While pure mathematics is mostly interested in abstract structures, applied mathematics sits at the interface between this abstract world and the world inwhich we live. This area of mathematics takes its nourishment from society and science and, in turn, provides a unified way to understand problems arising in diverse fields.This Very Short Introduction presents a compact yet comprehensive view of the field of applied mathematics, and explores its relationships with (pure) mathematics, science, and engineering. Explaining the nature of applied mathematics, Alain Goriely discusses its early achievements in physics andengineering, and its development as a separate field after World War II. Using historical examples, current applications, and challenges, Goriely illustrates the particular role that mathematics plays in the modern sciences today and its far-reaching potential.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

    It traces the history and cultural impact of the elements on humankind, and examines why people have long sought to identify thesubstances around them. The book includes chapters on particular elements such as gold, iron, and oxygen, showing how they shaped culture and technology. Looking beyond the Periodic Table, the author examines our relationship with matter, from the uncomplicated vision of the Greek philosophers, whobelieved there were four elements--earth, air, fire, and water--to the work of modern-day scientists in creating elements such as hassium and meitnerium. Packed with anecdotes, The Elements is a highly engaging and entertaining exploration of the fundamental question: what is the world made from?

    In this thought-provoking exploration of the subject, Steve Edwards provides a clear, lively, and imaginative approach to the definition, importance, and meaning of photography. He combines a sense of its historical development with an analysis of its purpose and meaning within a wider cultural context. Edwards also discusses both well-known and more unusual photos, from the highly controversial Cottingley Fairies to Ansel Adams landscapes, and from the shocking and influential Eddie Adams image of a Vietcong suspect being executed to the portrait/performance art work of Cindy Sherman. Edwards interrogates the way we look and think about photographs, and considers such issues as truth and recording, objectivity and fine art, identity and memory.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Jan Westerhoff shows that the question "what is real?" is not some esoteric puzzle that only philosophers ponder. Scientists also ask this question when they investigate whether candidates for the fundamental constituents of matter are actually "out there" or just a mere abstraction from a successful theory and cognitive scientists ask it when trying to find out which set of the bewildering array of data processed by our brain could constitute the basis for the self.

    Dana Arnold also examines the many different ways of writing about art, and the changing boundaries of the subject of art history.Other topics covered include the canon of art history, the role of the gallery, "blockbuster" exhibitions, the emergence of social histories of art (such as feminist art history or queer art history), and the impact of photography. The development of art history using artifacts such as the altarpiece, the portrait, or pornography to explore social and cultural issues such as consumption, taste, religion, and politics is discussed. And the book also explains how the traditional emphasis on periods and styles originated in western art production and can obscure other approaches.

    This seemingly small phenomenon symbolizes a significant social change that Robert Putnam has identified in this brilliant volume, which The Economist hailed as "a prodigious achievement."Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures--whether they be PTA, church, or political parties--have disintegrated. Until the publication of this groundbreaking work, no one had so deftly diagnosed the harm that these broken bonds have wreaked on our physical and civic health, nor had anyone exalted their fundamental power in creating a society that is happy, healthy, and safe.Like defining works from the past, such as The Lonely Crowd and The Affluent Society, and like the works of C. Wright Mills and Betty Friedan, Putnam's Bowling Alone has identified a central crisis at the heart of our society and suggests what we can do.

    He then jets forward to the nineteenth century, where systems we can easily recognize as modern bureaucracies come into being. In some areas of life—like with the modern postal systems of Germany and France—these bureaucracies have brought tremendous efficiencies to modern life. But Graeber argues that there is a much darker side to modern bureaucracy that is rarely ever discussed. Indeed, in our own “utopia of rules,” freedom and technological innovation are often the casualties of systems that we only faintly understand.Provocative and timely, the book is a powerful look and history of bureaucracy over the ages and its power in shaping the world of ideas.

    Consciousness: A Very Short Introduction challenges readers to reconsider key concepts such as personality, free will, and the soul. How can a physical brain create our experience of the world? What creates our identity? Do we really have free will? Could consciousness itself be an illusion? Exciting new developments in brain science are opening up these debates, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This book clarifies the potentially confusing arguments and clearly describes the major theories, with illustrations and lively cartoons to help explain the experiments. Topics include vision and attention, theories of self, experiments on action and awareness, altered states of consciousness, and the effects of brain damage and drugs. This lively, engaging, and authoritative book provides a clear overview of the subject that combines the perspectives of philosophy, psychology, and neuroscience--and serves as a much-needed launch pad for further exploration of this complicated and unsolved issue.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    But as Morris Rossabi reveals in this VeryShort Introduction, within two generations of their bloody conquests, the Mongols evolved from conquerors and predators to wise rulers who devised policies to foster the economies of the lands they had subjugated. By adopting political and economic institutions familiar to the local populations andrecruiting native officials, they won over many of their non-Mongol subjects. In addition, Mongol nobles were ardent patrons of art and culture, supporting the production of Chinese porcelains and textiles, Iranian tiles and illustrated manuscripts, and Russian metalwork. Perhaps most important, thepeace imposed by the Mongols on much of Asia and their promotion of trade resulted in considerable interaction among merchants, scientists, artists, and missionaries of different ethnic groups--including Europeans. Modern Eurasian and perhaps global history starts with the Mongol empire.

