In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    

    'Welcome to Islam' is a step-by-step guide to help people who have just accepted Islam. It teaches them the absolute basics of Islam that they should learn within their first month of being a Muslim. This work is not another introductory book on Islam but rather a step-by-step instruction manual that allows you to start practicing what you learn immediately. It also contains valuable advice on some common challenges that new Muslims often face.

    The killing that has been done and is being done is a crucial aspect of war and an integral part of the memories servicemen bring home with them. And yet, with few exceptions, it’s only rarely discussed in public and largely left to the veterans themselves to process, wrestle with, and carry.This is unfortunate because to understand what war is and what war does, it is necessary to understand what killing is and what killing does. In “The Kill Switch,” writer Phil Zabriskie, who covered both Iraq and Afghanistan for Time and other magazines, reconnects with two Marines and other veterans he met in Iraq and finds them ready to talk about it and willing to examine soberly and honestly what they’ve done and were asked to do. From boot camp through the initial invasion to the crucible of Ramadi, the siege of Fallujah, and beyond, they recount firefights, ambushes, suicide car bombers, hand-to-hand combat, and the life and death decisions they made about Saddam’s soldiers, battle-hardened insurgents, and people, even children, who were in the wrong place at the wrong time. Unflinching and as important today as it was at the height of these wars, “The Kill Switch” will stay with you long after you’re finished, just as the wars these men fought—and the killing they did—have stayed with them. Phil Zabriskie is a New York-based writer who spent many years working across Asia and the Middle East. He reported extensively on America’s wars in Afghanistan and Iraq for Time magazine and has also written about conflict and its impact on the people who live through it for National Geographic, Fortune, the Washington Post Magazine, and other publications. Cover design by Kristen Radtke.

    foreign policy is in a shambles? In this thought-provoking book, the renowned peace negotiator Dennis Ross argues that the Bush administration's problems stem from its inability to use the tools of statecraft--diplomatic, economic, and military--to advance our interests.Statecraft is as old as politics: Plato wrote about it, Machiavelli practiced it. After the demise of Communism, some predicted that statecraft would wither away. But Ross explains that in the globalized world--with its fluid borders, terrorist networks, and violent unrest--statecraft is necessary simply to keep the peace.In illuminating chapters, he outlines how statecraft helped shape a new world order after 1989. He shows how the failure of statecraft in Iraq and the Middle East has undercut the United States internationally, and makes clear that only statecraft can check the rise of China and the danger of a nuclear Iran. He draws on his expertise to reveal the art of successful negotiation. And he shows how the next president could resolve today's problems and define a realistic, ambitious foreign policy.Statecraft is essential reading for anyone interested in foreign policy--or concerned about America's place in the world.

    Along the way we will walk unknown passageways, known only to the prophets of old, as we search for the true location of the lost temples of Solomon and Herod. We will also lift a candle into the dim recesses of history and uncover secrets about the Ark of the Covenant and the gold Mercy Seat's prophetic obligation as it relates to the future Millennial temple."

    Until he was kidnapped by the Intelligence Service.Behind his professional success, Kooshyar was a rebel on several fronts. Marginalised since boyhood as a Jew in a fundamentalist Islamic state, he was a member of a political group that opposed the government. He'd also been using his medical skills illegally, to save unmarried pregnant women from death by stoning.Snatched from the street, he was jailed and tortured and then forced to spy for the regime, before finally escaping to Turkey. There he faced a whole new struggle to keep his family safe while awaiting refugee status from the UN. He was forbidden to work and at the mercy of corrupt police, con men and red tape. Then life became more dangerous still, when the Intelligence Service tracked him down and used his mother, back in Iran, as blackmail.Kooshyar's inspiring story of how he managed to forge a new life in Australia is heightened by his largeness of heart, strength of character, and insight into human behaviour, from the unfathomably evil to the selflessly kind. With the skill of a natural storyteller, Journey of a Thousand Storms recounts a life of endurance, compassion and gritty determination.

