You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    This work is a case study on how the B-58 supersonic bomber came to a premature death in the U.S. military, largely because of infighting among military and civilian leaders, who failed to understand the value of this fantastic airplane. It was a technological marvel for its time and the very best pilots and navigators were chosen to fly this unique aircraft. At its maximum speed of 2.2 Mach (1,452 mph) it was 2½ times faster than the muzzle velocity of a .45 caliber bullet. It could fly faster and out turn must fighters of its day and was also capable of flying close to tree top level just below the speed of sound. It was nearly undetectable by enemy radars due to its speed and low radar cross section and was better at flying through heavy turbulence due to its solid delta wing design. It had a highly accurate navigation and bombing system. It had a capsule ejection system for the safety of the aircrew and was capable of getting airborne in only half the time required by other bombers. Told for the first time, this is the inside story that dispels the unproven myths surrounding the demise of the B-58 and why this magnificent airplane should have been saved. Its loss from the nuclear armory was a severe blow to our “Cold War” deterrence strength. The B-58 was a bomber that set the standard for fear in the heart of an enemy. Its loss was a strategic mistake. The author provides lessons learned and recommendations for military and civilian leaders, going forward, to hopefully prevent future blunders—like what happened to the B-58.

    . . For the first time, a blistering, highly charged account from the man known as 'Marine A' who was at the centre of the controversial murder of a wounded Taliban fighter. His case led to an unprecedented wave of public support which raised over £800,000 to fund his appeal. The nerve-shredding situations Sgt Blackman operated within, under sustained attack for long periods, living in the unrelenting horror of a theatre of war, took their toll mentally and physically. 'This book chronicles my young life, my recruitment and training, my first deployments, and then my experiences in the Middle East, where I fought first in Iraq, and later completed two tours of duty in Helmand, Afghanistan - before finally confronting the final moment of my 2011 tour, and the killing of the Afghan insurgent which led to my conviction for murder. 'I confront this moment in a spirit of total honesty, chronicling the weeks and months of a hellish tour that led up to it, the mental frailties the tour exposed - and, without seeking to make excuses, reclaim at least some of that experience for myself. 'This is a searingly honest look at the brutal realities of life in the military.' - Sgt Alexander Blackman (Marine A)

    1(F) Squadron RAF, flew air interdiction, armed reccon, close-air-support and airfield attack as well as pure photo-reccon missions. Most weapons were delivered from extreme low-level attacks because of the lack of navigation aids and in the absence of Smart weapons. The only way he could achieve results was to get low down and close-in to the targets and, if necessary, carry out re-attacks to destroy high-value targets. Apart from brief carrier trials carried out many years previously there had been no RAF Harriers deployed at sea. The RAF pilots were treated with ill-disguised contempt by their naval masters, their professional opinions ignored in spite of the fact that the RN knew next to nothing about ground-attack and reccon operations. Very soon after starting operations from the aircraft carrier HMS Hermes the squadron realized that they were considered as more or less expendable ordnance. The Harriers lacked the most basic self-protection aids and were up against 10,000 well-armed troops who put up an impressive weight of fire whenever attacked. "

    He trained as a tank gunner and was drafted overseas to join the Allied campaign in South Asia. After further training in India, his regiment, the 25th Dragoons, was deployed to Burma, taking part in deadly combat as the Allies fought to contain the invading Japanese forces. Gordon was seriously injured, but recovered to be able to re-join his squadron, before eventually returning home after almost four years, when the war ended.Some time after returning to civilian life Gordon Heynes wrote a fascinating account of experiences, and it is that account that is contained in this book, published by his grandsons, Neal and Gary Bircher. Gordon’s story serves as a valuable historical document, but is also much more than that. His captivating matter-of-fact style – for example, infusing depictions of bloody battle scenes with observations of local wildlife – brings his story starkly to life, and it makes for truly compelling reading.

