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Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet by Tim Hwang
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No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State
Glenn Greenwald - 2014
That source turned out to be the twenty-nine-year-old NSA contractor Edward Snowden, and his revelations about the agency's widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security and information privacy.Now Greenwald fits all the pieces together, recounting his high-intensity eleven-day trip to Hong Kong, examining the broader implications of the surveillance detailed in his reporting for The Guardian, and revealing fresh information on the NSA's unprecedented abuse of power with documents from the Snowden archive. Fearless and incisive, No Place to Hide has already sparked outrage around the globe and been hailed by voices across the political spectrum as an essential contribution to our understanding of the U.S. surveillance state.
Data Smart: Using Data Science to Transform Information into Insight
John W. Foreman - 2013
Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.Each chapter will cover a different technique in a spreadsheet so you can follow along: - Mathematical optimization, including non-linear programming and genetic algorithms- Clustering via k-means, spherical k-means, and graph modularity- Data mining in graphs, such as outlier detection- Supervised AI through logistic regression, ensemble models, and bag-of-words models- Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation- Moving from spreadsheets into the R programming languageYou get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Frank Rose - 2011
Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.
Silicon States: The Power and Politics of Big Tech and What It Means for Our Future
Lucie Greene - 2018
. . An open-eyed analysis of influential technology companies’ ambitions of interest to investors, tech users, and media consumers." —Library JournalIn Silicon States, renowned futurist and celebrated international think-tank leader Lucie Greene offers an unparalleled look at the players, promises, and potential problems of Big Tech. Through interviews with corporate leaders, influential venture capitalists, scholars, journalists, activists, and more, Greene explores the tension inherent in Silicon Valley’s global influence. If these companies can invent a social network, how might they soon transform our political and health-care systems? If they can revolutionize the cell phone, what might they do for space travel, education, or the housing market? As Silicon Valley faces increased scrutiny over its mistreatment of women, cultural shortcomings, and its role in widespread Russian election interference, we are learning where its interests truly lie, and about the great power these companies wield over an unsuspecting citizenry.While the promise of technology is seductive, it is important to understand these corporations’ possible impacts on our political and socioeconomic institutions. Greene emphasizes that before we hand our future over to a rarefied group of companies, we should examine the world they might build and confront its benefits, prejudices, and inherent flaws. Silicon States pushes us to ask if, ultimately, this is the future we really want.
Antisocial: Online Extremists, Techno-Utopians, and the Hijacking of the American Conversation
Andrew Marantz - 2019
For several years, Andrew Marantz, a New Yorker staff writer, has been embedded in two worlds. The first is the world of social-media entrepreneurs, who, acting out of naïvete and reckless ambition, upended all traditional means of receiving and transmitting information. The second is the world of the people he calls "the gate crashers"—the conspiracists, white supremacists, and nihilist trolls who have become experts at using social media to advance their corrosive agenda. Antisocial ranges broadly—from the first mass-printed books to the trending hashtags of the present; from secret gatherings of neo-Fascists to the White House press briefing room—and traces how the unthinkable becomes thinkable, and then how it becomes reality. Combining the keen narrative detail of Bill Buford's Among the Thugs and the sweep of George Packer's The Unwinding, Antisocial reveals how the boundaries between technology, media, and politics have been erased, resulting in a deeply broken informational landscape—the landscape in which we all now live. Marantz shows how alienated young people are led down the rabbit hole of online radicalization, and how fringe ideas spread—from anonymous corners of social media to cable TV to the President's Twitter feed. Marantz also sits with the creators of social media as they start to reckon with the forces they've unleashed. Will they be able to solve the communication crisis they helped bring about, or are their interventions too little too late?
Reality is Broken: Why Games Make Us Better and How They Can Change the World
Jane McGonigal - 2010
The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.
How Google Works
Eric Schmidt - 2014
As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
The Four-Dimensional Human: Ways of Being in the Digital World
Laurence Scott - 2015
We are increasingly coaxed from the third-dimensional containment of our pre-digital selves into a wonderful and eerie fourth dimension, a world of ceaseless communication, instant information and global connection.Our portals to this new world have been wedged open, and the silhouette of a figure is slowly taking shape. But what does it feel like to be four-dimensional? How do digital technologies influence the rhythms of our thoughts, the style and tilt of our consciousness? What new sensitivities and sensibilities are emerging with our exposure to the delights, sorrows and anxieties of a networked world? And how do we live in public, with these recoded private lives?Tackling ideas of time, space, isolation, silence and threat – how our modern-day anxieties manifest online – and moving from Hamlet to the ghosts of social media, from Seinfeld to the fall of Gaddafi, from Twitter art to Oedipus, The Four-Dimensional Human is a highly original and pioneering portrait of life in a digital landscape.
