This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    The immersive, new 14-acre land (slated to open by late 2019) will give guests of Disney's Hollywood Studios the opportunity to explore a never-before-seen world and interact with creatures and droids from the popular Star Wars franchise.The ever-popular Epcot International Food & Wine Festival is bigger and better than ever. Look here for new details on this and other special Epcot events (Flower & Garden Festival, Epcot International Arts Festival, The Disney and Pixar Short Film Festival, and more).Get a sneak peek of the Disney Skyliner. This new transportation system will offer a bird's-eye view of Walt Disney World via airborne gondolas.Imagineers are busy enhancing favorite resorts and building brand new ones, including Disney Riviera Resort (planned to open in late 2019/early 2020) and a new hotel with a Star Wars theme. We'll share details to help you plan future visits!Disney Cruise Line weighs anchor a mere 50 miles from Walt Disney World, making a surf-and-turf vacation a tempting possibility for many a Disney guest. A special Birnbaum "bonus" chapter guides guests from possibility to reality, laying out all the details for pairing a Disney Cruise with a visit to Walt Disney World.Planning a trip to the Walt Disney World? Be sure to have all the official guides from Disney Editions:Birnbaum's 2020 Walt Disney World for KidsBirnbaum's 2020 Walt Disney WorldThe Hidden Mickeys of Walt Disney World

    For years, their killer remained a mystery as the cases turned cold. Then a Crime Stoppers call led to his arrest. Charming and handsome, serial killer Oscar Ray Bolin married a member of his legal defense team, and he toyed with the criminal courts for decades while on Death Row. This is the first book written about Oscar Ray Bolin and his victims. Bestselling True Crime Books by JT Hunter - Devil in The Darkness: True Story of Serial Killer ISRAEL KEYES - In Colder Blood: True Story of the Walker Family Murder as depicted in Truman Capote’s, In Cold Blood - The Vampire Next Door: True Story of the Vampire Rapist and Serial Killer - The Country Boy Killer: The True Story of Serial Killer Cody Legebokoff

    It started like a Hollywood thriller, secretly transporting from England $25 million in British gold bullion, delivered to the ship in unguarded bread trucks, a pre-war “Neutrality Patrol” that was really an unofficial hostile search for the far bigger and more powerful German battleship Prinz Eugen, and sneaking through the Panama Canal at night with the ship’s name and hull number covered for secrecy. Now, with the ship bulging with an unusual load of fuel and supplies, in the company of a large fleet quietly passing under San Francisco’s Golden Gate Bridge, the crew was about to learn of their latest (but not last) and most improbable adventure yet as the captain made an announcement that would change the war and their lives forever, “We are going to Tokyo!”. Over three years, scores of battles and hundreds of thousands of ocean miles later, the Nashville and her crew had earned 10 Battle Stars, served from the North Atlantic to the South Pacific, from the Aleutians to the Yangtze River, as McArthur’s flagship and suffered heavy casualties from a devastating kamikaze attack. Tokyo Rose reported her sunk, repeatedly. Earlier, with goodwill trips that included France, England, Scandinavia, Bermuda and Rio de Janeiro, the new, sleek Nashville built a pre-war reputation as a “glamour ship”. But with war came the secret missions, capturing the second and third Japanese POWs of the war, having a torpedo pass just under the stern, being strafed and bombed by Japanese planes, losing a third of the crew in a single devastating Kamikaze attack, swimming in shark infested waters protected by marines with machine guns, enjoying the beauty of Sydney and her people, planning a suicide mission to destroy the Japanese fishing fleet, and bombarding Japanese troops and airfields across the Pacific. The Nashville crew served their ship and country well. They came from Baltimore row-houses, New York walk-ups, San Francisco flats, Kansas wheat farms, Colorado cattle ranches, Louisiana bayous and Maine fishing towns. Many had never traveled more than 25 miles from home and had never seen the ocean until they joined the service. They were part Irish, part Italian, part Polish and All-American. Battered, burnt and bombed, they made the USS Nashville their home and lived and died as eternal shipmates. Historical narrative enriched with the personal stories of the crew, this is the story of a ship and crew of ordinary men who did extraordinary things.

