Boyd for the world of business.The success of Robert Coram's monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC's maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd's written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. Boyd and BusinessBoyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his OODA loop and in his last major briefing, Conceptual Spiral, on science and technology. He read and commented on early versions of this manuscript, but he never wrote on how business could operate more profitably by using his ideas.Other writers and business strategists have taken up the challenge, introducing Boyd's concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors.They made significant contributions. Successful businesses, though, don t concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you ve wasted time and money. If this were all there were to Boyd, he would rate at most a sidebar in business strategy.Business is not WarPart of the problem has been Boyd's focus on war, where affecting competitors is the whole idea. Armed conflict was Boyd's life for nearly 50 years, first as a fighter pilot, then as a tactician and an instructor of fighter pilots, and after his retirement, as a military philosopher. Coram describes (and I know from personal experience) how his quest consumed Boyd virtually every waking hour.It was not a monastic existence, though, since John was above everything else a competitor and loved to argue over beer and cigars far into the night. During most of the 1970s and 80s he worked at the Pentagon, where he could share ideas and debate with other strategists and practitioners of the art of war. The result was the remarkable synthesis we know as Patterns of Conflict. Discussions about generals and campaigns, however, did not give Boyd much insight into competition in other areas, like businessNow you might expect, at first glance, that business is so much like war that lifting concepts from one and applying them to the other would be straightforward. But think about that for a minute. Even in its simplest description, business doesn't really look much like war. For one thing, there are always three sides to business competition: you, customers, and competitors. Often it is vastly more complex, with a multitude of competitors who are customers of each other as well. In business, unlike war, it may even be desirable to be conquered by a competitor in a lucrative merger or acquisition. Finally, and most important, it is rarely possible to defeat the other player in the triangle, that is, to compel an unwilling customer to buy. Attempts to pressure customers into paying too much or into buying more than they need often open a window for competitors (as the US airline industry is belatedly discovering.) Generally all we can do is attract offer products and services to potential customers, whose decisions determine who wins and who loses.What this means is that the strategies and tactics of war, Boyd's included, are destructive in nature and so never apply to business. Expressions like Attack enemy weaknesses have no meaning, except as metaphors and analogies. Across different domains, such literary devices are as likely to be misleading as helpful.Boyd's Strategy Still AppliesBusiness is not war, but it is a form of conflict, a situation where one group can win only if another group loses. If you dig beneath Boyd's war-centered tactics you find a general strategy for ensuring that in most any type of conflict your group will be the one that wins.Although Boyd made a number of new and fundamental contributions, his is an ancient school, extending back in written form 2,500 years. It is built around two primary themes:A focus on time (not speed) and specifically, using dislocations in time to shape the competitive situation. These effects, by the way, are quite different in business than they are in war.A culture with attributes that enable even impel organizations to exploit time for competitive advantage. Within Boyd's culture, members will seek out or invent specific practices that will work for it.Why You Should Read this BookThis book will give you a firm foundation in Boyd's strategy, starting with its military roots, but it is not a how-to manual. There could never be such a manual for strategy since all sides could use it and so would derive no strategic benefit. Anything you can write a how-to manual for is tactics or even technique. Strategy begins where these leave off.You should read this book if you ve found other books on business strategy lacking something. You should read it if you appreciate that Sun Tzu seems to be revealing fundamental truths, but it's not clear what they have to do with business. You should read it if you intend to run your own show without the decision making by committee, shunning of responsibility, and breakdown of ethics and trust that you see around you every day.

