Book picks similar to
Introduction to Mass Communication: Media Literacy and Culture [With CDROM] by Stanley J. Baran
non-fiction
school
textbooks
mass-communication
News Reporting and Writing
Brian S. Brooks - 2005
Effectively combining their knowledge as practicing journalists and experienced instructors, The Missouri Group teaches students the reporting and writing skills they need to become effective journalists. This edition includes new coverage of online journalism, public relations writing, and the many uses of new technology in the classroom and at work.
Media and Culture: An Introduction to Mass Communication
Richard Campbell - 1997
While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Chemistry: An Introduction to General, Organic, and Biological Chemistry
Karen C. Timberlake - 1976
Now in it's tenth edition, this text makes chemistry exciting to students by showing them why important concepts are relevant to their lives and future careers.
Mass Media Law
Don R. Pember - 1989
From the laws of libel and privacy to the regulation of advertising and telecommunications, Mass Media Law examines timely issues that are shaping the United States' legal system and the future of media content.
Classical Myth
Barry B. Powell - 1995
Comprehensive and scholarly, this well-designed and class-tested text presents Greek and Roman myths in a lively and easy-to-read manner. It features fresh translations, numerous illustrations (ancient and modern) of classical myths and legends, and commentary that emphasizes the anthropological, historical, religious, sociological, and economic contexts in which the myths were told. It also provides a cultural context so that students can see how mythology has influenced the world and how it continues to influence society today.
Environment: The Science Behind the Stories
Jay Withgott - 2010
Integrated central case studies woven throughout each chapter, use real-life stories to give you a tangible and engaging framework around which to learn and understand the science behind environmental issues. Printed on FSC (Forest Stewardship Council) certified paper, the newly revised Fourth Edition engages you through the addition of new EnvisionIt photo essays.
Forensic Science: An Introduction to Scientific and Investigative Techniques
Stuart H. James - 2005
Packed with full-color illustrations and case studies, this new edition offers a cutting-edge presentation of criminalistics and related laboratory subjects, including new chapters on forensic nursing and forensic entomology/botany. Written by highly respected experts, the book covers the very latest theories and practices in areas such as DNA testing, crime reconstruction, toxicology, chemistry of explosives and arson, and vehicle reconstruction. Also included are an instructor's manual and laboratory exercise manual.
HTML and CSS: Visual QuickStart Guide (Visual QuickStart Guides)
Elizabeth Castro - 2013
In this updated edition author Bruce Hyslop uses crystal-clear instructions and friendly prose to introduce you to all of today's HTML and CSS essentials. The book has been refreshed to feature current web design best practices. You'll learn how to design, structure, and format your website. You'll learn about the new elements and form input types in HTML5. You'll create and use images, links, styles, and forms; and you'll add video, audio, and other multimedia to your site. You'll learn how to add visual effects with CSS3. You'll understand web standards and learn from code examples that reflect today's best practices. Finally, you will test and debug your site, and publish it to the web. Throughout the book, the author covers all of HTML and offers essential coverage of HTML5 and CSS techniques.
Human Anatomy & Physiology [With Interactive Physiology 10-System Suite and Paperback Book and Access Code]
Elaine N. Marieb - 1989
Marieb and Katja Hoehn have produced the most accessible, comprehensive, up-to-date, and visually stunning anatomy & physiology textbook on the market. Marieb draws on her career as an A&P professor and her experience as a part-time nursing student, while Hoehn relies on her medical education and classroom experience to explain concepts and processes in a meaningful and memorable way. The most significant revision to date, the Eighth Edition makes it easier for you to learn key concepts in A&P. The new edition features a whole new art program that is not only more visually dynamic and vibrant than in previous editions but is also much more pedagogically effective for today's students, including new Focus figures, which guide you through the toughest concepts in A&P. The text has been edited to make it easier than ever to study from and navigate, with integrated objectives, new concept check questions, and a new design program.
Management
John R. Schermerhorn Jr. - 1995
In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.
Foundations of Earth Science
Frederick K. Lutgens - 1996
This highly visual, non- technical survey emphasizes broad, up-to-date coverage of basic topics and principles in geology, oceanography, meteorology, and astronomy. The text's flexible design lends itself to the diversity of Earth science courses in both content and approach. As in previous editions, the main focus is to foster student understanding of basic earth science principles.
Understanding Abnormal Behavior
David Sue - 1981
The first abnormal psychology book to present a thoroughly integrated multicultural perspective--based on the authors' view that cross-cultural comparisons can greatly enhance the understanding of disorders--the text provides extensive coverage and integration of multicultural models, explanations, and concepts. The book also helps you gain an understanding of abnormal behavior as scientific and clinical endeavors, while providing insight into the tools that mental health professionals use to study and treat disorders.
Critical Theory Today: A User-Friendly Guide
Lois Tyson - 1998
It provides clear, simple explanations and concrete examples of complex concepts, making a wide variety of commonly used critical theories accessible to novices without sacrificing any theoretical rigor or thoroughness.This new edition provides in-depth coverage of the most common approaches to literary analysis today: feminism, psychoanalysis, Marxism, reader-response theory, new criticism, structuralism and semiotics, deconstruction, new historicism, cultural criticism, lesbian/gay/queer theory, African American criticism, and postcolonial criticism. The chapters provide an extended explanation of each theory, using examples from everyday life, popular culture, and literary texts; a list of specific questions critics who use that theory ask about literary texts; an interpretation of F. Scott Fitzgerald's The Great Gatsby through the lens of each theory; a list of questions for further practice to guide readers in applying each theory to different literary works; and a bibliography of primary and secondary works for further reading.
Communication Theories: Origins, Methods and Uses in the Mass Media
Werner J. Severin - 1979
The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
Educational Psychology: Windows on Classrooms
Paul D. Eggen - 1992
Long recognized as very applied and practical, Eggen and Kauchak's Educational Psychology: Windows on Classrooms, seventh edition is now even more applied and concise, giving students exactly what they need to know in the course. The author's hallmark cases remain, in both written and videotape format, to introduce real-world applications in a way that no other text can. Along with expanded applications to diversity (urban, suburban, and rural areas), technology, and a new pedagogical system that completely restructures how information is delivered in the book and will help students really understand what they should be getting out of every single chapter. The text now comes with two new DVDs of video material and an access code for the new Teacher Prep Website that will be automatically shrinkwrapped with all new copies of the text. Educational Psychology: Windows on Classrooms once again truly fulfills the promise of its title, giving students a window on the classrooms in which they will someday teach.