    These poor reading habits hold us back, and it’s why so many people don’t enjoy reading. You see, your brain is a lot like Goldilocks. When you read too slow, your mind wanders, you get distracted, and reading feels like a chore. When you try to read too fast, you can't comprehend what you're reading. The key is to read at the right speed using the best reading strategies for your learning type. In this short read, you’ll discover proven strategies to read faster without having to: Practice speed-reading techniques for hours and hours Skim text and risk missing crucial information Read cliff notes or shortened versions of a book This book combines the best lessons from speed reading techniques, neuroscience, and modern technology to allow you to read faster and comprehend more than you ever thought possible—and you can start to see the results today! Say Goodbye to Slow Reading Forever! I was always a slow reader. I could never focus long enough to read an entire book. I often forgot what I had just read, and had to re-read sentences over and over again. Reading was a frustrating, slow, and painful experience, so I tried to make up for my poor reading skills by studying more and working harder. But studying hard will only get you so far when you're using the wrong strategies. I wanted to be able to read more, learn more, and, most importantly, remember more of what I was reading. If you’ve quit reading more books than you can remember because of boredom or frustration, this book will change your life—and every book from now on will be a “quick read” for you. Everything changed when I developed a better way to read entire books very fast… Incredible Reading Results in 7 Days I was able to read four large books in my first week of using these methods. In Read Better Faster: How to Triple Your Reading Speed and Comprehension Without Speed Reading, Skimming, or Skipping you will discover: The exact methods anyone can use to read books faster than you ever imagined Never again struggle to finish a book, no matter how big or complex it is Start reading (and finishing) more books your friends and colleagues recommend to you How to guarantee laser-focused reading so you never have to re-read or forget what you just read How to comprehend and retain everything you read using a method that forces your brain to turn what you read into long-term memory storage How to accelerate your ability to learn more by reading faster and remembering more information than ever before This book is perfect for you if: You need to study for an exam, improve your grades, or do better in school You need to learn new business skills to improve your career or company You want to easily breeze through your favorite fiction books so you can enjoy reading even more You’ve always wanted to read more books but just can’t find the time or struggle to get through a book I encourage you to in

    So will Dan Rooney. In Dan Rooney, the owner talks about growing up on Pittsburgh’s North Side, competing with Johnny Unitas for top high school quarterback honors in western Pennsylvania, learning the ropes of big-time sports from his father and mentor, Art Rooney (“the Chief”), helping to shape the modern NFL into America’s all-consuming passion, and forging the Steelers into a Super Bowl-winning dynasty. He also speaks frankly about winning and losing, and discusses his relationships with family, coaches, players, owners, NFL commissioners, the media, and the fans-“Steeler Nation.” It’s all here: the difficult contract negotiations, controversial decisions, memorable teams, and many behind-the-scenes stories of the growth of America’s favorite game. A dedicated family man and proud native of Pittsburgh, this chairman of one of the most successful franchises ever reveals the dynamics that have made him such a respected owner in the NFL.

    Though Tom never makes it to the moon, his journey through life takes him to places just as unique. But not even the prestige of working in the Eisenhower White House and the CIA can take away Tom's disillusionment and despair when he loses the most important person in his life. Convinced that God has turned his back, Tom buries himself in his work and turns his back on God. Or does God even exist? Then an unexpected voice and an unpretentious Amish man change Tom Kirkman’s life. This biographical fiction echoes the true story of Thomas E. Kirkman, White House artist, CIA spy, engine designer, and Amish man.

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    The Barefoot Contessa Cookbook, Ina's first book, has all of the fabulous, easy recipes that won Ina a loyal following at her retail shop, including Perfect Roast Chicken, French Potato Salad, and those irresistible Coconut Cupcakes. In Barefoot Contessa Parties! Ina shares her very best menus, divided by season, for fuss-free yet gorgeous entertaining, from a summer garden lunch for eight to an intimate fireside dinner for two. Barefoot Contessa Family Style is full of crowd-pleasers you'll make again and again, like roasted asparagus showered with freshly grated Parmesan and a French toast made with challah and just the right amount of grated orange zest and pure vanilla extract to make it sing.   Together, these three titles form a timeless collection perfect for every home cook, whether accomplished or amateur, and for every occasion, whether a weeknight dinner with family or a larger, more festive gathering. With stunning photography and Ina's helpful tips, this boxed set makes the perfect gift for those who love to cook.