    As a top coach, Stockton has taught a long list of pro players-including Annika Sorenstam, Yani Tseng (winner of four LPGA tournaments), Adam Scott (Texas Open champion), Hunter Mahan (Phoenix Open champion), and Morgan Pressel (World Ladies Championship of Japan winner)-the putting strategies that finessed their game.Stockton's breakthrough concept is that every player has their own Signature Stroke, which is unconscious. Good putting comes from the mind, Stockton says, not from a series of stiff mechanical positions. With visualization, the right frame of mind, an efficient pre-putt routine, and connection to the individual internal stroke signature, any player can make far more putts. Putting has always been taught as an offshoot to the full swing, when in reality it is far different- almost a different game. "Unconscious Putting" will help players get out of the rigid, mechanical, overthinking trap.In "Unconscious Putting," Stockton shows how players at every handicap level-from pros to weekend golfers-can putt effortlessly and with confidence by integrating a new mental approach with a few simple physical routines that will keep them locked on target. Readers will also gain invaluable advice on reading greens and equipment. Illustrated throughout and filled with anecdotes about how Stockton's lessons have helped today's leading players, "Unconscious Putting" is a must-have golf book and a category classic-in-the-making.

    Communication between these two factions is paramount.It is our hope that this booklet will be read individually or in groups, discussed openly and, after putting some of the tips now learned into practice, discussed again. Always remember, each patient is unique, but at the same time, the disease can often be manageable with the use of common sense, diligence and, most importantly, with love.

    

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    Sarah and Cory would take Adrienne's body to Sarah's grandparents' farm where they attempted to burn it to no avail. They would then recruit another friend to help dismember the body after which they would dump it in a historic site. The three then went and ate lunch at McDonald's to celebrate their crime. What would ever possess these teens to commit such a horrific crime?

    An Off the Grid lodge owner in Fish Lakes, Alaska, Tom enthralls roomfuls of guests every year from the Lower 48 and around the world with tales of his adventures, foibles, and SNAFUs in 44 years living in the Alaskan wilderness. From his start as a Pennsylvania farmboy who ran off to join the United States Air Force, to his arrival in Alaska with less than a hundred dollars in his wallet and a growing family in his back seat, to his forty years as a Bush pilot and his accidental introduction to the fishing lodge business, to his multiple brushes with death, hardship, and questionable characters, Tom Brion has a story to cover it all. A pioneer in sustainable homesteading and off-the-Grid living, Tom Brion built his first lodge in Alaska on five acres in the Lake Creek area, in 1979, and continues to this day building and working heavy machinery 60 miles from any road. Born in 1941, Tom has collected 74 years of humorous, heart-wrenching, and sometimes mind-blowing stories of traveling, hunting, and exploring the backcountry of Alaska in the pilot’s seat of a Vietnam-era Cessna Birddog. A biography in the form of short life stories, Tom Brion’s memoir takes us to a rural Bush life where people live off the land, drill their own wells, put out their own forest fires, and depend on their neighbors to pick up their mail. Surrounded by nature, Tom continues to fly, plow, run his bulldozer, and wrangle his subsistence fishwheel up the river every year in the Skwentna area of Alaska, where temperatures in winter drop to 45 below zero and summers can see entire months without rain. Follow him in this (mostly) nonfiction anthology of (somewhat) true stories from the Last Frontier as he gives the straight scoop about bears, outhouses, farming, flooding, fishing, moose, guns, and aviation in the 49th State.An avid hunter, outdoorsman, fisherman, and jack of all trades, Tom documents his life with photos and illustrations that detail an epic adventure from start to finish.

     “You’re about as useful as a windshield wiper on a goat’s butt.” Keep this book handy, someday you’ll be glad you have it. “Let's play horse. I'll be the front end and you just be yourself.” Pick any of the many jaw-dropping insults then laugh at the look on your adversary’s face when you whip one out and use it on them. You’ll leave no doubt in their mind that you are a master of sarcastic insults! ADDED BONUS: In addition to the fresh and hilarious insults in this book, you’ll also find great sarcastic observations about life hidden inside this book’s pages, like… “I think the reason so many people have smart phones is because opposites attract!” You’re no idiot, so you need this book to start your new life as the master of sarcastic insults and put-downs! “Hey! Who left the Idiot Box open? Now they're everywhere!”

    As a result of this, more and more people every day are searching for Information relating to this condition.It can be very confusing when a person is first diagnosed.I know that is true, because I am type 2 myself.If you DO find that your glucometer readings are a bit high, don't panic - stress causes the body to release hormones which further aggravate the situation.Just keep calm and snack on these super foods to lower your blood sugar levels quickly!