You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.

    As a new media triple threat -- YouTuber, keynote speaker and author -- she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve.A collection of strategies and tactics from years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come. This complete guide will show you how to:overcome the 3 major fears that hold many people back from making videoscreate your most engaging vlog every time with the Authority Video Formulaachieve your on-camera talent (and no, you don't need to be a natural!)leverage the "secret" to video success that creates fans for lifeand much more!

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders

    Most of us measure our time by clocks and calendars. Live A Thousand Years reveals the power of measuring your time and your success by moments and experiences.

     It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements: *Focus: Begin with your end goal in mind. *Relationships: Build stimulating relationships and ideas will follow. *Energy: Manage it as your most valuable resource. *Stimuli: Structure the right "inputs" to maximize creative output. *Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.

     This is NOT a book for people who want to follow the herd, or get average results handing out samples, holding home parties, or buying leads. It is for the few who want to become leaders in this industry. Who want to walk across the stage, and who want to earn 7-figures. It is for those who would rather be the hunted than the hunter. Who prefer to work smarter, instead of harder. Who want to build a life-long business, instead of an opportunity, and for those who value truth over hype. If you're tired of chasing your friends and family members, posting fliers on phone poles, cold calling leads, and handing out business cards, then Magnetic Sponsoring is exactly what you've been looking for. In this book, I will teach you... - How to get an endless number of prospects to call you, with credit card in hand ready to buy your product, or join your business. - How to create a life-long business with zero competition. - How to make income whether your prospects join your business or not. - How to legitimately produce endless leads for free. - How to create automated marketing systems that sell and recruit for you. - How to sponsor top industry leaders instead of tire-kickers. - How to become an Alpha man or woman that people respect and follow. - How I used these strategies to make over $50 million online, and become the #1 Residual Income Earner in my opportunity. Thank you for your leadership.

    Michelle Goodman, author of The Anti 9-to-5 Guide and self-proclaimed former “wage slave,” offers tips, advice, how-to’s, and everything else a woman needs to pursue a freelance career.Confused as to whether you should tell your clients that the odd gurgling sound during a conference call is emanating from the infant sleeping on your shoulder? Goodman answers all of the unusual questions that may arise for women exploring the freelance world. Far more than your normal business guidebook, My So-Called Freelance Life blends candid, humorous anecdotes from a wide variety of freelancers with Goodman’s own personal experiences as a creative worker for hire.Whether you’re a freelance first-timer or a seasoned creative professional, copyediting queen or web guru, My So-Called Freelance Life is an invaluable resource for anyone interested in freelancing.

    When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.

    This is a book about the business of managing your screenwriting career, from advice on choosing an agent to tips on juggling three deal-making breakfasts a day. Prescriptive and useful, Breakfast with Sharks is a real guide to navigating the murky waters of the Hollywood system.Unlike most of the screenwriting books available, here’s one that tells you what to do after you’ve finished your surefire-hit screenplay. Written from the perspective of Michael Lent, an in-the-trenches working screenwriter in Hollywood, this is a real-world look into the script-to-screen business as it is practiced today.Breakfast with Sharks is filled with useful advice on everything from the ins and outs of moving to Los Angeles to understanding terms like “spec,” “option,” and “assignment.” Here you’ll learn what to expect from agents and managers and who does what in the studio hierarchy. And most important, Breakfast with Sharks will help you nail your pitch so the studio exec can’t say no.Rounded out with a Q&A section and resource lists of script competitions, film festivals, trade associations, industry publications, and more, Breakfast with Sharks is chock-full of “take this and use it right now” information for screenwriters at any stage of their careers.

    Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.Zyman explores such topics as:Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more

    This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

    Fans of the series know protagonist Stephanie Plum as a bond enforcement officer by day and bounty hunter on the side. In the latest addition, Plum tracks down neighborhood gangsters, a giraffe on the loose, and a notorious crime boss who may be her future father-in-law. With strong female companions at her side, Plum finds trouble at every turn in Takedown Twenty. Whether you are a long-time reader of the series or meeting these characters for the first time, this analysis is an ideal reading aid for the adventures within Evanovich's novel. The New York Times bestselling author provides more than just a suspenseful mystery; she entertains her readers with romantic drama and a touch of humor in Takedown Twenty. While facing dangers on the streets of present-day Trenton, Plum struggles to create a happy personal life. The female protagonist is adept at her job but cannot seem to choose between her two lovers. Janet Evanovich creates a fast-paced, entertaining story within a realistic setting featuring modern elements. Takedown Twenty is fun to read as an entertainment source, and this analysis takes you deeper into the characters and underlying themes.

     The plan works on any budget. It works for the wealthy busy professional as well as for the struggling artist short on funding. About the Author ~ As the founder of Online Book Club, Scott Hughes has spent over a decade in this new industry, working with thousands of authors to advertise books online. Scott Hughes has worked in the ebook marketing industry before the Kindle ever existed!

    Whether you were maturely young or immaturely old or a little bit of both, this book was written for you to understand that it is never too soon or too late to start your journey towards success.This is for the child you once were - when you believed everything was possible and nothing was out of reach; may this book be a leading factor in that child's rebirth.