     These remarkable professionals watch over births across Australia and this inspiring collection features stories from the remote outback to busy urban hospitals. From homebirth midwives, to rural and remote island nurses, to midwifery educators and clinical midwifery consultants, these stories are brimming with warmth, hope, heartbreak and courage. Meet Louise, who gives impromptu consultations in the aisles of the local supermarket and who uses storytelling to impart her midwifery wisdom; Annie, the midwife who gave birth while she was on duty; Kate, a clinical midwifery consultant, who sees women with high-risk pregnancies; and Helen, who once helped wean a mum off her 8-litre-a-day Coca-Cola addiction and established a lifelong friendship with her patient. Funny one minute and heartbreaking the next, Aussie Midwives explores the joys, emotion and drama of childbirth and the lasting effect it has on the people who work in this extraordinary profession and the women they support.

    Topics include:• Archived Items • Battery Replacement • Calculator Functionality • Checking Your Email • Collections • Contacting Amazon's Kindle Customer Service • Converting PDF Documents to Kindle Format • Discussion Boards • Displaying the Time • Download Problems - What To Do • Formatting Issues in a Kindle Book - What To Do • Games on Your Kindle • Gifting a Kindle Book / Gift Certificates • Internet Access (it’s free) on Your Kindle • Internet Bookmarks• Kindle Reading to You (Text to Speech) • Lending Books• Losing Your Place While Reading • Lost Kindle Tip • Mobile Websites - Access Them on Your Kindle • Password Protection • Permanent Deletion of a Title • Pictures on Your Kindle • Playing Music on Your Kindle • Popular Highlights Feature - Turning it Off • Reset Your Kindle • Samples of Books • Screen Freeze Fix • Screenshots - Printing Out What You See • Social Networking with Facebook and Twitter • Transferring Books to Your Kindle • Transferring Existing Collections to Your New Kindle • Checking the Weather • Wireless Coverage for Your Kindle • Random Tips • Blogs Available on Your KindleMichael Gallagher is the author of several bestselling Kindle “how-to” guides, and his title “Free Kindle Books and How to Find Them” has been the #1 Kindle reference guide for over two years, garnering #53 and #72 on the Top 100 Kindle bestseller lists for all Kindle book titles in 2010 and 2011, respectively. His “Kindle Books and Tips” blog has been the #1 bestselling subscription blog in the Amazon Kindle Store since 2010. You can visit his author page on the Amazon website at http://www.amazon.com/author/gallagher

    Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late.Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges.

    MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand-new Distributor Joe. "Big Al" teaches Distributor Joe a very basic system to get to 100 distributors fast. Using just a few contacts and a very simple, rejection-free appointment and presentation system, Distributor Joe learns by observing, and thus builds leadership skills instantly. The magic script to help every new distributor get his first network marketing distributor makes it easy to build deep. In a few words or examples "Big Al" brings to light the real answers to network marketing leadership challenges. You’ll find the same humor and directness that has endeared "Big Al" to his workshop audiences throughout the world. Published as Big Al Tells All (Sponsoring Magic) in 1979, and revised in 1985 and 1999, this latest revision includes updates to match the changes in the network marketing industry. It still retains the classic techniques that are essential to successful network marketing. Every new person deserves instant success in MLM, so why not use this easy system to get them started fast? Motivation, attitude, positive attitude and philosophy are great, but at some point, every new MLM distributor has to learn the skills of what to say and do. This is the book they need. Big Al’s MLM Sponsoring Magic How To Build A Network Marketing Team Quickly is a fun and fascinating network marketing system that every new distributor enjoys. What a great way to start off a new distributor's career, with this easy-to-read book. Order your copy now!

    In The No Complaining Rule: Positive Ways to Deal with Negativity at Work, Jon Gordon, a bestselling author, consultant and speaker, shares an enlightening story that demonstrates how you can conquer negativity and inspire others to adopt a positive attitude. Based on one company's successful No Complaining Rule, the powerful principles and actionable plan are practical and easy-to-follow, making this book an ideal read for managers, team leaders and anyone interested in generating positive energy.