    But despite the many measures taken to overhaul the educational system, student math and reading scores rarely seem to improve. Taking the reader from the schools of ancient times to the present day, this Very Short Introduction explains why education has followed the path that it has taken-and what we might do to improve it. Education expert Gary Thomas delves into some of the big questions of education and the twists and turns the field has taken over time, looks at the work of such key thinkers as Piaget and Vygotsky, and examines such recent innovations as the introduction of progressive education in the 20th century and the marketization of schools over the last few decades. Thomas repeatedly returns to the question of why education has recently become so test-orientated and he explores the consequences of this obsession with testing for children. He also looks at moves that teachers and policy-makers have made to try to improve what goes on in schools, from changing teaching so that it mirrors the way children learn, to making schools more inclusive and meaningful for a broader range of students. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    And yet it has excused, and even been thought to justify, the most reprehensible crimes. Why should this be? This Very Short Introduction explores this and other puzzling questions. Do we love someone for their virtue, their beauty, or their moral or other qualities? Are love's characteristic desires altruistic or selfish? Are there duties of love? What do the sciences - neuroscience, evolutionary and social psychology, and anthropology - tell us about love? Many of the answers we give to such questions are determined not so much by the facts of human nature as by the ideology of love. Ronald de Sousa considers some of the many paradoxes raised by love, looking at the different kinds of love - affections, affiliation, philia, storage, agape, but focusses on eros, or romantic love. He considers whether our conventional beliefs about love and sex are deeply irrational and argues that alternative conceptions of love and sex, although hard to formulate and live by, may be worth striving for. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Veblen's The Theory of the Leisure Class is in the tradition of Adam Smith's The Wealth of Nations and Thomas Hobbes's Leviathan, yet it provides a surprisingly contemporary look at American economics and society.Establishing such terms as "conspicuous consumption" and "pecuniary emulation," Veblen's most famous work has become an archetype not only of economic theory, but of historical and sociological thought as well. As sociologist Alan Wolfe writes in his Introduction, Veblen "skillfully . . . wrote a book that will be read so long as the rich are different from the rest of us; which, if the future is anything like the past, they always will be."

    Though he was a prolific writer and an original thinker of vast erudition, Jung lacked a gift for clear exposition, and his ideas are less widely appreciated than they deserve to be. Now, in this extremely accessible introduction, Anthony Stevens--one of Britain's foremost Jungian analysts--clearly explains the basic concepts of Jungian psychology: the collective unconscious, complex, archetype, shadow, persona, anima, animus, and the individualization of the Self. A small masterpiece of insight and concision, this volume offers a clear portrait of one of the twentieth century's most important and controversial thinkers.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    But how much do we really know about its origins? Who were the people who actually wrote the sacred texts that became part of the Christian Bible? The New Testament: A Very Short Introduction authoritatively addresses these questions, offering a fresh perspective on the underpinnings of this profoundly influential collection of writings. In this concise, engaging book, noted New Testament scholar Luke Timothy Johnson takes readers on a journey back to the time of the early Roman Empire, when the New Testament was written in ordinary Greek (koine) by the first Christians. The author explains how the Gospels, Acts of the Apostles, and Revelation evolved into the canon of sacred writings for the Christian religion, and how they reflect a reinterpretation of the symbolic world and societal forces of first-century Greco-Roman and Jewish life. Equally important, readers will find both a positive and critical reading of the New Testament--one that looks beyond its theological orientation to reveal an often-surprising diversity of viewpoints. This one-of-a-kind introduction engages four distinct dimensions of the earliest Christian writings--anthropological, historical, religious, and literary--to provide readers with a broad conceptual and factual framework. In addition, the book takes an in-depth look at compositions that have proven to be particularly relevant over the centuries, including Paul's letters to the Corinthians and Romans and the Gospels of John, Mark, Matthew, and Luke. Ideal for general readers and students alike, this fascinating resource characterizes the writing of the New Testament not as an unknowable abstraction or the product of divine intervention, but as an act of human creativity by people whose real experiences, convictions, and narratives shaped modern Christianity.

    Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too.The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.