The Journey to the West, Volume 1


Wu Cheng'en
    Yu's four-volume translation of Hsi-yu Chi, one of the most beloved classics of Chinese literature. The fantastic tale recounts the sixteen-year pilgrimage of the monk Hsüan-tsang (596-664), one of China's most illustrious religious heroes, who journeyed to India with four animal disciples in quest of Buddhist scriptures. For nearly a thousand years, his exploits were celebrated and embellished in various accounts, culminating in the hundred-chapter Journey to the West, which combines religious allegory with romance, fantasy, humor, and satire.

Outlaws of the Marsh


Shi Nai'an
    One by one, over a hundred men and women are forced by the harsh feudal officialdom to take to the hills. They band together and defeat every attempt of the government troops to crush them. Within this framework we find intrigue, adventure, murder, warfare, romance ... in a connected series of fascinating individual tales, told in the suspenseful manner of the traditional storyteller.

"Socialism Is Great!": A Worker's Memoir of the New China


Lijia Zhang - 2008
    In the oppressive routine of guarded compounds and political meetings, Zhang's disillusionment with "The Glorious Cause" drove her to study English, which strengthened her intellectual independence—from bright, western-style clothes, to organizing the largest demonstration by Nanjing workers in support of the Tiananmen Square protest in 1989. By narrating the changes in her own life, Zhang chronicles the momentous shift in China's economic policy: her factory, still an ICBM manufacturer, won the bid to cast a giant bronze Buddha as the whole country went mad for profit.

Macroeconomic Theory and Policy


William H. Branson - 1972
    Detailed and clear exposition of such topics as traditional expectations, money demand, and policy rules are integrated into the text's readily accessible and popular format.

Strategy: A History


Lawrence Freedman - 2013
    The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.

The World According to Xi: Everything You Need to Know About the New China


Kerry Brown - 2018
    Its manufacturing underpins the world's economy; its military is growing at the fastest rate of any nation and its leader - Xi Jinping - is to set the pace and tone of world affairs for decades.In 2017 Xi Jinping became part of the constitution - an honour not seen since Chairman Mao. Here, China expert Kerry Brown guides us through the world according to Xi: his plans to make China the most powerful country on earth and to eradicate poverty for its citizens. In this captivating book we discover Xi's beliefs, how he thinks about communism, and how far he is willing to go to defend it.

Son of the Revolution


Liang Heng - 1983
    An autobiography of a young Chinese man whose childhood and adolescence were spent in Mao's China during the Cultural Revolution.

June Fourth Elegies


Xiaobo Liu - 2012
    He was a leading activist during the Tiananmen Square protests of June 4, 1989, and a prime supporter of Charter 08, the manifesto of fundamental human rights published in 2008. In 2009, Liu was imprisoned for “inciting subversion of state power,” and he is currently serving an eleven-year sentence. He was awarded the 2010 Nobel Peace Prize for “his prolonged non-violent struggle for fundamental human rights in China.” Liu dedicated his Peace Prize to “the lost souls from the Fourth of June.” June Fourth Elegies presents Liu’s poems written across twenty years in memory of fellow protestors at Tiananmen Square, as well as poems addressed to his wife, Liu Xia. In this bilingual volume, Liu’s poetry is for the first time published freely in both English translation and in the Chinese original.

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

The Myth of Chinese Capitalism: The Worker, the Factory, and the Future of the World


Dexter Tiff Roberts - 2020
    In The Myth of Chinese Capitalism, Roberts explores the reality behind today’s financially-ascendant China and pulls the curtain back on how the Chinese manufacturing machine is actually powered.He focuses on two places: the village of Binghuacun in the province of Guizhou, one of China’s poorest regions that sends the highest proportion of its youth away to become migrants; and Dongguan, China’s most infamous factory town located in Guangdong, home to both the largest number of migrant workers and the country’s biggest manufacturing base. Within these two towns and the people that move between them, Roberts focuses on the story of the Mo family, former farmers-turned-migrant-workers who are struggling to make a living in a fast-changing country that relegates one-half of its people to second-class status via household registration, land tenure policies and inequality in education and health care systems. In The Myth of Chinese Capitalism, Dexter Roberts brings to life the problems that China and its people face today as they attempt to overcome a divisive system that poses a serious challenge to the country’s future development. In so doing, Roberts paints a boot-on-the-ground cautionary picture of China for a world now held in its financial thrall.Dexter Roberts is an award-winning journalist and a regular commentator on the U.S.-China trade and political relationship. His prior speaking engagements include traditional news media outlets (NPR, Fox News, CNN International) as well as universities and institutes (George Washington University, Council on Foreign Relations, and the Overseas Press Club). He is available for virtual classroom visits to courses that adopt The Myth of Chinese Capitalism. Please contact academic@macmillan.com for more information.

Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business


Porter Erisman - 2015
    Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.

Heaven Cracks, Earth Shakes: The Tangshan Earthquake and the Death of Mao's China


James Palmer - 2012
    As Mao lay on his deathbed, the public mourned the death of popular premier Zhou Enlai. Anger toward the powerful Communist Party officials in the Gang of Four, which had tried to suppress grieving for Zhou, was already potent; when the government failed to respond swiftly to the Tangshan disaster, popular resistance to the Cultural Revolution reached a boiling point. In Heaven Cracks, Earth Shakes, acclaimed historian James Palmer tells the startling story of the most tumultuous year in modern Chinese history, when Mao perished, a city crumbled, and a new China was born.

Scrappy Project Management: The 12 Predictable and Avoidable Pitfalls That Every Project Faces


Kimberly Wiefling - 2007
    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

Escape from Rome: The Failure of Empire and the Road to Prosperity


Walter Scheidel - 2019
    But in this groundbreaking book, Walter Scheidel argues that Rome's dramatic collapse was actually the best thing that ever happened, clearing the path for Europe's economic rise and the creation of the modern age. Ranging across the entire premodern world, Escape from Rome offers new answers to some of the biggest questions in history: Why did the Roman Empire appear? Why did nothing like it ever return to Europe? And, above all, why did Europeans come to dominate the world?In an absorbing narrative that begins with ancient Rome but stretches far beyond it, from Byzantium to China and from Genghis Khan to Napoleon, Scheidel shows how the demise of Rome and the enduring failure of empire-building on European soil ensured competitive fragmentation between and within states. This rich diversity encouraged political, economic, scientific, and technological breakthroughs that allowed Europe to surge ahead while other parts of the world lagged behind, burdened as they were by traditional empires and predatory regimes that lived by conquest. It wasn't until Europe "escaped" from Rome that it launched an economic transformation that changed the continent and ultimately the world.What has the Roman Empire ever done for us? Fall and go away.

Genghis Khan


R.P. Lister - 1969
    The book covers the young Khan's daring conquests up until his elevation as Ruler of the Steppes in 1206. There are also genealogical tables tracing the familial descent of Genghis Khan.