A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

    He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe them. Lakoff’s years of research and work with leading activists and policy makers have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people support policies which align with their values and identities, but which often run counter to their best interests. Don't Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond. Read it, take action—and help take America back.

    a strong and stimulating book. It has no rival in either scope or quality. For libraries, history buffs, and armchair warriors, it is a must. For political science students, career diplomats, and officers in the armed services, its reading should be required." --History"A particularly timely account." --Kansas City Times"It reads easily but is not a popularized history... nor does the book become a history of battles.... Weigley's analyses and interpretations are searching, competent, and useful." --Perspective

    The book treats all aspects of the subject from the Greeks to the nuclear age: the development of warfare on land, sea and air; weapons and technology; strategy and defense; discipline and intelligence. Throughout, there is an emphasis on the socio-economic aspects of war: who pays for it, how can its returns be measured, and to what extent does it explain the rise of the West to global dominance over two millennia? Geoffrey Parker is one of the world's leading authorities on military history and is the editor of The Times Atlas of World History (1993) and the author of The Military Revolution (Cambridge,1988).

    Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

    Sowell, one of America's most celebrated public intellectuals, describes in concrete detail how knowledge is shared and disseminated throughout modern society. He warns that society suffers from an ever-widening gap between firsthand knowledge and decision making--a gap that threatens not only our economic and political efficiency but our very freedom. This is because actual knowledge is being replaced by assumptions based on an abstract and elitist social vision of what ought to be. Knowledge and Decisions, a winner of the 1980 Law and Economics Center Prize, was heralded as a landmark work and selected for this prize "because of its cogent contribution to our understanding of the differences between the market process and the process of government." In announcing the award, the center acclaimed that the "contribution to our understanding of the process of regulation alone would make the book important, but in reemphasizing the diversity and efficiency that the market makes possible, [this] work goes deeper and becomes even more significant."

    Former political prisoner, and current refugee, Yassin al-Haj Saleh exposes the lies that enable Assad to continue on his reign of terror as well as the complicity of both Russia and the US in atrocities endured by Syrians.

    Marshall, Charles de Gaulle, Dwight D. Eisenhower, and Margaret Thatcher.Each of these leaders fundamentally shaped the outcome of the war in which their nation was embroiled. Is war leadership unique, or did these leaders have something in common, traits and techniques that transcend time and place and can be applied to the essential nature of conflict?Meticulously researched and compellingly written, Leadership in War presents readers with fresh, complex portraits of leaders who approached war with different tactics and weapons, but with the common goal of success in the face of battle. Both inspiring and cautionary, these portraits offer important lessons on leadership in times of struggle, unease, and discord. With his trademark verve and incisive observation, Roberts reveals the qualities that doom even the most promising leaders to failure, as well as the traits that lead to victory.

    And we have done so three times - in Vietnam, Lebanon, and Somalia. This form of warfare has also defeated the French in Vietnam and Algeria, and the USSR in Afghanistan.As the only Goliath left in the world, we should be worried that the world's Davids have found a sling and stone that work." - Chapter 1, The Sling and the Stone: On War in the 21st Century. The War in Iraq. The War on Terror. These types of "asymmetrical" warfare are the conflicts of the 21st century - and show how difficult it is for the world's remaining superpower to battle insurgents and terrorists who will fight unconventionally in the face of superior military power. This change in military conflict may seem sudden.

    In this timely and controversial examination of civilian-military relations in wartime democracies, Eliot A. Cohen chips away at this time-honored belief with case studies of statesmen who dared to prod, provoke, and even defy their military officers to great effect.Using the leadership of Abraham Lincoln, Georges Clemenceau, Winston Churchill, and David Ben-Gurion to build his argument, Cohen offers compelling proof that, as Clemenceau put it, “War is too important to leave to the generals.” By examining the shared leadership traits of four politicians who triumphed in extraordinarily varied military campaigns, Cohen argues that active statesmen make the best wartime leaders, pushing their military subordinates to succeed where they might have failed if left to their own devices. Thought provoking and soundly argued, Cohen's Supreme Command is essential reading not only for military and political players but also for informed citizens and anyone interested in leadership.

    This popular work is about a soldier who takes the initiative to accomplish a daunting and difficult task without questions or objections and graciously accomplishes the task. Often used in business and life as a motivational example to readers of applying a positive attitude towards achieving a successful life.

    It was the world of Jefferson Davis, John C. Calhoun, Andrew Jackson, and Thomas Jefferson, and also of Gullah Jack, Nat Turner, and Frederick Douglass. Now, in the first volume of his long awaited, monumental study of the South's road to disunion, historian William Freehling offers a sweeping political and social history of the antebellum South from 1776 to 1854. All the dramatic events leading to secession are here: the Missouri Compromise, the Nullification Controversy, the Gag Rule ("the Pearl Harbor of the slavery controversy"), the Annexation of Texas, the Compromise of 1850, and the Kansas-Nebraska Act. Freehling vividly recounts each crisis, illuminating complex issues and sketching colorful portraits of major figures. Along the way, he reveals the surprising extent to which slavery influenced national politics before 1850, and he provides important reinterpretations of American republicanism, Jeffersonian states' rights, Jacksonian democracy, and the causes of the American Civil War. But for all Freehling's brilliant insight into American antebellum politics, Secessionists at Bay is at bottom the saga of the rich social tapestry of the pre-war South. He takes us to old Charleston, Natchez, and Nashville, to the big house of a typical plantation, and we feel anew the tensions between the slaveowner and his family, the poor whites and the planters, the established South and the newer South, and especially between the slave and his master, "Cuffee" and "Massa." Freehling brings the Old South back to life in all its color, cruelty, and diversity. It is a memorable portrait, certain to be a key analysis of this crucial era in American history.

    He explores the army's forgotten heritage of deterrence, it's long experience with counter-guerrilla operations, and it's successive efforts to transform itself.

    Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight, and Tetlock has spent the past decade trying to figure out why. What makes some people so good? And can this talent be taught?   In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people—including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer—who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They’ve beaten other benchmarks, competitors, and prediction markets. They’ve even beaten the collective judgment of intelligence analysts with access to classified information. They are "superforecasters."   In this groundbreaking and accessible book, Tetlock and Gardner show us how we can learn from this elite group. Weaving together stories of forecasting successes (the raid on Osama bin Laden’s compound) and failures (the Bay of Pigs) and interviews with a range of high-level decision makers, from David Petraeus to Robert Rubin, they show that good forecasting doesn’t require powerful computers or arcane methods. It involves gathering evidence from a variety of sources, thinking probabilistically, working in teams, keeping score, and being willing to admit error and change course. Superforecasting offers the first demonstrably effective way to improve our ability to predict the future—whether in business, finance, politics, international affairs, or daily life—and is destined to become a modern classic.

    As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into people’s ways of seeing the world and their managerial practices. In The Fifth Discipline, Senge describes how companies can rid themselves of the learning “disabilities” that threaten their productivity and success by adopting the strategies of learning organizations—ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire. The updated and revised Currency edition of this business classic contains over one hundred pages of new material based on interviews with dozens of practitioners at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, and The World Bank. It features a new Foreword about the success Peter Senge has achieved with learning organizations since the book’s inception, as well as new chapters on Impetus (getting started), Strategies, Leaders’ New Work, Systems Citizens, and Frontiers for the Future. Mastering the disciplines Senge outlines in the book will:• Reignite the spark of genuine learning driven by people focused on what truly matters to them• Bridge teamwork into macro-creativity• Free you of confining assumptions and mindsets• Teach you to see the forest and the trees• End the struggle between work and personal time