While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    This book includes the following features:- Selective vocabulary found on recent SATs and PSATs used in context. No more memorizing the definitions of long lists of seemingly random words in a vacuum.- Relevant, vivid, and memorable examples from pop culture, historic events, literature, and contemporary issues.- Six easy-to-tackle chapters- A Fast Review for each chapter, with quick definitions- A Final Review with sentence completion questions just like real SATs and PSATs, including complete solution explanationsBuilding on the success of previous editions, the authors of "Direct Hits Core Vocabulary of the SAT" consulted secondary school teachers, tutors, parents, and students from around the world to ensure that these words and illustrations are on target to prepare you for success on the SAT. You will find that the process is effective, worthwhile, and even fun!

    Navy SEAL is a collection of true events about the author's time in U.S. Navy SEAL Teams and how SEALs use their humor to cope with all sorts of tragic events that they experience in their professional careers. This book offers the reader a personal glimpse into the minds of America's most elite warriors. The stories explain how SEALs bond with each other to become brothers-in-arms through their difficult training and tactical missions. This book also explains why SEALs use extreme humor, on themselves and others, in order to cope with a job that places these professional warriors face to face with death on almost a daily basis There are are those who say that it is not logical to run into the face of danger, perhaps that explains why most people think that SEALs are crazy. We prefer to look danger in the eye and not run from it, perhaps this also explains why there are not so many of us. When The Bullet Hits Your Funny Bone takes the reader on an emotional roller-coaster ride of tragedy and laughter, giving the reader a complete inner circle view into the professional and personal lives of America's most elite warriors.

    Not for the Wilcox family. To triumph, they must rebuild their boat on a remote Pacific island. Damage sustained on the reef and a lack of resources haunt them the rest of the way around the world as they face daunting obstacles, including wild weather, pirates, gun boats, mines and thieves, plus pesky bureaucrats and cockroaches as stubborn as the family. Without a working engine and no way to communicate with the outside world, they struggle to reach home before their broken rig comes crashing down and they run out of food in a trial that tests them to their limits.

    That means that almost half of our actions aren't conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink--a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals?Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we're working toward building the life we truly want, and offers real hope for those who want to make positive change.

    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

    The table of contents reads more like a menu at a good restaurant, where there’s something for everyone’s taste. Each of the 18 chapters tells a unique story about an overlooked or unusual aspect of royal history, spanning centuries and countries, but in no particular order. From first to last, they will take you on a journey through royal history you’ve probably never seen or thought of before. In few – if any – other books will you find the British Monarchy compared to London’s sewer system, or read of the challenges of finding a suitable husband for a 200-plus pound Victorian princess who was nonetheless a “remarkably light dancer.” Rarely are the lives of historic and modern royals from Queen Victoria and Catherine the Great to Prince Charles and Crown Prince Frederick of Denmark “illustrated” not by paintings but by tattoos. Even more intimate topics, like the practice of circumcision among royals – including Princes William and Harry – are explored for the sake of inquiring minds. Chances are, even readers who usually find historic royalty boring and stuffy or modern royalty anachronistic and detached will find something to enjoy. Who wouldn’t feel a bit satisfied reading about a celebrated 19th century courtesan being paid to steal the thunder of an old and frumpy queen just to prove that queens are expected to be beautiful? It can also be quite amusing to find that a supposedly formal portrait of the current British Royal Family holds hidden, enigmatic clues to family dynamics and individual personalities that amuse and baffle.In short (much like the Court dwarfs you’ll read about), this book will leave you with a sense that you not only know royal history – and enjoy it – but that you have also journeyed through it and know the royals personally, from who exterminates their palaces right down to their infamous last words."I enjoyed these essays on royalty, which range widely from the beauty of Queens to court dwarfs and royal circumcision. Readers will find an impressively wide span of history enjoyably investigated." – Hugo VickersHugo Vickers, author of “Behind Closed Doors: The Tragic, Untold Story of The Duchess of Windsor,” is a writer and broadcaster who has written biographies of many twentieth century figures.

    We're expected to be authentic but not too authentic. Professional but not stiff. Friendly but not an oversharer.As organizational consultants and regular people, we know what it's like to experience uncomfortable emotions at work - everything from mild jealousy and insecurity to panic and rage. Ignoring or suppressing what you feel hurts your health and productivity but so does letting your emotions run wild.In this book we'll help you figure out which emotions to toss, which to keep to yourself, and which to express in order to be both happier and more effective. We'll share the latest research and helpful tips, and reveal the surprising reason why you'll actually be more healthier and focused if you're less passionate about your job.Drawing on what we've learned from behavioural economics, psychology and our own experiences at countless organizations, we'll show you how to bring your best self (and your whole self) to work every day.

    Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.

    

    It rejoices in men and women made of the Wrong Stuff: writers who believed in the power of words, but could never quite find the rights ones; artists and performers who indulged their creative impulse with a passion, if not a sense of the ridiculous, an eye for perspective or the ability to hold down a tune; scientists and businessmen who never quite managed to quit while they were ahead; and sportsmen who seemed to manage always to snatch defeat from the jaws of victory. Like Walter Oudney, one of three men chosen to find the source of the River Niger in Africa, who could not ride a horse, nor speak any foreign languages and who had never travelled more than 30 miles beyond his native Edinburgh; or the explorer-priest Michel Alexandre de Baize, who set off to explore the African continent from east to west equipped with 24 umbrellas, some fireworks, two suits of armor, and a portable organ; or the Scottish army which decided to invade England in 1349 - during the Black Death. Entries include: briefest career in dentistry; least successful bonding exercise; most futile attempt to find a lost tribe; most pointless lines of research by someone who should have known better; least successful celebrity endorsement; least convincing excuse for a war; worst poetic tribute to a root vegetable; least successful display of impartiality by a juror; Devon Loch - sporting metaphor for blowing un unblowable lead; least dignified exit from office by a French president; and least successful expedition by camel.