    MacLean tells the story of how he came to write his Edgar Award-winning book in his new true crime short, “The Story Behind 'In Broad Daylight.'” MacLean had doors slammed in his face, guns pulled on him, and was bitten by a dog. Eventually, he won over the closed community of Skidmore, Mo. The inhabitants shared with him the reign of terror Ken Rex McElroy inflicted for twenty years in Northwest Missouri, and information about his murder on the main street of Skidmore in 1981. Despite 45 witnesses, the case remains unsolved. MacLean tells the story in his book “In Broad Daylight,” first published in 1988.“The Story Behind 'In Broad Daylight'” brings the book up to date and includes several previously unpublished pictures. It also answers many questions about the killing itself, such as who was involved, and what has become of them. The author discusses the nature of the moral consequences of the killing for the town and those involved in the killing. MacLean describes the breakthrough events when key characters agreed to speak with him, and he realized he would finally get the story.“In Broad Daylight” was a New York Times bestseller for 12 weeks and was made into a movie starring Brian Denehey, Cloris Leachman and Chris Cooper. It was re-released as an e-book on Amazon on July 10, the 31st anniversary of the killing.Praise for Harry N. MacLean’s The Story Behind In Broad Daylight“A riveting behind the scenes look at an author in pursuit of the story about the bully who brought down a town and paid for his sins with his life.”—Diane Fanning, author of “Mommy’s Little Girl”“Honest and intriguing. The riveting backstory of MacLean's true crime classic...a can't miss read!”"— Kathryn Casey, bestselling author of “Deadly Little Secrets”“The Edgar Award winner takes readers right where they want to go—inside the story.”—Gregg Olsen, bestselling author of “”Fear Collector”“To understand and truly experience any story in its absolute wholeness, one must go ‘behind the scenes’ and learn the mechanics of what made it so riveting in the first place. Here, Harry MacLean takes us on a thrill ride into the crazy world beyond one of the most compelling true-crime stories of our time.”— M. William Phelps, star of the hit Investigation Discovery series “Dark Minds" and national bestselling author of 23 books, including “Nathan Hale and his latest, “Kiss of the She-Devil”

    Evangelical Christians living in booming Austin, Texas, in the mid-1990s, they were respected leaders in their church and community. As Roger diligently worked his way up the high-tech corporate ladder, Penny kept a pristine home and coached similarly devout young women on how to be perfect wives. But on a windy March evening, this godly woman met the devil head-on. And when the police discovered her lifeless body—repeatedly bludgeoned with a lead pipe, then mutilated with a knife from her own spotless kitchen—they were shocked by the rage and savagery behind her slaying.The Good Wife is a startling true story of greed, hatred, betrayal, and an unimaginable murder—a tale of the dark decay that can be hidden behind a facade of saintliness when a marriage seemingly made in heaven descends into hell.

    The new edition from Chopra includes many topics encompassing the theory of structural dynamics and the application of this theory regarding earthquake analysis, response, and design of structures. No prior knowledge of structural dynamics is assumed and the manner of presentation is sufficiently detailed and integrated, to make the book suitable for self-study by students and professional engineers.

    This is the book for gardeners who want plants they can plant and forget! Tough Plants for Southern Gardens is written for novice and accomplished gardeners alike, for all gardeners who value their leisure time. They also value the appearance of their home and appreciate the benefits of well-placed landscaping…however; they do not want to devote too much time to keeping it beautiful. Tough Plants for Southern Gardens includes 120 of the toughest plants for Southern gardens, including annuals, bulbs, perennials, shrubs and small trees, ornamental vines, and lawns. Each featured plant is noted for its ability to thrive with minimal care. Many of the selections can withstand drought, poor soils, and minimal (or no) pruning, while providing beauty and charm in the home landscape. Each selection provides specific information on the plant's use in the landscape, mature size, flowering characteristics (if applicable), varieties, soil preference, and propagation. Each chapter also contains informative essays covering topics such as: companion planting tips, pest avoidance, and handling invasive plants.

    Luckily, her job as a travel journalist offered her the perfect opportunity to escape from it all. But this time, her restless jet-setting felt different. She felt more alone than ever before, particularly against a backdrop of never-ending hen dos, weddings and baby showers.So she began to search history for female travellers to inspire her. From a 4th-century nun to a sailor in disguise; from an opium-addicted author, to a globe-girdling cyclist, Kate retraces these incredible journeys on a quest to discover what her desire to be on the move is really about. And when Covid-19 grounds all her travel plans, she discovers that happiness can surprise you in unexpected places.We've all dreamed of leaving it all behind and striding off into the sunset to somewhere hotter, happier and quieter. Perhaps we've even got a little way down the road, before the logistics, the doubts and the ties that bind have caused us to turn back.

    In this trivia book, you’ll learn more about Ireland’s history, pop culture, folklore, and so much more! In The Great Book of Ireland, you’ll learn: How did Ireland get its name? Why is it known as the Emerald Isle? Who was St. Patrick really? What do leprechauns and shamrocks have to do with St. Patrick’s Day? Which Irish company had a 9,000-year lease? What is Ireland’s top attraction? Which movies have been filmed in Ireland? Which famous novel may have been based on an Irish myth? Which legends did the Irish believe in? And so much more! This book is packed with trivia facts about Ireland. Some of the facts you’ll learn in this book are shocking, some are tragic, and others will leave you with goosebumps. But they’re all interesting! Whether you’re just learning about Ireland or you already think you’re an expert on the state, you’ll learn something you didn’t know in every chapter. Your history teacher will be interesting at all of your newfound knowledge. So what are you waiting for? Get started to learn more about Ireland!