    The author assures us it is not!Three years before they came together, four young American men left their fraternities and college campuses for an adventure exceeding their imaginations. Wanting something more than the draft and unknown to each other, they chose Naval Aviation as the next step in their lives. Generally, they were better than their navy peers, all qualifying for high performance aircraft to be flown from steel decks over foreign seas. They would become the pointy end of the stick in aerial battles over North Vietnam, the most heavily defended patch of real estate in the history of aerial warfare. They were to do this in 1967, the year in which Naval Aviation experienced its greatest losses.These four young men, now Lieutenants Junior Grade, United States Navy, were ordered to Attack Squadron 34 to fly A4 Skyhawks into combat. They were assigned Junior Officer's stateroom 0111 aboard USS Intrepid, a venerable aircraft carrier with a distinguished history. This "bunkroom" better known to them as Triple Sticks was the repository for a log (in navy terms) or journal written by these four young aviators. Forty years later this log was the genesis of this memoir.In the lethal environment over the northern reaches of North Vietnam or ashore in the Officer's clubs and bars of Asia, the writing brings to life wonderful humor, bizarre behavior, vivid aerial battles, uncommon loyalty, anger, frustration and respect. One survived or did not according to his skill and luck.

    Not easily deterred he eventually became a tank driving instructor in the ranks.In 1942 accidental circumstances saw his recruitment into Buckmaster s F Section of the Special Operations Executive. His faultless French and upbringing in Paris were to prove invaluable. Commissioned overnight and after intensive training he was parachuted into France for the first of his three missions.His adventures included crossing the Pyrenees, sabotage, forming his own circuits, being captured by the Gestapo, a daring escape and black-marketeering. In 1944, now a Major, he was advisor to the Maquis in the Mont Ventoux area where they fought the Germans in pitched battles and won.Although this refreshingly modest account does not admit to it, Goldsmith s extraordinary war is best summed up by his DSO, MC, three Croix de Guerre and Legion d honneur.Accidental Agent is as thrilling an account of war behind enemy lines as has ever been written. The author s descriptions of his experiences and the many colorful characters he came across are a joy to read."

    Grace used to be besotted with the handsome man, but she is increasingly worried by his bullying behaviour and gambling. On her way home from seeing Dougie off at the docks, Grace is nearly run down by a truck driven by widower Ben, who is on his way to the hospital to see his young son. Soon, Grace has agreed to look after Ben’s child while he recovers from his accident. As they spend time together Ben struggles to ignore his growing feelings for Grace. But Dougie is determined not to let Grace go and when war breaks out he returns to England. With her old flame to contend with, never mind the relentless German bombers, will ever Grace find peace and love? From Liverpool’s much-loved saga novelist comes a tale of love and heartache in wartime, which fans of Kitty Neale and Katie Flynn will love.

     Arthur, Duke of Wellington, and Emperor Napoleon Bonaparte were adversaries on an epic scale. Across Europe and beyond, the armies of Great Britain and France clashed, from the Iberian Peninsula to India, from Austerlitz to the final confrontation at Waterloo. What drove the two clever, ambitious, determined men who masterminded these military campaigns? How did the underdog from Corsica develop the strategic military skills and the political cunning that gave him power over swathes of Europe? And how did Wellington, born to be a leader, hone his talents and drive an army to victory after victory?From an outstanding historian and novelist come four epic novels, now available in one volume for the first time, which tell the full story of both these men, from their very early days till the momentous battle at Waterloo which decided the future of Europe.INCLUDES MAPS

     Men are weird and can behave like apes. A man can change his mind overnight and lose interest, just like that. I wrote this book to share the hard truth with you, so you can 'see' and understand why he does what he does. You’ll learn: - What goes on inside a man’s mind…and how attraction works for him - The 7 dangerous mistakes most women make with men - How you can use his “animal brain” to create natural and lasting attraction - What makes men cheat or look at other women - The 3 characteristics every man looks for in a woman - How to make him think “she’s mine, I want her!” - The one big mistake that instantly makes him lose physical attraction - What makes men seem emotionally unavailable - The crucial difference between emotional and physical attraction - and much more. Are you ready to go inside the male mind?