    It opens with snapshots of her troubled childhood and early adult life in two difficult marriages. It quickly transitions to our first meeting, friendship, and relationship - not without their own complications. Through those trials, she showed tremendous strength and heart. We eventually married and lived a love story that others marveled at for years. We travelled, went to concerts, built a home, and remained completely devoted. While still in her early sixties, she lost a piece of herself. Words became harder to find. Steps to perform the simplest tasks became impossible to follow. We knew something was wrong but had no idea the severity of her condition. Our world turned upside down.The latter half of the book chronicles in exacting detail her diagnosis and life with Frontotemporal Degeneration, a dementia known as FTD. I cared for her for the three and a half years of this disease. Her mental state deteriorated rapidly. I changed to a more flexible job to stay with her more during the day as she lost even the most basic functions of eating alone, toileting, or using a phone. We still created tender moments and danced but she was losing a tremendous amount of weight and required greater and greater care.Financials not allowing me to quit work, I succumbed to the recommendations of multiple professionals and made the painful decision to place her in memory care. I visited her every day, two to three times per day, and we made the best of a horrible situation. We still shared many tender moments during this last year, including the moment I held her hand as she passed. The story is told in a vulnerable and unfiltered manner. It collects writings from both husband and wife through journals, letters, and social media posts integrated into the main narrative. It captures our real-life, undying love story through this incurable disease

    Away from all the modern conveniences and comforts most take for granted, his tale is one of adversity, building a dream with dogged determination. Battling against considerable and powerful opposition, bureaucracy, severe lack of money, unforgiving nature, loneliness and ultimately his own ill health; only to find the dream fulfilled will almost destroy him. A sometimes spiritual and critical tale of self-discovery where ultimately his growing faith in God literally saves him from a very sorry end in the mountainous wilderness of New Zealand. A story that exposes wilderness living as it truly is, not for the faint hearted. However, Out of the Wild is more than just a candid wilderness survival tale, but includes some very interesting snippets of New Zealand's early pioneer history associated to the Fiordland National Park, the Hollyford Valley, Martins Bay, the beautiful deserted ghost town of Jamestown Bay and even the fabled "lost ruby mine" in the inaccessible Red Hills. For the outdoor and "back to basics" enthusiasts Charlie details his accounts of hunting red deer in the thick Fiordland rainforest around his wilderness home to using the old traditional methods to store his kills, through to trapping introduced predators destroying the special rainforest ecosystems of Fiordland. "Out of the Wild" is a very unique New Zealand wilderness tale which will appeal to the outdoor conservative types.

    It's become more expensive, more exclusive, and effectively off-limits to huge swaths of the potential sports-loving population. Youth registration numbers are stagnant; efforts to appeal to new Canadians are often grim at best; the game, increasingly, does not resemble the country of which it's for so long been an integral part. These signs worried Sean Fitz-Gerald. As a lifelong hockey fan and father of a young mixed-race son falling headlong in love with the game, he wanted to get to the roots of these issues. His entry point: a season with the Peterborough Petes, a storied OHL team far from its former glory in a once-emblematic Canadian city that is finding itself on the wrong side of the country's changing demographics. Fitz-Gerald profiles the players, coaches and front office staff, a mix of world-class talents with NHL aspirations and Peterborough natives happy with more modest dreams. Through their experiences, their widely varied motivations and expectations, we get a rich, colourful understanding of who ends up playing hockey in Canada and why. Fitz-Gerald interweaves the action of the season with portraits of public figures who've shaped and been shaped by the game: authors who captured its spirit, politicians who exploited it, and broadcasters who try to embody and sell it. He finds his way into community meetings full of angry season ticket holders, as well as into sterile boardrooms full of the sport's institutional brain trust, unable to break away from the inertia of tradition and hopelessly at war with itself. Before the Lights Go Out is a moving, funny, yet unsettling picture of a sport at a crossroads. Fitz-Gerald's warm but rigorous journalistic approach reads, in the end, like a letter to a troubled friend: it's not too late to save hockey in this country, but who has the will to do it?

    No album represented this rip-it-up-and-start-again movement better than the act's breakthrough 1982 LP, Rio. A cohesive album with a retro-futuristic sound-influences include danceable disco, tangy funk, swaggering glam, and Roxy Music's art-rock-the full-length sold millions and spawned smashes such as "Hungry Like the Wolf" and the title track.However, Rio wasn't a success everywhere at first; in fact, the LP had to be buffed-up with remixes and reissued before it found an audience in America. The album was further buoyed by colorful music videos, which established Duran Duran as leaders of an MTV-driven second British Invasion, and the group's cutting-edge visual aesthetic. Via extensive new interviews with band members and other figures who helped Rio succeed, this book explores how and why Rio became a landmark pop-rock album, and examines how the LP was both a musical inspiration-and a reflection of a musical, cultural, and technology zeitgeist.