We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    GET D!RTYNext time you’re traveling or just chattin’ in Italian with your friends, drop the textbook formality and bust out with expressions they never teach you in school, including: Cool slang Funny insults Explicit sex terms Raw swear words Dirty Italian teaches the casual expressions heard every day on the streets of Italy:What's up?Come va?He's a real hottie.Lui è proprio un figo.This pizza's awesome!Questa pizza è buonissima!I'm totally wasted.Soo sbronzo.I gotta piss.Devo pisciare.Hey ref, you're an asshole!Arbitro cornuto!Wanna do it doggy-style?Lo facciamo alla pecorina?

    Reading and Writing Chinese has been the leading text for foreign students and teachers of the Chinese writing system since it was first published in 1978. This completely revised edition draws on the lessons learnt from the use of the book in classrooms so as to provide a more convenient and up–to–date introduction to the Chinese writing system. Over 1,100 new combinations of characters have been added, increasing the total vocabulary significantly to about 4,500 items. There are also new notes on usage to give students insight into the contemporary state of the language. The student's ability to read Chinese and write Chinese are reinforced throughout. For each of the basic 1,062 characters, the pronunciation, definition and derivation are given, with examples of the use of most words and a chart showing how to write each character. Memorization tips and cautionary cross–reference to look–alike characters are also provided, as well as notes to help clarify those overlooked aspects of the Chinese writing system. Key features of this book:-The Student's 1,020 List.-The Official 2,000 List.-Over 2,000 characters and 2,500 combinations.-Definitions and explanations. Standard Hanyu Pinyin romanization.-Memorization hints and stroke–order diagrams.-Hong Kong/Taiwan and China/Singapore forms.-Traditional and modern radical systems.

    The Typewriter Revolution documents the movement and provides practical advice on how to choose a typewriter, how to care for it, and what to do with it—from National Novel Writing Month to letter-writing socials, from type-ins to typewritten blogs, from custom-painted typewriters to typewriter tattoos. It celebrates the unique quality of everything typewriter, fully-illustrated with vintage photographs, postcards, manuals, and more. 50 color photographs

    Now, Harry shares many of his hilarious insider tips.

    What makes a good English sentence? How should you rewrite a bad one? What clichés and other word-traps are to be avoided? Using a wealth of examples drawn from British and American newspapers, Essential English is an indispensable guide for all who have to convey information by the written or printed word.

    Published in hardcover as The Penguin Roget's College Thesaurus in Dictionary Form, this new paperback edition of the 20-million-copy bestselling thesaurus has been fully revised, expanded, and updated for the modern home, school, or office.

    You need to speak the language from day one.No years of studying grammar, no expensive and complicated software, no “magic pill” to master a language while you sleep, you just need to speak it. Speak it regularly, speak it confidently, and speak it immediately. The more you speak, the quicker you will improve.Even though this may be obvious, how you actually speak a language that you have just started to learn seems almost impossible to many people. So they’ll wait until they are “ready”. That wait may be years, or they may simply never even try.But it’s not actually that hard! That’s what the Language Hacking Guide is about.

    and around the world * advice from "Dear Abby" * 15 steps to selecting the right name for your baby * psychological stereotypes of popular names * how to change names and famous people who did * current baby naming trends * fascinating facts about names * how to make the best final decision on your baby's name!

    It is not an afterthought and it is not treated as a separate chapter or appendix; but rather, it is the carefully integrated philosophy of Professor Roberts' approach to teaching literature and composition. Complete coverage of writing about each element and a total of 28 MLA-format student essays with accompanying commentary ensure student comprehension of writing about literature and therefore, produce better student papers.

    As Elster points out, there is no sewer in connoisseur, no dip in diphthong, and no pronoun in pronunciation. The culmination of twenty years of observation and study, The Big Book of Beastly Mispronunciations is more than just a pronunciation guide. Elster discusses past and present usage, alternatives, analogies, and tendencies and offers plenty of advice, none of it objective. Whether you are adamant or ambivalent about the spoken word, Elster arms you with the information you need to decide what is acceptable for you.The Big Book of Beastly Mispronunciations has now been expanded and revised and features nearly 200 new words, including:al-Qaeda bruschetta commensurate coup de grâce curriculum vita exacerbate gigabyte hara-kiri machismo Muslim Niger Pinochet Pulitzer sorbet tinnitus w (as in www-dot)and many, many more.Charles Harrington Elster is the pronunciation editor of Black’s Law Dictionary and the author of various books about language, including Verbal Advantage, There’s a Word for It, and What in the Word? He has been a guest columnist on language for the Boston Globe and the New York Times Magazine and a commentator on NPR and hundreds of radio shows around the country.