The Human Face of Big Data
Rick Smolan - 2012
Its enable us to sense, measure, and understand aspects of our existence in ways never before possible. The Human Face of Big Data captures, in glorious photographs and moving essays, an extraordinary revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life. It's already enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to re-engineer our own species. And we've barely scratched the surface . . . Over the past decade, Rick Smolan and Jennifer Erwitt, co-founders of Against All Odds Productions, have produced a series of ambitious global projects in collaboration with hundreds of the world's leading photographers, writers, and graphic designers. Their Day in the Life projects were credited for creating a mass market for large-format illustrated books (rare was the coffee table book without one). Today their projects aim at sparking global conversations about emerging topics ranging from the Internet (24 Hours in Cyberspace), to Microprocessors (One Digital Day), to how the human race is learning to heal itself, (The Power to Heal) to the global water crisis (Blue Planet Run). This year Smolan and Erwitt dispatched photographers and writers in every corner of the globe to explore the world of “Big Data” and to determine if it truly does, as many in the field claim, represent a brand new toolset for humanity, helping address the biggest challenges facing our species. The book features 10 essays by noted writers:Introduction: OCEANS OF DATA by Dan GardnerChapter 1: REFLECTIONS IN A DIGITAL MIRROR by Juan Enriquez, CEO, BiotechnomomyChapter 2: OUR DATA OURSELVES by Kate Green, the EconomistChapter 3: QUANTIFYING MYSELF by AJ Jacobs, EsquireChapter 4: DARK DATA by Marc Goodman, Future Crime InstituteChapter 5: THE SENTIENT SENSOR MESH by Susan Karlin, Fast CompanyChapter 6: TAKING THE PULSE OF THE PLANET by Esther Dyson, EDventureChapter 7: CITIZEN SCIENCE by Gareth Cook, the Boston GlobeChapter 8: A DEMOGRAPH OF ONE by Michael Malone, Forbes magazineChapter 9: THE ART OF DATA by Aaron Koblin, Google Artist in ResidenceChapter 10: DATA DRIVEN by Jonathan Harris, Cowbird The book will also feature stunning info graphics from NIGEL HOLMES.1) GOOGLING GOOGLE: all the ways Google uses Data to help humanity2) DATA IS THE NEW OIL3) THE WORLD ACCORDING TO TWITTER4) AUCTIONING EYEBALLS: The world of Internet advertising5) FACEBOOK: A Billion Friends
Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler - 2008
Thaler, and Cass R. Sunstein: a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World
Scott Hartley - 2017
If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation.But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. They also bring the management and communication skills that are so vital to spurring growth.Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations work to create real innovation.
The Sovereign Individual: Mastering the Transition to the Information Age
James Dale Davidson - 1997
The Sovereign Individual details strategies necessary for adapting financially to the next phase of Western civilization. Few observers of the late twentieth century have their fingers so presciently on the pulse of the global political and economic realignment ushering in the new millennium as do James Dale Davidson and Lord William Rees-Mogg. Their bold prediction of disaster on Wall Street in Blood in the Streets was borne out by Black Tuesday. In their ensuing bestseller, The Great Reckoning, published just weeks before the coup attempt against Gorbachev, they analyzed the pending collapse of the Soviet Union and foretold the civil war in Yugoslavia and other events that have proved to be among the most searing developments of the past few years. In The Sovereign Individual, Davidson and Rees-Mogg explore the greatest economic and political transition in centuries—the shift from an industrial to an information-based society. This transition, which they have termed "the fourth stage of human society," will liberate individuals as never before, irrevocably altering the power of government. This outstanding book will replace false hopes and fictions with new understanding and clarified values.
Human + Machine: Reimagining Work in the Age of AI
Paul R. Daugherty - 2018
Are you ready?
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate.Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business.Human + Machine provides the missing and much-needed management playbook for success in our new age of AI.
The Victorian Internet
Tom Standage - 1998
Generations of innovators tried and failed to develop speedier messaging devices. But in the mid-1800s, a few extraordinary pioneers at last succeeded. Their invention--the electric telegraph--shrank the world more quickly than ever before.A colorful tale of scientific discovery and technological cunning, The Victorian Internet tells the story of the telegraph's creation and remarkable impact, and of the visionaries, oddballs, and eccentrics who pioneered it. By 1865 telegraph cables spanned continents and oceans, revolutionizing the ways countries dealt with one another. The telegraph gave rise to creative business practices and new forms of crime. Romances blossomed over the wires. Secret codes were devised by some users, and cracked by others. The benefits of the network were relentlessly hyped by its advocates and dismissed by its skeptics. And attitudes toward everything from news gathering to war had to be completely rethought. The telegraph unleashed the greatest revolution in communications since the development of the printing press. Its saga offers many parallels to that of the Internet in our own time--and is a fascinating episode in the history of technology.
Click: What Millions of People are Doing Online and Why It Matters
Bill Tancer - 2008
As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.