Product-Led SEO: The Why Behind Building Your Organic Growth Strategy


Eli Schwartz
    Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

Leftover in China: The Women Shaping the World's Next Superpower


Roseann Lake - 2018
    Among many other unintended consequences, it resulted in both an enormous gender imbalance—with a predicted twenty million more men than women of marriage age by 2020—and China’s first generations of only-daughters. Given the resources normally reserved for boys, these girls were pushed to study, excel in college, and succeed in careers, as if they were sons.Now living in an economic powerhouse, enough of these women have decided to postpone marriage—or not marry at all—to spawn a label: "leftovers." Unprecedentedly well-educated and goal-oriented, they struggle to find partners in a society where gender roles have not evolved as vigorously as society itself, and where new professional opportunities have made women less willing to compromise their careers or concede to marriage for the sake of being wed. Further complicating their search for a mate, the vast majority of China’s single men reside in and are tied to the rural areas where they were raised. This makes them geographically, economically, and educationally incompatible with city-dwelling “leftovers,” who also face difficulty in partnering with urban men, given the urban men’s general preference for more dutiful, domesticated wives.Part critique of China’s paternalistic ideals, part playful portrait of the romantic travails of China’s trailblazing women and their well-meaning parents who are anxious to see their daughters snuggled into traditional wedlock, Roseann Lake’s Leftover in China focuses on the lives of four individual women against a backdrop of colorful anecdotes, hundreds of interviews, and rigorous historical and demographic research to show how these "leftovers" are the linchpin to China’s future.

The Sunny Nihilist: A Declaration of the Pleasure of Pointlessness


Wendy Syfret - 2022
    Syfret re-examines the meaning of worth, value, time, happiness, success, and connection, and guides us towards the alternative path of pointless pleasure.When you let go of the idea that everything must have purpose, you will find relief from stress, exhaustion, and anxiety. Most importantly, you can embrace the opportunity to enjoy the moment, the present, the chaos and luck of being alive at all. The Sunny Nihilist is an inspiring call to action and survival adaptation for modern life.

My Grandfather's Son


Clarence Thomas - 2007
    In this candid and deeply moving memoir, a quintessential American tale of hardship and grit, Clarence Thomas recounts his astonishing journey for the first time.

The Jazz Standards: A Guide to the Repertoire


Ted Gioia - 2012
    This essential book for music lovers tells the story of more than 250 key jazz songs, and includes a listening guideto more than 2,000 recordings.Many books recommend jazz CDs or discuss musicians and styles, but this is the first to tell the story of the songs themselves. The fan who wants to know more about a jazz song heard at the club or on the radio will find this book indispensable. Musicians who play these songs night after nightnow have a handy guide, outlining their history and significance and telling how they have been performed by different generations of jazz artists. Students learning about jazz standards now have a complete reference work for all of these cornerstones of the repertoire.Author Ted Gioia, whose body of work includes the award-winning The History of Jazz and Delta Blues, is the perfect guide to lead readers through the classics of the genre. As a jazz pianist and recording artist, he has performed these songs for decades. As a music historian and critic, he hasgained a reputation as a leading expert on jazz. Here he draws on his deep experience with this music in creating the ultimate work on the subject.An introduction for new fans, a useful handbook for jazz enthusiasts and performers, and an important reference for students and educators, The Jazz Standards belongs on the shelf of every serious jazz lover or musician.

Ruth Bader Ginsburg: The Last Interview: and Other Conversations


Melville House - 2020
    

The Promise and the Dream: The Untold Story of Martin Luther King, Jr. And Robert F. Kennedy


David Margolick - 2018
    and Robert F. Kennedy. Fifty years after they were both assassinated, noted journalist David Margolick explores the untold story of the complex and ever-evolving relationship between these two American icons.Assassinated only sixty-two days apart in 1968, King and Kennedy changed the United States forever, and their deaths profoundly altered the country's trajectory. As trailblazers in the civil rights movement, leaders in their respective communities, and political powerhouses with enormous personal appeal, no single pairing of white and black ever mattered more in American history. In The Promise and the Dream, Margolick examines their unique bond and the complicated mix of mutual assistance, impatience, wariness, awkwardness, antagonism and admiration that existed between the two, documented with firsthand interviews from close sources, oral histories, FBI files, and previously untapped, contemporaneous newspaper accounts.At a turning point in social history, MLK and RFK embarked on distinct but converging paths toward lasting change. Even when they weren't interacting directly, they monitored and learned from, one another. Yet the distance they maintained from one another reflected much broader tensions between the races in the United States, and their nearly simultaneous deaths embodied the nation's violent predilections and ongoing racial turmoil. Their joint story, a story each man took some pains to hide and which began to come into focus only with their murders, is not just gripping history but a window into contemporary America and the challenges we continue to face.Complemented by eighty-three revealing photographs by the foremost photojournalists of the period, The Promise and the Dream offers a compelling look at one of the most consequential but misunderstood relationships in our nation's history."Now is the time to make justice a reality for all of God's children." --Martin Luther King, Jr., 1967 "In this difficult day, in this difficult time... It is perhaps well to ask what kind of a nation we are and what direction we want to move in." --Robert F. Kennedy, 1968

I Am Malala: The Story of the Girl Who Stood Up for Education and Was Shot by the Taliban


