused. Worse still, the short-term tactics being used cause unintentional harm to the reputation of the network marketing profession. In this book you will learn what truly works when it comes to using social media in your network marketing business including: The types of social media posts you should be focusing on and the things you must avoid sharing What you should and should not include as part of your profile A four-step process for creating freakishly effective Facebook lives The right way to reach out to someone on social media and what to say How to follow up when people “disappear” What to do if you’ve been doing it all wrong! And so much more… If you are ready to use social media to build your network marketing business, and you want to do it the right way, this book is a must-read. Get it today!

    There are usually several ways you can phrase a statement. People will word their statement based on all their knowledge. Therefore, their statement may include information they did not intend to share.聽I Know You Are Lying聽will show you what to look for in a verbal and written statement to determine if a person is telling the truth. The Statement Analysis techniques聽will also聽show you聽how to obtain additional information from a statement. Also included is an analysis of eight high profile cases. An examination of these cases will help you review the Statement Analysis techniques, and it will show you who is being truthful and who is being deceptive in the following cases: - The Oklahoma City Bombing- The O.J. Simpson Murder Trial- Sexual Molestation Allegations Against Michael Jackson- The Assassination of Dr. Martin Luther King, Jr.- The Lindbergh Kidnapping and the Trial of Bruno Richard Hauptmann- President Clinton and Monica Lewinsky Scandal- The Murder of Marylin Sheppard - The JonBenet Ramsey Murder Whether you are conducting an interview or listening to a conversation, when you use聽the Statement Analysis techniques you will be able to determine who is being truthful and who is being deceptive.