    Even today, it is highly regarded as a seminal work in the development of strategy.Antoine Henri de Jomini was one of Napoleon's most capable generals. He contributed to almost all of Napoleon's major battles. Napoleon regarded him so highly he made him Baron De Jomini. At the close of the Napoleonic wars De Jomini became General and Aide de camp for the Tsar of Russia. His first-hand accounts and rigorous analysis of important battles is still a major resource on tactics, strategy and warfare.Other Special Editions in this series that deal with the subject of warfare and strategy include: The Art of War by Sun Tzu - Special Edition The Art of War By Mao Tse-tung - Special Edition The Art of War & The Prince By Machiavelli - Special Edition

    In The 33 Strategies of War, Greene has crafted an important addition to this ruthless and unique series.Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social game of everyday life informed by the most ingenious and effective military principles in war. Structured in Greene’s trademark style, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu’s The Art of War.Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka the Zulu to Lord Nelson, Hannibal to Ulysses S. Grant, as well as movie moguls, Samurai swordsmen, and diplomats, each of the thirty-three chapters outlines a strategy that will help you win life’s wars. Learn the offensive strategies that require you to maintain the initiative and negotiate from a position of strength, or the defensive strategies designed to help you respond to dangerous situations and avoid unwinnable wars. The great warriors of battlefields and drawing rooms alike demonstrate prudence, agility, balance, and calm, and a keen understanding that the rational, resourceful, and intuitive always defeat the panicked, the uncreative, and the stupid. An indispensable book, The 33 Strategies of War provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand.

    The Art of War is far from an anachronism—its pages outline fundamental questions that theorists of war continue to examine today, making it essential reading for any student of military history, strategy, or theory. Machiavelli believed The Art of War to be his most important work.

    Brushing stereotypes aside, the author takes a fresh look at what these strategic thinkers actually said--not what they are widely believed to have said. He finds that despite their apparent differences in terms of time, place, cultural background, and level of material/technological development, all had much more in common than previously supposed. In fact, the central conclusion of this book is that the logic of waging war and of strategic thinking is as universal and timeless as human nature itself.This third, revised and expanded edition includes five new chapters and some new charts and diagrams.

    The book integrates the historical evolution of tactics, analysis, and fleet operations, and today it can serve as a primer for anyone who wants to learn how navies fight and win. This second edition includes much new material on combat in the missile age and reflects the reconfiguration of many tactics for littoral operations after the fall of the Soviet Union.Hughes recreates famous battles to show how tactics have changed through the ages and the ways in which they have remained unchanged. He covers tactical interaction between land and sea, the sensory revolution of WWII, secret weapons and maritime surprise, the role in battle of leadership and morale, and the importance of surface warships in today's U.S. fleet. He suggests that naval tactics, unlike ground combat, are dominated by the offense and concludes that the great tactical maxim must be attack effectively first.A new chapter traces the evolution of missile tactics at sea and includes details of attacks on ships. Many changes emphasize joint operations and coastal combat. The already extensive appraisal of command and control and information warfare is further expanded to cover modern naval operations and the character of modern salvo warfare. In the tradition of Mahan and Clauswitz, this classic text incorporates literature, politics, and a knowledge of human nature. Indispensable reading for all those interested in naval tactics, it is also a valuable reference for wargamers.

    In this brilliantly argued book, Richard Nisbett and Dov Cohen use this fact as a starting point for an exploration of the underlying reasons for violence.According to Nisbett and Cohen, the increased tendency of white southerners to commit certain kinds of violence is not due to socioeconomic class, population density, the legacy of slavery, or the heat of the South; it is the result of a culture of honor in which a man's reputation is central to his economic survival. Working from historical, survey, social policy, and experimental data, the authors show that in the South it is more acceptable to be violent in response to an insult, in order to protect home and property, and to aid in socializing children. These values are reflected not only in what southerners say, but also in the institutional practices of the South, the actions of Southerners, and their physiological responses to perceived affronts.In this lively and intriguing account, the authors combine bold theory and careful methodology to reveal a set of central beliefs that can contribute to increased violence. More broadly, they show us the interaction between culture, economics, and individual behavior. This engaging study will be of interest to students, educated lay readers, and scholars.

    Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.