Malala Yousafzai - 2012
    When I almost died it was just after midday.When the Taliban took control of the Swat Valley in Pakistan, one girl spoke out. Malala Yousafzai refused to be silenced and fought for her right to an education.On Tuesday, October 9, 2012, when she was fifteen, she almost paid the ultimate price. She was shot in the head at point-blank range while riding the bus home from school, and few expected her to survive. Instead, Malala's miraculous recovery has taken her on an extraordinary journey from a remote valley in northern Pakistan to the halls of the United Nations in New York. At sixteen, she has become a global symbol of peaceful protest and the youngest-ever Nobel Peace Prize laureate.I Am Malala is the remarkable tale of a family uprooted by global terrorism, of the fight for girls' education, of a father who, himself a school owner, championed and encouraged his daughter to write and attend school, and of brave parents who have a fierce love for their daughter in a society that prizes sons.

Craving London: Confessions of an Incurable Romantic with an Insatiable Appetite


Jessica Stone - 2020
    In this all-consuming memoir, she indulges in one culinary adventure after another while undergoing the trials and tribulations of trying to date in a different country. Would she finally find the winning recipe for lasting love? Craving London is an intimate journey of the heart and palate. Those engaged in a life-long love affair with food and travel—as well as a hunger for self-improvement and a curiosity for foreign culture—will find many ingredients to sink their teeth into here. Join Jessica as she reinvents her life from scratch, reminisces about her Cuban roots, shares her favorite recipes, and attempts to unravel the nature of relationships…one rapturous bite at a time.

Persist


Elizabeth Warren - 2021
    Committed, fearless, and famously persistent, she brings her best game to every battle she wages.In Persist, Warren writes about six perspectives that have influenced her life and advocacy. She’s a mother who learned from wrenching personal experience why child care is so essential. She’s a teacher who has known since grade school the value of a good and affordable education. She’s a planner who understands that every complex problem requires a comprehensive response. She’s a fighter who discovered the hard way that nobody gives up power willingly. She’s a learner who thinks, listens, and works to fight racism in America. And she’s a woman who has proven over and over that women are just as capable as men.Candid and compelling, Persist is both a deeply personal book and a powerful call to action. Elizabeth Warren―one of our nation’s most visionary leaders―will inspire everyone to believe that if we’re willing to fight for it, profound change is well within our reach.

The Kentucky Cannibal: The True Story of an Outlaw, Murderer and Man-Eater


Ryan Green - 2020
    When his cousin pulled out at the last minute, Helm was incensed, and brutally stabbed him to death. Helm was detained in an asylum for the mentally disturbed but managed to escape. Helm continued his journey west with renewed vigour, where he opportunistically killed and consumed the flesh of adversaries and travelling companions, earning him the nickname ‘The Kentucky Cannibal’. After several brutal months in the wilderness, he finally made it California. At a time where violence was the law of the land, Helm’s savage set of skills could finally be recognised and rewarded. The Kentucky Cannibal is a riveting account of Boone Helm and his bloody exploits across the Wild West. Ryan Green’s entrancing narrative draws the reader into the real-live horror experienced by the victims and has all the elements of a classic thriller. CAUTION: This book contains descriptive accounts of abuse and violence. If you are especially sensitive to this material, it might be advisable not to read any further

We Own This City: A True Story of Crime, Cops and Corruption in an American City


Justin FentonJustin Fenton - 2021
    Riots were erupting across the city as citizens demanded justice for Freddie Gray, a twenty-five-year-old black man who died in police custody. At the same time, drug and violent crime were once again surging.For years, Sgt Wayne Jenkins and his team of plain-clothed officers - the Gun Trace Task Force - were the city's lauded and decorated heroes. But all the while they had been skimming from the drug busts they made, pocketing thousands in cash found in private homes and planting fake evidence to throw Internal Affairs off their scent. Because who would believe the dealers, the smugglers or people who had simply been going about their daily business over the word of the city's elite task force?Now, in light of their spectacular trial of late 2018, and in a work of astounding reportage and painstaking self-discovery, Justin Fenton has pieced together a shocking story of systemic corruption.

How Obama Betrayed America....And No One Is Holding Him Accountable


David Horowitz - 2013
    is so guilty for past transgressions that it deserves to be chastened on the world stage. As David Horowitz shows in this no holds barred pamphlet, minimizing the Islamist threat to the United States is not an oversight of the Obama administration; it is policy. The most dangerous Islamist regime, Iran, is being allowed to acquire nuclear weapons while Washington dithers over pointless negotiations and stands by as the mullahs fill the vacuum in Iraq created by the withdrawal of all American forces, against the advice of the Joint Chiefs of Staff. In Afghanistan, supposedly the "good war," victory is not an option; the Taliban licks its chops and waits for American troops to leave in ignominy. Meanwhile, this White House has facilitated the rise of the Muslim Brotherhood throughout the Middle East, helping it come to power in Cairo, bankrolling it and giving it F-16s that are likely someday to be used against Israel, and displayed weakness in Syria by ignoring "red lines" it said would never be crossed. It is a low point for America, as David Horowitz shows, with Republicans, traditionally the party of strong national security, offering only an echo, not a choice in American foreign policy, watching in a state of policy paralysis as Obama appeases our enemies and enables their evil ambitions.