    The first complete manuscript ever found from the legendary military strategist Sun Tzu II (commonly known as Sun Bin, a lineal descendent of the great Sun Tzu), this sophisticated manual delves even deeper than The Art of War into the complex principles and practices of organizations, tactical formation, strategic maneuvering, and adaptation. Like those of his distinguished ancestor, Sun Tzu II's insights and strategies can be applied to life situations far beyond warfare - including government, diplomacy, business, relationship, and social action. Renowned scholar Thomas Cleary, universally praised for his ability to capture the often cryptic meanings of Chinese texts, has masterfully translated the subtle and challenging original text of The Lost Art of War and has contemporized Sun Tzu II's strategic insights with his own illuminating and accessible commentary. An ancient version of Sun Tzu's The Art of War was also found in the tomb, which differs significantly from previously known editions. Thus, Cleary additionally offers a fascinating analysis comparing the teachings of The Lost Art of War to those of the classic The Art of War as it is presented in this newly discovered version. Sun Tzu II draws on other traditions of strategic thinking while extending the teachings of his ancestor.

    From a wide array, Keegan chooses four commanders who profoundly influenced the course of history: Alexander the Great, the Duke of Wellington, Ulysses S. Grant and Adolph Hitler. All powerful leaders, each cast in a different mold, each with diverse results. “The best military historian of our generation.” –Tom Clancy “A brilliant treatise on the essence of military leadership.” –The Philadelphia Inquirer “Fascinating and enlightening… marked by great intellectual liveliness… Mr. Keegan knows how to bring fighting alive on the page.” –The New York Times

     The more tools you have at your disposal, the more likely you'll use the right tool for the job — and get it done right. The same is true when it comes to your thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer. Until now. The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making, productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or worse yet— ignore them. Upgrade your mental toolbox and get the first volume today!

    Gone is the clash of blocs, but replaced by what?Thomas Barnett has the answers. A senior military analyst with the U.S. Naval War College, he has given a constant stream of briefings over the past few years, and particularly since 9/11, to the highest of high-level civilian and military policymakers-and now he gives it to you. The Pentagon's New Map is a cutting-edge approach to globalization that combines security, economic, political, and cultural factors to do no less than predict and explain the nature of war and peace in the twenty-first century.Building on the works of Friedman, Huntington, and Fukuyama, and then taking a leap beyond, Barnett crystallizes recent American military history and strategy, sets the parameters for where our forces will likely be headed in the future, outlines the unique role that America can and will play in establishing international stability-and provides much-needed hope at a crucial yet uncertain time in world history.For anyone seeking to understand the Iraqs, Afghanistans, and Liberias of the present and future, the intimate new links between foreign policy and national security, and the operational realities of the world as it exists today, The Pentagon's New Map is a template, a Rosetta stone. Agree with it, disagree with it, argue with it-there is no book more essential for 2004 and beyond.

    (the most fearful defeat suffered by a Roman army since Cannae in 216 B.C.) and Marignano (1515 A.D.), the last of the triumphs of the medieval horseman. It was extensively revised and edited by John H. Beeler in 1953 to incorporate many new facts uncovered since the late nineteenth century.

    Along the way, Mattis recounts his foundational experiences as a leader, extracting the lessons he has learned about the nature of warfighting and peacemaking, the importance of allies, and the strategic dilemmas--and short-sighted thinking--now facing our nation. He makes it clear why America must return to a strategic footing so as not to continue winning battles but fighting inconclusive wars.Mattis divides his book into three parts: Direct Leadership, Executive Leadership, and Strategic Leadership. In the first part, Mattis recalls his early experiences leading Marines into battle, when he knew his troops as well as his own brothers. In the second part, he explores what it means to command thousands of troops and how to adapt your leadership style to ensure your intent is understood by your most junior troops so that they can own their mission. In the third part, Mattis describes the challenges and techniques of leadership at the strategic level, where military leaders reconcile war's grim realities with political leaders' human aspirations, where complexity reigns and the consequences of imprudence are severe, even catastrophic.Call Sign Chaos is a memoir of a life of warfighting and lifelong learning, following along as Mattis rises from Marine recruit to four-star general. It is a journey about learning to lead and a story about how he, through constant study and action, developed a unique leadership philosophy, one relevant to us all.

    There he wrote five scrolls describing the "true principles" required for victory in the martial arts and on the battlefield. Instead of relying on religion or theory, Musashi based his writings on his own experience, observation, and reason.